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How to Use Online Video as a Tool to Market Your Practice
Health care practitioners, including chiropractors, should consider online videos as a key element of their Internet marketing strategy. In the next three years, videos are expected to account for nearly 70 percent of all consumer online traffic, according to Cisco.
Three for One: The Cervical Distraction Test
Taking the time to do an exam is important, but it is time spent. The exam serves as a way to physically validate your clinical impression following a history and clinical consultation.
Right Back Where We Started?
More than 25 years after Judge Susan Getzendanner issued her historic opinion in the Wilk v AMA anti-trust case, evidence suggests that despite increasing collaboration between doctors of chiropractic and their allopathic medical counterparts, when it comes to organized medicine, we may be right back where we started.
Ringing in the Billing New Year
What are the new modifiers that replace modifier 59? Will they allow doctors of chiropractic to be paid for 97140, manual therapy, when done with chiropractic manipulation?
AWB Makes a Difference in the Yucatan
We are in the sleepy town of Izamal, located about an hour from the Merida airport where our group arrived last night. Later that morning, on a bus winding through the dusty roads of the Yucatan, fourteen acupuncturists, two facilitators from AWB and two tour guides make their way to the small rustic town of Popola.
Animal Acupuncture Gaining in Popularity
We have just finished the year of the fire hoarse and now it is time to spend some time alone, daydreaming and thinking outside the box in terms of where our profession is headed. The sheep person is well organized and creative so this should not be difficult to do.
Taking the Freeze Out of Adhesive Capsulitis
Adhesive capsulitis or "frozen shoulder" is a relatively common condition resulting in severe shoulder pain and global loss of glenohumeral joint range of motion. Incidence of the condition is approximately 3 percent in the general population.
Trouble Down Under: San Zhen Therapy for Lower Jiao Issues
In the last several columns, I have discussed many clinical options for utilizing San Zhen or Three Needle Therapy. In this installment, I will continue this trend and discuss several foundational patterns which can be found in several very common clinical presentations.
News in Brief
While indignation may be your immediate reaction to H.R. 5780, the Protecting the Integrity of Medicare Act of 2014, the American Chiropractic Association suggests the legislation is just what the chiropractic profession needs.
The Static Postural Pelvic Exam
I include a static postural analysis in my evaluation routine whether you are a patient in pain or an elite-sport athlete in training. In my day-to-day practice, I require patients to stand still while I "just look" at them.
I Felt it in My Fingers First
I'm not afraid to say it. Massage therapists make better acupuncturists. I'll tell you how I know, but first I have a question: What do a microcurrent device, a laser and a hippie massage therapist have in common?
Show Up and Show Respect
I was recently asked about my chiropractic philosophy. My answer surprised my questioner.
Age and Fertility: Why We Should Worry Less About Age and More About Overall Health
Recently, on one of the acupuncture alumni forums, the topic of age and fertility came up when a practitioner posted a question regarding a patient that was about to turn 40-years-old.
Fight Colorectal Cancer With Folic Acid
CRC is the second most common cause of cancer mortality in the U.S. and Canada. Although genetic susceptibility plays a role in the etiology of CRC, dietary factors, including certain vitamins, have also been shown to influence the development of the disease in various studies.
The App Advantage: Get More for Less
You may have noticed the list of "app-exclusive" articles in the directory on the front page of the print issue and in the Table of Contents on page 4. You can't find these articles in print or even in our online archives.
Chiropractic Research in Review
Occupational LBP in Primary- and High-School Teachers; Treating MVA Complications With Chiropractic Care; Neck Pain: Immediate Effects of Active Scapular Correction; Taping Benefits Stride, Step Length in Fatigued Runners.
Environmental Toxins: Cause of Modern Illness, Part 2
In Part I of this article, we detailed the variety of environmental toxins assaulting our bodies. These include pesticides and herbicides; plastics; preservatives; cosmetics; gasoline additives, solvents and glues; and heavy metals.
Helping to Create the Healthiest Generation
The imperative to create the "Healthiest Generation by 2030," envisioned by the American Public Health Association (APHA), was in full force at the APHA's 142nd Annual Meeting held in New Orleans from November 15-19, 2014.
