resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
October, 2010, Vol. 10, Issue 10
For the Love of Massage
By Angie Patrick
I believe people do things for many reasons. Sometimes people do things because they feel obligated or they feel it will reap a huge profit; and often they do things out of kindness.
But then sometimes, people do things out of love. This could be out of love for their family, friends, neighbors, or any other love they feel. Love can make you do things you never thought possible, and give you the drive to do things as they have never been done, forging headlong into new and untried territory. It can make you dream big; and when your heart is in the right place, your dreams can be bigger than you ever imagined.
I know this is true. The Massage School Makeover has made me even more of a believer in this.
I have watched the seedling of an idea born out of the love of massage grow into a mighty forest of manufacturers, educators, media, associations, artists, events, and publishers - all standing tall as part of positive and productive change. This forest of caring and dedicated people stand proud as the Professional Product Partners for the 2010 Massage School Makeover, bringing professional grade products, equipment and services to the forefront - gifting these wonderful and bountiful awards to a deserving school to be announced Nov. 16, 2010 at the World Massage Conference. (Editor's note: The Massage School Makeover event ends Oct. 30.)
Massage Warehouse, Massage Today, and the World Massage Conference have sponsored an idea I have had for quite a while, and in doing so, breathed life into a project we feel will bring the awareness and need for education in our schools to also include exposure to professional tools of the trade. The need for utilizing professional grade products, education, and services is vital to the success of any massage therapist. After all, when they graduate, pass the exams and become licensed, are they ready for success? Have we, the stewards of this industry, done all we can to educate these new members of our community in regards to the proper lubricant to utilize for each specific modality? Do we share what to look for in a professional grade massage table? Have we exposed them to a wide variety of modalities by introducing them to the world of CE providers? Have they ever compared different brands side by side? Have we impressed upon them the importance of a positive, professional appearance and impression for the client? Do they know how this may play a huge part in whether a client returns for a second visit, or ever books the first?
If we don't, we should. And this is why the Massage School Makeover was created. Working with schools for much of my career, I have heard many success stories. But for every yin, there is a yang. And conversely, I have heard tales to make you cringe.
Speaking with students and new graduates, and assisting them in their first purchase of equipment and supplies is one of the most rewarding parts of my job. I feel blessed to have the opportunity to share what I know about various products and help the client make the right choices for their needs. But it has become quite evident to me that often the first time they think about the product side of the massage profession, they are already well out of school and having to learn on the fly. Their curriculum is often so immersed in the clinical side that the business side often gets glossed over. In doing this, we have armed a well-educated student with wonderful technical skills, but with no real idea where to go or how to begin to put them into use in a business model. Many are surprised and shocked at the prices of massage tables. It concerned me that so many were unaware of the wide world of amazing professional grade products out there and further unaware of basic start-up costs for a mobile therapist.
By bringing together the greatest manufacturers, products, services and education in the industry and providing an opportunity to educate about these items as well as physically award a school with a tremendous and life-changing gift is really what community is all about. It is a way for the "support" side of this industry to give back to our community in a way that is both fulfilling and philanthropic.
Our partners have given the best they have to offer. (A full list of these amazing partners can be found on MassageToday.com.) Never have I been more aware of the power a few can create when united for a common cause. Each partner gave what they could, and in doing so, we have amassed over $50K in products, equipment and services. This is unprecedented in our industry; awards of this scope and stature have never been seen in our community.
It is with a humble heart that I extend my appreciation for their belief in this project, and for rolling the dice with me to try to impact change. I think we have succeeded. The number of schools that have been nominated has been tremendous! We have learned so much about the education of a massage therapist from coast to coast. The information we have learned will be broken into segments and will soon be published.
While I began with a significantly encompassing list of schools nationally, we have heard from many others that have eluded lists, associations and publications. These have been the unknown quotient, and there are more out there.
I want to learn about these schools, and assist any way I can in providing what they need to educate on the business of massage as well.
The Massage School Makeover is a project that will continue to flourish and grow, as many more schools become aware of the event and take part. It is my hope that we can come together as a community on a yearly basis, and bring to light the importance of professional grade products for years to come.
Click here for more information about Angie Patrick.
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