resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Patience vs. Patients
How long have you been in practice? I began my journey more than 20 years ago and opened my first acupuncture clinic in 2008. Just like you, I've learned a lot over the years. Recently, I sat in an interview and was asked what made me successful.
Concerns Regarding CDC Guidelines for Pain Management
In response to the epidemic rates of opioid and heroin addiction, the Centers for Disease Control and Prevention (CDC) set new guidelines for physicians regarding treatment for pain.
Comparing Costs of Care: DCs, MDs or PTs - Who Costs More?
In a health care era where evidence is increasingly the benchmark for insurance coverage, patient care and even cultural authority, we get plenty of it courtesy of a retrospective cost analysis spanning 10 years, more than 660,000 "covered lives" and nearly 7.5 million claims from Blue Cross Blue Shield of North Carolina.
NBCE Fumbles Computerized Testing Process
Imagine being a student again, about to take one of the four tests required to become a doctor of chiropractic. You've studied almost nonstop for the past few weeks. You can feel your anxiety level rise as you sit down in front of the computer screen.
Acupuncture Earns BLS Unique Code
The United States Bureau of Labor Statistics recently announced that acupuncturists will have their own unique occupational code in the 2018 BLS Handbook. The new Standard Occupational Code (SOC) is 29-1291, will be included in the next edition of the BLS Occupational Handbook, which will be published in 2018.
Physical Examination in an Evidence-Based World
I have always had a fascination with physical examination procedures, particularly orthopedic tests. The origin of my fascination began just after graduation when I began the chiropractic orthopedics program.
Sacroiliac Joint Fusion: Where's the Wisdom?
We should be very skeptical of the purportedly less invasive version of the already defrocked sacroiliac fusion surgery, "minimally invasive" sacroiliac joint fusion; and concerned this procedure simply represents the device manufacturer's attempt to find yet another new market.
We Get Letters & Email
Our Medicare Challenges Aren't an Education Issue; Passion to Succeed: More Pivotal Than GPA?
News in Brief
F4CP MEmbership Milestone Reached; ICA Challenging New California Vaccine Law; TCC Names New President; New Provost at UWS.
Forward Head Carriage and the Feet: What's the Connection? (Pt. 2)
Clinical evaluation of standing posture using relatively low-tech tools has been confirmed as valid and reliable by several studies. The original device used to evaluate posture was the plumb line, which served as a reference line for the effects of gravity on body alignment.
CE Regulations Are Hurting Chiropractic
During my 35 years in the chiropractic profession, I have been forced to attend available continuing-education programs that were occasionally incredibly beneficial, but frequently not worth my time.
Case Study: 2-Year-Old Suffering From Urinary Reflux
A19-month-old female child presented to my office for treatment. Her mother reported the child had been diagnosed with urinary reflux and associated urinary tract infections, recurrent bouts of otitis media and inability to sleep.
The Lung Official
The Lung is known as the "Official Who Receives the Pure Chi From the Heavens." The act of breathing in, known as inspiration, brings oxygen into the body from the atmosphere. Each exhalation or expiration removes and releases carbon dioxide, a waste product of the body, into the atmosphere.
The Drug Epidemic: Are You Guilty, Too?
Attention-deficit / hyperactivity disorder (ADHD) has become epidemic among children in the United States. According to the Centers for Disease Control and Prevention (CDC), the percentage of school-aged children diagnosed with ADHD has grown from 7.8 percent in 2003 to 11.0 percent in 2011.
Infertility: Managing Irregular Menses
Infertility is an area where Chinese medicine is particularly helpful. In the main, in women below the age of 38 without organic disturbance, the success rate using TCM (Traditional Chinese Medicine) should exceed 85%.
Acupuncture's Essential Role
Acupuncture should play a more prominent role in U.S. healthcare during and after this post-Affordable Care Act era when chronic care and population health management are key concerns for all healthcare providers.
HVLA Technique: Addressing Myths
In the annals of chiropractic history and literature, and in the imagination of the public, there is one manual adjusting technique that can produce a wide range of responses, both from patients and casual observers.
Six Things Every Chiropractor Should Know About Opioids
An increase in addictions and deaths due to opioids has raised significant concern and media attention. We offer this brief overview on this important public health problem for the practicing chiropractor.
Letter to the Editor
On December 7, 1999, the U.S. FDA reclassified the status of acupuncture needles from class III (investigative devices subject to investigative device exemptions...) to class II (special controls).
Why We Need to Fix the Mechanoreceptors (Part 2)
The muscle spindle, a particular type of mechanoreceptor, is located deep within the muscle belly, encapsulated in fascia made up of intrafusal fibers, all within the extrafusal muscle fibers.
Dealing with a Pain in the Butt
The patient came into my office with the classic antalgic stoop. She was bent over almost to ninety degrees, leaning on her husband for support and staggering to walk. She had been under supportive care for a long time, but this new pain scared her.
