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Power to the Patient
Against a backdrop of splintered political parties, polarizations within nations, civil unrest, and distrust of established government (such as the growing anti-Washington, D.C. sentiment) comes the not-so-surprising finding that health care authorities and practitioners (with perhaps the exception of insurers) are turning over more and more powers to the individual patient.
First Annual ICD-10 Updates Take Effect
Yes, there was an update to ICD-10 codes on Oct. 1. It was a regular update to the diagnosis coding system and will take place every Oct. 1, just as it did when the ICD-9 system was in place.
Using the Lens of Chinese Medicine
One of the most common medications I see in clinical practice on a daily basis is fluoxetine or Prozac. Consequently, I hear many complaints concerning the side effects of this medication and am frequently asked by patients to help manage these side effects with acupuncture and Chinese medicine.
Treating Peripheral Neuropathy: Multi-Faceted Approach Including Laser Therapy
Peripheral neuropathy affects at least 20 million people in the United States1 and nearly 60 percent of all people with diabetes suffer from diabetic neuropathy. Many suffer from the disorder without ever identifying the cause.
U.S. Olympians Have a DC in Their Corner
It's probably old news to you that doctors of chiropractic play an increasingly prominent role in treating athletes, from youth sports participants to weekend warriors, to elite / professional competitors.
Dysautonomia: The Medical Condition You May Already Be Treating
TCM practitioners have spent thousands of years healing patients without knowing or needing the names of their diseases as defined by allopathic medicine. We have syndrome names that are both poetic and efficient.
Four Ways to Attract Patients
Acupuncturist A has been in practice for six years and has struggled since day one. She spends as much time and money on marketing as she can, but since her practice is slow, her budget isn't that big.
Workers' Back Pain: Causes, Costs & Solution
You will want to share two important papers published in the past several months. Why? When read separately, each provides valuable information relevant to your patients, community and practice; together, they tell a compelling story.
National Board Apologizes for Testing Issues
The National Board of Chiropractic Examiners (NBCE) has issued a formal apology following a series of computer-based testing malfunctions that impacted two separate examinations (March and June 2016) and caused "widespread confusion and frustration" to the nearly 1,500 examinees taking the tests.
Going Beyond Just Feeling Good
We all know that most patients come to us for some pain complaint: neck pain, back pain, sciatica, carpal tunnel, etc. We also all know that acupuncture is a great first-line care for these issues, as well as supporting overall health and wellness.
Update from the International AIDS Conference
The 21st International AIDS Conference in Durban, South Africa, brought together more than 15,000 of the world's leading scientists, activists, funders, policy makers, and consumers from 153 countries.
Pediatric Asthma: A Case Study
I have had very good success with pediatric asthma, combining acupuncture with Chinese herbal products. Treatment is given over four to eight months, twice monthly, with herbal formulas rotated every month.
Treatment Success at the Won Institute
According to the World Health Organization's 2003 report titled, "Acupuncture: Review and Analysis of Controlled Clinical Trials," acupuncture has been shown to improve many physical, emotional, and mental conditions.
ITB Syndrome: Treat the Tensor Fascia Latae
Iliotibial band syndrome is usually the result of repetitive knee flexion, such as in runners or cyclists. Pain may be experienced in the knee and/or the hip. The patient may express a sense of the hip dislocating, popping or snapping.
Upgrade to "Parker 2.0" in Las Vegas
Continuing your education and refining your practice: two key elements of a successful chiropractic career. Parker Seminars promises both as it celebrates its 65th anniversary in Las Vegas next February, according to Parker University President, Dr. William Morgan, and seminar consultant Dr. Mark Sanna.
Decoding the Mystery of Medical Insurance Acceptance
In the constantly evolving profession of acupuncture, one of the least understood areas is medical insurance acceptance. The profession is filled with controversy surrounding this topic: Is it ethical?
Integrative Cancer Care: Chiropractic for Chemotherapy-Induced Hiccups
Hiccups (singultus) are a frequent occurrence during cancer treatment. The cause of the hiccups may be the chemotherapy drug itself, such as Cisplatin; or the prophylactic use of corticosteroids such as Decadron, which is used to prevent nausea and/or vomiting.
Natural Cancer Prevention: Pomegranate for the Prostate
In recent years, the ingestion of pure pomegranate juice (8 ounces per day) has been shown in clinical studies with human subjects to slow, and to some degree, reverse, the progression of prostate cancer – the second leading cause of cancer death in North American men.
