resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A Conversation With Dr. Betty Edmond
This month's column is an exclusive interview with Betty Edmond MD, newly elected CEO/President of the AOMA Graduate School of Integrative Medicine in Austin, Texas.
Qigong for Substance Abuse
It is commonly believed that substance abuse, in addition to harming one’s physiological state, hurts the spirit. There is also a belief that one’s spirit does not weaken due to substance abuse, but rather, the person finds solace in addiction due to an already weak spirit.
Low Back Pain in Running Athletes
After 7 million years of adapting to upright postures, the lumbar spine and pelvis have become remarkably adept at managing ground-reactive forces associated with running.
We Get Letters & Email
Our Country Needs Us Between Elections, Too; Continuing Care: We Aren't There Yet; Our Associations Need to Do More.
An Opportunity & a Responsibility
Nearly 80 Americans die from an opioid-related overdose every day, and spine-related pain is one of the principle drivers of opioid use. This unfortunate situation creates both an opportunity and a responsibility.
True Practice Mobility for the Chiropractic Profession
When natural disasters occur, chiropractors can literally travel to the other side of the world to offer humanitarian relief in less than a day. The chiropractor's license to legally practice, however, can't make it past the state line.
News in Brief
Updated Neck Pain & Whiplash Guideline; Attention, IHS DCs; New VP of Institutional Advancement At Palmer; N.J. DC Interns At U.S. Olympic Training Center; Chiropractic Society Of R.I. On The Front Lines.
Prepare for the End, From the Beginning: Wealth Building and Retirement with the Tao
Yin and yang flow into and out from one another continually. Beginnings become endings and endings become beginnings again. Wholeness and cycles are the nature of Tao.
Five Branches University Has First Hospital TCM Residency
Established in 1984, Five Branches University (FBU) has campuses in Santa Cruz and San Jose, Calif., which serve the communities of Santa Cruz, the Monterey Bay, and Silicon Valley.
Anti-Aging With Dr. Ping Zhang
Jennifer Waters, TCM practitioner and writer of the Acupuncture Today column, "Talking With the Masters" sat down with Dr. Ping Zhang to discuss aniti-aging with acupuncture.
Shoulder Rehab: Start With the Scapula
The scapula is an incredible display of elegance and movement within the biomechanics of human motion. It's evolved for mobility and stability in the scapulo-thoracic region, giving us the ability to do things that are uniquely human, such as throwing with accuracy.
Scar Reduction With Acupuncture & Microneedling (Part 2)
Protocols & treatment Timing
Flirting With Alternative Therapies
There are about as many adjunct therapies being marketed to acupuncturists as there are acupuncturists. While some may remain purist in their application of traditional Chinese medicine, others choose to explore new horizons of treatment.
The Acupuncture Channel System (Part 1)
The earliest Chinese reference to channels is in the Mawangdui Medical Manuscripts,1 which are dated to the Warring States period of the Zhou Dynasty (475 BC-221 AD). The text presents 11 channels. There are no acupuncture points listed in those channels.
The Case Report: A Valuable Tool
Case reports are a valuable form of descriptive research. The most basic form of practice-based research, a case report is a detailed account of the history, presenting symptoms, assessment, observations, treatment and follow-up of an individual patient, discussed in the context of prior and potential future research.
Another Step Forward for Chiropractic
Chiropractic is now available to 86,000-plus Latter-Day Saints missionaries and you are invited to become a provider. LDS membership in not required; our only concern is that our missionaries get the best quality care available.
Crow Like the Rooster
As we welcome in the Year of the Rooster, we look at some of its major characteristics: confidence and communication, which suits the image we have of the Rooster...strutting in the farmyard, crowing to the others that it's time to wake up.
Let's Clear Up the Collection Confusion
This is an often-misunderstood practice swirling with misinformation. First, a few basics: Insurance is a contract between the patient and the insurance company. The insurance company is simply making a payment for services or care on behalf of the patient.
A New Year and Vision for the ACA
Inadequate pain management coupled with the epidemic of prescription opioid overuse and abuse has taken a severe toll on the lives of millions of people in the United States. Every day, more than 1,000 people are treated in the ER for misusing prescription opioids.
