resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
International Congress on Integrative Medicine
"Bridging Research, Clinical Care, Education and Policy" was the theme for the International Congress on Integrative Medicine and Health 2016 (ICIMH).
Analyzing Acupuncture Case Studies
Confirm the answer quickly by the elimination method. Take this case study as an example. After two treatments for back pain, a patient presents for a third session complaining of rapid breathing and wheezing that is made worse during cold weather.
Know Your Research: Tips for Evaluating Literature Reviews
Clinical and experimental studies are not the only types of published research we might encounter as we look for evidence to inform our practices. One of the most useful types is the literature review, which summarizes a group of studies.
What are the Meridians?
The meridian and collateral system (jing luo, hereinafter referred to as "Meridians") is comprised of the main meridian channels (jing mai) and the collateral vessels (luo mai). Jing takes from meaning of the Chinese word pathway (also jing) and are the main branches of the system.
MPA Media Wins More Publishing Awards
The American Society of Business Publication Editors (ASBPE) has honored Dynamic Chiropractic with a national award and two regional awards for editorial excellence, and sister publication DC Practice Insights with two regional awards for graphic design excellence.
Don't Ignore the Lower Half of the Pelvis (Part 1)
When your patient complains of lower back or pelvic pain, but your usual treatments are not getting the job done, what do you examine and treat? You may be missing important structures in the lower half of the pelvis.
Illuminating the Hidden, Freeing the Source
Amongst the Primary Channels, from a classical point of view, the small intestine is perhaps the most important channel to understand. It is one of the least used acupuncture channels in modern acupuncture, yet it within it can be found a wealth of theories from the Ling Shu.
What's New in the NCCIH Strategic Plan
The NIH National Center for Complementary and Integrative Health (NCCIH) released its draft strategic plan 2016-2021 for public comment in early spring of 2016.
Traditional Chinese Herbal Medicine in Taiwan Hospitals
This spring, a team of Western medical doctors and TCM practitioners from Cleveland Clinic traveled to Taiwan to visit Kaiser Pharmaceutical Co. (KP), and China Medical University (CMU), Taiwan's leading integrative medicine hospital.
Adventures with the Pericardium
My previous column on the San Jiao deserves equal time for SJ's loving partner, the pericardium. I nicknamed SJ the travel meridian – but pericardium can also play a crucial role in air travel.
Guidelines for the Use of Modifier -52
Modifier -52 identifies that a service or procedure has been partially reduced or eliminated at the physician's discretion. This is to indicate the basic service described by the procedure code has been performed, but not all aspects of the service have been performed.
Work Stress and Musculoskeletal Health: Do Your Patients Get the Connection?
Most people underestimate the impact their job has on their health, especially if that job isn't particularly physically demanding. Big mistake.
Time to Fight for Your Medicare Right
I have heard a lot of noise and a lot of debate about what is going on with Medicare. As an ACA delegate, I often get asked: 'What is the ACA even doing?'
A Study of Relationships
Sa-Ahm's five element acupuncture method is known to be one of the most effective acupuncture techniques in Korea because it gives an instant response at the time of treatment and has a high success rate in resolving chronic problems.
Lessons from Functional Neurology
Chiropractic neurology, also known as clinical neuroscience or functional neurology, is moving the chiropractic profession forward by leaps and bounds.
Less Time Than Required
Q: When is it appropriate to use a modifier -52? Can I use it for a timed service when I do less than the time required by the code?
The National Institutes of Health (NIH) lists more than 80 common autoimmune diseases including asthma, Crohn's disease, Guillain-Barré syndrome, multiple sclerosis, myasthenia gravis, psoriasis, rheumatoid arthritis, and lupus.
Are Probiotics Doing More Harm Than Good?
Considerable controversy exists concerning the efficacy of probiotic supplements. Very few human studies show any real positive impact on the microbiome or health. The "promise" of probiotics is based on the few animal studies that suggest a positive effect.
Chiropractic in the Eyes of the Public: 2nd Gallup-Palmer Poll
The second Gallup / Palmer College poll has been completed, yielding significant additional data regarding Americans' experiences with and perceptions of chiropractic care.
Overuse Injuries in Young Athletes (Part 1)
More than 45 million children ages 6-18 participate in some form of organized athletics, and 75 percent of American families with school-aged children have at least one child participating in organized sports.