Getting Paid by Medicare Is Getting a Major Adjustment
The 2015 Medicare Access and CHIP Reauthorization Act (MACRA) was signed into law to implement a new approach to clinician payments and replace the Sustainable Growth Rate formula.
Six Things Every DC Should Know About the Zika Virus
The Zika outbreak continues to spread across the continental United States and U.S. territories. We offer this brief overview on this important public health problem for the practicing doctor of chiropractic.
October, 2010, Vol. 10, Issue 10
Tough Times, Don't Panic
Using Downtime to Build Your Business
By Jenn Sommermann, LCMT
I hear from many massage therapists that they are not busy enough these days. No one has to tell you the economy has had an impact on our industry. Spas are laying off therapists at nearly the same rate they were hiring five years ago.Some full-time therapists have to supplement income with other part-time work. Very few therapists I know are as busy as they would like to be. That means down time. How you use that time can determine your next level of practice and success.
Time off from clients is sometimes a good thing but in this economy, it can be scary and feel like a financial stab in the heart. You have a choice. You can use that time for good or you can wallow in it, obsess about it and remain unproductive. Remember, what you focus upon - expands. If you focus on the empty calendar, it will perpetuate. If you use that time constructively and to the betterment of your business, good things will come. I promise.
When you are in business for yourself, there is always a "to do" list. Often we are so busy with clients that the list goes unattended. Have you ever said to yourself, "I'll do that when I have time"? If you are like most business owners, you prioritize your list and a paying client always trumps an administrative task. Moreover, massage therapists tend not to be good at administrative tasks and often place them on the back burner. Of course, I am generalizing but I don't know too many people who say: "Yeah, filing and paperwork today! Woo hoo!"
Well here is the good news. This is your big chance. The down-turned economy is providing a wonderful opportunity to tackle those projects, big or small. Even 15 minutes a day devoted to mundane tasks, or things you would rather avoid, quickly means your checklist starts shrinking. It's amazing how just a little time each day can add up to many completed projects. Imagine if you find yourself with an entire hour to work on these projects? The results can be limitless. Of course, a paying client is always better but in the absence of one, get busy doing things for your business that will pay off in the long run.
If you are at a loss of what to do with your new-found time, I have compiled a list of projects the average business owner should consider. Some of these you may already do but I bet most of these could use some refreshing.
Database: Is it current? Do you have it in Excel or some other format that works for mailing labels or e-mails? Do you have all your clients' names, addresses, e-mail addresses, phone numbers and birthdays in a database? If not, you are missing a marketing opportunity.
Client files: Are they updated? Are they filed in alphabetical order? Does your intake form need improving? Do you have an intake form and are you keeping client charts? If not, do so. If so, do they need to be sorted, filed, color coded or improved in any way?
Web site: Do you have one? When was it last updated? Is the information current? Are you happy with the format? Should you look at other Web sites for ideas on how to improve yours? Is your biography current? Are your prices updated? Does your Web site reflect your current certifications? Have you hired any new staff who needs to be mentioned?
Mail merge: Do you know how to do one? This is a marketing must and learning how can be time-consuming but worth it. (For more information on this, contact me at .)
Birthday cards: Are you sending them out? Do you have a record of your clients' birthdays? Should you spend some time now writing out cards for the next couple of months so they are ready to mail when the time comes?
Maintenance: Are there knobs to tighten or light bulbs to replace? Does the refrigerator need to be cleaned? Are there any repairs to your space that are needed? How about shampooing the carpets? Washing windows? Cleaning the air filter or air conditioner filter?
Reactivating clients: Do you contact clients who have disappeared or have not come in for a few months? This can directly affect how busy you are. Call or write a note but reach out and let them know you are thinking of them and hope they are well.
Staff meetings: This is the perfect time to talk to staff about how things are going and what projections you have for the future.
Chair Massage: Get busy. Is there a farmer's market or organic market that could benefit from complimentary chair massage. Donate some time with a target market that could be your clientele.
This is just a short list of things that can be done in downtime. The state of the economy is not the issue. We all find ourselves with cancelled appointments and holes in our schedule from time to time. Use it wisely and plant those seeds for the future. When you are flooded with clients and have no extra time, you'll be glad you did.
Click here for previous articles by Jenn Sommermann, LCMT.
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