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9 Common Causes of Thyroid Imbalance and How You Can Help
How you sleep, how easily you wake up, and how much energy and stamina you have during the day are directly related to levels of the thyroid hormones.
A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
A Chinese Medicine Story: An Interview with Mazin Al-Khafaji
Mazin Al-Khafaji's work has interested me for years. In February 2014, we invited him for the second time to speak at the Southwest Symposium in Austin, Texas.
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
Why Young People Need Chiropractic Now More Than Ever
According to a recent study published in BMC Musculoskeletal Disorders, "It is now widely acknowledged that neck pain (NP), mid back pain (MBP), and low back pain (LBP) (spinal pain) start early in life and that the lifetime prevalence increases rapidly during adolescence to reach adult levels at the age of 18."
CCE Finally Takes a "Baby Step" Toward Reform
During a 16-month period from October 2010 to February 2012, I devoted four separate columns to the heavy-handed attempt by the Council on Chiropractic Education to radically change the chiropractic profession through the accreditation process.
Pain Underfoot: Metatarsalgia
Foot pain can interfere significantly with normal activities and severely limit participation in sports. Metatarsalgia is foot pain involving the metatarsal bones in the forefoot – the complaint of pain on the bottom of the ball of the foot.
A Vibrating Capsule for Constipation? Relevance to Your Chiropractic Practice
The relationship between gastrointestinal (GI) complaints and back pain is not typically written about or discussed.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
News in Brief
National Chiropractic Health Month: Be Proactive; Collegiate Roundup: Academic Appointments at Parker, Logan.
New Medical Technologies You Need to Know
We're all familiar with how fast computers become obsolete, as well as the rapid pace of development in the field of cell phone technology. The latest smart phones are far more powerful than desktop computers were only a few years ago.
Waking Up the Gluteus Maximus
In previous articles in this series, we expounded on the importance of the gluteus maximus (GM) in athletic performance and protecting the knee from injury. We also know there is a link between iliotibial band syndrome and GM weakness.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Chiropractic Research in Review
Chiropractic Treatment of Lateral Epicondylitis; Cost / Benefit Analysis: Different Doses of SMT for Low Back Pain; Imaging for Occult Rib and Costal Cartilage Fractures; Treating Neck Pain: Thoracic Thrust Manipulation vs. Non-Thrust Mobilization.
MPA Media Wins 7 Publishing Awards
MPA Media, publisher of Dynamic Chiropractic and DC Practice Insights, among other titles, has been recognized for editorial and design excellence with an unprecedented seven publishing awards by the American Society of Business Publication Editors (ASBPE), the nation's largest organization for business-to-business publications.
January, 2011, Vol. 11, Issue 01
Your Brand: What Is That?
By Angie Patrick
Well, a "brand" is something you see or hear that automatically puts you in mind of what the brand represents. For instance, if you say "Porsche", you instantly think of luxurious, indulgent, super-fast cars.When you hear "Band-Aid" you immediately think of wound care and healing. And if someone mentions M&M's, it is likely you have a Pavlov's response to salivate at the mere mention of those two letters in conjunction with one another. So in a nutshell, the brand is the thing that is the embodiment of the image and emotion you wish to convey.
So, how does this apply to you? It is certainly easy to think that there would be no need to work to brand yourself as you are a practicing therapist, health care professional, and wellness coach. How do you brand a thing like that? Why would you brand a thing like that? But consider this: by building community awareness for You, Your Practice, Your Talent, Your Care, and Your Professionalism, you are indeed building your brand.
People Purchase Emotion
People make buying decisions based on emotion; pure and simple. They decide on the car they drive based on the emotion it provides, be it exclusivity, frugalness, energy efficiency, or style. They decide on the soap they use based on how the soap makes them feel, first in packaging and second in usage. They decide on which doctor they wish to see based on referral, and then stay with them based on a confidence they feel in the doctor's ability to fulfill their health care needs.
Presentation and Image
The same is true for you. It all begins in how you present yourself within your community. Let's say you are working a charity event and you are networking and providing a free 5-minute chair massage as a sample of your talent in return for a lead. The manners in which you handle yourself, present yourself, treat your client, and follow through with your leads differentiate you from others. You may have a catchy name for your practice, or maybe you just go by, "Insert Your Name Here", LMT. In either case, you want the end user (your client) to have an immediate feeling of confidence, calm, and overall assuredness in your ability to care for their needs.
Your branding is something that can help you stand out among your peer group. For instance, your appearance is the first thing people will notice about you when you are seen in the community representing your practice. Consider wearing clothing appropriate for the field you represent. Ratty jeans and a tank top, while perhaps cute, may not represent the level of professionalism you are hoping to convey. Consider the attire as part of your branding. A polo or dress shirt with your name embroidered on it, and business cards with the same font and logo work in tandem to present a two-fold presentation of professionalism.
Value and Experience
Whether or not you like it, anything for which people pay money in exchange - is a commodity. People want the best value for the money they spend. Additionally, people want to know what they are paying for is worth the money they spend, so price point is not always the deciding factor.
For many therapists, pricing below your main market competitors is the whole marketing strategy. And while there is some appeal in this whole approach, it can have an adverse reaction by making your service seem less than up to par with your competitors. Be careful if you are depending too much upon this marketing philosophy.
Make a Lasting Impression
Another way to set yourself apart from the rest is to make follow-up calls or e-mails to check on your client on the day after their visit. A therapist, who shows genuine concern for the client by taking the time to either personally call or have one of the staff call to check on the well-being and overall feelings of the client 24 hours after a massage - is service no one expects; and it can certainly go a very long way towards making the kind of impression and emotion you want your clients to have about you. Simply put, you want them to know you care about them. They want to feel as if they matter to you as a person, and they are not cattle herded through an office for the sake of driving revenue. Again, it is a shining example of how it is emotion that keeps people loyal to a brand.
Branding is not something relegated to the bigger retailers and service providers; it is something that pertains to each an every therapist who receives payment for the therapy they provide. It boils down to the proper perception first, then you give them a dose of your talent and they are yours! All of it can be summed up in just a few words. "People want to feel good, they come to you to feel better, and your service can make them confident they have chosen the best therapist for their needs."
Click here for more information about Angie Patrick.
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