Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
September, 2010, Vol. 10, Issue 09
Making a Difference
By Angie Patrick
Some people can live their whole lives unconcerned with the state of affairs of their community, the friends they have, or the profession they choose. I think we all know someone like this. It seems the only interest in life they have is simply to make more money, amass more material things, and to elevate themselves regardless the cost.
Unsavory as they are, they certainly can help to shed light on the attributes most of us would like to avoid in ourselves and our friends. While the description above is unsavory, there are varied shades of grey that are not so extreme. None of us intend to fall into these grey areas, but sometimes, it's really all too easy to get so wrapped up in our own little micro-galaxy that we forget the bigger universe spinning around us.
The bills have to be paid, the house has to be cleaned, the laundry must be done, the kids must get to school, and the needs of your own half acre can sometimes seem to be greater than the sum of what you can provide, especially in hard economic times. We work so hard to make everything go precisely as planned that we sometimes deplete the well that exists within us filled with the desire to give to our community. In fact, many of you reading this are probably even saying, "I am tapped out, Angie. ... It is all I can do to make my practice successful and keep that balanced with the needs at home." I hear you. And I can truly identify with this.
As with everything in our lives, there must be balance. I am no stranger to working and trying to make my home a happy and healthy place for me and my family. I certainly cannot tell you where your threshold lies for capacity to participate in other community enriching activities or self-enriching pursuits. No one knows that but you; it is a personal decision and one only you can make for yourself. But I can share with you my experience from making the active choice to MAKE the time to be an activist for positive change in the massage community; it has enabled me to feel as if I am making an impact on my community, while replenishing the well inside me that desires to do good for others. And it doesn't really pull from the needs of the job or the needs of the family.
I think anyone who knows me would have to say it is more than just a little obvious that I love massage. I love it for many reasons. First, the health benefit it has provided to my family and those I love has been profound. Second, it is the means by which I provide for my family and their needs. It provides a roof over our head, and it provides the food on our dinner table. Most of my friends are in this industry, and many more people I know through Facebook, tradeshows, and through public speaking are also in this profession. To say massage permeates my life would be an understatement. So, for me, after recognizing the impact massage has on all phases of my life, it makes sense that I needed to find a way to balance what massage provides me with a gift I can give to support the profession that is so important to me in so many ways. In thinking about what I can do, I came upon two things. One, provide the best quality professional grade products on the market at a reasonable and fair price, while upholding the standard of professionalism for our industry. And two, by being a proponent for supporting massage therapy research and beating the drum about its importance to each of us who depend on massage as a means of support. Without research, the future of massage is at risk. Suppose there were no more contributions made to the Massage Therapy Foundation (MTF), and no further research was possible. In a very short while, massage therapy would fall decades behind and we would be taking huge strides back into the dark ages when "massage" meant something completely different than it does now. It would no longer hold the stature it does now, and it would certainly no longer hold the interest of the medical community as a true therapeutic means for facilitating and maintaining overall health.
How would this impact our ability to maintain our own micro-galaxy? I believe it would be impactful enough to make many of us have to leave the profession we love and look into other careers far less rewarding, and for which we have far less passion. I don't know about you, but I can certainly see the importance of continued forward momentum in quantifying the belief we all hold: TOUCH HEALS. Without those in the field documenting, conducting field trials, and making strides to publish papers with outcomes of these trials - our profession dies on the vine.
I, for one, choose not to allow this to happen. I cannot fix the world, but I can facilitate positive change within the community I love. I can bring about fundraising opportunities to assist in funding research. I can speak to the need for research whenever I am given the chance. And I can donate on a personal level, so that I can be certain I am part of the fix, and not part of the challenge. I can try to instill in others the impact we, as the custodians of the profession, can have upon future generations of therapists by doing a small part to create big changes.
Think about this: If there are 250,000 (estimated number) therapists practicing in the U.S., and we were able to mobilize just 10 percent of these therapists to give up just two "venti-skinny-mocha-latte's w/ whip" each year, and take that money and write a check to the MTF, we could raise almost overnight a whopping HALF-MILLION DOLLARS the first year alone! Can you imagine how much change this could facilitate? What if more mobilized and we each encouraged others within our community to do the same? We could expand that percentage exponentially, and by doing so, we could all help insure the future of massage therapy for generations to come.
The small parts done by many become stellar in size and can change the future of at least part of the Universe. I choose to be a proponent for positive change. I know it takes a small effort on my part, but it is absolutely worth it to me. I will make the effort. Will you?
Click here for more information about Angie Patrick.
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