The winter season is upon us and offers unique challenges for the clinician and patient alike. To effectively navigate through the winter season there are two main TCM medicinals, Huang Qi and Gan Jiang, to consider, as well as two important formulas which feature these two TCM treasures.
An Education in Gluten Sensitivity
A relatively new syndrome officially documented as non-celiac gluten sensitivity (NCGS) or gluten sensitivity (GS) was officially recognized and published in the new list of gluten-related disorders in 2012.
Nutrition for Menopause: Front-Line Therapy for All Phases
Of all the changes women experience during their reproductive life, there is no doubt the most dreaded are the three phases of menopause. This is not surprising since all of the symptoms associated with menopause are replete with unpleasantness.
November, 2010, Vol. 10, Issue 11
You Have a Massage Business, Not a Massage Practice
By Cary Bayer
The extraordinary amount of time that you spent studying massage prepared you expertly in the art of giving another person a professional massage. I refer to this part of your knowledge as your massage practice.I use the word practice because you literally practiced it many times before you mastered it. When you were a small child, you practiced the multiplication tables and, in time, you mastered it. Years later, as a teenager, you practiced the conjugation of verbs in Spanish or French and, in time, you mastered that, too. Still, years later, as an adult in massage school, you practiced massage modalities and, in time, mastered that, as well. In fact, one of your assignments as your education unfolded was to practice on real human bodies the techniques that you were taught in textbooks and in the classroom.
In massage school, you learned different modalities and strokes, anatomy, and so forth. This knowledge, coupled with all your years of experience, comprises your massage practice. A simple way of thinking about it is that everything you do on your table is your massage practice. On the other hand, everything you do that gets people to your table is your massage business.
Another way of saying this is that everything that you do outside of your massage room is your massage business. If you were lucky, maybe you had five to seven hours of training on this in massage school. That would account for 1 percent of your total training. Most therapists were not lucky enough to get even this. This is something that you didn't learn professionally how to do.
It's not surprising, therefore, that few massage therapists actually know how to operate their businesses professionally. Too many massage businesses are essentially all practice and virtually no business. These are also the businesses, I'm sorry to say, that are likely suffering the most financially, especially as the economy temporarily goes south.
Wherever I teach my CE classes, many arms go up when I ask LMTs if they've heard of The Secret. The best-selling book and DVD trumpets the power of the Law of Attraction that states that whatever you focus on expands, or where attention flows, energy goes. So it should come as no surprise, even for those who are versed in the Law of Attraction, that if you devote only a tiny amount of time to your massage business, you'll likely only receive a tiny amount of growth. However, a more generous amount of time dedicated to your massage business should yield some generous results. In other words, the Law of Attraction works, whether you're putting your attention on writing affirmations or doing visualizations for your business, or simply networking to generate new clients.
If you're like many of the massage therapists whose handiwork I've sampled, you're exceedingly generous to your clients in your massage practice. Almost all of you give of your hands, your energy, and your love to help your clients heal. Some of you do this so thoroughly that your hour-long massages often go an hour and a quarter at no extra cost to your client. This is great generosity. However, you're very stingy regarding your massage business. Marketing time rarely spills over from an hour into an hour and a quarter because there's usually no hour of marketing to spill over in the first place.
My wife and I both know a number of massage therapists who have terrific practices. Now if you read this sentence without having read the first paragraph in this article, you would naturally assume that these were thriving LMTs. Sadly, nothing could be further from the truth. These are therapists who had to give up their massage practice because they no longer had a viable massage business. In other words, they didn't have enough clients to pay their monthly bills and sustain themselves. So they took what most people typically call "straight jobs" to pay their monthly nut and, tired from these labors, ran out of the physical and psychic energy that it takes to consistently support clients on their tables. Eventually, they stopped doing massage at all. That was a great loss for everyone who happened to benefit from their healing hands.
The reason that these extremely talented therapists were out of the massage business was because they put almost all of their attention on becoming great therapists, and almost no attention whatsoever on becoming successful therapists. Great as in skilled hands; successful as in money in the bank. It was this that helped inspire me to dedicate myself to helping LMTs becoming wiser about supporting their massage businesses. Sometimes it takes a personal loss to take positive action to create chaange.
Here's my recommendation: decide to spend some generous time on your massage business, and you'll have more clients than ever before on your table to perform your massage practice.
Click here for previous articles by Cary Bayer.
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