Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
October, 2010, Vol. 10, Issue 10
For the Love of Massage
By Angie Patrick
I believe people do things for many reasons. Sometimes people do things because they feel obligated or they feel it will reap a huge profit; and often they do things out of kindness.
But then sometimes, people do things out of love. This could be out of love for their family, friends, neighbors, or any other love they feel. Love can make you do things you never thought possible, and give you the drive to do things as they have never been done, forging headlong into new and untried territory. It can make you dream big; and when your heart is in the right place, your dreams can be bigger than you ever imagined.
I know this is true. The Massage School Makeover has made me even more of a believer in this.
I have watched the seedling of an idea born out of the love of massage grow into a mighty forest of manufacturers, educators, media, associations, artists, events, and publishers - all standing tall as part of positive and productive change. This forest of caring and dedicated people stand proud as the Professional Product Partners for the 2010 Massage School Makeover, bringing professional grade products, equipment and services to the forefront - gifting these wonderful and bountiful awards to a deserving school to be announced Nov. 16, 2010 at the World Massage Conference. (Editor's note: The Massage School Makeover event ends Oct. 30.)
Massage Warehouse, Massage Today, and the World Massage Conference have sponsored an idea I have had for quite a while, and in doing so, breathed life into a project we feel will bring the awareness and need for education in our schools to also include exposure to professional tools of the trade. The need for utilizing professional grade products, education, and services is vital to the success of any massage therapist. After all, when they graduate, pass the exams and become licensed, are they ready for success? Have we, the stewards of this industry, done all we can to educate these new members of our community in regards to the proper lubricant to utilize for each specific modality? Do we share what to look for in a professional grade massage table? Have we exposed them to a wide variety of modalities by introducing them to the world of CE providers? Have they ever compared different brands side by side? Have we impressed upon them the importance of a positive, professional appearance and impression for the client? Do they know how this may play a huge part in whether a client returns for a second visit, or ever books the first?
If we don't, we should. And this is why the Massage School Makeover was created. Working with schools for much of my career, I have heard many success stories. But for every yin, there is a yang. And conversely, I have heard tales to make you cringe.
Speaking with students and new graduates, and assisting them in their first purchase of equipment and supplies is one of the most rewarding parts of my job. I feel blessed to have the opportunity to share what I know about various products and help the client make the right choices for their needs. But it has become quite evident to me that often the first time they think about the product side of the massage profession, they are already well out of school and having to learn on the fly. Their curriculum is often so immersed in the clinical side that the business side often gets glossed over. In doing this, we have armed a well-educated student with wonderful technical skills, but with no real idea where to go or how to begin to put them into use in a business model. Many are surprised and shocked at the prices of massage tables. It concerned me that so many were unaware of the wide world of amazing professional grade products out there and further unaware of basic start-up costs for a mobile therapist.
By bringing together the greatest manufacturers, products, services and education in the industry and providing an opportunity to educate about these items as well as physically award a school with a tremendous and life-changing gift is really what community is all about. It is a way for the "support" side of this industry to give back to our community in a way that is both fulfilling and philanthropic.
Our partners have given the best they have to offer. (A full list of these amazing partners can be found on MassageToday.com.) Never have I been more aware of the power a few can create when united for a common cause. Each partner gave what they could, and in doing so, we have amassed over $50K in products, equipment and services. This is unprecedented in our industry; awards of this scope and stature have never been seen in our community.
It is with a humble heart that I extend my appreciation for their belief in this project, and for rolling the dice with me to try to impact change. I think we have succeeded. The number of schools that have been nominated has been tremendous! We have learned so much about the education of a massage therapist from coast to coast. The information we have learned will be broken into segments and will soon be published.
While I began with a significantly encompassing list of schools nationally, we have heard from many others that have eluded lists, associations and publications. These have been the unknown quotient, and there are more out there.
I want to learn about these schools, and assist any way I can in providing what they need to educate on the business of massage as well.
The Massage School Makeover is a project that will continue to flourish and grow, as many more schools become aware of the event and take part. It is my hope that we can come together as a community on a yearly basis, and bring to light the importance of professional grade products for years to come.
Click here for more information about Angie Patrick.
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