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The Good, the Bad and the Successful in Social Marketing
You might be thinking, "social marketing, don't you mean social media?" No, I mean social marketing. Every day, I keep reading, hearing and learning more and more about the changes happening in social media.
Bring on the Bitters
Out of all the possible flavor choices with foods, such as sweet, sour, salty, and umami (deliciousness), which would you choose first? Bitter, though not as enjoyable, is also a flavor.
Treatment of Type 1 Diabetes Mellitus: The Latest Breakthroughs
There are now more than 29 million diabetics in the U.S. and 10% of them have Type 1. The incidence has been increasing in recent years at an epidemic rate.
We Get Letters & Email
Another Slap in the Face for DCs; I Know Where to Find the Missing Chiropractic Patients; Clarification on Vitamin D Study.
How to Bill Evaluation and Management Codes
Q: I am in need for guidance on how to bill evaluation and management (E&M) codes in addition to acupuncture the same date of service, I have never been paid for an exam when done with acupuncture and I believe I am doing it wrong.
Acupuncture at a Pain Clinic
Introduction: Pain is the most comprehensive human experience. The experience of pain is associated with the somatic, emotional and social impact. Pain has not only somatic symptoms, but also psycho-social dimension, especially in case of chronic pain.
Introducing the Dynamic Chiropractic Digital Edition
In response to the changing habits of our readers, Dynamic Chiropractic is proud to introduce a digital edition of the publication beginning with the July 2016 issue.
F4CP Campaign Addresses Public Misperceptions of Chiropractic
In late 2015, results of the Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic were published. The report found that 33.6 million U.S. adults (14 percent) had utilized chiropractic care within the previous 12 months.
Herbal Medicine Continues to Evolve
Product manufacturers, industry partners, distributors and practitioners work as a collective Traditional Chinese Herbal Medicine (TCHM) community to produce high quality TCHM prescriptions that bring low-risk healthcare to thousands of patients everyday.
The Effectiveness of Chinese Medicine in Treating Infertility in the Philippines
Infertility is defined as the inability to achieve a successful pregnancy after 12 months or more of regular unprotected intercourse.
The Eight Extraordinary Confluent Points
The eight extraordinary confluent points are a very popular set of acupuncture points in the modern practice of acupuncture. They are also called the intersection, meeting, command, opening, master, and the flowing and pooling points of the eight extraordinary vessels.
Immunotherapy: Where Molecular Medicine Crosses Into Holistic Thinking
Immunotherapy, and its promise as a cancer treatment, has been in the news a lot in the last few years, and for good reason. Real shifts are happening in oncology and exciting researchers, clinicians, and patients.
Are Herbs Useful for Chronic Pain?
The human nervous system is what makes us special, but our greatest strength also makes us vulnerable: witness the growing incidence of chronic addictions, anxiety, depression, sleep disorders and chronic pain syndromes.
Case Studies and Answer Analysis for NCCAOM Exam in Foundation of Oriental Medicine
Case studies are very common for acupuncture school students, either in class exams or during taking the national board exam. Most test takers feel they have no idea where they should start and how they should start to analyze those complicated cases.
What Should You Call Your Patients (and What Should They Call You)?
When I walked into the exam room, the new patient looked uneasy, fumbling with his cellphone. He was a huge Polynesian man, probably in his 40s, with unrecognizable island tattoos.
Does Anyone Know You're a Good Chiropractor?
If you had a chance to read the recent article in Time magazine (April 6), you know it provided some good information about the efficacy of chiropractic to the magazine's substantial consumer audience.
Diet, Nutrition and the Context of Risk (Part 2): Food Poisoning
Other than the morbidity and mortality linked to eating too much food, "all-natural" organisms that contaminate our food cause more illness, more hospitalizations and more death than food contaminated by heavy metals, plastics, preservatives, artificial colors, emulsifiers, artificial sweeteners and pesticides combined.
Five-Element Reaches Out to Serve the Community
In 2006, a student at the Institute of Taoist Education and Acupuncture (ITEA) approached the administration about an idea for his senior project.
2016 Trudy McAlister Foundation AOM Scholars
This year, the Trudy McAlister Foundation (TMF) received a record number of excellent applications for the 2016 scholarship awards and has awarded five scholarships for $2000 each. More information is available on our website: AOMScholarship.org
Day in the Life of an Advanced- Practice DC (Pt. 2)
Let's continue our Q&A with Stephen Perlstein, DC, APC, chair of the New Mexico Chiropractic Association PAC and president of the American Academy of Chiropractic Physicians. Part 1 of this interview appeared in the May 1 issue.
Shoulder Rehab: The Gait Connection
Shoulder problems can be difficult to rehab completely for several reasons. The shoulder is made up of several joints that must function together smoothly to provide the extreme mobility that is possible and necessary for many activities.
Time for World-Wide Growth
Acupuncture is the organically growing around the world. The legislative body in Quatar has said acupuncture is "okay." The United States has five states to go to have every state recognized and regulated.
Chiropractic Needs a Lesson in Education
The American Chiropractic Association has launched a campaign, The National Medicare Equality Petition, to enact federal legislation that would achieve full physician status for DCs in Medicare.
