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The Good, the Bad and the Successful in Social Marketing
You might be thinking, "social marketing, don't you mean social media?" No, I mean social marketing. Every day, I keep reading, hearing and learning more and more about the changes happening in social media.
Are Herbs Useful for Chronic Pain?
The human nervous system is what makes us special, but our greatest strength also makes us vulnerable: witness the growing incidence of chronic addictions, anxiety, depression, sleep disorders and chronic pain syndromes.
Bring on the Bitters
Out of all the possible flavor choices with foods, such as sweet, sour, salty, and umami (deliciousness), which would you choose first? Bitter, though not as enjoyable, is also a flavor.
2016 Trudy McAlister Foundation AOM Scholars
This year, the Trudy McAlister Foundation (TMF) received a record number of excellent applications for the 2016 scholarship awards and has awarded five scholarships for $2000 each. More information is available on our website: AOMScholarship.org
The Effectiveness of Chinese Medicine in Treating Infertility in the Philippines
Infertility is defined as the inability to achieve a successful pregnancy after 12 months or more of regular unprotected intercourse.
Case Studies and Answer Analysis for NCCAOM Exam in Foundation of Oriental Medicine
Case studies are very common for acupuncture school students, either in class exams or during taking the national board exam. Most test takers feel they have no idea where they should start and how they should start to analyze those complicated cases.
We Get Letters & Email
Another Slap in the Face for DCs; I Know Where to Find the Missing Chiropractic Patients; Clarification on Vitamin D Study.
Acupuncture at a Pain Clinic
Introduction: Pain is the most comprehensive human experience. The experience of pain is associated with the somatic, emotional and social impact. Pain has not only somatic symptoms, but also psycho-social dimension, especially in case of chronic pain.
The Liver: The Official of Planning
The Liver, with its paired Official, the Gall Bladder, belongs to the Element Wood within us. Wood grants us the power of birth – new beginnings, growth, breaking through boundaries and surging forward. It is the vigorous, exuberant energy of the spring season.
Shoulder Rehab: The Gait Connection
Shoulder problems can be difficult to rehab completely for several reasons. The shoulder is made up of several joints that must function together smoothly to provide the extreme mobility that is possible and necessary for many activities.
Treatment of Type 1 Diabetes Mellitus: The Latest Breakthroughs
There are now more than 29 million diabetics in the U.S. and 10% of them have Type 1. The incidence has been increasing in recent years at an epidemic rate.
Immunotherapy: Where Molecular Medicine Crosses Into Holistic Thinking
Immunotherapy, and its promise as a cancer treatment, has been in the news a lot in the last few years, and for good reason. Real shifts are happening in oncology and exciting researchers, clinicians, and patients.
F4CP Campaign Addresses Public Misperceptions of Chiropractic
In late 2015, results of the Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic were published. The report found that 33.6 million U.S. adults (14 percent) had utilized chiropractic care within the previous 12 months.
How to Bill Evaluation and Management Codes
Q: I am in need for guidance on how to bill evaluation and management (E&M) codes in addition to acupuncture the same date of service, I have never been paid for an exam when done with acupuncture and I believe I am doing it wrong.
Introducing the Dynamic Chiropractic Digital Edition
In response to the changing habits of our readers, Dynamic Chiropractic is proud to introduce a digital edition of the publication beginning with the July 2016 issue.
Diet, Nutrition and the Context of Risk (Part 2): Food Poisoning
Other than the morbidity and mortality linked to eating too much food, "all-natural" organisms that contaminate our food cause more illness, more hospitalizations and more death than food contaminated by heavy metals, plastics, preservatives, artificial colors, emulsifiers, artificial sweeteners and pesticides combined.
Who is Your Ideal Patient?
Being in a healthcare practice requires you to think critically about many things including your equipment, techniques, documentation, financial goals, and the retention of clients and staff.
Chiropractic Needs a Lesson in Education
The American Chiropractic Association has launched a campaign, The National Medicare Equality Petition, to enact federal legislation that would achieve full physician status for DCs in Medicare.
Five-Element Reaches Out to Serve the Community
In 2006, a student at the Institute of Taoist Education and Acupuncture (ITEA) approached the administration about an idea for his senior project.
Does Anyone Know You're a Good Chiropractor?
If you had a chance to read the recent article in Time magazine (April 6), you know it provided some good information about the efficacy of chiropractic to the magazine's substantial consumer audience.
Day in the Life of an Advanced- Practice DC (Pt. 2)
Let's continue our Q&A with Stephen Perlstein, DC, APC, chair of the New Mexico Chiropractic Association PAC and president of the American Academy of Chiropractic Physicians. Part 1 of this interview appeared in the May 1 issue.
