resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Healing Properties of Light: An Interview With Researcher Anna Cocliovo
This interview is with Anna Cocliovo, a light researcher and Acupuncturist in Arizona. During my own research in light, I came across the article she published for the American Journal of Acupuncture and sought her out as a result.
Green Tea Catechins Lower PSA, Other Biomarkers in Men With Localized Prostate Cancer
A 2006 study (Cancer Research) was the first human investigation to show that green tea catechins (GTC) are highly effective in reversing premalignant prostate lesions (high-grade prostate intra-epithelial neoplasia), an established precursor to prostate cancer.
News in Brief
Hamm Elected New President of the ACA; WFC / ACC 2014 Education Conference: Call for Papers; F4CP Recognizes Standard Process as $1 Million Supporter; Texas Chiro. College Begins Search for New President; League of Chiropractic Women Hosts Women's Success Summit.
Leaving a Lasting Legacy: Donna Liewer
For the past 31 years, Donna Liewer has been on a personal mission "to comfort the afflicted and afflict the comfortable." In her role as executive director of the Federation of Chiropractic Licensing Boards, Liewer has accomplished that and much, much more.
Epigenetics: The Western Science Supporting Essence
Since the days of Darwin, western medicine has touted that our genes were set in stone, that our genetics were our destiny. We were told that the diseases that ran in our family were likely coming to us as well.
Creating Child-Friendly Clinics with ABT
The Zurich Dojo was scattered with toy ducks, dolls, trains, exercise balls and teddy bears during my recent pediatric workshop.
Are You Guilty of Paternalism in Your Approach to Patient Care?
Einstein is purported to have said, "When a man sits with a pretty girl for an hour, it seems like a minute. But let him sit on a hot stove for a minute and it's longer than any hour. That's relativity." In some way, everything is relative to one's point of view.
Steven Rosenblatt: Birthing A Cross-Cultural Acupuncture Profession
The existence of a cross-cultural acupuncture profession in the United States, one that is legalized, licensed, supported by formalized, academic training and inclusive of non-Asian practitioners, is an important part of the medical landscape in this country and is responsible for improving the lives of hundreds of thousands of Americans.
Monoculture of the Mind: Part II
Cases are built within boundaries. Such bounds may be a program, event, activity or individuals. In this instance, a medical case has boundaries that include clinical interactions that are comprised of history, signs, symptoms, diagnoses, treatment plans and treatments.
Why DCs Need to Understand the Principles of "Inclusive Design"
In the past few columns, I've written about the negative effects of prolonged sitting at work. I've attempted to make the point that prolonged sitting (or prolonged standing) takes a toll on workers. Now let's discuss a related issue: the concept of "inclusive design."
Successful Strategies in Integrating Acupuncture and Shiatsu in a Hospital Oncology Program
Colleagues from the Network of Researchers in Public Health in CAM recently published an article of interest to our Traditional Asian Medicine community.
Collaboration for a Cause
The Patient Protection and Affordable Care Act strongly encourages the formation of multidisciplinary practitioner teams called Patient Centered Medical Homes (PCMHs) and Accountable Care Organizations (ACOs).
Stress in the Modern Age: Impact on Homeostasis and What You Can Do (Part 1)
In 1926, Hans Selye first used the word stress in a biological context, referring to the nonspecific response of the body to any demand placed upon it.
Resilience is the New Longevity
Sometimes we must enter a room through one door and not another, even though they both lead into the same space. I am talking now of the recent cachet with the concept of "resilience" regarding health, chronic pain and longevity.
One and Done: Keeping Patients From Vanishing After Just One Appointment
What happened to my 3:30 p.m. ROF? They may have rescheduled, but there are two common answers no one wants to hear: 1) "She called to cancel. I tried to get her to reschedule, but she refused." 2) "She no-showed.
AAAOM – Making Promises They Can't Keep
When the AAAOM first formed in 2007, their mission was clear: to support the profession through education, resources and legislative advocacy. The first years of the organization were filled with promise and hope.
Flexion-Intolerant Lower Back Pain (Pt. 3): Mobilization & Soft-Tissue Treatment
What is the biggest challenge to the chiropractor in treating discogenic pain? You have to completely reframe the purpose of your manipulation. It is rarely about unlocking a stuck segment at the disc involvement level; it is not about putting a joint back in alignment.
Get That Shoulder to Move: Restoring Internal Rotation
How many times have you mobilized, performed ART, Graston, FAKTR and PIR, and stripped a patient's posterior capsule, yet on re-exam, discovered it was still blocked?
