resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Value of Melatonin in Breast Cancer Prevention and Adjunctive Treatment
Although melatonin (MLT) is best known for its sleep-aid properties and as a natural remedy to prevent jet lag, extensive experimental studies suggest it possesses anticancer activity through several biological mechanisms.
Let's Streamline Your Front Desk
Your front office can be your greatest source of efficiency or a constant bottleneck. Increasing the productivity of this area without sacrificing the quality of patient interaction can be a little tricky.
Building Relationships and Referral Networks with Allopathic Practitioners
Dr. Doug, an orthopedist of 20 years, had heard stories from patients who tried acupuncture. While he was able to address many of their complaints effectively, some appeared to gain additional benefit when their care included TCM.
News in Brief
Northwestern Student Honored for Addressing Concussions Head-On; Northwestern Announces New CFO; Life U. to Provide Unique Opportunity.
Roots in the Community, Branches Far Beyond
The Jung Tao School of Classical Chinese Medicine (JTS) was founded in 1998 by Sean Christian Marshall in Sugar Grove, North Carolina, a small community near Boone in the state's westernmost mountains.
Identify & Adjust the Apex Posterior Sacrum
Low back pain involving an apex posterior sacrum (+θX-axis misalignment) typically presents with signs of lumbosacral joint impingement or facet syndrome.
Filling the Gap: The Role of Alternative Practitioners in a Broken Health Care System
I have been asked many times what got me into alternative medicine. My answer is simple: I want to truly help and make a difference in people's health.
NCCAOM Launches New Membership Organization
The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) recently launched a new national membership organization, the NCCAOM Academy of Diplomates.
The Art of Listening
One of the most important clinical concepts for me was voiced by the legendary physician William Osler. "Listen to your patient, he/she is telling you the diagnosis." After treating literally thousands of patients, it can become almost second nature to quickly discover clues which reveal the underlying diagnosis.
Specialized Pro-Resolving Mediators: 21st Century Inflammation Fighters
Specialized pro-resolving mediators, or SPMs, are a portion of the omega-3 fatty-acid spectrum that have been shown to have a powerful effect on reducing inflammation.
Transparency is Key at ASA First Annual Meeting
On March 4th and 5th the American Society of Acupuncturists (ASA) held a successful first annual meeting in Albuquerque, New Mexico.
How Many of Your Patients Have Sarcopenia?
Figure 1 demonstrates the typical appearance of sarcopenia in the paravertebral muscles. Have you considered evaluating your patients for this problem? Sarcopenia is the progressive loss of skeletal muscle mass and function that affects the older population.
Day in the Life of an Advanced-Practice DC
Can you tell us a little about your background in the profession? Why did you want to become a DC? I studied at Boston University from 1968-1972 as a pre-med student majoring in biology.
An Interview with Amanda Shayle
JW: Can you share with us some of your history and how you became an acupuncturist? What did you do prior to becoming an acupuncturist? Where did you go to school?
F4CP Launches New Social Media Campaign
The Foundation for Chiropractic Progress has launched a new service to help member doctors: a social media campaign called "Accelerator."
Asking Patients the Right Questions
When was the last time you asked a patient a question? Maybe 30 seconds ago? But, are you asking the right questions to elicit valuable and useful information? As a healthcare provider, you've likely spent hundreds of hours learning to ask the right questions to gather critical health information from your patients.
Energy: For Life and For Death
Energy is a deep topic in Traditional Chinese Medicine. Qi is understood to underlie all of existence, animated or not, and the qi of the living is studied with special attention.
Health and Wellness Partnership
Yo San University of Traditional Chinese Medicine and The Wellness Center at the LAC + USC Historic General Hospital recently joined forces to extend care to the residents of Boyle Heights area of Los Angeles.
Misconceptions & Opportunities With Medicare
As I speak around the country on how to properly document Medicare patient encounters, I get questions regarding opting out of Medicare. There are many misconceptions about opting out of Medicare, including just what it means to opt out.
The Rest of the Patient Story
I've written previously about allowing a patient to tell you their story – about taking the time to listen and engage all the aspects of their case history, the injury in question, and the related issues.
Constructing Our Reality: The Primary Channels and Perception, Part 1
My favorite topic of discussion within Chinese medicine is the acupuncture channel systems. First of all, each of us have them. They are part of our bodies; not something external to us. To learn about the acupuncture channels is to learn about ourselves.
An Alarming Lack of Accountability
Accountability seems to be a lost quality today. The simple act of taking responsibility and doing the right thing just doesn't happen as often as it should. Maybe it is the litigious nature of our society.
Designing a Fitness Plan (Part 4): Blending Pain Relief With Healthy Aging
Pain relief is still the No. 1 reason patients come to my office. However, most of my patients have other goals as well, such as: "I want to lose 10 to 20 pounds"; "I feel old and want to slow down the aging process"; "My doctor says I am becoming a diabetic and need to exercise"; or "I'm tired and want more energy."
