resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
What You Say Isn't Always What Patients Hear
A few years ago, my aunt Edna (name changed for the purpose of this story) suffered a stroke. After a short hospital stay, she was transferred to a nursing home for rehabilitation. When she arrived at the nursing home, Edna requested a private room.
An Emerging Partnership Model
Maryland University of Integrative Health (MUIH) has educated integrative health and wellness practitioners for the last 40 years, originally as an acupuncture clinic and school. The institution's transformative, relationship-centered programs integrate traditional wisdom with contemporary science
Acupuncture's Impact on the World
For several years, I have been hearing about the town of Rothenburg, Germany. It seemed just a dot on a map until I arrived. It is the home of the TCM Kongress which began in 1968. It has been held annually for 47 years and it has only missed one year.
How to Stay Sane During the Elections: Understanding Through the Lens of Chinese Medicine
In Chinese Medicine philosophy, everything consists of Yin and Yang. The law of polar opposites – one cannot exist without its opposite.
Adventures with the San Jiao
Those of us who have been in practice for several decades relish the way meridians and points reveal new diagnostic clues and new insights. I love to encourage my students to see this as an adventure that goes way beyond the textbooks.
Chronic Pain: Become Part of the Solution
I have lectured to more than 7,000 chiropractic physicians over the past five years regarding the chronic pain and opioid epidemic in this country.
Tai Chi Documentary Premier
First Run Features recently announced the world theatrical premiere of Barry Strugatz's documentary The Professor: Tai Chi's Journey West, which premiered last month at the Laemmle Music Hall in Los Angeles.
Insuring Quality Control in Herb Importation: An Interview with Wilson Lau
Wilson Lau is the vice president of Nuherbs, a Chinese herb importation company based in San Leandro, California. Before joining Nuherbs, he trained as a lawyer specializing in FDA law.
Sit or Stand? Analyzing a Mixed Message
I'm more than a bit confused. At my age, that seems to be a rather common occurrence. However, today more than ever, I'm getting a mixed message.
Increasing the Value of Spine Care: CMS Approves New Low Back Pain Registry
The Centers for Medicare and Medicaid Services has approved the Spine IQ Low Back Pain Registry as a qualified clinical data registry for the Physician Quality Reporting System (PQRS) in 2016.
An MD Who Understands the Opioid Epidemic
Doctors of chiropractic have an important role to play in ending the opioid epidemic and dealing with chronic pain by conservative means (see our top story in this issue) – but who's to blame for opioid dependence and abuse in the first place?
Believe it or not, an estimated one-third of your patients have eaten some form of fast food within 24 hours of their appointment with you.
Treating Hip & Groin Pain With Abdominal Release of Upper Lumbar Nerve Impingements
Have you encountered patients with groin and hip pain you can't seem to solve? You know it's not a worn-out hip; you suspect the pain is somehow connected to the spine. But somehow, you just can't help them break through.
A Long-Overdue Win for Oregon Medicaid Patients - and the Implications for Other States
Beginning July 1, 2016, Oregon Medicaid patients with spinal pain (cervical, thoracic, lumbar, pelvic) who are determined to be low risk based on a biopsychosocial assessment tool (STarT Back – Keele University) can receive four chiropractic visits per episode.
Beating the Odds: Interview With Para-Powerlifter Adeline Dumapong-Ancheta
Since October 2015, the FICS Foundation, the charitable organization affiliated with the International Federation of Sports Chiropractic (FICS), has been supporting disabled athletes internationally.
What's New in Phytonutrition: Mangifera Indica, "The King of Fruits"
One hundred percent pure Indian green mango fruit (mangifera indica), harvested at a special degree of ripeness for efficacy and taste, can now be concentrated as a phytonutrient nutraceutical powder.
Three Tips to Help You Analyze the Acupuncture Case Studies of the NCCAOM Exam
Confirm the answer quickly by the elimination method. Case study:
After two treatments for back pain, a patient presents for a third
session complaining of rapid breathing and wheezing that is made worse
during cold weather.
Acupuncture Muscle Trigger Point and Oriental Medicine Sports Therapy
It is difficult to ascertain the internal condition of professional basketball player Lebron James during game one of the 2014 NBA finals, in which he developed debilitating muscle cramps that led to his premature removal from the game.
AOM Hospital-Based Practice: A Future Reality?
The natural evolution of health care on the planet is integrative health. We may have some challenges ahead, but based on my research, all indicators are pointing in a positive direction. There seems to be an evolving consciousness among our patient population that is "getting it."
Multivitamin Supplement May Reduce Breast Cancer Recurrence
There is a great deal of controversy regarding the value of multiple vitamin supplements in cancer prevention.