Putting POLITE Into Practice
First came the acronym RICE (Rest, Ice, Compression, Elevation), which eventually became PRICE (Protect, Rest, Ice, Compression, Elevation). Then in 2015, we started hearing POLICE (Protect, Optimal Loading, Ice, Compression, Elevation).
University of Bridgeport Acupuncture Students Make Rounds at Sisters of Notre Dame
Nuns are not stereotypical acupuncture patients, Dr. Jennifer Brett acknowledges with a laugh. But then again, acupuncture has gone mainstream, just like cappuccinos and recycling. "It's changed a lot from the '70s and '80s," said Brett.
November, 2010, Vol. 10, Issue 11
Planning for Seasonal Success All Year Long
By Angie Patrick
How can it already be November? Wasn't it just Labor Day a few weeks ago? It seems every year the holiday season creeps in faster and faster. True Story: The "big box" wholesale clubs in my area had Halloween and Christmas decorations out at the same time in August! I ventured into the mall (which I am mortified to admit) and found Christmas music playing in September.Any way you slice it, mainstream retail across the board is pushing the gift-giving agenda earlier and earlier in hopes they can get a head start on fourth quarter earnings by pressuring people to buy, buy, buy. These same retailers are posting thinner and thinner fourth quarter earnings and singing the blues over a less than anticipated bump in sales for the last quarter, making the masses believe the sales are simply not there.
The truth is, there are only so many holiday dollars to go around, and when retailers begin the push for sales at summer's end, it should come as no surprise the final quarter boon they once enjoyed a decade ago no longer exists due to the in-your-face "pre" marketing beginning so early in the year.
What does this mean to you? Well, if you are a business owner, and part of your revenue is generated by retail sales, then perhaps you should consider planning earlier for your holiday promotions as well. Recognizing that waiting can cause you to miss out on some of the already generated interest in holiday gift giving thanks to the commercial consumer retailers, it simply makes more sense to ride this wave with them rather than paddle to keep up. They are already spending the dollars to put the customer in that frame of mind, so by planning just a bit earlier, you can capitalize on their existing marketing.
It's All In The Planning
Whether you are planning for retail sales, or working out a holiday inspired menu of services to offer your clientele, you are missing the boat if you are not planning at least an average of 4-5 months in advance of the holiday. By planning, I mean, deciding: what products you will need to order and sell; which items you will carry seasonally for last-minute gift giving; think about what gift certificates to offer; which specials to run, what protocols to practice; and what specialty menu offerings you will be providing to make the most of the holiday dollars.
I know, many of you are reading this and thinking, "Oh no, I have completely waited too late to parlay the holiday season into revenue". Well, the good news is there is still time, and here are a couple of ways you can still wring the last little bit of revenue out of the holidays.
Offer gift certificates. This is money now for work later. They are brilliant for providing an instant boost to the cash flow, and provide a great safety net for your clients who have procrastinated until the last minute to find something of meaning for a loved one or client. What better gift is there than massage? And by offering, marketing, and touting the benefits and ease of this wonderful gift, you are sure to see a boost in your bottom line.
Think gift basket. Think of things that can be put together in a nice little package that your clients can use at home or give as gifts. Perhaps a CD, some massage oil, a candle, perhaps a bath sachet. All these things can make a lovely little basket, will not require much capital to build and provide, and will be a great way for your clients to do their shopping while in your capable hands.
Consider offering incentives for your clients. One idea may be to offer an extra 15 minutes on their next massage for every new client they bring to the table. People generally like sharing good news, and when they can eek out more time on your table then it makes it more than just a referral; they get a little something in return. You build client lists, they bank massage time--this is a WIN-WIN in anyone's book.
While these ideas are great for making the most of the season at-hand, these ideas can also be applied to future holidays. You should seriously consider planning for Valentine's day and Mother's day NOW. I know, I know, it doesn't feel like you get a minute to breathe. The truth is - smart business is in the planning. And to have a plan and a schedule for your year's promotions and retail offerings laid out on your calendar makes so much sense. Take the time to look at a calendar and plot your ordering and treatment offerings. This need not be too labor-intensive. All you need at this stage in planning is a starting point. Look at the holidays and gift-giving opportunities throughout the year, and mark your calendar four months in advance of each to prompt you to think about what your plan of implementation will be to maximize your income and provide stellar service to your client base.
Taking the time to think in the larger picture, considering all the opportunities available to customize your menus, and offer interesting and new ideas and options to your clients keeps your practice fresh and interesting. Your clients will soon become intrigued with your ability to roll with the holiday changes with ease and may even come to rely on you to assist in their gift-giving needs. This is the prize! This is the nugget all retailers seek, and you can have your share with a bit of forethought and planning.
Click here for more information about Angie Patrick.
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