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A Simple Protocol for Holiday Stress
It's winter, a time when we should be deep in reflection, eating warming foods and sleeping long hours. Following nature's rhythms, we restore our bodies and minds in preparation for the renewal of spring.
End of an Era Looms at NYCC
New York Chiropractic College recently announced that Dr. Frank Nicchi will retire in August 2017 after 36 years with the college, the past 17 as president.
Dedicated to Defending Chiropractic
Whether you're a veteran DC or a first-trimester student, the name George McAndrews should be part and parcel of your professional vernacular, as familiar as the word chiropractic.
Overuse Injuries in Young Athletes (Pt. 2)
Most overuse injuries are benign, but there are some high-risk injuries that, if unrecognized or inappropriately treated, can result in significant loss in time from the sport or even require leaving the sport.
Meshing TCM With Environmental Pediatrics: Where's the Overlap?
Pediatrics has a long history within Chinese medicine dating back to the late Han dynasty (i.e., the late 200s CE), with the two primary areas of emphasis being herbal medicine and xiao er tui na (pediatric massage).
What We Can Learn From Spine Surgery
Patients with lumbar stenosis presumably present for conservative care to improve their quality of life and avoid surgery. However, providing clear guidance to these patients can be difficult for a number of reasons.
2016: A Year in the Life of Acupuncture
Happy Holidays, may you, your family and friends have peace, joy and blessings throughout this special time of year. As 2016 comes to a close, we can look back and celebrate the many events and accomplishments for the profession of acupuncture.
Southwest Acupuncture College Brings It to Division 1 Athletes
When Michael Phelps' photograph with the distinctive round marks left by cupping went viral, the Division 1 student athletes treated through the Dal Ward Athletic Center at the University of Colorado (CU) could relate.
Herbs for Digestion: The Power of Bitter
Many cultures (and indeed herbal clinicians) around the world have long respected the role of bitter herbs and foods for promoting digestion. For example, aperitifs – drinks consumed before a meal to stimulate appetite and digestion – were originally derived from bitter herbs.
DVT: Know the Signs and You Could Save a Life
I lost a friend several months ago. He died from a pulmonary embolism (PE) secondary to a deep-vein thrombosis (DVT) that originated in his lower leg. Bobby was in his mid-60s, soft-spoken and had a big heart.
Assessing Core Stability and ROM: 5 Basic Checks
One of the first steps in addressing core stability is assessing static posture, ranges of motion, and motion of the pelvic bones, sacrum, femurs, lumbar spine and thoracic spine.
Chiro School Reunion: Whatever Happened to...?
I opened the door to the closet slowly, carefully, since I knew it contained a large number of precariously stacked file boxes. It also held numerous outdated gizmos with electrical cords of various lengths that could trip or strangle a person.
A Q & A About Updated Codes
Yes, indeed there was an update to ICD-10 on Oct.1, 2016. This is a regular update to the diagnosis coding system and this type of update will occur every Oct. 1, just as it did when the ICD-9 system was in place.
Molecular Motors: Tiny Machines Behind the Rhythm of Life
In the clinic, we aim to restore healthy patterns of movement for qi that has gotten trapped or misdirected, or may have even collapsed. We may be focused on freeing stagnation, releasing heat or redirecting counterflow qi, but it often comes down to helping re-establish a flow of sorts.
Can a Multivitamin Reduce Breast Cancer Recurrence?
There is a great deal of controversy regarding the value of multivitamin supplements in cancer prevention. However, with respect to preventing breast cancer recurrence, an important study was published in the Journal of Breast Cancer Research and Treatment in 2011 by Kwan ML, et al.
A Letter to the Profession from the New President at AAAOM
Volunteering for a national, nonprofit organization brings with it such highs, lows, and accomplishments, as well as a steep learning curve.
Little Sticker, Big Impact
It's the end of an election year. Hilary Clinton and Donald Trump were the subject of conversation for everyone, everywhere for the entire 2016 calendar year. I don't think any of us can deny that this election affected us all very deeply on a personal level.
Branding: Set Your Practice Apart
Dr. Brad started his practice seven years ago on a shoestring budget. He created his generic logo in five minutes using a website because he didn't have the time to figure out how to make something special.
All Fiber Is Not Created Equal
Sometimes the best place to start is at the end. So, the conclusion of this article is that all fiber is good ... but some fiber is better. Let's break it down. There are two main types of fiber: soluble fiber and insoluble fiber.