What Should You Call Your Patients (and What Should They Call You)?
When I walked into the exam room, the new patient looked uneasy, fumbling with his cellphone. He was a huge Polynesian man, probably in his 40s, with unrecognizable island tattoos.
Herbal Medicine Continues to Evolve
Product manufacturers, industry partners, distributors and practitioners work as a collective Traditional Chinese Herbal Medicine (TCHM) community to produce high quality TCHM prescriptions that bring low-risk healthcare to thousands of patients everyday.
The Eight Extraordinary Confluent Points
The eight extraordinary confluent points are a very popular set of acupuncture points in the modern practice of acupuncture. They are also called the intersection, meeting, command, opening, master, and the flowing and pooling points of the eight extraordinary vessels.
October, 2010, Vol. 10, Issue 10
Tough Times, Don't Panic
Using Downtime to Build Your Business
By Jenn Sommermann, LCMT
I hear from many massage therapists that they are not busy enough these days. No one has to tell you the economy has had an impact on our industry. Spas are laying off therapists at nearly the same rate they were hiring five years ago.Some full-time therapists have to supplement income with other part-time work. Very few therapists I know are as busy as they would like to be. That means down time. How you use that time can determine your next level of practice and success.
Time off from clients is sometimes a good thing but in this economy, it can be scary and feel like a financial stab in the heart. You have a choice. You can use that time for good or you can wallow in it, obsess about it and remain unproductive. Remember, what you focus upon - expands. If you focus on the empty calendar, it will perpetuate. If you use that time constructively and to the betterment of your business, good things will come. I promise.
When you are in business for yourself, there is always a "to do" list. Often we are so busy with clients that the list goes unattended. Have you ever said to yourself, "I'll do that when I have time"? If you are like most business owners, you prioritize your list and a paying client always trumps an administrative task. Moreover, massage therapists tend not to be good at administrative tasks and often place them on the back burner. Of course, I am generalizing but I don't know too many people who say: "Yeah, filing and paperwork today! Woo hoo!"
Well here is the good news. This is your big chance. The down-turned economy is providing a wonderful opportunity to tackle those projects, big or small. Even 15 minutes a day devoted to mundane tasks, or things you would rather avoid, quickly means your checklist starts shrinking. It's amazing how just a little time each day can add up to many completed projects. Imagine if you find yourself with an entire hour to work on these projects? The results can be limitless. Of course, a paying client is always better but in the absence of one, get busy doing things for your business that will pay off in the long run.
If you are at a loss of what to do with your new-found time, I have compiled a list of projects the average business owner should consider. Some of these you may already do but I bet most of these could use some refreshing.
Database: Is it current? Do you have it in Excel or some other format that works for mailing labels or e-mails? Do you have all your clients' names, addresses, e-mail addresses, phone numbers and birthdays in a database? If not, you are missing a marketing opportunity.
Client files: Are they updated? Are they filed in alphabetical order? Does your intake form need improving? Do you have an intake form and are you keeping client charts? If not, do so. If so, do they need to be sorted, filed, color coded or improved in any way?
Web site: Do you have one? When was it last updated? Is the information current? Are you happy with the format? Should you look at other Web sites for ideas on how to improve yours? Is your biography current? Are your prices updated? Does your Web site reflect your current certifications? Have you hired any new staff who needs to be mentioned?
Mail merge: Do you know how to do one? This is a marketing must and learning how can be time-consuming but worth it. (For more information on this, contact me at .)
Birthday cards: Are you sending them out? Do you have a record of your clients' birthdays? Should you spend some time now writing out cards for the next couple of months so they are ready to mail when the time comes?
Maintenance: Are there knobs to tighten or light bulbs to replace? Does the refrigerator need to be cleaned? Are there any repairs to your space that are needed? How about shampooing the carpets? Washing windows? Cleaning the air filter or air conditioner filter?
Reactivating clients: Do you contact clients who have disappeared or have not come in for a few months? This can directly affect how busy you are. Call or write a note but reach out and let them know you are thinking of them and hope they are well.
Staff meetings: This is the perfect time to talk to staff about how things are going and what projections you have for the future.
Chair Massage: Get busy. Is there a farmer's market or organic market that could benefit from complimentary chair massage. Donate some time with a target market that could be your clientele.
This is just a short list of things that can be done in downtime. The state of the economy is not the issue. We all find ourselves with cancelled appointments and holes in our schedule from time to time. Use it wisely and plant those seeds for the future. When you are flooded with clients and have no extra time, you'll be glad you did.
Click here for previous articles by Jenn Sommermann, LCMT.
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