Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
September 17, 2010
Updates on Wisconsin New Massage Therapy and Bodywork Law
By Betsy Krizenesky, WRMT, AMTA-WI Government Relations Chair
Effective Dec. 1, 2010, an active state license will be required to practice massage therapy and bodywork therapy in Wisconsin. The passage of AB 588, now designated as 2009 Wisconsin Act 355, is available at www.legis.state.wi.us/2009/data/acts/09Act355.pdf.
Below are frequently asked questions about how this will affect the profession.
Q. If I already have a Wisconsin State Certification, how does this affect me?
A. By Oct. 6, 2010, the Wisconsin Department of Regulation and Licensing will have applications available online for licensing of the profession of massage therapy and bodywork therapy. Even if you do not get a renewal postcard, go to drl.wi.gov, under "Professions" choose Massage Therapist or Bodywork Therapist and follow instructions. It will be possible to apply via mail as well. The cost will be $75 and the new credential will be good through Feb. 28, 2013. Remember that you will also need current CPR/AED certification.
Q. Will I be required to complete continuing education in order to get this new credential?
Q. Will my title change?
A. Yes, you will be a licensed massage therapist or bodywork therapist (LMT or LBT) instead of certified massage therapist or bodyworker (CMT or CBW).
Q. How do I qualify if I am not Wisconsin State Certified on the effective date, Dec. 1, 2010?
A. There will be a one-year window of time to apply under the grandfathering provisions. Applications will be available by Oct. 6, 2010 at http://drl.wi.gov.
A grandfathering provision was adopted in the law to recognize existing practitioners who had not previously become state certified. This grandfathering period will run from Dec. 1, 2010 to Dec. 31, 2011. During this period, satisfying any one of the following requirements to obtain a state license will be acceptable as a substitute for the usual combination of national exam plus educational program:
Applicants will also have to attest that they have professional liability insurance, pass a state exam on massage and bodywork laws and regulations, have training in CPR/AED and pay fees.
Q. What will the qualifications for licensure be after the grandfathering provision expires on Dec. 31, 2011?
A. The qualifications will be the following:
Q. Bodywork is a general term; are any practitioners exempt from licensure?
A. Specific practices are not named in the law. However, there are four exemption categories by description:
Two additional groups are not required to get a license as a massage therapist or bodywork therapist: 1) persons whose scope of practice includes massage therapy or bodywork therapy; 2) persons who are authorized to practice by another state or country and are providing a demonstration with or consultation to another license holder.
Q. What title will I use if I practice one of the exempt practices?
A. A person who is exempt from licensure may use the terms "bodywork," "bodyworker," and "bodywork therapy."
Affiliated Credentialing Board
The law creates the Massage Therapy and Bodywork Therapy Affiliated Credentialing Board. A credentialing board has similar responsibilities to an examining board. Members are appointed by the governor and subject to senate confirmation; they will have authority to issue administrative rules interpreting the licensing law, and they will have authority to investigate complaints and discipline licensees.
Q. Who will be appointed to the Massage Therapy and Bodywork Therapy Credentialing Board?
A. The board will be comprised of six massage and bodywork therapists who have engaged in the practice of massage or bodywork therapy for at least two years. One will represent private, occupational schools approved by the Educational Approval Board and one will represent massage and bodywork programs offered by the Wisconsin Technical Colleges. A seventh member will be a public member. Each member will serve a four-year term.
Q. How do I apply to be a member of the board?
A. Members of Wisconsin state boards and commissions are vital participants in developing policy, regulation, advisory and advocacy efforts for a wide variety of issues affecting all Wisconsinites. AMTA encourages members looking for a meaningful volunteer experience within the massage therapy profession to apply. This is not a paid position and will likely be a time commitment of 10 or more hours a month. Applications are accepted on an ongoing basis.
If you wish to apply, simply complete the Appointments Application and return it with your resume to the Governor's office by email or fax it to (608) 267-7888. You can also mail your application to Governor's Office, Appointments Department, PO Box 7863, Madison, WI 53707-7863, (608)266-7493.
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