Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
November 15, 2010
NCBTMB Announces 2010 Board Election Results
Press Release - The National Certification Board for Therapeutic Massage & Bodywork (NCBTMB) announced today the re-election of Michele Baker and election of Judy Silcock, Bruce Baltz and Rhonda Reif to its Board of Directors. Their terms begin Jan. 1, 2011.
The NCBTMB Board of Directors is made up of nine members, who together supervise and direct the affairs of the national certification programs, as well as the organization's committees and examinations. They also determine NCBTMB policies and procedures.
Michele Baker was re-elected to her second term on NCBTMB's Board of Directors, a four-year term. In 2008, the board elected her Treasurer and she became a member of the Executive/Finance Committee. Baker has served as chair of the Advanced Certification Task Force, and a liaison to the Recertification Subcommittee and Leadership Development Committee. In addition, she was a member of the Volunteer Restructuring Task Force.
Baker has taught therapeutic massage at local colleges and mentored therapists. She received a bachelor's degree from University of Arkansas and graduated at the top of her class from Mississippi School of Therapeutic Massage. She is a Reiki Master and has received certification in volunteer administration.
"I am passionate about massage," said Baker. "I look forward to being a champion of several initiatives including strong outreach to massage schools, robust government relations in cooperation with state boards of massage therapy, advanced options for the growing population of massage 'veterans', and a continued expectation of superior customer service and responsive communication."
Judy Silcock was elected to the board for a four-year term. She is a full-time massage therapist and bodywork practitioner. Silcock has held state-level offices with the Idaho Massotherapy Association and the American Massage Therapy Association.
An NCBTMB volunteer since 1995, Silcock serves on the Government Relations Committee and the Approved Provider Committee. She has served as chair of the Recertification Subcommittee and an item writer for the National Certification Exam for Therapeutic Massage and Bodywork (NCETMB).
Silcock received an undergraduate degree and completed graduate studies from the University of Arizona. She also attended Esalen Institute and Magic Valley Massotherapy Institute. In addition, Silcock has studied sports massage in Russia at the Physical Culture and Science Institutes of Moscow and St. Petersburg.
"I would like to thank those who voted in the NCBTMB elections, because there would be no 'us' without them," said Silcock. "I am delighted to have been elected to the board. I promise our certificants that I will represent them, as well as our stakeholders, with integrity, honesty and an openness of mind."
Bruce Baltz was elected to the board and will serve a three-year term. He is a licensed massage therapist in New York and Florida. Baltz is an internationally recognized educator with over 28 years of experience in the fitness and bodywork industry. An NCBTMB volunteer since 2007, he serves on the Approved Provider Committee.
Baltz received his massage diploma from Swedish Institute in New York and trained in advanced sports massage. He earned a LaStone Therapy Instructor Certificate, Myoskeletal Alignment Technique Certificate and has a background in research on the effect of temperature on the autonomic nervous system.
"I want to thank all of those who took the time to vote and have taken an interest in the future of the NCBTMB," said Baltz. "I am proud to be sitting on the board of such a massage and bodywork institution. I look forward to doing my part in redefining the future of NCBTMB."
Rhonda Reif was elected to a one-year term. She owns a healing arts business and has studied at various locations throughout the U.S., primarily in Southern California. Reif has trained in over 30 different holistic health modalities.
Reif received her master's degree from Western Illinois University, a bachelor's degree from Truman University, and two associate degrees from Southeastern Community College in West Burlington, Iowa. She is a massage graduate from the Institute of Wellness in Sunnyvale, Illinois.
Since 1995, Reif has hosted a monthly radio program dedicated to informing audiences about the healing arts. She served on various committees and volunteer teaches infant massage classes to new at-risk and low-income mothers.
"I am excited to be elected to the NCBTMB Board of Directors," said Reif. "I look forward to the year ahead. I appreciate the opportunity to serve on the board and be a voice for the profession and our national certificants."
"NCBTMB is proud to add four exceptionally qualified individuals to the board to help guide, strengthen and advance the standards within the massage therapy and bodywork profession," said Neal Delaporta, NCBTMB Chair.
Source: National Certification Board for Therapeutic Massage & Bodywork
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.