resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Looking Back: Abstracts From Chiropractic History
D.D. Palmer's Technique for the Posterior Apical Prominence; An Early Attempt to Achieve Consensus on Subluxation; Chiropractic Subject Headings: Past, Present and Future; Mabel Palmer: A History of Chiropractic That Almost Wasn't.
Advice for Young Doctors
When I began practice, I was just shy of my 25th birthday. I was young and I looked it. I had been told this would be a problem when starting a practice – and it was. Older patients often paused when they entered for care.
The Kidney Official
The Kidney is known as the Official Who Controls the Waterways. In Western medical terms, a major function of the Kidneys is to filter the blood. Every day, a person's kidneys process about 200 liters of blood to sift out about two liters of waste and excess water.
Talking to Skeptical MDs: "Just the Facts, Ma'am"
The first lesson in public speaking is to know your audience. This is particularly applicable when talking to skeptical medical doctors about chiropractic. You have to understand where they are coming from and speak the language they understand.
The Gluteal-Knee Connection
The underlying causes of knee pain and dysfunction are rarely isolated to the knee. The knee is a relatively stable joint with limited intrinsic ability to adapt to aberrant motion.
Super Bowl Chiropractor
With opening night of the 2014 National Football League season only a month away, what better time to talk to Dr. Jim Kurtz, team chiropractor for the defending Super Bowl champion Seattle Seahawks?
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
Primary Lateral Sclerosis: A Condition With a Chiropractic Connection
Primary lateral sclerosis (PLS) is a slowly progressive, adult degenerative disease of the upper motor neurons characterized by progressive spasticity or stiffness. It is a clinical diagnosis that has been avoided because it is (largely) a diagnosis of exclusion.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Offline Marketing Techniques: Opportunities to Help Grow Your Business
In a world becoming increasingly dominated by connected devices, when we think of marketing, we often think of online and social media marketing. Considerable attention is given to Facebook and Twitter, as well as CPC [cost-per-click] advertising.
F4CP: New Campaign to Promote Chiropractic as a Career
The F4CP has announced a "targeted cooperative campaign" that will engage doctors of chiropractic and chiropractic students, as well as chiropractic colleges, chiropractic media, state associations and vendors, to encourage DCs to recommend a chiropractic career to patients, family and friends.
Post-Concussion Patient Care: Relevance of the Chiropractic Adjustment
There is a widespread understanding within the profession of the general guidelines for care of the concussion patient. These include guidelines for physical and cognitive rest, return to normal activities and so forth.
Healing With Simple, Healthy Food
When it comes to your health, there is no better way to take control and create positive outcomes than by focusing on diet and lifestyle. As chiropractors, you know the power that regular self-care has for your patients.
Resolving Medial Arch Suspicions: The Navicular Drop Test
Healthy feet have three distinct arches: medial longitudinal, lateral longitudinal and anterior transverse.
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
Getting Athletes Back in the Game: Low-Level Laser Therapy for Sports Injuries
Sports injury rehabilitation is all about getting back in the game quickly and with optimal health. A relatively new tool for the treatment of sports injuries is finding global success, and it is doing so in a fast, efficient way.
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
December, 2010, Vol. 10, Issue 12
Tactile Sensations Affect Perception, Not Reality
By Rita Woods, LMT
Did you know that holding a warm cup of coffee can foster a sense of trust in another person? Touching is an important part of interacting with our environment and people. Research suggests that touch, including temperature sensations can subconsciously affect our impressions of others, the decisions we make and even our behavior.
New scientific evidence now suggests that what we think and perceive can result from associating concepts we garnered from touch experiences. A recent study,1 supported by the National Institutes of Health, set out to discover whether or not tactile impressions affect what we think and believe. Researchers, Dr. John Bargh (Yale), Dr. Joshua Ackerman (Massachusetts Institute of Technology), and Christopher Nocera (Harvard), designed a series of experiments to test whether the characteristics of an object can affect our judgment about unrelated things.
Weight, texture and hardness are often used as metaphors. Weight is associated with concepts of seriousness and importance (e.g. a "weighty matter" or "light reading"). And roughness and smoothness are associated with difficulty and harshness (e.g. a "rough day" or "smooth sailing"). Hardness and softness are associated with stability, rigidity and strictness (e.g. "hard-hearted" or "soft on someone"). To test these sensible concepts, the researchers conducted four experiments:
What they found suggests that information acquired through touch creates imperceivable influence over what we think and believe. "Our minds are deeply and organically linked to our bodies," said Bargh. They also found that these tactile experiences can create beliefs that may differ from reality.
The multi-sensory interactions we experience are a natural process that takes place in certain regions of the brain. We unknowingly use several of our senses to discern and learn. For instance, when someone shows you an object that you are not familiar with, you instinctively reach out your hand to grasp it and say, "Can I see that?" This response suggests that investigation involves more than vision, it is rather the sum of seeing, touching, feeling and even manipulating the unfamiliar object.
The Concept of Warmth
New evidence shows that one region of our brain is involved in both our physical and psychological ideas of warmth; warmth, in terms of personality traits, translates to "trust" and "generosity". In a study2 also supported by the National Institutes of Health, researchers looked at the concept of warmth.
The researchers placed each of the 41 participants in a building lobby. The participant was then met by a woman carrying a cup of coffee, a clipboard and two textbooks. During the elevator ride up, the woman casually asked the participants to hold her cup of coffee while she recorded information on her clipboard. Half of the participants were given a cup of hot coffee and the other half iced coffee.
Once they reached their meeting room, the participants were given a questionnaire about someone who was described as intelligent, skillful, industrious, determined, practical and cautious. They were then asked to rate the person on personality traits related to warm/cold ideas. Those participants holding a warm cup of coffee in their elevator ride perceived the person as "more loving, friendly and having positive characteristics". Those asked to hold the iced coffee were more likely to perceive the same person as "less generous, less sociable and less caring".
So holding something warm did affect the impressions about an individual, but the researchers now wondered if it could affect their behavior as well. So they devised the following experiment:
They asked another group of volunteers to briefly hold either a hot or cold therapeutic pad, telling them it was for a product evaluation. After the participants rated the effectiveness of the pad, they were given a choice of reward for participating. They could choose either a Snapple beverage or an ice cream certificate for themselves or for a friend. Regardless of whether the gift was a Snapple or an ice cream certificate, the participants who held the cold pad were more likely to choose the gift for themselves. Those who held the warm pad, in contrast, were more likely to choose the gift for a friend.
It's interesting to note that holding a cup of hot coffee not only affected the participants' judgement but also made the same participants more likely to buy a gift for someone than if they held iced coffee!
Making Our Impression
As massage therapists, our livelihood comes from touching others. These experiments demonstrate the importance of the quality of our touch. This affects not only the quality of care but the impressions we give our clients about ourselves. By the way, another experiment using poor personal hygiene equates to the belief that the person with poor hygiene habits was lacking in moral integrity.
If you want to be successful in life, it would be wise to consider the unconscious brain. First impressions are likely to be influenced by the tactile environment. In other words, keep your environment, office and home filled with soft chairs that are tranquil in nature. Maintain a comfortable room temperature. Keep warm things and drinks available, especially in the winter. Involve a heavy item when you want someone to take it seriously. And maintain impeccable personal hygiene. This will help them view you as warm, trustworthy, qualified and of high moral character. All of which are important to a successful business.
Click here for more information about Rita Woods, LMT.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.