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How to Market to the Medical Profession
The world of health care is changing dramatically. When situations occur that cause expenses to increase, it is time for you to develop strategies that maintain and grow revenue.
Detoxification Demystified and the Crucifers that Help
"Let food be your medicine and medicine be your food," is a quote often attributed to Hippocrates, a philosopher of the 5th century BC.
Making Sense of an Increasingly Obvious Conclusion
Where's U.S. health care heading? Like it or not, the list of telltale signs is growing to a point that stands out to even the most myopic observer. Consider this list of facts as you look into the future of health care in the United States:
Pro-Con: Swaddling for Newborns
The practice of swaddling has been used for thousands of years and was popular until the 1700s, when it was slowly abandoned by many cultures that considered it old-fashioned or barbaric.
Create Community and Grow Your Practice
Many healthcare providers are fortunate to enjoy the freedom and independence of owning their own businesses. However, the constant demands can lead to a lonely and isolating experience unless you make an effort to get out of your office.
Targeting the Bad Apples in the Bunch
While everyone was focused on the conversion to ICD-10, the Office of Inspector General for Health and Human Services released a new report on chiropractic titled "CMS Should Use Targeted Tactics to Curb Questionable and Inappropriate Payments for Chiropractic Services."
F4CP Making a High-Impact Impression
The Foundation for Chiropractic Progress has released details of its 2016 strategy, certain elements of which are already in play. The strategy includes ads, posters and other resources available to all F4CP members.
When I started to think about what I wanted to do, I toured different schools to choose where to pursue my original chiropractic education.
Born to Energize the Human Spirit: Recollections of Sig Miller
Sig Miller, longtime executive director of the Association of New Jersey Chiropractors (ANJC), passed away on Sept. 17 after a long battle with cancer.
Are You a Stakeholder?
In today's world many new things are occurring, especially in the world of information technology. With these changes, comes an entire new set of vocabulary words and definitions.
Tailor-Made Knee Pain: The Sartorius Muscle
A patient was referred to my office after receiving treatment from various providers with no results. The patient was training for the Olympics as a marathon runner and was unable to run or walk without severe medial knee pain.
Breech Baby: A Scientific Approach
You learned a classic cookbook style treatment strategy in college for treating breech baby presentation. I'm sure you've used it. The main ingredient: moxa at Urinary Bladder 67.
Suffering Makes Us Human
It is possible that suffering, instead of being something negative, can be one of the greatest gifts to bring out one's humanity — if we allow it to be.
Yo San University Receives $1 Million Gift
Long-time Yo San University supporter Thomas S. Blount recently gave a $1 million dollar gift to the University, it's largest charitable gift to date. Mr. Blount was a retired naval officer, aerospace consultant and philanthropist.
Too Many to Remember: Tips to Revive Your Ortho / Neuro Test Skills
When I was at Palmer in the mid-1980s, we were given a set of notes in one of our diagnostic courses. The notes covered approximately 70 orthopedic and neurological tests for various regions of the body.
Diagnose Sprain Injuries in MVA Cases With Dynamic X-Rays (Pt. 1)
Am I the only person to notice hospitals are doing a seemingly insufficient job lately in their initial radiological workup of motor vehicle accident (MVA) victims?
The 2015 Nobel Prize Shines a Spotlight on TCM Research
Traditional Chinese Medicine continues to make it's presence felt on the world stage as the 2015 Nobel Prize in Physiology or Medicine was jointly awarded to William C. Campbell and Satoshi Omura for their work on combating parasites and YouYou Tu for her discoveries in combating Malaria.
Cold and Flu Season: Expanding the Repertoire
As we move into the winter months, it is important for clinicians to have a solid working knowledge of effective herbal protocols for treating and managing clinical cold and flu presentations.
The Concussion-Subluxation Complex
In the Aug. 1, 2014 issue of Dynamic Chiropractic, I reviewed some of the literature demonstrating the role of the chiropractic adjustment in post-concussive care.
