Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
January, 2011, Vol. 11, Issue 01
Knowledge Is Growth: Massage Therapy Research
By CG Funk, LMT
Over the past several years, research on massage therapy and bodywork has been conducted in isolated studies throughout the country. For the most part, these research studies are funded for the purpose of publishing the results in medical and similar style journals.In other words, the promotion and facilitation of research on various massage therapy and bodywork modalities seems to be targeted at proving the validity of our profession to the wider allopathic and complementary medical communities. While this is a fine and respected endeavor, the positive results of these research studies are getting filed in medical journals and talked about in medical venues but fail to reach the people who could use it the most: massage therapists and consumers.
Why Should You Care?
Why should research and its results be important to massage therapists? Massage therapists educating themselves on research results are able to take that information and share it with their clients. Having that research knowledge gives us a logical platform to stand on when talking about the benefits of our work. Imagine showing your client, through research, that the very disorders and conditions they (or their loved ones) suffer from can be addressed through therapeutic touch. Think of the vast opportunities that will open up to reach a much wider audience.
Results of massage studies show valuable information on how therapeutic massage and bodywork can provide relief and healing to those suffering from chronic pain, emotional distress and various debilitating diseases and disorders. In other words, it gives all of us power behind our long-held beliefs that massage does impact the human body and psyche on so many levels.
Through the work of the Massage Therapy Foundation (MTF), information about proven benefits of massage has begun to trickle down to the national therapist community and a small percentage of the American population. The Massage Therapy Foundation has a research database of 4,800 records on massage research and projects. The institutions that have conducted some of these projects include:
The Touch Research Institute (TRI) has more than 100 studies on massage and its effects on several disorders and conditions including anorexia, bulimia, arthritis, carpal tunnel syndrome, depression, diabetes, fibromyalgia, insomnia, and post-traumatic stress disorder. Many results showed a decrease in stress, increase in immune function and decrease in pain created by the above conditions. The results of these studies are available to anyone by simply visiting the TRI Web site.
Call to Action
For massage therapists, understanding research study results is powerful in several ways. The knowledge makes you personally aware of how your profession is growing and expanding. It gives you something to share with new folks to build your practice. With this knowledge, you can further serve your existing clients as well.
So, the call to action is this: make a commitment today to developing your awareness of research studies and learn how you can personally support future studies. Learn where to access this information (such as the resources mentioned) and commit to reading and understanding a study each month. Then, find a way to communicate to existing and potential clients what you learned from the study.
One way you can do this is to find a piece of research that fits a specific disorder/disease connected with a support group. Once you thoroughly understand the research study, reach out to a local chapter of the support group and offer to speak on the information you have.
You can be the conduit between research and consumers. The valuable information you share can help those folks live with less pain and stress. Remember, because of our education in various sciences of the body, we have an easier time reading and disseminating medically written papers. We have the ability of taking the language of research and boiling it down into simple and understandable terms.
On a more personal note: I encourage you to support the Massage Therapy Foundation. Pledge a donation to help MTF continue its valuable work in supporting research and community outreach projects. Even a small annual donation of $20 will have an impact, so give what fits your budget. Visit MassageTherapyFoundation.org for instructions on donations and to discover how you can become personally involved as well.
CG Funk is the Vice President of Industry Relations and Product Development for Massage Envy Franchising. Her responsibilities include developing national therapist/esthetician recruiting/retention strategies, developing and testing new service and model offerings and implementing national public relations programs and campaigns. CG has been actively involved in the massage therapy industry since 1992 as a therapist, instructor, curricula and program developer, writer and presenter, corporate trainer and school administrator. She's also a licensed massage therapist in Arizona and California and an advanced cranial sacral therapist.
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