Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
December 14, 2010
ABMP Releases Biennial Research on Massage School Operations
Changes in Financial Aid Mix Since 2008
PRESS RELEASE - Associated Bodywork & Massage Professionals (ABMP) today released results of its biennial survey of massage school operations, providing benchmarking data massage therapy schools and programs can use to evaluate their operations. ABMP has conducted the research since 1998 as a service to the profession.
In September, ABMP e-mailed a confidential survey to 1,229 massage, bodywork, and somatic therapy schools in the United States for which ABMP had e-mail addresses on file. ABMP received 253 responses, a 20.6 percent response rate. The survey results were tabulated and analyzed in October.
Of the respondents, nearly half were career schools, a quarter were proprietary, 20 percent were colleges, and the remaining 5 percent were public institutions. Nearly 70 percent of the responding schools reported being accredited.
Tuition and Attrition
Financial aid was reported as available to students in 150 of the schools surveyed, representing 73.9 percent of the 203 respondents who answered this question. The percentage of students receiving financial aid varied widely. The financial aid entities used by massage programs were as follows.
These figures represent a dramatic change from two years ago in that Sallie Mae declined over the two-year period from 65.5 percent to 48.2 percent, while Title IV financial aid jumped by 36.4 points from 46.8 percent in 2008 to 83.2 percent. Personal loans rocketed from 3.8 percent in 2008 to 66.4 percent this year.
Fifteen schools (7.4 percent) offer payment plans for students, while 10 schools rely on state aid (4.9 percent) and 13 schools (6.4 percent) offer scholarships, Veterans Administration funding, and work-study programs.
School attrition rates dropped slightly from the 14 percent reported in 2008 to 12.6 percent reported this year. In 2006, the average attrition rate was 9.9 percent and in 2004 it was 11 percent. This year, schools identified the top 10 reasons students say they do not complete school. Family or personal reasons and financial problems were the most common reasons students gave for leaving school.
Reflecting a trend over the last six years, schools report their most successful marketing efforts are word of mouth, their Web sites, and pay-per-click advertising. Of those answering the question, 92.4 percent named word of mouth (146 respondents) and their Web sites (145 respondents) as their most effective marketing tools. Social media are beginning to be used more often by schools for communication and marketing to prospects and students. More than 95 percent identified Facebook as their preferred medium for social networking efforts.
ABMP serves massage, bodywork, and somatic therapy professionals, and is devoted to promoting ethical practices, fostering acceptance of the profession, and protecting the rights of legitimate massage and bodywork practitioners. Representing more than 75,000 members, ABMP is headquartered in Golden, Colo. ABMP is employee owned and is the largest massage therapy membership association in the nation.
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