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Three Tips to Help You Analyze the Acupuncture Case Studies of the NCCAOM Exam
Confirm the answer quickly by the elimination method. Case study:
After two treatments for back pain, a patient presents for a third
session complaining of rapid breathing and wheezing that is made worse
during cold weather.
What's New in Phytonutrition: Mangifera Indica, "The King of Fruits"
One hundred percent pure Indian green mango fruit (mangifera indica), harvested at a special degree of ripeness for efficacy and taste, can now be concentrated as a phytonutrient nutraceutical powder.
An Emerging Partnership Model
Maryland University of Integrative Health (MUIH) has educated integrative health and wellness practitioners for the last 40 years, originally as an acupuncture clinic and school. The institution's transformative, relationship-centered programs integrate traditional wisdom with contemporary science
A Long-Overdue Win for Oregon Medicaid Patients - and the Implications for Other States
Beginning July 1, 2016, Oregon Medicaid patients with spinal pain (cervical, thoracic, lumbar, pelvic) who are determined to be low risk based on a biopsychosocial assessment tool (STarT Back – Keele University) can receive four chiropractic visits per episode.
How to Stay Sane During the Elections: Understanding Through the Lens of Chinese Medicine
In Chinese Medicine philosophy, everything consists of Yin and Yang. The law of polar opposites – one cannot exist without its opposite.
Adventures with the San Jiao
Those of us who have been in practice for several decades relish the way meridians and points reveal new diagnostic clues and new insights. I love to encourage my students to see this as an adventure that goes way beyond the textbooks.
The Pertinent Negative
We all have to perform evaluations on patients. Most of us don't like doing it – exams take time, and worse it takes even more time after the evaluation to put together a narrative summary of the findings. Sometimes, this process becomes downright tedious.
Insuring Quality Control in Herb Importation: An Interview with Wilson Lau
Wilson Lau is the vice president of Nuherbs, a Chinese herb importation company based in San Leandro, California. Before joining Nuherbs, he trained as a lawyer specializing in FDA law.
What You Say Isn't Always What Patients Hear
A few years ago, my aunt Edna (name changed for the purpose of this story) suffered a stroke. After a short hospital stay, she was transferred to a nursing home for rehabilitation. When she arrived at the nursing home, Edna requested a private room.
Multivitamin Supplement May Reduce Breast Cancer Recurrence
There is a great deal of controversy regarding the value of multiple vitamin supplements in cancer prevention.
Chronic Pain: Become Part of the Solution
I have lectured to more than 7,000 chiropractic physicians over the past five years regarding the chronic pain and opioid epidemic in this country.
Acupuncture's Impact on the World
For several years, I have been hearing about the town of Rothenburg, Germany. It seemed just a dot on a map until I arrived. It is the home of the TCM Kongress which began in 1968. It has been held annually for 47 years and it has only missed one year.
Believe it or not, an estimated one-third of your patients have eaten some form of fast food within 24 hours of their appointment with you.
Introducing the Acupuncture Today Digital Edition
In response to the changing habits of our readers, Acupuncture Today will introduce a digital edition of the publication (in addition to our print edition) beginning with the August 2016 issue.
Treating Hip & Groin Pain With Abdominal Release of Upper Lumbar Nerve Impingements
Have you encountered patients with groin and hip pain you can't seem to solve? You know it's not a worn-out hip; you suspect the pain is somehow connected to the spine. But somehow, you just can't help them break through.
Sit or Stand? Analyzing a Mixed Message
I'm more than a bit confused. At my age, that seems to be a rather common occurrence. However, today more than ever, I'm getting a mixed message.
Tai Chi Documentary Premier
First Run Features recently announced the world theatrical premiere of Barry Strugatz's documentary The Professor: Tai Chi's Journey West, which premiered last month at the Laemmle Music Hall in Los Angeles.
Kansas Achieves Licensing Law
Kansas Governor Sam Brownback signed House Bill 2615 into law on Friday, May 13, 2016. HB2615 includes provisions for the licensure of acupuncturists in the state of Kansas.
Increasing the Value of Spine Care: CMS Approves New Low Back Pain Registry
The Centers for Medicare and Medicaid Services has approved the Spine IQ Low Back Pain Registry as a qualified clinical data registry for the Physician Quality Reporting System (PQRS) in 2016.
Beating the Odds: Interview With Para-Powerlifter Adeline Dumapong-Ancheta
Since October 2015, the FICS Foundation, the charitable organization affiliated with the International Federation of Sports Chiropractic (FICS), has been supporting disabled athletes internationally.