The Liver: The Official of Planning
The Liver, with its paired Official, the Gall Bladder, belongs to the Element Wood within us. Wood grants us the power of birth – new beginnings, growth, breaking through boundaries and surging forward. It is the vigorous, exuberant energy of the spring season.
September, 2010, Vol. 10, Issue 09
Falls to Remember
By Ralph Stephens, BS, LMT, NCTMB
It's September! Hope you had a wonderful summer. This year fall will be really interesting because of a very important election. America now has two classes, a ruling class and the rest of us.If you really want affordable health care that includes alternative providers, and a prosperous economy, you have to become active in getting rid of the ruling class. This happens by voting out every incumbent, every election for about a decade. It does not matter what party an incumbent belongs to, if they are an incumbent they are part of the ruling class and they do not work for you or represent you, they work for the best interests of the ruling class. They are all bought and paid for by the huge money interests, the ones that they bailed out with your tax dollars. If we want to restore our country to the land of the free and the home of the brave, we must throw out the ruling class. For you, "loyal to a party idealogs," this will be painful initially, but in about two election cycles there will be candidates to vote for that have our best interests in mind instead of the ruling class. We have to go through the party shills first and then good, honest candidates can rise through the ranks. It is best to do this at the primary level, but it is too late for that this year, so in November, do your part to bring back true representative government - throw the bums out! Register and vote against all incumbents for the next decade. Your practice, your patients, and your health will benefit from it. Please help restore a government of the people instead of a ruling class of professional politicians. NO more incumbents!!
The Story on the History Story
I know this column was supposed to be about massage history. However, my primary source for 1920 - 1930's massage history has died and I am having trouble recovering the research he did on that era. I want the information I share with you to be accurate, so I must wait until I can find the facts and dates. Standby, as you will be quite surprised by the story and the lessons it has to teach us. (If anyone has a copy of Richard Van Why's handout from his presentation on massage history at an AMTA convention, I believe in Fort Worth, Texas in the late 1980s or early 90s please contact me.)
Falling Down the Educational Spiral
There is a phenomenon in education. It is that no instructor ever teaches all they know to their students and no student ever learns all they are taught. The student who did not learn all they were taught becomes an instructor and does not teach all they know to another generation of students who do not learn all they are taught and the downward spiral continues. Of course self-motivated instructors go out and constantly learn more and more, hopefully becoming more accomplished than their own instructors. However, this is the exception as sadly, very few people in any profession, or life for that matter, strive to become the best they can be. Most float along in mediocrity.
In the massage profession, our growth has been so rapid that the profession has not been able to produce an adequate number of qualified, field-experienced instructors. In many cases, graduates from this year's class are hired to teach next year's class. Some states have enacted standards for entry-level massage instructors but the standards are usually based on a number of years in the profession. This is better than nothing. However, just as a good mechanic does not necessarily make a good shop foreman, a practicing therapist does not necessarily make a good teacher. Further, there is more to teaching a class than just knowing how to do a massage. Just because you can do it does not mean you can teach it. There is a skill set required for teaching that is different from the skill set required for practicing. It is time that our profession adopts comprehensive standards for entry-level instructors and begin to implement them.
The ABMP has made a significant contribution to this end. They funded the creation and publishing of a textbook to train massage instructors, Teaching Massage, published by Lippincott, Williams and Wilkins. It is a 344-page primer to help all those rookie instructors learn some of the core skills that are taught at university education schools, but shaped with a massage perspective. ABMP sent a free copy to every massage school in the country. If you are a massage instructor at an entry-level school and have not seen this book, ask for it, study it, and implement what you learn from it. It will probably make your teaching life better, it will help you train better therapists, and most importantly, it will help provide better massages to the public. Providing the best possible massage to the public should always be the goal guiding our profession.
New Kid on the Block
A new organization has emerged in our profession. It is the Alliance for Massage Therapy Education, an independent association to give educators a voice in the profession and hopefully serve as a resource to improve massage education. There are membership categories for schools, school instructors, and CE providers. If you are involved in massage education, this organization deserves your support. Seriously consider joining. For more info: http://www.afmte.org. (Editor's note: Ralph Stephens is on the Alliance Board of Directors.)
The Fall of Nutrition
The Unholy Alliance of Monsanto, Dupont, and the Obama administration are working 24/7 to bring more toxic chemicals and genetically modified foods into your digestive system. They are now working on approving GMO salmon and wheat. GMO sugar beets have been approved recently, and a Bush administration ban on GMO alfalfa is about to be overturned. If you care about what you eat, and you should, you can keep up with the news through the Organic Consumers Association. This is a very left-leaning group that worked very hard to get Obama elected, hoping for change, and now is appalled that the change is allowing even more environmental and nutritional destruction by agribusiness and Food, Inc. than ever before. You can subscribe to their free newsletter and read their articles at www.organicconsumers.org.
Remember you are what you eat and think. It is time to get involved people, before it is too late, and that threshold is rapidly approaching.
See you Thanksgiving month with my 70th column - gobble gobble.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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