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How to Use Online Video as a Tool to Market Your Practice
Health care practitioners, including chiropractors, should consider online videos as a key element of their Internet marketing strategy. In the next three years, videos are expected to account for nearly 70 percent of all consumer online traffic, according to Cisco.
Three for One: The Cervical Distraction Test
Taking the time to do an exam is important, but it is time spent. The exam serves as a way to physically validate your clinical impression following a history and clinical consultation.
Right Back Where We Started?
More than 25 years after Judge Susan Getzendanner issued her historic opinion in the Wilk v AMA anti-trust case, evidence suggests that despite increasing collaboration between doctors of chiropractic and their allopathic medical counterparts, when it comes to organized medicine, we may be right back where we started.
Ringing in the Billing New Year
What are the new modifiers that replace modifier 59? Will they allow doctors of chiropractic to be paid for 97140, manual therapy, when done with chiropractic manipulation?
AWB Makes a Difference in the Yucatan
We are in the sleepy town of Izamal, located about an hour from the Merida airport where our group arrived last night. Later that morning, on a bus winding through the dusty roads of the Yucatan, fourteen acupuncturists, two facilitators from AWB and two tour guides make their way to the small rustic town of Popola.
Animal Acupuncture Gaining in Popularity
We have just finished the year of the fire hoarse and now it is time to spend some time alone, daydreaming and thinking outside the box in terms of where our profession is headed. The sheep person is well organized and creative so this should not be difficult to do.
Taking the Freeze Out of Adhesive Capsulitis
Adhesive capsulitis or "frozen shoulder" is a relatively common condition resulting in severe shoulder pain and global loss of glenohumeral joint range of motion. Incidence of the condition is approximately 3 percent in the general population.
Trouble Down Under: San Zhen Therapy for Lower Jiao Issues
In the last several columns, I have discussed many clinical options for utilizing San Zhen or Three Needle Therapy. In this installment, I will continue this trend and discuss several foundational patterns which can be found in several very common clinical presentations.
News in Brief
While indignation may be your immediate reaction to H.R. 5780, the Protecting the Integrity of Medicare Act of 2014, the American Chiropractic Association suggests the legislation is just what the chiropractic profession needs.
The Static Postural Pelvic Exam
I include a static postural analysis in my evaluation routine whether you are a patient in pain or an elite-sport athlete in training. In my day-to-day practice, I require patients to stand still while I "just look" at them.
I Felt it in My Fingers First
I'm not afraid to say it. Massage therapists make better acupuncturists. I'll tell you how I know, but first I have a question: What do a microcurrent device, a laser and a hippie massage therapist have in common?
Show Up and Show Respect
I was recently asked about my chiropractic philosophy. My answer surprised my questioner.
Age and Fertility: Why We Should Worry Less About Age and More About Overall Health
Recently, on one of the acupuncture alumni forums, the topic of age and fertility came up when a practitioner posted a question regarding a patient that was about to turn 40-years-old.
Fight Colorectal Cancer With Folic Acid
CRC is the second most common cause of cancer mortality in the U.S. and Canada. Although genetic susceptibility plays a role in the etiology of CRC, dietary factors, including certain vitamins, have also been shown to influence the development of the disease in various studies.
The App Advantage: Get More for Less
You may have noticed the list of "app-exclusive" articles in the directory on the front page of the print issue and in the Table of Contents on page 4. You can't find these articles in print or even in our online archives.
Chiropractic Research in Review
Occupational LBP in Primary- and High-School Teachers; Treating MVA Complications With Chiropractic Care; Neck Pain: Immediate Effects of Active Scapular Correction; Taping Benefits Stride, Step Length in Fatigued Runners.
Environmental Toxins: Cause of Modern Illness, Part 2
In Part I of this article, we detailed the variety of environmental toxins assaulting our bodies. These include pesticides and herbicides; plastics; preservatives; cosmetics; gasoline additives, solvents and glues; and heavy metals.
Helping to Create the Healthiest Generation
The imperative to create the "Healthiest Generation by 2030," envisioned by the American Public Health Association (APHA), was in full force at the APHA's 142nd Annual Meeting held in New Orleans from November 15-19, 2014.
Movement Assessments: The DC's Sphygmomanometer
I think back to when I was going through chiropractic school outpatient clinic. I was embarrassed to have my family and friends come in for treatment because initial evaluations took three hours to complete.
Professionalism and Evidence-Based Health Care
Today's chiropractors are facing a conundrum with the Affordable Care Act and its health care reform requirements, including evidence-based practice and health technology assessment.
We Get Letters & Email
Rethinking Our Approach to Immunization; Coming Together for the Good of Our Patients.
