Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
November, 2010, Vol. 10, Issue 11
Essential Oil Quality and Education
By Shellie Enteen, RA, BA, LMBT
It is important to understand that since there is no regulation on essential oil production and sale in the U.S. and in many other countries, the buyer must find ways to assure to the best of their ability that the essences purchased are of good quality.And because this is important, there are also many claims made by certain companies that suggest exclusivity on quality which include misleading information about regulation. We'll examine some of those claims and discuss the best way to resource quality essential oils.
Claims and Misleading Information
The first "red flag" claim currently in use is the phrase "Therapeutic Grade". This idea is going to appeal very strongly to those in healing professions like massage. And, of course, it is best to work with essences that are of a high quality to get the effects desired. However, there is no grade system in the aromatherapy industry. An essential oil is either a pure product extracted from a plant in a traditional way ... or not. As leading aromatherapy experts point out, why would anyone want to purchase something that wasn't of high quality? Would there be a market for essential oils labeled grade B, C or D if that product actually existed?
It is true that essences grown in certain countries are considered more desirable. For example, lavender (Lavandula angustifolia) can be grown in many places but the oils from France, Bulgaria and England are preferred and lavender grown in high altitudes gives its enhanced chemistry created by growing conditions and lower temperatures used in distillation a "preferred" nod. Also, unlike most essential oils, ylang-ylang (Cananga odorata) can be purchased in four different qualities due to the distillation process itself, which pulls the oil at different stages. The first pull is called "extra" and has the most potent and pleasurable fragrance. Next is ylang-ylang I, which is slightly less expensive than the first pull but is still desirable for fragrance and properties. The two other distillation pulls, II and III, have had more heat exposure, are much less expensive, have a less impressive aroma and are used mainly to fragrance laundry powder and other cosmetic and cleaning products.
However, these two examples do not suggest there is a Therapeutic Grade in the aromatherapy industry. All of the lavenders and ylang-ylangs are either pure essential oil or they are not. The term "Therapeutic Grade" is a marketing term and nothing more. One company has advertising that includes the phrase "Certified Therapeutic Grade" but investigation reveals that is a trademarked logo. The Federal Trademark agency is not interested in the truth of the statement. One possibility that exists if the price of an essential oil is a lot higher than the average for the same product and there are exclusive and "Therapeutic Grade" claims for the essences, is that the claims are an attempt to justify the higher cost.
Another group of claims to watch out for is that the oils meet standards set by ISO (International Organization for Standardization) or AFNOR (Association francaise de normalisation) or the idea that the essence contains the sanction of being designated GRAS ("Generally Recognized As Safe") by the FDA. The details to clarify this would require more space than the Aromatic Message column can contain, but I will be happy to send that information to anyone who wishes to contact me.
The use of the gas chromatography mass spectrographic analysis (GC/MS) and the component profile it provides is employed by many companies to test for purity. It is reassuring to know that a supplier is taking the time and spending the money to have this testing done. However, it is helpful when the provider has the test done by an outside company and is willing to provide the result sheets for each essential oil. Still, because this is a test that depends on the skill, experience and knowledge of the individual who does the analysis, we should not rely on this to exclusion of the personal olfactory experience and knowledge of the intent and reputation of the company.
Guidelines for Good Quality
So then, how can one pick a company to resource essential oils? The following are some suggested guidelines to find a company providing good quality:
Despite the issues around finding good quality essential oils, I am happy to say that the industry contains many good companies sourcing their product from reputable growers and distillers. Some are even concerned with sustainability, some with sourcing organic oils. It may take some time, certainly helped along by having a quality education with a registered aromatherapist who is not motivated by selling their own oils, to find the company that will work best for personal and practice needs. It is time well spent.
Along with taking a course with a qualified and objective professional aromatherapist, becoming a member of an organization such as NAHA (www.naha.org) gives access to e-journals, e-newsletters, tele-seminars with a large number of reputable authorities in the field. Advertisers, authors and speakers are in alignment with quality standards. This access broadens both perspectives and resources and helps create the confidence needed to use this wonderful art and science in a safe and effective way.
Editor's note: Shellie is currently creating a Professional Aromatherapy online training that will qualify the student for Professional Membership in NAHA and to meet the requirements of the Aromatherapy Registration Council and their exam leading to the title, Registered Aromatherapist. Please contact Shellie for details.
Click here for more information about Shellie Enteen, RA, BA, LMBT.
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