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Treating Pain: The Hypermobile Coccyx
When I write about the coccyx, I recognize that I am talking about a relatively small subset of patients. When I write for Dynamic Chiropractic, I am trying to reach 60,000 chiropractors.
Taking Another Step Toward a Secure Future
In 2008, the Council on Chiropractic Guidelines and Practice Parameters (CCGPP) released a literature review on chiropractic care for low back disorders.
Do Doctors Lie to Patients? (Do You Lie to Yours?)
In a previous column ["When Patients Lie (Bribe or Flatter)," Oct. 1, 2015], I discussed the issue of patients lying to doctors, and the many reasons why this can occur.
The Roots of Insomnia
One of the most common clinical presentations is insomnia. Next to digestive disorders, sleep disorders are one of the most common complaints the clinician will encounter in daily practice.
Percussion Therapy: An Experiment
My study of qi began more than 20 years ago — long before my study of TCM, points or pathways. It all started with an awareness in my hands and physical manifestations in the way of blockages while working on clients.
Yo San University Helps Make LA Communities Healthier
An element of healthcare training often overlooked is the residual benefit to communities served by Acupuncture and Oriental Medicine (AOM) schools nationwide.
Asking the Insurance Rep the Right Questions
One of the first or last questions a potential patient often asks is: "Do you take insurance?" An ill-informed or optimistic, "yes" can result in delayed or non-payment. Instead, just say: "Let me check if you are eligible first."
RAND Study Recruiting DCs
Dr. Ian Coulter, RAND / Samueli chair for integrative medicine and senior health policy researcher for the RAND Corporation, has issued a call for participation, recruiting doctors of chiropractic for a practice-based research study that will examine "the impact of evidence, outcomes, costs and patient preferences on the choice of treatment for chronic low back pain and neck pain."
East Meets West
Gung Hay Fat Choi. Welcome to the year of the Monkey. There will be fireworks for both January and February this year. What great celebrations.
The Clinical Versatility of Milk Thistle (Part 2)
Evidence is growing that the silymarin complex of flavonolignans from milk thistle can impact serum ferritin and iron overload in various clinical circumstances.
Integrative Medicine Can Shape the Profession
As the AOM profession struggles to define the role of "integrative" medicine within their practices their schools and organizations, students, faculty, alumni and administrators at schools wrestle with discussions of how much, where, how, and what to "integrate."
Changing the Cultural View of Medicine
Many hospitals in the U.S. are incorporating integrative clinics that include Traditional Chinese Medicine. Cleveland Clinic has led the charge for adding a traditional Chinese herbal medicine clinic to their existing acupuncture program.
Window of the Sky Points
The acupuncture points known as Window of the Sky are a modern creation. There is no reference in Chinese medical texts for an acupuncture point category called Window of the Sky.
Diet, Nutrition and the Context of Risk (Part 1)
Food and supplement safety is a topic that often comes up when I speak to chiropractors for CE relicensing, even when it is not the advertised subject.
Ethics: The Glue That Holds Us Together
Kudos to the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) for creating a code of ethics for the nationwide profession and for deciding to make courses in ethics a requirement for certification renewal.
Billing and Coding for Moxibustion
Q: I am trying to locate a code for cupping and moxibustion, and have had various fellow acupuncturists indicate that they bill using the existing codes for heat, 97010 hot packs or 97026 infra-red for moxa and 97016 vasopneumatic device for cupping.
Is There a Neurological Basis and Correction for Macular Degeneration?
Macular degeneration, aka AMD (age-related macular degeneration), is a common eye disease and a leading cause of blindness in people age 50 years and older, according to the National Institutes of Health National Eye Institute.
The MRI: What to Do With the Results
As I wrote in my previous article on this topic, it is my goal for you, the doctor, to be an expert in interpreting MRI images yourself; and to be able to independently make decisions based upon a combination of clinical presentations and findings, followed by the MRI images.
Chiropractic Around the World: WFC Country Reports December 2015
The following country updates are reprinted with permission from the December 2015 World Federation of Chiropractic (WFC) Quarterly World Report. Information is excepted for space and edited to DC-specific style guidelines.
How to Humanize Your Content to Create Stronger Relationships
Content marketing is about building relationships, whether that is through updates on social media, offers on your website, blog posts, email campaigns, or even printed material. Now days a business needs to make a human connection.