Let's Talk About Biceps Injuries at the Elbow
While most muscles cross over only one joint, the biceps crosses two joints: the elbow and the shoulder. Injuries to the lower biceps cause considerable elbow pain. Here's how to assess and treat an injury to this area conservatively.
November, 2010, Vol. 10, Issue 11
Planning for Seasonal Success All Year Long
By Angie Patrick
How can it already be November? Wasn't it just Labor Day a few weeks ago? It seems every year the holiday season creeps in faster and faster. True Story: The "big box" wholesale clubs in my area had Halloween and Christmas decorations out at the same time in August! I ventured into the mall (which I am mortified to admit) and found Christmas music playing in September.Any way you slice it, mainstream retail across the board is pushing the gift-giving agenda earlier and earlier in hopes they can get a head start on fourth quarter earnings by pressuring people to buy, buy, buy. These same retailers are posting thinner and thinner fourth quarter earnings and singing the blues over a less than anticipated bump in sales for the last quarter, making the masses believe the sales are simply not there.
The truth is, there are only so many holiday dollars to go around, and when retailers begin the push for sales at summer's end, it should come as no surprise the final quarter boon they once enjoyed a decade ago no longer exists due to the in-your-face "pre" marketing beginning so early in the year.
What does this mean to you? Well, if you are a business owner, and part of your revenue is generated by retail sales, then perhaps you should consider planning earlier for your holiday promotions as well. Recognizing that waiting can cause you to miss out on some of the already generated interest in holiday gift giving thanks to the commercial consumer retailers, it simply makes more sense to ride this wave with them rather than paddle to keep up. They are already spending the dollars to put the customer in that frame of mind, so by planning just a bit earlier, you can capitalize on their existing marketing.
It's All In The Planning
Whether you are planning for retail sales, or working out a holiday inspired menu of services to offer your clientele, you are missing the boat if you are not planning at least an average of 4-5 months in advance of the holiday. By planning, I mean, deciding: what products you will need to order and sell; which items you will carry seasonally for last-minute gift giving; think about what gift certificates to offer; which specials to run, what protocols to practice; and what specialty menu offerings you will be providing to make the most of the holiday dollars.
I know, many of you are reading this and thinking, "Oh no, I have completely waited too late to parlay the holiday season into revenue". Well, the good news is there is still time, and here are a couple of ways you can still wring the last little bit of revenue out of the holidays.
Offer gift certificates. This is money now for work later. They are brilliant for providing an instant boost to the cash flow, and provide a great safety net for your clients who have procrastinated until the last minute to find something of meaning for a loved one or client. What better gift is there than massage? And by offering, marketing, and touting the benefits and ease of this wonderful gift, you are sure to see a boost in your bottom line.
Think gift basket. Think of things that can be put together in a nice little package that your clients can use at home or give as gifts. Perhaps a CD, some massage oil, a candle, perhaps a bath sachet. All these things can make a lovely little basket, will not require much capital to build and provide, and will be a great way for your clients to do their shopping while in your capable hands.
Consider offering incentives for your clients. One idea may be to offer an extra 15 minutes on their next massage for every new client they bring to the table. People generally like sharing good news, and when they can eek out more time on your table then it makes it more than just a referral; they get a little something in return. You build client lists, they bank massage time--this is a WIN-WIN in anyone's book.
While these ideas are great for making the most of the season at-hand, these ideas can also be applied to future holidays. You should seriously consider planning for Valentine's day and Mother's day NOW. I know, I know, it doesn't feel like you get a minute to breathe. The truth is - smart business is in the planning. And to have a plan and a schedule for your year's promotions and retail offerings laid out on your calendar makes so much sense. Take the time to look at a calendar and plot your ordering and treatment offerings. This need not be too labor-intensive. All you need at this stage in planning is a starting point. Look at the holidays and gift-giving opportunities throughout the year, and mark your calendar four months in advance of each to prompt you to think about what your plan of implementation will be to maximize your income and provide stellar service to your client base.
Taking the time to think in the larger picture, considering all the opportunities available to customize your menus, and offer interesting and new ideas and options to your clients keeps your practice fresh and interesting. Your clients will soon become intrigued with your ability to roll with the holiday changes with ease and may even come to rely on you to assist in their gift-giving needs. This is the prize! This is the nugget all retailers seek, and you can have your share with a bit of forethought and planning.
Click here for more information about Angie Patrick.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.