Building Community: A New Way to Socialize Your Practice
Social Media can seem like a slippery slope when, in fact, it is fairly easy to understand. With social media platforms, you can connect with current and potential new clients, build strong customer loyalty and increase brand awareness.
January, 2011, Vol. 11, Issue 01
Knowledge Is Growth: Massage Therapy Research
By CG Funk, LMT
Over the past several years, research on massage therapy and bodywork has been conducted in isolated studies throughout the country. For the most part, these research studies are funded for the purpose of publishing the results in medical and similar style journals.In other words, the promotion and facilitation of research on various massage therapy and bodywork modalities seems to be targeted at proving the validity of our profession to the wider allopathic and complementary medical communities. While this is a fine and respected endeavor, the positive results of these research studies are getting filed in medical journals and talked about in medical venues but fail to reach the people who could use it the most: massage therapists and consumers.
Why Should You Care?
Why should research and its results be important to massage therapists? Massage therapists educating themselves on research results are able to take that information and share it with their clients. Having that research knowledge gives us a logical platform to stand on when talking about the benefits of our work. Imagine showing your client, through research, that the very disorders and conditions they (or their loved ones) suffer from can be addressed through therapeutic touch. Think of the vast opportunities that will open up to reach a much wider audience.
Results of massage studies show valuable information on how therapeutic massage and bodywork can provide relief and healing to those suffering from chronic pain, emotional distress and various debilitating diseases and disorders. In other words, it gives all of us power behind our long-held beliefs that massage does impact the human body and psyche on so many levels.
Through the work of the Massage Therapy Foundation (MTF), information about proven benefits of massage has begun to trickle down to the national therapist community and a small percentage of the American population. The Massage Therapy Foundation has a research database of 4,800 records on massage research and projects. The institutions that have conducted some of these projects include:
The Touch Research Institute (TRI) has more than 100 studies on massage and its effects on several disorders and conditions including anorexia, bulimia, arthritis, carpal tunnel syndrome, depression, diabetes, fibromyalgia, insomnia, and post-traumatic stress disorder. Many results showed a decrease in stress, increase in immune function and decrease in pain created by the above conditions. The results of these studies are available to anyone by simply visiting the TRI Web site.
Call to Action
For massage therapists, understanding research study results is powerful in several ways. The knowledge makes you personally aware of how your profession is growing and expanding. It gives you something to share with new folks to build your practice. With this knowledge, you can further serve your existing clients as well.
So, the call to action is this: make a commitment today to developing your awareness of research studies and learn how you can personally support future studies. Learn where to access this information (such as the resources mentioned) and commit to reading and understanding a study each month. Then, find a way to communicate to existing and potential clients what you learned from the study.
One way you can do this is to find a piece of research that fits a specific disorder/disease connected with a support group. Once you thoroughly understand the research study, reach out to a local chapter of the support group and offer to speak on the information you have.
You can be the conduit between research and consumers. The valuable information you share can help those folks live with less pain and stress. Remember, because of our education in various sciences of the body, we have an easier time reading and disseminating medically written papers. We have the ability of taking the language of research and boiling it down into simple and understandable terms.
On a more personal note: I encourage you to support the Massage Therapy Foundation. Pledge a donation to help MTF continue its valuable work in supporting research and community outreach projects. Even a small annual donation of $20 will have an impact, so give what fits your budget. Visit MassageTherapyFoundation.org for instructions on donations and to discover how you can become personally involved as well.
CG Funk is the Vice President of Industry Relations and Product Development for Massage Envy Franchising. Her responsibilities include developing national therapist/esthetician recruiting/retention strategies, developing and testing new service and model offerings and implementing national public relations programs and campaigns. CG has been actively involved in the massage therapy industry since 1992 as a therapist, instructor, curricula and program developer, writer and presenter, corporate trainer and school administrator. She's also a licensed massage therapist in Arizona and California and an advanced cranial sacral therapist.
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