Enhancing Performance in Cross-Fit Athletes
Cross-fitness centers are expanding in number and increasing in popularity. To remain relevant to this growing portion of society, practitioners need to learn about the exercises and injuries common to this group.
Lab Rats (Roaming the Streets)
The title of this article is an accurate description of American consumers (regardless of age) in the modern era.
Interprofessionalism: What it Means and Why You Should Care
Interprofessionalism in education and in practice is a growing trend across health care in the United States. The idea that team-based care and collaborative practice can improve health care has been around more than 50 years.
Forgotten Options for Musculoskeletal Health
Challenges with musculoskeletal health are of tremendous concern for many people today.
October, 2010, Vol. 10, Issue 10
Four Essential Steps to a Client-Rich Prosperous Practice
By Sharon Desjarlais, CC
Ivonne felt like Calgary's best-kept secret when she first called me for advice. A wise and witty CranioSacral Therapist with years of training and experience, she'd been holding herself back, struggling to find her voice so she could attract more clients with ease and sincerity. "It's crazy," she said. "I believe in what I do, but I still have a hard time telling people about it."
I agreed. It is crazy.
This may sound scandalous, but as far as I'm concerned, when you're doing something that good for the world and you love it, marketing is a moral obligation, not just a good business practice. Fortunately there are simple ways to align your communications with your integrity so you can step out of the shadow of fear and doubt to attract more clients in an authentic way. Like Ivonne, you can grow a client-rich prosperous practice and follow these four essential steps:
Step 1: Uncover the Spiritual Foundation of Your Practice
Your practice has its own distinct purpose to serve, and it's even more than just making people feel better. When you dig deep to reveal the spiritual foundation of your practice, you open up a stream of energy that inspires you to connect with people in remarkable ways.
Ivonne discovered that she carries the energy of two dynamic archetypes in her practice: the Alchemist who's devoted to complete transformation, and the Explorer who pioneers the discovery of our truth. By tapping the magnetic power of those archetypes, she's creating a business identity that lights her up from within and makes it more of a thrill to share her message of health and hope.
Step 2: Craft a Compelling Marketing Message
Do you ever feel like you leave your body when someone asks, "What do you do?" That's a common condition for therapists like Ivonne who practice light-touch therapies that are hard to explain. Here's a quick tip that'll take some pressure off: No one really wants to know what you do. They want to know what you can do for them. When you craft a marketing message that speaks to the needs and desires of your ideal prospects, they can see themselves in your message. And self-select themselves as your clients.
Now Ivonne's marketing message clearly identifies the symptoms and conditions her ideal clients are struggling with. It shows them what their lives can look like on the other side of their stress and pain.
Step 3: Design a Systematic Communications Protocol
Like any relationship, the one you have with your clients goes through several stages before they find their way to your treatment table. When you weave your marketing message into complementary materials that lead people step-by-step to your door, the process becomes much easier and more enjoyable for you.
Ivonne decided to connect with potential clients through high-tech, high-touch methods that draw on her natural strengths. She now has a warm, inviting Web site at www.withinthewave.com that offers visitors a complimentary gift. She shares transformational stories in a newsletter that establishes her as a therapeutic guide. She also gives short phone sessions to erase any last doubts before someone books a session.
When you're designing your own communications protocol, remember that each piece should only lead your potential clients to the next step. Your business cards and brochures should get people to your Web site. Your Web site should get visitors on a list where you can treat them to valuable information each month. Your monthly communications should share your wisdom, compassion and expertise. That way, by the time you have someone on the phone, they already know you're the right therapist for them. Then they're on their way to your table.
Step 4: Open Your Arms Wide to Receive
Let's face it, having more clients doesn't always mean having more money. When you're subconsciously programmed to receive only so much, you'll find clever ways to turn money away or lose it as fast as you gain.
Through a series of conversations together, Ivonne found out where her internal money speedometer was set. In one amusing moment she blurted out, "I can't believe how badly I've been treating money. If I was money, I wouldn't want to be in a relationship with me!"
By recognizing her patterns and making the decision to shift them, she's opening her prosperity channels. And learning how to charge what she's worth and get it. Today Ivonne is a far more confident communicator than she was when we first spoke. She's writing, she's speaking, she's even singing. She found her voice, and each week she's attracting new clients who are fortunate beneficiaries of her transformation.
Click here for more information about Sharon Desjarlais, CC.
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