What is a Discipline in Medicine?
In my now prolonged dialogue with physicians, one question emerges with enough regularity to deserve mention and naming: what is a discipline?
Risk Factors for Heel Problems
Heel pain and gait disability are common occurrences in adults, often the result of thinning heel pads and a lifetime of exposure to heel-strike shock. One condition experienced by many people is plantar fasciitis.
Chiropractic Prevents ADHD? Research Shows...
Now that I have your attention, let me tell you what the latest study actually states. As you may have noticed, research over the past few years has begun to reveal that acetaminophen (the primary ingredient in Tylenol) is not as safe as once thought.
October, 2010, Vol. 10, Issue 10
Four Essential Steps to a Client-Rich Prosperous Practice
By Sharon Desjarlais, CC
Ivonne felt like Calgary's best-kept secret when she first called me for advice. A wise and witty CranioSacral Therapist with years of training and experience, she'd been holding herself back, struggling to find her voice so she could attract more clients with ease and sincerity. "It's crazy," she said. "I believe in what I do, but I still have a hard time telling people about it."
I agreed. It is crazy.
This may sound scandalous, but as far as I'm concerned, when you're doing something that good for the world and you love it, marketing is a moral obligation, not just a good business practice. Fortunately there are simple ways to align your communications with your integrity so you can step out of the shadow of fear and doubt to attract more clients in an authentic way. Like Ivonne, you can grow a client-rich prosperous practice and follow these four essential steps:
Step 1: Uncover the Spiritual Foundation of Your Practice
Your practice has its own distinct purpose to serve, and it's even more than just making people feel better. When you dig deep to reveal the spiritual foundation of your practice, you open up a stream of energy that inspires you to connect with people in remarkable ways.
Ivonne discovered that she carries the energy of two dynamic archetypes in her practice: the Alchemist who's devoted to complete transformation, and the Explorer who pioneers the discovery of our truth. By tapping the magnetic power of those archetypes, she's creating a business identity that lights her up from within and makes it more of a thrill to share her message of health and hope.
Step 2: Craft a Compelling Marketing Message
Do you ever feel like you leave your body when someone asks, "What do you do?" That's a common condition for therapists like Ivonne who practice light-touch therapies that are hard to explain. Here's a quick tip that'll take some pressure off: No one really wants to know what you do. They want to know what you can do for them. When you craft a marketing message that speaks to the needs and desires of your ideal prospects, they can see themselves in your message. And self-select themselves as your clients.
Now Ivonne's marketing message clearly identifies the symptoms and conditions her ideal clients are struggling with. It shows them what their lives can look like on the other side of their stress and pain.
Step 3: Design a Systematic Communications Protocol
Like any relationship, the one you have with your clients goes through several stages before they find their way to your treatment table. When you weave your marketing message into complementary materials that lead people step-by-step to your door, the process becomes much easier and more enjoyable for you.
Ivonne decided to connect with potential clients through high-tech, high-touch methods that draw on her natural strengths. She now has a warm, inviting Web site at www.withinthewave.com that offers visitors a complimentary gift. She shares transformational stories in a newsletter that establishes her as a therapeutic guide. She also gives short phone sessions to erase any last doubts before someone books a session.
When you're designing your own communications protocol, remember that each piece should only lead your potential clients to the next step. Your business cards and brochures should get people to your Web site. Your Web site should get visitors on a list where you can treat them to valuable information each month. Your monthly communications should share your wisdom, compassion and expertise. That way, by the time you have someone on the phone, they already know you're the right therapist for them. Then they're on their way to your table.
Step 4: Open Your Arms Wide to Receive
Let's face it, having more clients doesn't always mean having more money. When you're subconsciously programmed to receive only so much, you'll find clever ways to turn money away or lose it as fast as you gain.
Through a series of conversations together, Ivonne found out where her internal money speedometer was set. In one amusing moment she blurted out, "I can't believe how badly I've been treating money. If I was money, I wouldn't want to be in a relationship with me!"
By recognizing her patterns and making the decision to shift them, she's opening her prosperity channels. And learning how to charge what she's worth and get it. Today Ivonne is a far more confident communicator than she was when we first spoke. She's writing, she's speaking, she's even singing. She found her voice, and each week she's attracting new clients who are fortunate beneficiaries of her transformation.
Click here for more information about Sharon Desjarlais, CC.
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