Acupuncture Muscle Trigger Point and Oriental Medicine Sports Therapy
It is difficult to ascertain the internal condition of professional basketball player Lebron James during game one of the 2014 NBA finals, in which he developed debilitating muscle cramps that led to his premature removal from the game.
An MD Who Understands the Opioid Epidemic
Doctors of chiropractic have an important role to play in ending the opioid epidemic and dealing with chronic pain by conservative means (see our top story in this issue) – but who's to blame for opioid dependence and abuse in the first place?
AOM Hospital-Based Practice: A Future Reality?
The natural evolution of health care on the planet is integrative health. We may have some challenges ahead, but based on my research, all indicators are pointing in a positive direction. There seems to be an evolving consciousness among our patient population that is "getting it."
October, 2010, Vol. 10, Issue 10
Four Essential Steps to a Client-Rich Prosperous Practice
By Sharon Desjarlais, CC
Ivonne felt like Calgary's best-kept secret when she first called me for advice. A wise and witty CranioSacral Therapist with years of training and experience, she'd been holding herself back, struggling to find her voice so she could attract more clients with ease and sincerity. "It's crazy," she said. "I believe in what I do, but I still have a hard time telling people about it."
I agreed. It is crazy.
This may sound scandalous, but as far as I'm concerned, when you're doing something that good for the world and you love it, marketing is a moral obligation, not just a good business practice. Fortunately there are simple ways to align your communications with your integrity so you can step out of the shadow of fear and doubt to attract more clients in an authentic way. Like Ivonne, you can grow a client-rich prosperous practice and follow these four essential steps:
Step 1: Uncover the Spiritual Foundation of Your Practice
Your practice has its own distinct purpose to serve, and it's even more than just making people feel better. When you dig deep to reveal the spiritual foundation of your practice, you open up a stream of energy that inspires you to connect with people in remarkable ways.
Ivonne discovered that she carries the energy of two dynamic archetypes in her practice: the Alchemist who's devoted to complete transformation, and the Explorer who pioneers the discovery of our truth. By tapping the magnetic power of those archetypes, she's creating a business identity that lights her up from within and makes it more of a thrill to share her message of health and hope.
Step 2: Craft a Compelling Marketing Message
Do you ever feel like you leave your body when someone asks, "What do you do?" That's a common condition for therapists like Ivonne who practice light-touch therapies that are hard to explain. Here's a quick tip that'll take some pressure off: No one really wants to know what you do. They want to know what you can do for them. When you craft a marketing message that speaks to the needs and desires of your ideal prospects, they can see themselves in your message. And self-select themselves as your clients.
Now Ivonne's marketing message clearly identifies the symptoms and conditions her ideal clients are struggling with. It shows them what their lives can look like on the other side of their stress and pain.
Step 3: Design a Systematic Communications Protocol
Like any relationship, the one you have with your clients goes through several stages before they find their way to your treatment table. When you weave your marketing message into complementary materials that lead people step-by-step to your door, the process becomes much easier and more enjoyable for you.
Ivonne decided to connect with potential clients through high-tech, high-touch methods that draw on her natural strengths. She now has a warm, inviting Web site at www.withinthewave.com that offers visitors a complimentary gift. She shares transformational stories in a newsletter that establishes her as a therapeutic guide. She also gives short phone sessions to erase any last doubts before someone books a session.
When you're designing your own communications protocol, remember that each piece should only lead your potential clients to the next step. Your business cards and brochures should get people to your Web site. Your Web site should get visitors on a list where you can treat them to valuable information each month. Your monthly communications should share your wisdom, compassion and expertise. That way, by the time you have someone on the phone, they already know you're the right therapist for them. Then they're on their way to your table.
Step 4: Open Your Arms Wide to Receive
Let's face it, having more clients doesn't always mean having more money. When you're subconsciously programmed to receive only so much, you'll find clever ways to turn money away or lose it as fast as you gain.
Through a series of conversations together, Ivonne found out where her internal money speedometer was set. In one amusing moment she blurted out, "I can't believe how badly I've been treating money. If I was money, I wouldn't want to be in a relationship with me!"
By recognizing her patterns and making the decision to shift them, she's opening her prosperity channels. And learning how to charge what she's worth and get it. Today Ivonne is a far more confident communicator than she was when we first spoke. She's writing, she's speaking, she's even singing. She found her voice, and each week she's attracting new clients who are fortunate beneficiaries of her transformation.
Click here for more information about Sharon Desjarlais, CC.
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