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Five Element Acupuncture Can Enhance Your Practice
For eight years I have been teaching and supervising TCM students at an acupuncture college in Colorado, in Five Element acupuncture.
News in Brief
Life to Open Branch Campus in Italy; Northwestern Research Arm Benefits From Big Donation.
Chronic heightened emotional states create a perfect breeding ground for illness. Through my practice I noted the increasingly obvious relationship between one's mental focus on negative thinking, emotions, resistance to experiencing feelings and disease.
Chinese Medicine: The Natural Way to Children's Wellness
As a child, I did not like going to the doctor. For the most part, when I had to go I wasn't feeling good to begin with, and I was heading into a sterile environment to be awkwardly probed by a man in a white coat for a very short, impersonal period of time.
Solving the Pain Puzzle
Legendary former New York Yankees baseball player Yogi Berra once said, "You can observe a lot just by watching." He would have been a great chiropractor. We are trained to become experts with our hands: palpation, adjusting, soft-tissue release, etc.
The Power of Mu Xiang to Treat Irritable Bowel Disease
Bloating and gas pain is something that everyone has had to deal with at one point or another; however, that's usually reserved for holiday dinners and other large gatherings.
It Pays to be a Foodie
If there is an inner foodie in you, just waiting to burst out—this article is for you! Do you want to know how I know? I'm that girl. My middle name might as well be "Foodie." I love food! And if my patients are any indication, many of them do as well.
Meat in the Middle
Have you ever wondered what's the truth about meat? Is it really as bad as many people think?
Are You Ignoring the 10,000-Hour Rule?
Having trained interns and mentored new practitioners, it has been my observation that their No. 1 clinical concern is adjusting skills. Their second clinical concern is their ability to read X-rays. Physical diagnostic skills are a distant third.
Avoiding "Just a Pop Doc" Syndrome
Yes, it's harsh. Patients don't like to admit it. They have an unspoken plan when they first visit you: to come one time, get rid of their pain and then get rid of you. They know it's unrealistic, but they'd like to pay nothing for this service.
Introduce Your Patients to Collagen Induction Therapy
Cutaneous (skin) aging generally occurs from either intrinsic or extrinsic processes. Intrinsic aging results from natural skin tissue damage and degeneration.
We Get Letters & Email
Is It Time for a Popeye Moment? The Flaw in Recommending Chiropractic as a Career.
Treating Menopausal Women in Your Practice
I love what I do for a living. It's a great way to trade health for bread. And no topic of health, with the right bedside manner, is taboo.
Home Safety: Help Families Avoid Common Injury Hazards at Home
These days, many parents childproof their homes before a baby is even mobile. You will see an array of electrical outlet covers, bumpers on the corners of the coffee table and safety latches on the cupboards.
DC App – The Next Generation
According to a survey by technology firm CDW, health care professionals gain approximately 1.2 hours per day in productivity simply by using a tablet computer in practice.
Capturing the Essence of Tai Chi
Over the last 12 years, I have been working on one of the few documentaries about Tai Chi. It's called The Professor: Tai Chi's Journey West and it's about Cheng Man-Ching who moved to New York in the 1960s.
Acupuncture Detox as Part of Drug Rehabilitation
In the U.S., more than 2,000 alcohol and drug rehabilitation programs have added ear acupuncture to their practice. The development of the protocol was determined by Lincoln Hospital as it delivered 100 acupuncture treatments daily.
Following the Thinking of the Classics
I have heard about the "best time of day" to carry out certain examinations or therapies. For example, I remember making a note years ago that early morning is the best time to take someone's pulses.
Peer Points: Promoting TCM Knowledge
When Elaine Wolf Komarow, LAc, received her first acupuncture treatment in 1989, she said it changed her life. "I felt more aware, calmer, and happier. I was so fascinated by the changes that I began to learn everything I could about the underlying philosophy of Chinese medicine," said Komarow.
The Death of the Travel Card
As long as I have been in practice, the travel card has stood as the primary style of documentation for chiropractic. It is quick, simple and direct. Unfortunately, the rules have changed.
Are You Ready for the 2016 Patient?
In October, Apple released its iOS 8 operating system for the iPhone and iPad. The new system includes Health, a new app that will interface with an ever-growing number of other apps.
Inspire Your Patients to Make Healthy Choices
Have you tried to get your patients to change their eating habits or their diet and couldn't get them to succeed? Were they confused and unsure of what the right thing was to eat? You are not alone!
Step by Step: Long-Term Treatment of Soft-Tissue Injuries Combines Skill and Care
Treating soft-tissue injuries with long-lasting results starts the moment an individual enters the office. When it comes to pain, the only thing that matters to the patient is relief.
The Acupuncture Now Foundation: What Our Profession Needs
Although acupuncture is growing in popularity it continues to be underutilized due to misunderstandings about its true potential. Only a fraction of those who could be helped by acupuncture know enough to seek it out.
Make Low-Level Laser Therapy Part of Your Evidence-Based Practice
Low-level laser therapy (LLLT), also referred to as photobiomodulation, has been increasingly utilized in the clinical setting over the past decade.
Treating Chronic Depression with Acupressure
In Traditional Chinese Medicine there already exists a comprehensive theory linking the body and mind.
Foundation for Chiropractic Progress Announces First Group Member
The Michigan Association of Chiropractors has joined the Foundation for Chiropractic Progress as its first group member.
