resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Synergy Doesn't Happen in Silos: Acupuncture in Hospitals and Other Healthcare Settings
As acupuncture and traditional East Asian medicine continue to intersect and integrate with biomedical approaches, the conversation about integration expands and becomes richer.
Converting More Patients to Your Practice
In 2013 and 2014, the theme was "the money is in the list." This meant that if you had a big email list, you were really making some "cha-ching." Unfortunately, having thousands of emails doesn't equate to thousands of dollars in profit.
Treating Beyond Pain
More often than not, when a patient presents to the office, it is for a pain complaint. Headache, neck pain, low back pain, sciatica, carpal tunnel... The pain is often the focus of the patient's mindset, and they don't often have any thought of what comes after the pain.
Low Back Pain: Posture and Movement Analysis
When performing static and dynamic movement analysis of the lumbopelvic hip area, begin with standing visual posture analysis of the pelvis, and then perform lumbar range of motion and assess what you might see during normal versus abnormal lumbar flexion motion.
A Reality Check – and a Chance to Educate
Imagine working in the public relations department of nutrition retailer General Nutrition Corporation (GNC) and reading the The New York Times announce...
There Really is No Room for Sexism
Recently, Matteo* (a transgender male) approached me during a break in an advanced shiatsu class in Berlin where he was one of two men in a group of 20 women. "Pamela. Don't forget to remind the translator to include male endings."
An Excerpt from TCM Case Studies: Pediatrics
This excerpt is reprinted with permission from Jamie Wu. TCM Case Studies: Pediatrics was released in 2014 by People's Medical Publishing House.
Primary Spine Care: Addressing Concerns & Criticisms
The Dec. 1, 2013 issue of Dynamic Chiropractic included an article describing the implementation of a training program for primary spine practitioners (PSP) within a metropolitan region and supported by a large BC/BS plan.
Interpersonal Skills 101: Enhancing the Value of Our Patient Interactions
Recently, I read an interesting article in our local newspaper titled "The Value of Human Interaction." The article presented comments from a senior editor for Fortune magazine who discussed "Civility in the Business World."
A Well-Kept Secret: 5 Element Acupuncture, Part II
Supervising acupuncture interns at a TCM college, it has always struck me how funny it is to hear the clinic manager tell the patients that the Five Element clinic specializes in treating emotions, as if patients with physical pain have no emotions!
TCM Congress in Rothenburg is Largest in Western World
In the medieval town of Rothenburg, deep set within the Bavarian countryside in Southern Germany, the TCM Kongress Rothenburg each year draws around 1.200 participants from more than 40 different countries to attend the biggest TCM conference in the Western world.
Atypical Femoral Fractures and Bisphosphonate Use: What to Watch For
Bisphosphonates (BP) are popular drugs, with more than 8 billion in sales in 2008; however, profits have declined as patents began expiring. Nonetheless, BP remain the most commonly prescribed drugs for patients at risk of osteoporotic fractures, with several million prescriptions written every year.
Impacting Chiropractic's Future With Technology
When it comes to electronic health records (EHR), Robert Moberg and Dr. Steven Kraus are two of the leading industry experts on the topic.
The Dietary Supplement Research Dilemma
I do not care what the truth is, one way or another; I just want to know it. And when it comes to dietary supplements, the truth can be hard to find for a number of reasons.
Will You Be an Amplifer or a Mute?
These times are changing, and changing quickly. There have been many challenges to this profession throughout the past few years. The challenge is to talk, then talk and talk some more about this medicine.
Recreational Cannabis Use and TCM
Many people are drawn to cannabis for its effects physically, mentally and emotionally. Medically, cannabis has some legitimate uses, however the scope of this article is limited to the recreational use of cannabis.
The Need for a New Medical Model: A Challenge for Biopsychosocial and Ecopsychologica Medicine
Chinese medicine speaks of alignment between humans, heaven and earth. It is a complex view with a focus upon relationship. These are comprehensive ideas with no specific terms in contemporary medical practice.
Avoid Random Treatment of Trigger Points (Part 2)
We must acknowledge that the fascia, which surrounds literally everything in our bodies, including every muscle fiber, is more than just a covering.
Help Update the LBP Practice Guideline
The Council on Chiropractic Guidelines and Practice Parameters has announced the release of an updated Clinical Practice Guideline for Chiropractic Management of Low Back Pain for stakeholder review and comment.
