resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Converting More Patients to Your Practice
In 2013 and 2014, the theme was "the money is in the list." This meant that if you had a big email list, you were really making some "cha-ching." Unfortunately, having thousands of emails doesn't equate to thousands of dollars in profit.
How We Can Help the Injured Brain
The majority of patients with mild traumatic brain injuries recover within seven to 10 days. If concussion signs and symptoms continue beyond seven days, the diagnosis changes from acute concussion to post-concussion syndrome.
An Excerpt from TCM Case Studies: Pediatrics
This excerpt is reprinted with permission from Jamie Wu. TCM Case Studies: Pediatrics was released in 2014 by People's Medical Publishing House.
Older Patients, Stroke Risk and Manipulation
The first population-based study in the United States to evaluate stroke risk following spinal manipulation – and the first involving older adults – suggests that "[c]hiropractic cervical spine manipulation is unlikely to cause stroke in patients aged 66 to 99 years with neck pain.
Pain Is Only a Piece of the Puzzle
More often than not, when a patient presents to the office, it is for a pain complaint: headache, neck pain, low back pain, sciatica, carpal tunnel, etc.
Joint Supplements for Athletes (Part 2)
A fairly recent discovery in nutrition supplemental medicine has proven to be a breakthrough in maintaining athletic joint health. Research suggests a combination of undenatured type-II collagen and tetrahydro-iso-alpha acids helps revitalize joint function and performance in athletes.
The Need for a New Medical Model: A Challenge for Biopsychosocial and Ecopsychologica Medicine
Chinese medicine speaks of alignment between humans, heaven and earth. It is a complex view with a focus upon relationship. These are comprehensive ideas with no specific terms in contemporary medical practice.
TCM Congress in Rothenburg is Largest in Western World
In the medieval town of Rothenburg, deep set within the Bavarian countryside in Southern Germany, the TCM Kongress Rothenburg each year draws around 1.200 participants from more than 40 different countries to attend the biggest TCM conference in the Western world.
What Do You Know About Physician Compare?
Physician Compare is a website that allows consumers to search for and obtain information about physicians and other health care professionals who provide Medicare services.
The Way We Are Designed: A Conversation with Gil Hedley, PhD
I was first introduced to the work of Gil Hedley by Tom DiFerdinando. He gifted me Gil's DVD series.
The Dietary Supplement Research Dilemma
I do not care what the truth is, one way or another; I just want to know it. And when it comes to dietary supplements, the truth can be hard to find for a number of reasons.
God and the Chiropractor
My wife went to church last Wednesday night and brought home a CD of the pastor's message. As she handed it to me, she said, "You should listen to this; you'll like it." Our family regularly goes to church and our faith plays a major role in our lives.
Managing Tibialis Posterior Tendon Injuries
The tibialis posterior is the deepest, strongest and most central muscle of the leg, with fibers originating from the tibia, fibula and interosseous membrane.
News in Brief
ACA Exec. Vice President Out, Acting EVP In; F4CP Executive Director Retires; New ED Named.
Treating GERD and Incontinence: Focus on Trigger Points
Gastroesophageal reflux disease (GERD) is defined as the regurgitation of stomach acid in the esophagus. Previously, it was thought that GERD was caused by a hiatal hernia, but recent trials suggest the cause is an inability of the hiatal sphincter to contract normally.
A Well-Kept Secret: 5 Element Acupuncture, Part II
Supervising acupuncture interns at a TCM college, it has always struck me how funny it is to hear the clinic manager tell the patients that the Five Element clinic specializes in treating emotions, as if patients with physical pain have no emotions!
Viewpoints: Massage Reduces Nonspecific Shoulder Pain, Improves Function
While seemingly universal, pain and stiffness in the shoulders can be a significant cause of disability. Often a pain that does not go away on its own, shoulder complaints tend to linger, sometimes for 12 months or longer.
Recreational Cannabis Use and TCM
Many people are drawn to cannabis for its effects physically, mentally and emotionally. Medically, cannabis has some legitimate uses, however the scope of this article is limited to the recreational use of cannabis.
Treating Beyond Pain
More often than not, when a patient presents to the office, it is for a pain complaint. Headache, neck pain, low back pain, sciatica, carpal tunnel... The pain is often the focus of the patient's mindset, and they don't often have any thought of what comes after the pain.
Keep Seniors Safe: Age-Proofing the Home
I want to give Dr. Claudia Anrig kudos for her Dec. 1, 2014 column, which highlighted safety issues youngsters might encounter in the home.
Synergy Doesn't Happen in Silos: Acupuncture in Hospitals and Other Healthcare Settings
As acupuncture and traditional East Asian medicine continue to intersect and integrate with biomedical approaches, the conversation about integration expands and becomes richer.
