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Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Advice for Young Doctors
When I began practice, I was just shy of my 25th birthday. I was young and I looked it. I had been told this would be a problem when starting a practice – and it was. Older patients often paused when they entered for care.
Primary Lateral Sclerosis: A Condition With a Chiropractic Connection
Primary lateral sclerosis (PLS) is a slowly progressive, adult degenerative disease of the upper motor neurons characterized by progressive spasticity or stiffness. It is a clinical diagnosis that has been avoided because it is (largely) a diagnosis of exclusion.
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Talking to Skeptical MDs: "Just the Facts, Ma'am"
The first lesson in public speaking is to know your audience. This is particularly applicable when talking to skeptical medical doctors about chiropractic. You have to understand where they are coming from and speak the language they understand.
Super Bowl Chiropractor
With opening night of the 2014 National Football League season only a month away, what better time to talk to Dr. Jim Kurtz, team chiropractor for the defending Super Bowl champion Seattle Seahawks?
Not Another Typical Drug Company Lawsuit
It's becoming more common to see drug manufacturers negotiate "false claims" settlements for millions and billions of dollars.1-2 Most of these settlements have to do with violations in the marketing of the drugs they produce and sell.
Looking Back: Abstracts From Chiropractic History
D.D. Palmer's Technique for the Posterior Apical Prominence; An Early Attempt to Achieve Consensus on Subluxation; Chiropractic Subject Headings: Past, Present and Future; Mabel Palmer: A History of Chiropractic That Almost Wasn't.
Post-Concussion Patient Care: Relevance of the Chiropractic Adjustment
There is a widespread understanding within the profession of the general guidelines for care of the concussion patient. These include guidelines for physical and cognitive rest, return to normal activities and so forth.
Offline Marketing Techniques: Opportunities to Help Grow Your Business
In a world becoming increasingly dominated by connected devices, when we think of marketing, we often think of online and social media marketing. Considerable attention is given to Facebook and Twitter, as well as CPC [cost-per-click] advertising.
Resolving Medial Arch Suspicions: The Navicular Drop Test
Healthy feet have three distinct arches: medial longitudinal, lateral longitudinal and anterior transverse.
Getting Athletes Back in the Game: Low-Level Laser Therapy for Sports Injuries
Sports injury rehabilitation is all about getting back in the game quickly and with optimal health. A relatively new tool for the treatment of sports injuries is finding global success, and it is doing so in a fast, efficient way.
Healing With Simple, Healthy Food
When it comes to your health, there is no better way to take control and create positive outcomes than by focusing on diet and lifestyle. As chiropractors, you know the power that regular self-care has for your patients.
The Gluteal-Knee Connection
The underlying causes of knee pain and dysfunction are rarely isolated to the knee. The knee is a relatively stable joint with limited intrinsic ability to adapt to aberrant motion.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
The Kidney Official
The Kidney is known as the Official Who Controls the Waterways. In Western medical terms, a major function of the Kidneys is to filter the blood. Every day, a person's kidneys process about 200 liters of blood to sift out about two liters of waste and excess water.
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
F4CP: New Campaign to Promote Chiropractic as a Career
The F4CP has announced a "targeted cooperative campaign" that will engage doctors of chiropractic and chiropractic students, as well as chiropractic colleges, chiropractic media, state associations and vendors, to encourage DCs to recommend a chiropractic career to patients, family and friends.
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
November, 2010, Vol. 10, Issue 11
Planning for Seasonal Success All Year Long
By Angie Patrick
How can it already be November? Wasn't it just Labor Day a few weeks ago? It seems every year the holiday season creeps in faster and faster. True Story: The "big box" wholesale clubs in my area had Halloween and Christmas decorations out at the same time in August! I ventured into the mall (which I am mortified to admit) and found Christmas music playing in September.Any way you slice it, mainstream retail across the board is pushing the gift-giving agenda earlier and earlier in hopes they can get a head start on fourth quarter earnings by pressuring people to buy, buy, buy. These same retailers are posting thinner and thinner fourth quarter earnings and singing the blues over a less than anticipated bump in sales for the last quarter, making the masses believe the sales are simply not there.
The truth is, there are only so many holiday dollars to go around, and when retailers begin the push for sales at summer's end, it should come as no surprise the final quarter boon they once enjoyed a decade ago no longer exists due to the in-your-face "pre" marketing beginning so early in the year.
What does this mean to you? Well, if you are a business owner, and part of your revenue is generated by retail sales, then perhaps you should consider planning earlier for your holiday promotions as well. Recognizing that waiting can cause you to miss out on some of the already generated interest in holiday gift giving thanks to the commercial consumer retailers, it simply makes more sense to ride this wave with them rather than paddle to keep up. They are already spending the dollars to put the customer in that frame of mind, so by planning just a bit earlier, you can capitalize on their existing marketing.
It's All In The Planning
Whether you are planning for retail sales, or working out a holiday inspired menu of services to offer your clientele, you are missing the boat if you are not planning at least an average of 4-5 months in advance of the holiday. By planning, I mean, deciding: what products you will need to order and sell; which items you will carry seasonally for last-minute gift giving; think about what gift certificates to offer; which specials to run, what protocols to practice; and what specialty menu offerings you will be providing to make the most of the holiday dollars.
I know, many of you are reading this and thinking, "Oh no, I have completely waited too late to parlay the holiday season into revenue". Well, the good news is there is still time, and here are a couple of ways you can still wring the last little bit of revenue out of the holidays.
Offer gift certificates. This is money now for work later. They are brilliant for providing an instant boost to the cash flow, and provide a great safety net for your clients who have procrastinated until the last minute to find something of meaning for a loved one or client. What better gift is there than massage? And by offering, marketing, and touting the benefits and ease of this wonderful gift, you are sure to see a boost in your bottom line.
Think gift basket. Think of things that can be put together in a nice little package that your clients can use at home or give as gifts. Perhaps a CD, some massage oil, a candle, perhaps a bath sachet. All these things can make a lovely little basket, will not require much capital to build and provide, and will be a great way for your clients to do their shopping while in your capable hands.
Consider offering incentives for your clients. One idea may be to offer an extra 15 minutes on their next massage for every new client they bring to the table. People generally like sharing good news, and when they can eek out more time on your table then it makes it more than just a referral; they get a little something in return. You build client lists, they bank massage time--this is a WIN-WIN in anyone's book.
While these ideas are great for making the most of the season at-hand, these ideas can also be applied to future holidays. You should seriously consider planning for Valentine's day and Mother's day NOW. I know, I know, it doesn't feel like you get a minute to breathe. The truth is - smart business is in the planning. And to have a plan and a schedule for your year's promotions and retail offerings laid out on your calendar makes so much sense. Take the time to look at a calendar and plot your ordering and treatment offerings. This need not be too labor-intensive. All you need at this stage in planning is a starting point. Look at the holidays and gift-giving opportunities throughout the year, and mark your calendar four months in advance of each to prompt you to think about what your plan of implementation will be to maximize your income and provide stellar service to your client base.
Taking the time to think in the larger picture, considering all the opportunities available to customize your menus, and offer interesting and new ideas and options to your clients keeps your practice fresh and interesting. Your clients will soon become intrigued with your ability to roll with the holiday changes with ease and may even come to rely on you to assist in their gift-giving needs. This is the prize! This is the nugget all retailers seek, and you can have your share with a bit of forethought and planning.
Click here for more information about Angie Patrick.
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