resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Yo San University Celebrates, Supports Community Clinic
Yo San University of Traditional Chinese Medicine recently celebrated 25 years of teaching excellence and serving its community by awarding actor Pierce Brosnan the Robert Graham Visionary Award and raising money for its popular community clinic.
Giving Chiropractic Some Much-Needed PR
Public relations has not always been the chiropractic profession's strong suit, a shortcoming that has subjected the profession to countless attacks on its legitimacy and seemingly perpetual confusion among the public and the health care world as to the skills and services doctors of chiropractic provide.
The Bottom Line ... From a Surgeon Who Knows
Regardless of individual relationships between providers, there continues to be a type of Hatfield-McCoy feud between the philosophies of medicine and chiropractic, particularly when it comes to musculoskeletal ailments.
Correcting Dysfunctional Movement Patterns – Is Local Treatment Enough?
It is widely believed that mechanical, non-traumatic back pain is largely related to dysfunctional or compensatory movement patterns the body has adopted over time.
The McGill Approach to the Lower Back (Part 1)
Stuart McGill, PhD, brings a unique combination of tools to the table. He is a scientist who also functions as a clinician. He describes himself as a medical consultant who is referred challenging patients. He is both evidence based and practical.
Eight Ways to Help Manage Your Content
You have just completed your last session for the day, checked your voice mail and emailed a new patient about their appointment, but something it gnawing at you, something you just can't quite put your finger it on.
News in Brief
Foundation for Chiropractic Progress Enrolls Second Group Member; Focus on Chiropractic Education at WFC-ACC Conference in Miami; Are You Ready for Another "Have-a-Heart" Campaign?
Ancient Chinese Medicine Meets Modern Anatomy Dissection
Have you ever thought it would be beneficial to explore under the skin and examine qi deficiencies in every system of the body? Would you like to see traditional Chinese medicine diagnosis patterns as they relate to western biomedical symptoms and conditions?
Behavior as Symptoms of Energetic Imbalance
Karen and Josh said they wanted me to help them fix their marriage. That is why they were sitting on the couch in front of me, complaining about each other. She was too domineering, he said, overly controlling and bossy.
The Art of Observation
How many of us spend time just watching our clients walk, climb in and out of cars, rise from a chair or navigate a flight of stairs? Spontaneity is the key. Along with a subtle ability to observe without the client knowing or being made to feel like a lab rat.
Treating Our Veterans with PTSD
As July 4th, Memorial Day and Veterans Day continue to pass year in and year out, we honor our veterans from past wars with parades, BBQs and a day off from work, but our veterans live daily with the spiritual scars of war.
The Power of Vitamin K
You may have heard rumblings in recent years that vitamin K helps reduce the risk of osteoporosis and cardiovascular disease, and is administered intravenously by some integrative medical doctors who combine it with high-dose vitamin C in cancer treatment.
Drug War Rages in Wisconsin
Based on its actions over the past 15 years (review the sidebar in the app version of this article), controversy and the Wisconsin Chiropractic Association seem to go hand in hand.
Alcohol Consumption Strongly Linked to Risk of Colorectal Cancer
Alcohol intake is one of the primary risk factors for many human cancers, and is strongly associated with cancers of the oral cavity, pharynx, larynx, esophagus, liver, breast, and notably, the colon and rectum.
Cultivating Our National Strength
The time has come to seriously look at the state of this profession and its influence in the U.S. Where are we? What has happened? Where do we go from here?
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
MUIH Launches Doctoral Degree Programs
Maryland University of Integrative Health recently announce it will now offer doctoral degrees.
What TCM Never Had to Deal With
You probably started getting a sense of it when you were in school. The professors would talk about diabetes as "wasting-and-thirsting disease" and you had a thought that you didn't know anyone who was wasting away in any way, shape or form.
Body and Skin Rejuvenation Through Inner Balance, Equals Outer Beauty
First of all, I will draw a line in the sand. You know how there is often a big divide between the methods of Western medicine and holistic or energy medicine?
Hon Lee: Scholar, Warrior, Spy, Teacher and Healer
It was fun. Growing up in New York's Chinatown was like living in a Chinese village that had been transplanted to a five square block area in southern Manhattan. The thing I liked most about the city, and still do, is it's rich cultural diversity.
"Turn, Turn, Turn"
Many people are credited with saying, "If you remember the '60s, you really weren't there." Given the fact I didn't become a teenager until 1970, I actually do remember the '60s (or at least part of it). And as a child of the '60s, I was, of course, influenced by the music.
December 14, 2010
ABMP Releases Biennial Research on Massage School Operations
Changes in Financial Aid Mix Since 2008
PRESS RELEASE - Associated Bodywork & Massage Professionals (ABMP) today released results of its biennial survey of massage school operations, providing benchmarking data massage therapy schools and programs can use to evaluate their operations. ABMP has conducted the research since 1998 as a service to the profession.
In September, ABMP e-mailed a confidential survey to 1,229 massage, bodywork, and somatic therapy schools in the United States for which ABMP had e-mail addresses on file. ABMP received 253 responses, a 20.6 percent response rate. The survey results were tabulated and analyzed in October.
Of the respondents, nearly half were career schools, a quarter were proprietary, 20 percent were colleges, and the remaining 5 percent were public institutions. Nearly 70 percent of the responding schools reported being accredited.
Tuition and Attrition
Financial aid was reported as available to students in 150 of the schools surveyed, representing 73.9 percent of the 203 respondents who answered this question. The percentage of students receiving financial aid varied widely. The financial aid entities used by massage programs were as follows.
These figures represent a dramatic change from two years ago in that Sallie Mae declined over the two-year period from 65.5 percent to 48.2 percent, while Title IV financial aid jumped by 36.4 points from 46.8 percent in 2008 to 83.2 percent. Personal loans rocketed from 3.8 percent in 2008 to 66.4 percent this year.
Fifteen schools (7.4 percent) offer payment plans for students, while 10 schools rely on state aid (4.9 percent) and 13 schools (6.4 percent) offer scholarships, Veterans Administration funding, and work-study programs.
School attrition rates dropped slightly from the 14 percent reported in 2008 to 12.6 percent reported this year. In 2006, the average attrition rate was 9.9 percent and in 2004 it was 11 percent. This year, schools identified the top 10 reasons students say they do not complete school. Family or personal reasons and financial problems were the most common reasons students gave for leaving school.
Reflecting a trend over the last six years, schools report their most successful marketing efforts are word of mouth, their Web sites, and pay-per-click advertising. Of those answering the question, 92.4 percent named word of mouth (146 respondents) and their Web sites (145 respondents) as their most effective marketing tools. Social media are beginning to be used more often by schools for communication and marketing to prospects and students. More than 95 percent identified Facebook as their preferred medium for social networking efforts.
ABMP serves massage, bodywork, and somatic therapy professionals, and is devoted to promoting ethical practices, fostering acceptance of the profession, and protecting the rights of legitimate massage and bodywork practitioners. Representing more than 75,000 members, ABMP is headquartered in Golden, Colo. ABMP is employee owned and is the largest massage therapy membership association in the nation.
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