Movement Assessments: The DC's Sphygmomanometer
I think back to when I was going through chiropractic school outpatient clinic. I was embarrassed to have my family and friends come in for treatment because initial evaluations took three hours to complete.
Professionalism and Evidence-Based Health Care
Today's chiropractors are facing a conundrum with the Affordable Care Act and its health care reform requirements, including evidence-based practice and health technology assessment.
We Get Letters & Email
Rethinking Our Approach to Immunization; Coming Together for the Good of Our Patients.
Happy New Year 2015 Gong Hoy Fat Choi
Welcome to the year of the sheep! We begin a new year guided by the sign of a quietly and creatively organized animal.
Acupuncture and its Place in the Integrative Healthcare Practice: The Need to Move from Modality to Profession
Acupuncture and oriental medicine (AOM) has grown and flourished from its inception thousands of years ago in China. In surrounding regions of Asia, AOM developed as a response to differing cultural, pathological, health and wellness care needs.
The Conscious Evolution of Healing: Importance of Opening the Sensory Portals in Classical Chinese Medicine
The Chinese medical classics are not just clinical guides. They give advice; ways we can awaken more fully into conscious awareness.
Two for One: The Cervical Distraction Test
In today's healthcare system, diagnoses and treatment plans follow a western medical model - especially if you work with attorneys or insurance companies.
The Way of Zen Performance Enhancement
Working with elite athletes and implementing various techniques to keep athletes focused and at their optimal performance for a sustained period of time includes incorporating various meditation techniques that counterbalance their sport-specific physical and mental demands, which is an important element of success throughout the years.
September, 2010, Vol. 10, Issue 09
CA Bill Heads to Governor's Desk
Passes State Legislature
By Christie Bondurant
The highly controversial California Assembly Bill 1822 passed state legislature this week and currently sits on the governor's desk awaiting his review.
On Tuesday, the State Assembly concurred Senate amendments, which includes adding two law enforcement officials to the California Massage Therapy Council (CAMTC).The amendment also stipulates that the California Police Chiefs Association (CPCA) and the California State Sheriffs Association have the only authority to select the law enforcement officials. The CPCA is the same organization that was the driving force behind the original, and highly controversial, version of the bill. (See Massage Today article.)
The infamous anti-prostitution law has had heavy opposition from major massage associations including the CAMTC, American Massage Therapy Association-California chapter (AMTA-CA) and Associated Bodywork and Massage Professionals (ABMP). All three organizations have contested the bill's passage and expressed concern over the CPCA's involvement in the selection of law enforcement officials.
According to CAMTC executive director Ahmos Netanel, who spent several months working with the CPCA in negotiations, the "hostile" police group is not looking out for the best interests of the massage community.
"The board is functioning very well, very effectively, and very balanced," said Netanel. "A hostile police organization will handicap our ability to protect the public," he said.
Amanda Whitehead, AMTA-CA government relations chair, shared the same sentiment in a recent opposition letter. "Appointing law enforcement personnel to a self-regulating board would be both unprecedented and unnecessary," said Whitehead. "The presence on the CAMTC board of representatives appointed by an organization that has proven to be openly hostile to CAMTC would be a huge step backwards for public protection and fair business regulation in California."
And in another opposition letter sent out by ABMP: "The California Police Chiefs Association ... seeks to dramatically weaken CAMTC. California professions traditionally self-regulate. The imposition of law enforcement seats onto a health profession board would establish a dangerous precedent that could easily spread to boards regulating other professions."
Governor Arnold Schwarzenegger has until the end of September to sign or veto the bill.
As this bill has potential to harm the massage community and is ineffective in protecting the public from illegal operators of massage businesses, Massage Today has created a "Veto AB 1822" e-mail form that will be sent to California Governor Schwarzenegger as well as the bill's author, State Assemblyman Sandre Swanson (D-Alameda). [Note: If you are one of the thousands who sent in the Massage Today e-mail form (when it was first created a few months ago) to state assembly members, please use our new form, which will be sent to the governor.]
Tell Governor Schwarzenegger to veto AB 1822 by clicking here:www.massagetoday.com/bill1822/stop_ab1822.php.
Editor's note: Massage Today has covered this story extensively. For a list of all articles related to AB 1822, search "AB 1822" in the MassageToday.com search box (located in the top left corner).
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