Happy New Year 2015 Gong Hoy Fat Choi
Welcome to the year of the sheep! We begin a new year guided by the sign of a quietly and creatively organized animal.
Acupuncture and its Place in the Integrative Healthcare Practice: The Need to Move from Modality to Profession
Acupuncture and oriental medicine (AOM) has grown and flourished from its inception thousands of years ago in China. In surrounding regions of Asia, AOM developed as a response to differing cultural, pathological, health and wellness care needs.
The Conscious Evolution of Healing: Importance of Opening the Sensory Portals in Classical Chinese Medicine
The Chinese medical classics are not just clinical guides. They give advice; ways we can awaken more fully into conscious awareness.
Two for One: The Cervical Distraction Test
In today's healthcare system, diagnoses and treatment plans follow a western medical model - especially if you work with attorneys or insurance companies.
The Way of Zen Performance Enhancement
Working with elite athletes and implementing various techniques to keep athletes focused and at their optimal performance for a sustained period of time includes incorporating various meditation techniques that counterbalance their sport-specific physical and mental demands, which is an important element of success throughout the years.
January, 2011, Vol. 11, Issue 01
Knowledge Is Growth: Massage Therapy Research
By CG Funk, LMT
Over the past several years, research on massage therapy and bodywork has been conducted in isolated studies throughout the country. For the most part, these research studies are funded for the purpose of publishing the results in medical and similar style journals.In other words, the promotion and facilitation of research on various massage therapy and bodywork modalities seems to be targeted at proving the validity of our profession to the wider allopathic and complementary medical communities. While this is a fine and respected endeavor, the positive results of these research studies are getting filed in medical journals and talked about in medical venues but fail to reach the people who could use it the most: massage therapists and consumers.
Why Should You Care?
Why should research and its results be important to massage therapists? Massage therapists educating themselves on research results are able to take that information and share it with their clients. Having that research knowledge gives us a logical platform to stand on when talking about the benefits of our work. Imagine showing your client, through research, that the very disorders and conditions they (or their loved ones) suffer from can be addressed through therapeutic touch. Think of the vast opportunities that will open up to reach a much wider audience.
Results of massage studies show valuable information on how therapeutic massage and bodywork can provide relief and healing to those suffering from chronic pain, emotional distress and various debilitating diseases and disorders. In other words, it gives all of us power behind our long-held beliefs that massage does impact the human body and psyche on so many levels.
Through the work of the Massage Therapy Foundation (MTF), information about proven benefits of massage has begun to trickle down to the national therapist community and a small percentage of the American population. The Massage Therapy Foundation has a research database of 4,800 records on massage research and projects. The institutions that have conducted some of these projects include:
The Touch Research Institute (TRI) has more than 100 studies on massage and its effects on several disorders and conditions including anorexia, bulimia, arthritis, carpal tunnel syndrome, depression, diabetes, fibromyalgia, insomnia, and post-traumatic stress disorder. Many results showed a decrease in stress, increase in immune function and decrease in pain created by the above conditions. The results of these studies are available to anyone by simply visiting the TRI Web site.
Call to Action
For massage therapists, understanding research study results is powerful in several ways. The knowledge makes you personally aware of how your profession is growing and expanding. It gives you something to share with new folks to build your practice. With this knowledge, you can further serve your existing clients as well.
So, the call to action is this: make a commitment today to developing your awareness of research studies and learn how you can personally support future studies. Learn where to access this information (such as the resources mentioned) and commit to reading and understanding a study each month. Then, find a way to communicate to existing and potential clients what you learned from the study.
One way you can do this is to find a piece of research that fits a specific disorder/disease connected with a support group. Once you thoroughly understand the research study, reach out to a local chapter of the support group and offer to speak on the information you have.
You can be the conduit between research and consumers. The valuable information you share can help those folks live with less pain and stress. Remember, because of our education in various sciences of the body, we have an easier time reading and disseminating medically written papers. We have the ability of taking the language of research and boiling it down into simple and understandable terms.
On a more personal note: I encourage you to support the Massage Therapy Foundation. Pledge a donation to help MTF continue its valuable work in supporting research and community outreach projects. Even a small annual donation of $20 will have an impact, so give what fits your budget. Visit MassageTherapyFoundation.org for instructions on donations and to discover how you can become personally involved as well.
CG Funk is the Vice President of Industry Relations and Product Development for Massage Envy Franchising. Her responsibilities include developing national therapist/esthetician recruiting/retention strategies, developing and testing new service and model offerings and implementing national public relations programs and campaigns. CG has been actively involved in the massage therapy industry since 1992 as a therapist, instructor, curricula and program developer, writer and presenter, corporate trainer and school administrator. She's also a licensed massage therapist in Arizona and California and an advanced cranial sacral therapist.
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