There Really is No Room for Sexism
Recently, Matteo* (a transgender male) approached me during a break in an advanced shiatsu class in Berlin where he was one of two men in a group of 20 women. "Pamela. Don't forget to remind the translator to include male endings."
Will You Be an Amplifer or a Mute?
These times are changing, and changing quickly. There have been many challenges to this profession throughout the past few years. The challenge is to talk, then talk and talk some more about this medicine.
December, 2010, Vol. 10, Issue 12
Tactile Sensations Affect Perception, Not Reality
By Rita Woods, LMT
Did you know that holding a warm cup of coffee can foster a sense of trust in another person? Touching is an important part of interacting with our environment and people. Research suggests that touch, including temperature sensations can subconsciously affect our impressions of others, the decisions we make and even our behavior.
New scientific evidence now suggests that what we think and perceive can result from associating concepts we garnered from touch experiences. A recent study,1 supported by the National Institutes of Health, set out to discover whether or not tactile impressions affect what we think and believe. Researchers, Dr. John Bargh (Yale), Dr. Joshua Ackerman (Massachusetts Institute of Technology), and Christopher Nocera (Harvard), designed a series of experiments to test whether the characteristics of an object can affect our judgment about unrelated things.
Weight, texture and hardness are often used as metaphors. Weight is associated with concepts of seriousness and importance (e.g. a "weighty matter" or "light reading"). And roughness and smoothness are associated with difficulty and harshness (e.g. a "rough day" or "smooth sailing"). Hardness and softness are associated with stability, rigidity and strictness (e.g. "hard-hearted" or "soft on someone"). To test these sensible concepts, the researchers conducted four experiments:
What they found suggests that information acquired through touch creates imperceivable influence over what we think and believe. "Our minds are deeply and organically linked to our bodies," said Bargh. They also found that these tactile experiences can create beliefs that may differ from reality.
The multi-sensory interactions we experience are a natural process that takes place in certain regions of the brain. We unknowingly use several of our senses to discern and learn. For instance, when someone shows you an object that you are not familiar with, you instinctively reach out your hand to grasp it and say, "Can I see that?" This response suggests that investigation involves more than vision, it is rather the sum of seeing, touching, feeling and even manipulating the unfamiliar object.
The Concept of Warmth
New evidence shows that one region of our brain is involved in both our physical and psychological ideas of warmth; warmth, in terms of personality traits, translates to "trust" and "generosity". In a study2 also supported by the National Institutes of Health, researchers looked at the concept of warmth.
The researchers placed each of the 41 participants in a building lobby. The participant was then met by a woman carrying a cup of coffee, a clipboard and two textbooks. During the elevator ride up, the woman casually asked the participants to hold her cup of coffee while she recorded information on her clipboard. Half of the participants were given a cup of hot coffee and the other half iced coffee.
Once they reached their meeting room, the participants were given a questionnaire about someone who was described as intelligent, skillful, industrious, determined, practical and cautious. They were then asked to rate the person on personality traits related to warm/cold ideas. Those participants holding a warm cup of coffee in their elevator ride perceived the person as "more loving, friendly and having positive characteristics". Those asked to hold the iced coffee were more likely to perceive the same person as "less generous, less sociable and less caring".
So holding something warm did affect the impressions about an individual, but the researchers now wondered if it could affect their behavior as well. So they devised the following experiment:
They asked another group of volunteers to briefly hold either a hot or cold therapeutic pad, telling them it was for a product evaluation. After the participants rated the effectiveness of the pad, they were given a choice of reward for participating. They could choose either a Snapple beverage or an ice cream certificate for themselves or for a friend. Regardless of whether the gift was a Snapple or an ice cream certificate, the participants who held the cold pad were more likely to choose the gift for themselves. Those who held the warm pad, in contrast, were more likely to choose the gift for a friend.
It's interesting to note that holding a cup of hot coffee not only affected the participants' judgement but also made the same participants more likely to buy a gift for someone than if they held iced coffee!
Making Our Impression
As massage therapists, our livelihood comes from touching others. These experiments demonstrate the importance of the quality of our touch. This affects not only the quality of care but the impressions we give our clients about ourselves. By the way, another experiment using poor personal hygiene equates to the belief that the person with poor hygiene habits was lacking in moral integrity.
If you want to be successful in life, it would be wise to consider the unconscious brain. First impressions are likely to be influenced by the tactile environment. In other words, keep your environment, office and home filled with soft chairs that are tranquil in nature. Maintain a comfortable room temperature. Keep warm things and drinks available, especially in the winter. Involve a heavy item when you want someone to take it seriously. And maintain impeccable personal hygiene. This will help them view you as warm, trustworthy, qualified and of high moral character. All of which are important to a successful business.
Click here for more information about Rita Woods, LMT.
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