A First for the Profession: CCE Accredits First Chiropractic Residencies
The Council on Chiropractic Education (CCE) has awarded accreditation to all five chiropractic residency programs currently administered at Veterans Administration facilities, "the first residency programs in the nation ever to be awarded this distinction, a significant advancement in the evolution of chiropractic education," according to a VA press release announcing the milestone.
News in Brief
New President / CEO Takes Office at Yo San University. Electroacupuncture for Constipation?
Another Chance to Make a Difference
Just a few months ago, "the worst natural disaster to strike the United States since Hurricane Sandy" hit Louisiana. During this storm, one area experienced 31 inches of rain in 15 hours as almost 7 trillion gallons of water rained down in just one week across the state.
October, 2010, Vol. 10, Issue 10
Four Essential Steps to a Client-Rich Prosperous Practice
By Sharon Desjarlais, CC
Ivonne felt like Calgary's best-kept secret when she first called me for advice. A wise and witty CranioSacral Therapist with years of training and experience, she'd been holding herself back, struggling to find her voice so she could attract more clients with ease and sincerity. "It's crazy," she said. "I believe in what I do, but I still have a hard time telling people about it."
I agreed. It is crazy.
This may sound scandalous, but as far as I'm concerned, when you're doing something that good for the world and you love it, marketing is a moral obligation, not just a good business practice. Fortunately there are simple ways to align your communications with your integrity so you can step out of the shadow of fear and doubt to attract more clients in an authentic way. Like Ivonne, you can grow a client-rich prosperous practice and follow these four essential steps:
Step 1: Uncover the Spiritual Foundation of Your Practice
Your practice has its own distinct purpose to serve, and it's even more than just making people feel better. When you dig deep to reveal the spiritual foundation of your practice, you open up a stream of energy that inspires you to connect with people in remarkable ways.
Ivonne discovered that she carries the energy of two dynamic archetypes in her practice: the Alchemist who's devoted to complete transformation, and the Explorer who pioneers the discovery of our truth. By tapping the magnetic power of those archetypes, she's creating a business identity that lights her up from within and makes it more of a thrill to share her message of health and hope.
Step 2: Craft a Compelling Marketing Message
Do you ever feel like you leave your body when someone asks, "What do you do?" That's a common condition for therapists like Ivonne who practice light-touch therapies that are hard to explain. Here's a quick tip that'll take some pressure off: No one really wants to know what you do. They want to know what you can do for them. When you craft a marketing message that speaks to the needs and desires of your ideal prospects, they can see themselves in your message. And self-select themselves as your clients.
Now Ivonne's marketing message clearly identifies the symptoms and conditions her ideal clients are struggling with. It shows them what their lives can look like on the other side of their stress and pain.
Step 3: Design a Systematic Communications Protocol
Like any relationship, the one you have with your clients goes through several stages before they find their way to your treatment table. When you weave your marketing message into complementary materials that lead people step-by-step to your door, the process becomes much easier and more enjoyable for you.
Ivonne decided to connect with potential clients through high-tech, high-touch methods that draw on her natural strengths. She now has a warm, inviting Web site at www.withinthewave.com that offers visitors a complimentary gift. She shares transformational stories in a newsletter that establishes her as a therapeutic guide. She also gives short phone sessions to erase any last doubts before someone books a session.
When you're designing your own communications protocol, remember that each piece should only lead your potential clients to the next step. Your business cards and brochures should get people to your Web site. Your Web site should get visitors on a list where you can treat them to valuable information each month. Your monthly communications should share your wisdom, compassion and expertise. That way, by the time you have someone on the phone, they already know you're the right therapist for them. Then they're on their way to your table.
Step 4: Open Your Arms Wide to Receive
Let's face it, having more clients doesn't always mean having more money. When you're subconsciously programmed to receive only so much, you'll find clever ways to turn money away or lose it as fast as you gain.
Through a series of conversations together, Ivonne found out where her internal money speedometer was set. In one amusing moment she blurted out, "I can't believe how badly I've been treating money. If I was money, I wouldn't want to be in a relationship with me!"
By recognizing her patterns and making the decision to shift them, she's opening her prosperity channels. And learning how to charge what she's worth and get it. Today Ivonne is a far more confident communicator than she was when we first spoke. She's writing, she's speaking, she's even singing. She found her voice, and each week she's attracting new clients who are fortunate beneficiaries of her transformation.
Click here for more information about Sharon Desjarlais, CC.
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