Excited to Share the Science of Chiropractic: An Interview With Dr. Heidi Haavik
Dr. Heidi Haavik has become known in the circle of chiropractic researchers as not only a rising star, but also one willing to do research that can have a major impact in the scientific world and how chiropractic is perceived.
December, 2010, Vol. 10, Issue 12
Tactile Sensations Affect Perception, Not Reality
By Rita Woods, LMT
Did you know that holding a warm cup of coffee can foster a sense of trust in another person? Touching is an important part of interacting with our environment and people. Research suggests that touch, including temperature sensations can subconsciously affect our impressions of others, the decisions we make and even our behavior.
New scientific evidence now suggests that what we think and perceive can result from associating concepts we garnered from touch experiences. A recent study,1 supported by the National Institutes of Health, set out to discover whether or not tactile impressions affect what we think and believe. Researchers, Dr. John Bargh (Yale), Dr. Joshua Ackerman (Massachusetts Institute of Technology), and Christopher Nocera (Harvard), designed a series of experiments to test whether the characteristics of an object can affect our judgment about unrelated things.
Weight, texture and hardness are often used as metaphors. Weight is associated with concepts of seriousness and importance (e.g. a "weighty matter" or "light reading"). And roughness and smoothness are associated with difficulty and harshness (e.g. a "rough day" or "smooth sailing"). Hardness and softness are associated with stability, rigidity and strictness (e.g. "hard-hearted" or "soft on someone"). To test these sensible concepts, the researchers conducted four experiments:
What they found suggests that information acquired through touch creates imperceivable influence over what we think and believe. "Our minds are deeply and organically linked to our bodies," said Bargh. They also found that these tactile experiences can create beliefs that may differ from reality.
The multi-sensory interactions we experience are a natural process that takes place in certain regions of the brain. We unknowingly use several of our senses to discern and learn. For instance, when someone shows you an object that you are not familiar with, you instinctively reach out your hand to grasp it and say, "Can I see that?" This response suggests that investigation involves more than vision, it is rather the sum of seeing, touching, feeling and even manipulating the unfamiliar object.
The Concept of Warmth
New evidence shows that one region of our brain is involved in both our physical and psychological ideas of warmth; warmth, in terms of personality traits, translates to "trust" and "generosity". In a study2 also supported by the National Institutes of Health, researchers looked at the concept of warmth.
The researchers placed each of the 41 participants in a building lobby. The participant was then met by a woman carrying a cup of coffee, a clipboard and two textbooks. During the elevator ride up, the woman casually asked the participants to hold her cup of coffee while she recorded information on her clipboard. Half of the participants were given a cup of hot coffee and the other half iced coffee.
Once they reached their meeting room, the participants were given a questionnaire about someone who was described as intelligent, skillful, industrious, determined, practical and cautious. They were then asked to rate the person on personality traits related to warm/cold ideas. Those participants holding a warm cup of coffee in their elevator ride perceived the person as "more loving, friendly and having positive characteristics". Those asked to hold the iced coffee were more likely to perceive the same person as "less generous, less sociable and less caring".
So holding something warm did affect the impressions about an individual, but the researchers now wondered if it could affect their behavior as well. So they devised the following experiment:
They asked another group of volunteers to briefly hold either a hot or cold therapeutic pad, telling them it was for a product evaluation. After the participants rated the effectiveness of the pad, they were given a choice of reward for participating. They could choose either a Snapple beverage or an ice cream certificate for themselves or for a friend. Regardless of whether the gift was a Snapple or an ice cream certificate, the participants who held the cold pad were more likely to choose the gift for themselves. Those who held the warm pad, in contrast, were more likely to choose the gift for a friend.
It's interesting to note that holding a cup of hot coffee not only affected the participants' judgement but also made the same participants more likely to buy a gift for someone than if they held iced coffee!
Making Our Impression
As massage therapists, our livelihood comes from touching others. These experiments demonstrate the importance of the quality of our touch. This affects not only the quality of care but the impressions we give our clients about ourselves. By the way, another experiment using poor personal hygiene equates to the belief that the person with poor hygiene habits was lacking in moral integrity.
If you want to be successful in life, it would be wise to consider the unconscious brain. First impressions are likely to be influenced by the tactile environment. In other words, keep your environment, office and home filled with soft chairs that are tranquil in nature. Maintain a comfortable room temperature. Keep warm things and drinks available, especially in the winter. Involve a heavy item when you want someone to take it seriously. And maintain impeccable personal hygiene. This will help them view you as warm, trustworthy, qualified and of high moral character. All of which are important to a successful business.
Click here for previous articles by Rita Woods, LMT.
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