Implications of Section 2706: The Non-Discrimination Provision Survey
In late April 2014, NCCAOM diplomates received an email survey with the subject line: "End discrimination against acupuncturists" polling CAM practitioners for a Request for Information from the Department of Health and Human Services, released in mid-March.
Treating Acute and Chronic Neck Pain With Ischemic Compression and Exercise
There are many reasons not to manipulate the neck with cavitation: the patient is too old, their neck is too tight, etc. But the most common reason is that plenty of patients are afraid of "the crack," mostly because of the bad publicity about that procedure.
Why Drugs and Supplements Can't Cure Disease
Chronic diseases are the outcome of disease-promoting, goal-oriented behaviors. So, the notion that diseases can be cured with drugs or supplements should be abandoned. Hypertension is the best example of this.
Micro-Needle Dermal Roller Use in the Treatment Room
Recently micro-needle dermal rollers have been getting a lot of media attention. As a practitioner who specializes in acupuncture facial rejuvenation, I know that skin needling with a dermal roller (also known as collagen induction therapy), promotes the natural reproduction of collagen and elastin, making the skin feel smoother and tighter.
November, 2010, Vol. 10, Issue 11
Planning for Seasonal Success All Year Long
By Angie Patrick
How can it already be November? Wasn't it just Labor Day a few weeks ago? It seems every year the holiday season creeps in faster and faster. True Story: The "big box" wholesale clubs in my area had Halloween and Christmas decorations out at the same time in August! I ventured into the mall (which I am mortified to admit) and found Christmas music playing in September.Any way you slice it, mainstream retail across the board is pushing the gift-giving agenda earlier and earlier in hopes they can get a head start on fourth quarter earnings by pressuring people to buy, buy, buy. These same retailers are posting thinner and thinner fourth quarter earnings and singing the blues over a less than anticipated bump in sales for the last quarter, making the masses believe the sales are simply not there.
The truth is, there are only so many holiday dollars to go around, and when retailers begin the push for sales at summer's end, it should come as no surprise the final quarter boon they once enjoyed a decade ago no longer exists due to the in-your-face "pre" marketing beginning so early in the year.
What does this mean to you? Well, if you are a business owner, and part of your revenue is generated by retail sales, then perhaps you should consider planning earlier for your holiday promotions as well. Recognizing that waiting can cause you to miss out on some of the already generated interest in holiday gift giving thanks to the commercial consumer retailers, it simply makes more sense to ride this wave with them rather than paddle to keep up. They are already spending the dollars to put the customer in that frame of mind, so by planning just a bit earlier, you can capitalize on their existing marketing.
It's All In The Planning
Whether you are planning for retail sales, or working out a holiday inspired menu of services to offer your clientele, you are missing the boat if you are not planning at least an average of 4-5 months in advance of the holiday. By planning, I mean, deciding: what products you will need to order and sell; which items you will carry seasonally for last-minute gift giving; think about what gift certificates to offer; which specials to run, what protocols to practice; and what specialty menu offerings you will be providing to make the most of the holiday dollars.
I know, many of you are reading this and thinking, "Oh no, I have completely waited too late to parlay the holiday season into revenue". Well, the good news is there is still time, and here are a couple of ways you can still wring the last little bit of revenue out of the holidays.
Offer gift certificates. This is money now for work later. They are brilliant for providing an instant boost to the cash flow, and provide a great safety net for your clients who have procrastinated until the last minute to find something of meaning for a loved one or client. What better gift is there than massage? And by offering, marketing, and touting the benefits and ease of this wonderful gift, you are sure to see a boost in your bottom line.
Think gift basket. Think of things that can be put together in a nice little package that your clients can use at home or give as gifts. Perhaps a CD, some massage oil, a candle, perhaps a bath sachet. All these things can make a lovely little basket, will not require much capital to build and provide, and will be a great way for your clients to do their shopping while in your capable hands.
Consider offering incentives for your clients. One idea may be to offer an extra 15 minutes on their next massage for every new client they bring to the table. People generally like sharing good news, and when they can eek out more time on your table then it makes it more than just a referral; they get a little something in return. You build client lists, they bank massage time--this is a WIN-WIN in anyone's book.
While these ideas are great for making the most of the season at-hand, these ideas can also be applied to future holidays. You should seriously consider planning for Valentine's day and Mother's day NOW. I know, I know, it doesn't feel like you get a minute to breathe. The truth is - smart business is in the planning. And to have a plan and a schedule for your year's promotions and retail offerings laid out on your calendar makes so much sense. Take the time to look at a calendar and plot your ordering and treatment offerings. This need not be too labor-intensive. All you need at this stage in planning is a starting point. Look at the holidays and gift-giving opportunities throughout the year, and mark your calendar four months in advance of each to prompt you to think about what your plan of implementation will be to maximize your income and provide stellar service to your client base.
Taking the time to think in the larger picture, considering all the opportunities available to customize your menus, and offer interesting and new ideas and options to your clients keeps your practice fresh and interesting. Your clients will soon become intrigued with your ability to roll with the holiday changes with ease and may even come to rely on you to assist in their gift-giving needs. This is the prize! This is the nugget all retailers seek, and you can have your share with a bit of forethought and planning.
Click here for more information about Angie Patrick.
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