Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
December, 2010, Vol. 10, Issue 12
What About My Brain?
Staying Mentally Fit
By Sharon Puszko, PhD, LMT
Being a massage therapist, I am aware of how my body sometimes feels, in terms of muscle soreness, fatigue, illness or general aches and pains, since all of these symptoms can affect my ability to work.Recently, after an extended period of traveling in which I became quite sleep deprived, I began to focus on the other aspects of our health: the mental component of it. After all, without our brain functioning properly, none of our muscles would function properly, either. Information on keeping our brain healthy has increased dramatically over the past 10 years, as advances in medical equipment have helped scientists learn more about how this mysterious organ works. Recent research has demonstrated that one's exercise, diet, sleep, and career can impact the health of one's brain. There is also growing consensus in the medical community that certain choices about exercise and diet can impact the likelihood of being challenged with memory problems and Alzheimer's disease.
Sleep On It
A study headed up by Matthew Walker, PhD, director of the Sleep and Neuroimaging Lab at the University of California, Berkeley, examined how sleep, specifically, REM (rapid eye movement) sleep, impacts our ability to read emotions in other people's faces. In the study, recently reported in Time magazine, 36 adult volunteers were asked to interpret the facial expressions of people in photographs, following either a 60-minute nap, 90-minute nap or no nap at all. Participants who had reached REM sleep (when vivid dreaming mostly occur) during their nap were better able to identify expressions of positive emotions like happiness in other people than participants who did not achieve REM sleep or did not nap at all. In fact, those volunteers who did not experience REM sleep, were more sensitive to negative expressions such as anger and fear.
According to Walker, dreaming (REM sleep) allows the brain to sift through that day's events, process any negative emotion attached to them, then strip it away from the memories: "(REM sleep) tries to ameliorate the sharp emotional chips and dents that life gives you along the way." Walker continues, "Sleep not only rights the wrong of prolonged wakefulness but, at a neurocognitive level, it moves you beyond where you were before you took a nap."1
So, what does all this mean to you? Our success as massage therapists largely depends on our ability to perceive and connect with our client's emotional state during a massage. If a client does not feel a "connection" with his therapist, he is less likely to benefit from the massage, and less likely to return to that therapist. Likewise, the more connection a client feels with his therapist, the more likely he is to become a repeat client, and the more likely he is to recommend massage to someone else. Therefore, going to bed one hour earlier, or taking a quick nap during the day really can have an impact on the success of your business.
We all know the importance of exercise for maintaining a healthy weight and healthy heart, increasing the longevity of life and improving the quality of sleep. It now appears that exercise also effects the brain, in particular the regions that relate to Alzheimer's. In August 2010, the University of Illinois at Urbana-Champaign published findings from research led by Dr. Art Kramer at the Beckman Institute for Advanced Science and Technology. The research team was interested in examining the effect of exercise on neural connectivity between regions of the brain that function together in a kind of "network". For example, the default mode network (DMN) is responsible for people passively engaging with their environment, such as day-dreaming. The DMN and other similar networks seem to lose activity with age, and Kramer's research has shown that the brains of people with Alzheimer's, schizophrenia, and older adults struggle to control the DMN. This study demonstrated that just moderate exercise (40 minutes a day, three times per week), can increase connectivity in the DMN, which aids with planning, strategizing and multitasking.2
It is beginning to seem like the benefits of exercise are endless! While some are vigilant about exercising regularly, others are easily bored by it. For those of you who aren't fans of working out in the traditional manner, there are plenty alternative activities that will not only exercise your body, but ALSO your brain! The following are some great activities (found in a recent article "Everyday Ways to Stay Sharp"):
To Read or Not to Read?
That is the question. There seems to be good reason our educators thrust British Literature upon us in high school. We have known for a long time that reading keeps the brain active and encourages good writing skills. However, we now know that reading Shakespeare has a particular effect on the brain that goes beyond the normal benefits. New studies link Shakespeare's linguistic technique known as "functional shift" (e.g. using a noun to serve as a verb) with positive brain stimulation. This process causes a sudden peak in brain activity and forces the brain to work differently in order to fully understand what Shakespeare is trying to say.
According to Philip Davis, an English professor at the University of Liverpool, "The brain reacts to reading a phrase such as 'he godded me' from the tragedy of Coriolanus, in a similar way to putting a jigsaw puzzle together. If it is easy to see which pieces slot together you become bored of the game, but if the pieces don't appear to fit, when we know they should, the brain becomes excited."4
With that information in mind, I would recommend inquiring at your public library about any Shakespeare book clubs. If you have the financial means, and a community college nearby, you could consider taking a literature class on Shakespeare. OMG, there is so much I can do to work on my brain! There are many more things one can do to keep the brain healthy and active: switch hands when writing or play sports, do crossword puzzles, eat well, journal, and just play.
We have just recently begun to understand the relationship between our external environment and its effect on the brain. It is an exciting area of study, especially when thinking about the connection between wellness and brain function. I look forward to learning more about the link between massage and brain function, and the possibilities it will lead to in our profession.
Sharon Puszko is the owner/director/educator for Day-Break Geriatric Massage Institute. She may be contacted at
or through her Web site: www.daybreak-massage.com.
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