Expanding Access, Branch by Branch
The big news coming from Capitol Hill isn't merely the recent introduction of a pair of bills designed to expand chiropractic services in the Veterans Affairs and military health care systems; after all, similar legislation has made its way through Congress before, never reaching the Oval Office for presidential signature.
The Way We Are Designed: A Conversation with Gil Hedley, PhD
I was first introduced to the work of Gil Hedley by Tom DiFerdinando. He gifted me Gil's DVD series.
October, 2010, Vol. 10, Issue 10
Tough Times, Don't Panic
Using Downtime to Build Your Business
By Jenn Sommermann, LCMT
I hear from many massage therapists that they are not busy enough these days. No one has to tell you the economy has had an impact on our industry. Spas are laying off therapists at nearly the same rate they were hiring five years ago.Some full-time therapists have to supplement income with other part-time work. Very few therapists I know are as busy as they would like to be. That means down time. How you use that time can determine your next level of practice and success.
Time off from clients is sometimes a good thing but in this economy, it can be scary and feel like a financial stab in the heart. You have a choice. You can use that time for good or you can wallow in it, obsess about it and remain unproductive. Remember, what you focus upon - expands. If you focus on the empty calendar, it will perpetuate. If you use that time constructively and to the betterment of your business, good things will come. I promise.
When you are in business for yourself, there is always a "to do" list. Often we are so busy with clients that the list goes unattended. Have you ever said to yourself, "I'll do that when I have time"? If you are like most business owners, you prioritize your list and a paying client always trumps an administrative task. Moreover, massage therapists tend not to be good at administrative tasks and often place them on the back burner. Of course, I am generalizing but I don't know too many people who say: "Yeah, filing and paperwork today! Woo hoo!"
Well here is the good news. This is your big chance. The down-turned economy is providing a wonderful opportunity to tackle those projects, big or small. Even 15 minutes a day devoted to mundane tasks, or things you would rather avoid, quickly means your checklist starts shrinking. It's amazing how just a little time each day can add up to many completed projects. Imagine if you find yourself with an entire hour to work on these projects? The results can be limitless. Of course, a paying client is always better but in the absence of one, get busy doing things for your business that will pay off in the long run.
If you are at a loss of what to do with your new-found time, I have compiled a list of projects the average business owner should consider. Some of these you may already do but I bet most of these could use some refreshing.
Database: Is it current? Do you have it in Excel or some other format that works for mailing labels or e-mails? Do you have all your clients' names, addresses, e-mail addresses, phone numbers and birthdays in a database? If not, you are missing a marketing opportunity.
Client files: Are they updated? Are they filed in alphabetical order? Does your intake form need improving? Do you have an intake form and are you keeping client charts? If not, do so. If so, do they need to be sorted, filed, color coded or improved in any way?
Web site: Do you have one? When was it last updated? Is the information current? Are you happy with the format? Should you look at other Web sites for ideas on how to improve yours? Is your biography current? Are your prices updated? Does your Web site reflect your current certifications? Have you hired any new staff who needs to be mentioned?
Mail merge: Do you know how to do one? This is a marketing must and learning how can be time-consuming but worth it. (For more information on this, contact me at .)
Birthday cards: Are you sending them out? Do you have a record of your clients' birthdays? Should you spend some time now writing out cards for the next couple of months so they are ready to mail when the time comes?
Maintenance: Are there knobs to tighten or light bulbs to replace? Does the refrigerator need to be cleaned? Are there any repairs to your space that are needed? How about shampooing the carpets? Washing windows? Cleaning the air filter or air conditioner filter?
Reactivating clients: Do you contact clients who have disappeared or have not come in for a few months? This can directly affect how busy you are. Call or write a note but reach out and let them know you are thinking of them and hope they are well.
Staff meetings: This is the perfect time to talk to staff about how things are going and what projections you have for the future.
Chair Massage: Get busy. Is there a farmer's market or organic market that could benefit from complimentary chair massage. Donate some time with a target market that could be your clientele.
This is just a short list of things that can be done in downtime. The state of the economy is not the issue. We all find ourselves with cancelled appointments and holes in our schedule from time to time. Use it wisely and plant those seeds for the future. When you are flooded with clients and have no extra time, you'll be glad you did.
Click here for more information about Jenn Sommermann, LCMT.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.