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How to Use Online Video as a Tool to Market Your Practice
Health care practitioners, including chiropractors, should consider online videos as a key element of their Internet marketing strategy. In the next three years, videos are expected to account for nearly 70 percent of all consumer online traffic, according to Cisco.
We Get Letters & Email
Rethinking Our Approach to Immunization; Coming Together for the Good of Our Patients.
Environmental Toxins: Cause of Modern Illness, Part 2
In Part I of this article, we detailed the variety of environmental toxins assaulting our bodies. These include pesticides and herbicides; plastics; preservatives; cosmetics; gasoline additives, solvents and glues; and heavy metals.
News in Brief
While indignation may be your immediate reaction to H.R. 5780, the Protecting the Integrity of Medicare Act of 2014, the American Chiropractic Association suggests the legislation is just what the chiropractic profession needs.
Movement Assessments: The DC's Sphygmomanometer
I think back to when I was going through chiropractic school outpatient clinic. I was embarrassed to have my family and friends come in for treatment because initial evaluations took three hours to complete.
The Way of Zen Performance Enhancement
Working with elite athletes and implementing various techniques to keep athletes focused and at their optimal performance for a sustained period of time includes incorporating various meditation techniques that counterbalance their sport-specific physical and mental demands, which is an important element of success throughout the years.
Fight Colorectal Cancer With Folic Acid
CRC is the second most common cause of cancer mortality in the U.S. and Canada. Although genetic susceptibility plays a role in the etiology of CRC, dietary factors, including certain vitamins, have also been shown to influence the development of the disease in various studies.
Ringing in the Billing New Year
What are the new modifiers that replace modifier 59? Will they allow doctors of chiropractic to be paid for 97140, manual therapy, when done with chiropractic manipulation?
Show Up and Show Respect
I was recently asked about my chiropractic philosophy. My answer surprised my questioner.
I Felt it in My Fingers First
I'm not afraid to say it. Massage therapists make better acupuncturists. I'll tell you how I know, but first I have a question: What do a microcurrent device, a laser and a hippie massage therapist have in common?
The App Advantage: Get More for Less
You may have noticed the list of "app-exclusive" articles in the directory on the front page of the print issue and in the Table of Contents on page 4. You can't find these articles in print or even in our online archives.
Helping to Create the Healthiest Generation
The imperative to create the "Healthiest Generation by 2030," envisioned by the American Public Health Association (APHA), was in full force at the APHA's 142nd Annual Meeting held in New Orleans from November 15-19, 2014.
Two for One: The Cervical Distraction Test
In today's healthcare system, diagnoses and treatment plans follow a western medical model - especially if you work with attorneys or insurance companies.
The Static Postural Pelvic Exam
I include a static postural analysis in my evaluation routine whether you are a patient in pain or an elite-sport athlete in training. In my day-to-day practice, I require patients to stand still while I "just look" at them.
Professionalism and Evidence-Based Health Care
Today's chiropractors are facing a conundrum with the Affordable Care Act and its health care reform requirements, including evidence-based practice and health technology assessment.
Animal Acupuncture Gaining in Popularity
We have just finished the year of the fire hoarse and now it is time to spend some time alone, daydreaming and thinking outside the box in terms of where our profession is headed. The sheep person is well organized and creative so this should not be difficult to do.
Three for One: The Cervical Distraction Test
Taking the time to do an exam is important, but it is time spent. The exam serves as a way to physically validate your clinical impression following a history and clinical consultation.
Taking the Freeze Out of Adhesive Capsulitis
Adhesive capsulitis or "frozen shoulder" is a relatively common condition resulting in severe shoulder pain and global loss of glenohumeral joint range of motion. Incidence of the condition is approximately 3 percent in the general population.
AWB Makes a Difference in the Yucatan
We are in the sleepy town of Izamal, located about an hour from the Merida airport where our group arrived last night. Later that morning, on a bus winding through the dusty roads of the Yucatan, fourteen acupuncturists, two facilitators from AWB and two tour guides make their way to the small rustic town of Popola.
