resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
2016 Trudy McAlister Foundation AOM Scholars
This year, the Trudy McAlister Foundation (TMF) received a record number of excellent applications for the 2016 scholarship awards and has awarded five scholarships for $2000 each. More information is available on our website: AOMScholarship.org
Who is Your Ideal Patient?
Being in a healthcare practice requires you to think critically about many things including your equipment, techniques, documentation, financial goals, and the retention of clients and staff.
Herbal Medicine Continues to Evolve
Product manufacturers, industry partners, distributors and practitioners work as a collective Traditional Chinese Herbal Medicine (TCHM) community to produce high quality TCHM prescriptions that bring low-risk healthcare to thousands of patients everyday.
Case Studies and Answer Analysis for NCCAOM Exam in Foundation of Oriental Medicine
Case studies are very common for acupuncture school students, either in class exams or during taking the national board exam. Most test takers feel they have no idea where they should start and how they should start to analyze those complicated cases.
Acupuncture at a Pain Clinic
Introduction: Pain is the most comprehensive human experience. The experience of pain is associated with the somatic, emotional and social impact. Pain has not only somatic symptoms, but also psycho-social dimension, especially in case of chronic pain.
F4CP Campaign Addresses Public Misperceptions of Chiropractic
In late 2015, results of the Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic were published. The report found that 33.6 million U.S. adults (14 percent) had utilized chiropractic care within the previous 12 months.
Five-Element Reaches Out to Serve the Community
In 2006, a student at the Institute of Taoist Education and Acupuncture (ITEA) approached the administration about an idea for his senior project.
Bring on the Bitters
Out of all the possible flavor choices with foods, such as sweet, sour, salty, and umami (deliciousness), which would you choose first? Bitter, though not as enjoyable, is also a flavor.
Does Anyone Know You're a Good Chiropractor?
If you had a chance to read the recent article in Time magazine (April 6), you know it provided some good information about the efficacy of chiropractic to the magazine's substantial consumer audience.
Day in the Life of an Advanced- Practice DC (Pt. 2)
Let's continue our Q&A with Stephen Perlstein, DC, APC, chair of the New Mexico Chiropractic Association PAC and president of the American Academy of Chiropractic Physicians. Part 1 of this interview appeared in the May 1 issue.
The Liver: The Official of Planning
The Liver, with its paired Official, the Gall Bladder, belongs to the Element Wood within us. Wood grants us the power of birth – new beginnings, growth, breaking through boundaries and surging forward. It is the vigorous, exuberant energy of the spring season.
How to Bill Evaluation and Management Codes
Q: I am in need for guidance on how to bill evaluation and management (E&M) codes in addition to acupuncture the same date of service, I have never been paid for an exam when done with acupuncture and I believe I am doing it wrong.
Are Herbs Useful for Chronic Pain?
The human nervous system is what makes us special, but our greatest strength also makes us vulnerable: witness the growing incidence of chronic addictions, anxiety, depression, sleep disorders and chronic pain syndromes.
We Get Letters & Email
Another Slap in the Face for DCs; I Know Where to Find the Missing Chiropractic Patients; Clarification on Vitamin D Study.
The Eight Extraordinary Confluent Points
The eight extraordinary confluent points are a very popular set of acupuncture points in the modern practice of acupuncture. They are also called the intersection, meeting, command, opening, master, and the flowing and pooling points of the eight extraordinary vessels.
Diet, Nutrition and the Context of Risk (Part 2): Food Poisoning
Other than the morbidity and mortality linked to eating too much food, "all-natural" organisms that contaminate our food cause more illness, more hospitalizations and more death than food contaminated by heavy metals, plastics, preservatives, artificial colors, emulsifiers, artificial sweeteners and pesticides combined.
Shoulder Rehab: The Gait Connection
Shoulder problems can be difficult to rehab completely for several reasons. The shoulder is made up of several joints that must function together smoothly to provide the extreme mobility that is possible and necessary for many activities.
The Effectiveness of Chinese Medicine in Treating Infertility in the Philippines
Infertility is defined as the inability to achieve a successful pregnancy after 12 months or more of regular unprotected intercourse.
Chiropractic Needs a Lesson in Education
The American Chiropractic Association has launched a campaign, The National Medicare Equality Petition, to enact federal legislation that would achieve full physician status for DCs in Medicare.
Introducing the Dynamic Chiropractic Digital Edition
In response to the changing habits of our readers, Dynamic Chiropractic is proud to introduce a digital edition of the publication beginning with the July 2016 issue.
What Should You Call Your Patients (and What Should They Call You)?
When I walked into the exam room, the new patient looked uneasy, fumbling with his cellphone. He was a huge Polynesian man, probably in his 40s, with unrecognizable island tattoos.