Kansas Achieves Licensing Law
Kansas Governor Sam Brownback signed House Bill 2615 into law on Friday, May 13, 2016. HB2615 includes provisions for the licensure of acupuncturists in the state of Kansas.
The Pertinent Negative
We all have to perform evaluations on patients. Most of us don't like doing it – exams take time, and worse it takes even more time after the evaluation to put together a narrative summary of the findings. Sometimes, this process becomes downright tedious.
December, 2010, Vol. 10, Issue 12
Tactile Sensations Affect Perception, Not Reality
By Rita Woods, LMT
Did you know that holding a warm cup of coffee can foster a sense of trust in another person? Touching is an important part of interacting with our environment and people. Research suggests that touch, including temperature sensations can subconsciously affect our impressions of others, the decisions we make and even our behavior.
New scientific evidence now suggests that what we think and perceive can result from associating concepts we garnered from touch experiences. A recent study,1 supported by the National Institutes of Health, set out to discover whether or not tactile impressions affect what we think and believe. Researchers, Dr. John Bargh (Yale), Dr. Joshua Ackerman (Massachusetts Institute of Technology), and Christopher Nocera (Harvard), designed a series of experiments to test whether the characteristics of an object can affect our judgment about unrelated things.
Weight, texture and hardness are often used as metaphors. Weight is associated with concepts of seriousness and importance (e.g. a "weighty matter" or "light reading"). And roughness and smoothness are associated with difficulty and harshness (e.g. a "rough day" or "smooth sailing"). Hardness and softness are associated with stability, rigidity and strictness (e.g. "hard-hearted" or "soft on someone"). To test these sensible concepts, the researchers conducted four experiments:
What they found suggests that information acquired through touch creates imperceivable influence over what we think and believe. "Our minds are deeply and organically linked to our bodies," said Bargh. They also found that these tactile experiences can create beliefs that may differ from reality.
The multi-sensory interactions we experience are a natural process that takes place in certain regions of the brain. We unknowingly use several of our senses to discern and learn. For instance, when someone shows you an object that you are not familiar with, you instinctively reach out your hand to grasp it and say, "Can I see that?" This response suggests that investigation involves more than vision, it is rather the sum of seeing, touching, feeling and even manipulating the unfamiliar object.
The Concept of Warmth
New evidence shows that one region of our brain is involved in both our physical and psychological ideas of warmth; warmth, in terms of personality traits, translates to "trust" and "generosity". In a study2 also supported by the National Institutes of Health, researchers looked at the concept of warmth.
The researchers placed each of the 41 participants in a building lobby. The participant was then met by a woman carrying a cup of coffee, a clipboard and two textbooks. During the elevator ride up, the woman casually asked the participants to hold her cup of coffee while she recorded information on her clipboard. Half of the participants were given a cup of hot coffee and the other half iced coffee.
Once they reached their meeting room, the participants were given a questionnaire about someone who was described as intelligent, skillful, industrious, determined, practical and cautious. They were then asked to rate the person on personality traits related to warm/cold ideas. Those participants holding a warm cup of coffee in their elevator ride perceived the person as "more loving, friendly and having positive characteristics". Those asked to hold the iced coffee were more likely to perceive the same person as "less generous, less sociable and less caring".
So holding something warm did affect the impressions about an individual, but the researchers now wondered if it could affect their behavior as well. So they devised the following experiment:
They asked another group of volunteers to briefly hold either a hot or cold therapeutic pad, telling them it was for a product evaluation. After the participants rated the effectiveness of the pad, they were given a choice of reward for participating. They could choose either a Snapple beverage or an ice cream certificate for themselves or for a friend. Regardless of whether the gift was a Snapple or an ice cream certificate, the participants who held the cold pad were more likely to choose the gift for themselves. Those who held the warm pad, in contrast, were more likely to choose the gift for a friend.
It's interesting to note that holding a cup of hot coffee not only affected the participants' judgement but also made the same participants more likely to buy a gift for someone than if they held iced coffee!
Making Our Impression
As massage therapists, our livelihood comes from touching others. These experiments demonstrate the importance of the quality of our touch. This affects not only the quality of care but the impressions we give our clients about ourselves. By the way, another experiment using poor personal hygiene equates to the belief that the person with poor hygiene habits was lacking in moral integrity.
If you want to be successful in life, it would be wise to consider the unconscious brain. First impressions are likely to be influenced by the tactile environment. In other words, keep your environment, office and home filled with soft chairs that are tranquil in nature. Maintain a comfortable room temperature. Keep warm things and drinks available, especially in the winter. Involve a heavy item when you want someone to take it seriously. And maintain impeccable personal hygiene. This will help them view you as warm, trustworthy, qualified and of high moral character. All of which are important to a successful business.
Click here for previous articles by Rita Woods, LMT.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.