Acupuncture and its Place in the Integrative Healthcare Practice: The Need to Move from Modality to Profession
Acupuncture and oriental medicine (AOM) has grown and flourished from its inception thousands of years ago in China. In surrounding regions of Asia, AOM developed as a response to differing cultural, pathological, health and wellness care needs.
Chiropractic Research in Review
Occupational LBP in Primary- and High-School Teachers; Treating MVA Complications With Chiropractic Care; Neck Pain: Immediate Effects of Active Scapular Correction; Taping Benefits Stride, Step Length in Fatigued Runners.
Happy New Year 2015 Gong Hoy Fat Choi
Welcome to the year of the sheep! We begin a new year guided by the sign of a quietly and creatively organized animal.
Right Back Where We Started?
More than 25 years after Judge Susan Getzendanner issued her historic opinion in the Wilk v AMA anti-trust case, evidence suggests that despite increasing collaboration between doctors of chiropractic and their allopathic medical counterparts, when it comes to organized medicine, we may be right back where we started.
The Conscious Evolution of Healing: Importance of Opening the Sensory Portals in Classical Chinese Medicine
The Chinese medical classics are not just clinical guides. They give advice; ways we can awaken more fully into conscious awareness.
Trouble Down Under: San Zhen Therapy for Lower Jiao Issues
In the last several columns, I have discussed many clinical options for utilizing San Zhen or Three Needle Therapy. In this installment, I will continue this trend and discuss several foundational patterns which can be found in several very common clinical presentations.
December 14, 2010
ABMP Releases Biennial Research on Massage School Operations
Changes in Financial Aid Mix Since 2008
PRESS RELEASE - Associated Bodywork & Massage Professionals (ABMP) today released results of its biennial survey of massage school operations, providing benchmarking data massage therapy schools and programs can use to evaluate their operations. ABMP has conducted the research since 1998 as a service to the profession.
In September, ABMP e-mailed a confidential survey to 1,229 massage, bodywork, and somatic therapy schools in the United States for which ABMP had e-mail addresses on file. ABMP received 253 responses, a 20.6 percent response rate. The survey results were tabulated and analyzed in October.
Of the respondents, nearly half were career schools, a quarter were proprietary, 20 percent were colleges, and the remaining 5 percent were public institutions. Nearly 70 percent of the responding schools reported being accredited.
Tuition and Attrition
Financial aid was reported as available to students in 150 of the schools surveyed, representing 73.9 percent of the 203 respondents who answered this question. The percentage of students receiving financial aid varied widely. The financial aid entities used by massage programs were as follows.
These figures represent a dramatic change from two years ago in that Sallie Mae declined over the two-year period from 65.5 percent to 48.2 percent, while Title IV financial aid jumped by 36.4 points from 46.8 percent in 2008 to 83.2 percent. Personal loans rocketed from 3.8 percent in 2008 to 66.4 percent this year.
Fifteen schools (7.4 percent) offer payment plans for students, while 10 schools rely on state aid (4.9 percent) and 13 schools (6.4 percent) offer scholarships, Veterans Administration funding, and work-study programs.
School attrition rates dropped slightly from the 14 percent reported in 2008 to 12.6 percent reported this year. In 2006, the average attrition rate was 9.9 percent and in 2004 it was 11 percent. This year, schools identified the top 10 reasons students say they do not complete school. Family or personal reasons and financial problems were the most common reasons students gave for leaving school.
Reflecting a trend over the last six years, schools report their most successful marketing efforts are word of mouth, their Web sites, and pay-per-click advertising. Of those answering the question, 92.4 percent named word of mouth (146 respondents) and their Web sites (145 respondents) as their most effective marketing tools. Social media are beginning to be used more often by schools for communication and marketing to prospects and students. More than 95 percent identified Facebook as their preferred medium for social networking efforts.
ABMP serves massage, bodywork, and somatic therapy professionals, and is devoted to promoting ethical practices, fostering acceptance of the profession, and protecting the rights of legitimate massage and bodywork practitioners. Representing more than 75,000 members, ABMP is headquartered in Golden, Colo. ABMP is employee owned and is the largest massage therapy membership association in the nation.
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