resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Lung Official
The Lung is known as the "Official Who Receives the Pure Chi From the Heavens." The act of breathing in, known as inspiration, brings oxygen into the body from the atmosphere. Each exhalation or expiration removes and releases carbon dioxide, a waste product of the body, into the atmosphere.
Six Things Every Chiropractor Should Know About Opioids
An increase in addictions and deaths due to opioids has raised significant concern and media attention. We offer this brief overview on this important public health problem for the practicing chiropractor.
University of Bridgeport Acupuncture Students Make Rounds at Sisters of Notre Dame
Nuns are not stereotypical acupuncture patients, Dr. Jennifer Brett acknowledges with a laugh. But then again, acupuncture has gone mainstream, just like cappuccinos and recycling. "It's changed a lot from the '70s and '80s," said Brett.
Sacroiliac Joint Fusion: Where's the Wisdom?
We should be very skeptical of the purportedly less invasive version of the already defrocked sacroiliac fusion surgery, "minimally invasive" sacroiliac joint fusion; and concerned this procedure simply represents the device manufacturer's attempt to find yet another new market.
Infertility: Managing Irregular Menses
Infertility is an area where Chinese medicine is particularly helpful. In the main, in women below the age of 38 without organic disturbance, the success rate using TCM (Traditional Chinese Medicine) should exceed 85%.
The Drug Epidemic: Are You Guilty, Too?
Attention-deficit / hyperactivity disorder (ADHD) has become epidemic among children in the United States. According to the Centers for Disease Control and Prevention (CDC), the percentage of school-aged children diagnosed with ADHD has grown from 7.8 percent in 2003 to 11.0 percent in 2011.
We Get Letters & Email
Our Medicare Challenges Aren't an Education Issue; Passion to Succeed: More Pivotal Than GPA?
Acupuncture Earns BLS Unique Code
The United States Bureau of Labor Statistics recently announced that acupuncturists will have their own unique occupational code in the 2018 BLS Handbook. The new Standard Occupational Code (SOC) is 29-1291, will be included in the next edition of the BLS Occupational Handbook, which will be published in 2018.
Concerns Regarding CDC Guidelines for Pain Management
In response to the epidemic rates of opioid and heroin addiction, the Centers for Disease Control and Prevention (CDC) set new guidelines for physicians regarding treatment for pain.
Comparing Costs of Care: DCs, MDs or PTs - Who Costs More?
In a health care era where evidence is increasingly the benchmark for insurance coverage, patient care and even cultural authority, we get plenty of it courtesy of a retrospective cost analysis spanning 10 years, more than 660,000 "covered lives" and nearly 7.5 million claims from Blue Cross Blue Shield of North Carolina.
Why We Need to Fix the Mechanoreceptors (Part 2)
The muscle spindle, a particular type of mechanoreceptor, is located deep within the muscle belly, encapsulated in fascia made up of intrafusal fibers, all within the extrafusal muscle fibers.
Letter to the Editor
On December 7, 1999, the U.S. FDA reclassified the status of acupuncture needles from class III (investigative devices subject to investigative device exemptions...) to class II (special controls).
Patience vs. Patients
How long have you been in practice? I began my journey more than 20 years ago and opened my first acupuncture clinic in 2008. Just like you, I've learned a lot over the years. Recently, I sat in an interview and was asked what made me successful.
News in Brief
F4CP MEmbership Milestone Reached; ICA Challenging New California Vaccine Law; TCC Names New President; New Provost at UWS.
CE Regulations Are Hurting Chiropractic
During my 35 years in the chiropractic profession, I have been forced to attend available continuing-education programs that were occasionally incredibly beneficial, but frequently not worth my time.
NBCE Fumbles Computerized Testing Process
Imagine being a student again, about to take one of the four tests required to become a doctor of chiropractic. You've studied almost nonstop for the past few weeks. You can feel your anxiety level rise as you sit down in front of the computer screen.
HVLA Technique: Addressing Myths
In the annals of chiropractic history and literature, and in the imagination of the public, there is one manual adjusting technique that can produce a wide range of responses, both from patients and casual observers.
Dealing with a Pain in the Butt
The patient came into my office with the classic antalgic stoop. She was bent over almost to ninety degrees, leaning on her husband for support and staggering to walk. She had been under supportive care for a long time, but this new pain scared her.
Forward Head Carriage and the Feet: What's the Connection? (Pt. 2)
Clinical evaluation of standing posture using relatively low-tech tools has been confirmed as valid and reliable by several studies. The original device used to evaluate posture was the plumb line, which served as a reference line for the effects of gravity on body alignment.