The Good, the Bad and the Successful in Social Marketing
You might be thinking, "social marketing, don't you mean social media?" No, I mean social marketing. Every day, I keep reading, hearing and learning more and more about the changes happening in social media.
Time for World-Wide Growth
Acupuncture is the organically growing around the world. The legislative body in Quatar has said acupuncture is "okay." The United States has five states to go to have every state recognized and regulated.
Immunotherapy: Where Molecular Medicine Crosses Into Holistic Thinking
Immunotherapy, and its promise as a cancer treatment, has been in the news a lot in the last few years, and for good reason. Real shifts are happening in oncology and exciting researchers, clinicians, and patients.
November, 2010, Vol. 10, Issue 11
Planning for Seasonal Success All Year Long
By Angie Patrick
How can it already be November? Wasn't it just Labor Day a few weeks ago? It seems every year the holiday season creeps in faster and faster. True Story: The "big box" wholesale clubs in my area had Halloween and Christmas decorations out at the same time in August! I ventured into the mall (which I am mortified to admit) and found Christmas music playing in September.Any way you slice it, mainstream retail across the board is pushing the gift-giving agenda earlier and earlier in hopes they can get a head start on fourth quarter earnings by pressuring people to buy, buy, buy. These same retailers are posting thinner and thinner fourth quarter earnings and singing the blues over a less than anticipated bump in sales for the last quarter, making the masses believe the sales are simply not there.
The truth is, there are only so many holiday dollars to go around, and when retailers begin the push for sales at summer's end, it should come as no surprise the final quarter boon they once enjoyed a decade ago no longer exists due to the in-your-face "pre" marketing beginning so early in the year.
What does this mean to you? Well, if you are a business owner, and part of your revenue is generated by retail sales, then perhaps you should consider planning earlier for your holiday promotions as well. Recognizing that waiting can cause you to miss out on some of the already generated interest in holiday gift giving thanks to the commercial consumer retailers, it simply makes more sense to ride this wave with them rather than paddle to keep up. They are already spending the dollars to put the customer in that frame of mind, so by planning just a bit earlier, you can capitalize on their existing marketing.
It's All In The Planning
Whether you are planning for retail sales, or working out a holiday inspired menu of services to offer your clientele, you are missing the boat if you are not planning at least an average of 4-5 months in advance of the holiday. By planning, I mean, deciding: what products you will need to order and sell; which items you will carry seasonally for last-minute gift giving; think about what gift certificates to offer; which specials to run, what protocols to practice; and what specialty menu offerings you will be providing to make the most of the holiday dollars.
I know, many of you are reading this and thinking, "Oh no, I have completely waited too late to parlay the holiday season into revenue". Well, the good news is there is still time, and here are a couple of ways you can still wring the last little bit of revenue out of the holidays.
Offer gift certificates. This is money now for work later. They are brilliant for providing an instant boost to the cash flow, and provide a great safety net for your clients who have procrastinated until the last minute to find something of meaning for a loved one or client. What better gift is there than massage? And by offering, marketing, and touting the benefits and ease of this wonderful gift, you are sure to see a boost in your bottom line.
Think gift basket. Think of things that can be put together in a nice little package that your clients can use at home or give as gifts. Perhaps a CD, some massage oil, a candle, perhaps a bath sachet. All these things can make a lovely little basket, will not require much capital to build and provide, and will be a great way for your clients to do their shopping while in your capable hands.
Consider offering incentives for your clients. One idea may be to offer an extra 15 minutes on their next massage for every new client they bring to the table. People generally like sharing good news, and when they can eek out more time on your table then it makes it more than just a referral; they get a little something in return. You build client lists, they bank massage time--this is a WIN-WIN in anyone's book.
While these ideas are great for making the most of the season at-hand, these ideas can also be applied to future holidays. You should seriously consider planning for Valentine's day and Mother's day NOW. I know, I know, it doesn't feel like you get a minute to breathe. The truth is - smart business is in the planning. And to have a plan and a schedule for your year's promotions and retail offerings laid out on your calendar makes so much sense. Take the time to look at a calendar and plot your ordering and treatment offerings. This need not be too labor-intensive. All you need at this stage in planning is a starting point. Look at the holidays and gift-giving opportunities throughout the year, and mark your calendar four months in advance of each to prompt you to think about what your plan of implementation will be to maximize your income and provide stellar service to your client base.
Taking the time to think in the larger picture, considering all the opportunities available to customize your menus, and offer interesting and new ideas and options to your clients keeps your practice fresh and interesting. Your clients will soon become intrigued with your ability to roll with the holiday changes with ease and may even come to rely on you to assist in their gift-giving needs. This is the prize! This is the nugget all retailers seek, and you can have your share with a bit of forethought and planning.
Click here for more information about Angie Patrick.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.