Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
November 15, 2010
NCBTMB Appoints New Board Officers
Press Release - The National Certification Board for Therapeutic Massage & Bodywork (NCBTMB) elected new officers during its fourth quarter board meeting in Oakbrook Terrace, Illinois. Terms for the new officers begin Jan. 1, 2011.
The NCBTMB Board of Directors is made up of nine members, who together supervise and direct the affairs of the national certification programs, as well as the organization's committees and examinations. They also determine NCBTMB policies and procedures. The new board officers are:
Alexa Zaledonis, LMT, CPT, NCTMB, of Annapolis, Maryland will assume the NCBTMB Chair. She is the owner and operator of Even Keel, a wellness spa employing eight massage therapists and treating over 3,500 clients annually. A graduate of the Baltimore School of Massage, she passed the National Certification Exam in 2002. Zaledonis is a certified Lotus Palm Thai Yoga Massage practitioner and instructor. She is in the process of completing Yoga RYT 200 training.
Zaledonis also is a former Certified Public Accountant who specialized in healthcare and nonprofits. She graduated with a bachelor's degree from Albertus Magnus College in New Haven, Connecticut. Her term on the NCBTMB Board will end Dec. 31, 2012.
Chair-Elect Susan S. Toscano, NCTMB, of Groton, Connecticut, is an on-site team evaluator for the Commission on Massage Therapy Accreditation. She has been a licensed massage therapist for 10 years. Toscano earned a bachelor's degree in Holistic Studies from Norwich University after earning a diploma from the Connecticut Center for Massage Therapy.
Susan Toscano has a long history of supporting and serving the NCBTMB. She was first elected to the Board of Directors in 1997, named Treasurer for 1998-1999 and held the position of Chair from 2000-2001. In addition, she was a member of NCBTMB's Strategic Planning Committee from 1999-2001 and served as an NCBTMB School Outreach Coordinator from 2001-2002.
Treasurer Ronni Burns of New York is a professor of communications at the Smith School of Business, University of Maryland and at the Stern School of Business, New York University. Burns served as a senior executive with Citigroup for 17 years, where her positions included consumer advocate, director of national sales, lobbyist and spokesperson. Burns is the public member of the board.
Burns is a certified professional coach and a communications consultant. She develops and delivers sales, management, ethics and communications courses to major corporations. She earned an undergraduate and graduate degree from the University of Pennsylvania and a master's degree in communications from the University of Connecticut.
"The election of our officers completes the executive committee, providing oversight for our financial concerns and to all areas of operation and governance," said current Chair Neal Delaporta. "These accomplished individuals will ensure a smooth transition, lead us into the future and further our efforts to serve the massage and bodywork profession."
Source: National Certification Board for Therapeutic Massage & Bodywork
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