Acupuncture's Essential Role
Acupuncture should play a more prominent role in U.S. healthcare during and after this post-Affordable Care Act era when chronic care and population health management are key concerns for all healthcare providers.
The Most Important Vitamin You've Never Heard Of: K2
Imagine if one in every three patients who walked through your door was afflicted with a debilitating, yet completely preventable and treatable disease.
Physical Examination in an Evidence-Based World
I have always had a fascination with physical examination procedures, particularly orthopedic tests. The origin of my fascination began just after graduation when I began the chiropractic orthopedics program.
Case Study: 2-Year-Old Suffering From Urinary Reflux
A19-month-old female child presented to my office for treatment. Her mother reported the child had been diagnosed with urinary reflux and associated urinary tract infections, recurrent bouts of otitis media and inability to sleep.
October, 2010, Vol. 10, Issue 10
Four Essential Steps to a Client-Rich Prosperous Practice
By Sharon Desjarlais, CC
Ivonne felt like Calgary's best-kept secret when she first called me for advice. A wise and witty CranioSacral Therapist with years of training and experience, she'd been holding herself back, struggling to find her voice so she could attract more clients with ease and sincerity. "It's crazy," she said. "I believe in what I do, but I still have a hard time telling people about it."
I agreed. It is crazy.
This may sound scandalous, but as far as I'm concerned, when you're doing something that good for the world and you love it, marketing is a moral obligation, not just a good business practice. Fortunately there are simple ways to align your communications with your integrity so you can step out of the shadow of fear and doubt to attract more clients in an authentic way. Like Ivonne, you can grow a client-rich prosperous practice and follow these four essential steps:
Step 1: Uncover the Spiritual Foundation of Your Practice
Your practice has its own distinct purpose to serve, and it's even more than just making people feel better. When you dig deep to reveal the spiritual foundation of your practice, you open up a stream of energy that inspires you to connect with people in remarkable ways.
Ivonne discovered that she carries the energy of two dynamic archetypes in her practice: the Alchemist who's devoted to complete transformation, and the Explorer who pioneers the discovery of our truth. By tapping the magnetic power of those archetypes, she's creating a business identity that lights her up from within and makes it more of a thrill to share her message of health and hope.
Step 2: Craft a Compelling Marketing Message
Do you ever feel like you leave your body when someone asks, "What do you do?" That's a common condition for therapists like Ivonne who practice light-touch therapies that are hard to explain. Here's a quick tip that'll take some pressure off: No one really wants to know what you do. They want to know what you can do for them. When you craft a marketing message that speaks to the needs and desires of your ideal prospects, they can see themselves in your message. And self-select themselves as your clients.
Now Ivonne's marketing message clearly identifies the symptoms and conditions her ideal clients are struggling with. It shows them what their lives can look like on the other side of their stress and pain.
Step 3: Design a Systematic Communications Protocol
Like any relationship, the one you have with your clients goes through several stages before they find their way to your treatment table. When you weave your marketing message into complementary materials that lead people step-by-step to your door, the process becomes much easier and more enjoyable for you.
Ivonne decided to connect with potential clients through high-tech, high-touch methods that draw on her natural strengths. She now has a warm, inviting Web site at www.withinthewave.com that offers visitors a complimentary gift. She shares transformational stories in a newsletter that establishes her as a therapeutic guide. She also gives short phone sessions to erase any last doubts before someone books a session.
When you're designing your own communications protocol, remember that each piece should only lead your potential clients to the next step. Your business cards and brochures should get people to your Web site. Your Web site should get visitors on a list where you can treat them to valuable information each month. Your monthly communications should share your wisdom, compassion and expertise. That way, by the time you have someone on the phone, they already know you're the right therapist for them. Then they're on their way to your table.
Step 4: Open Your Arms Wide to Receive
Let's face it, having more clients doesn't always mean having more money. When you're subconsciously programmed to receive only so much, you'll find clever ways to turn money away or lose it as fast as you gain.
Through a series of conversations together, Ivonne found out where her internal money speedometer was set. In one amusing moment she blurted out, "I can't believe how badly I've been treating money. If I was money, I wouldn't want to be in a relationship with me!"
By recognizing her patterns and making the decision to shift them, she's opening her prosperity channels. And learning how to charge what she's worth and get it. Today Ivonne is a far more confident communicator than she was when we first spoke. She's writing, she's speaking, she's even singing. She found her voice, and each week she's attracting new clients who are fortunate beneficiaries of her transformation.
Click here for more information about Sharon Desjarlais, CC.
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