Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Are You Using Your Professional Title Ethically?
Many faculty members teaching in the classroom or performing research within academic institutions have earned doctorates and use the title of "Doctor" or "Dr." They are usually referred to as professor or doctor within the classroom by students.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Viewpoints: Pes Anserine Tendonitis vs. Medial Meniscal Tear
What do you think stiff golf shoes, playing with a child, riding a bike, running and swimming the breaststroke all have in common? Each requires knee joint involvement. To quote physical therapist Gary Gray, "The knee is just the dumb guy in the middle."
Embrace the Necessity of Change
My son, David, and my daughter, Deborah, play high-school and club soccer. For those of you who aren't familiar with this lifestyle, each practices two to three times a week, 48-50 weeks a year. Between the two, they play approximately 70 games annually.
How's Your Bucket? Two Key Benchmarks to Help Plug the Holes
Just about every businessperson knows it's far less expensive to hold on to a repeat customer than it is to acquire a new customer.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Sacroiliac Pain: A Complex Puzzle
I don't think we manage SI misalignment properly. First, we tell our patients they have an SI problem. I am not convinced this is accurate, and I will speak to that issue. Second, I think repetitive mobilization of the SI joints is not useful.
A Simple Exam Protocol to Assess Lower-Extremity Imbalance
One of the most common conditions of the human frame is excessive foot pronation, in which the foot rolls inward, creating a foot that is flatter, wider and longer. A resultant subluxation pattern of the various tarsals and metatarsals results.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Coding for Functional Performance Testing and Measurements
I have noticed a trend for medical necessity of chiropractic services to be defined with statements and language indicating "functional improvement" as one of the standards for efficacy of treatment.
Time to Address the Global Impact of Pain
More people may be living longer, but they're not enjoying it, particularly when it comes to musculoskeletal health, according to the latest Global Burden of Disease (GBD) study.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
September, 2010, Vol. 10, Issue 09
By Ramon G. McLeod, Editor-in-Chief
Will Green, the owner and founder of the International Massage Association (IMA), a business that was once a major insurer for the massage therapy community, said in an interview that depression was behind his failure to pay for more than $600,000 in insurance premium payments, an action that has effectively destroy the business.
During the wide-ranging interview, Green reiterated a number of statements he had made in an e-mail he sent to the association's members that followed the original Massage Today story ("What Became of IMA", August 2010) that went online on July 19. In the e-mail, sent to members on July 21, he told members that he "began to sabotage" the association last year. IMA will go out of business formally at the end of this year, he said.
In the interview and the e-mail, Green said he became deeply depressed last year after he learned from federal agents that insurance brokers he worked with in the early part of this decade were under investigation for insurance fraud.
Green, in the interview, was asked directly why he stopped paying Markel Insurance the premiums owed them for at least six months, he said, "I don't know why, was it right or was it wrong? It was wrong," he said.
"I wasn't acting like me for six or eight months.
"Do I have answers why? No...Am I embarrassed, absolutely," he said.
Green also said he has paid the insurer two months of owed premiums for 2009-2010. And that he plans to pay three more months with the proceeds of the sale of his $2 million building in Warrenton, Va., IMA's headquarters. He said he hoped the sale would be finalized in a few weeks.
He said, in his original e-mail, that when he began to repay the insurance company, "My only option was to terminate our staff of 18 people and do the best I could to sell off assets and pay off my debt. I owe the money!"
He said he sold off vehicles, investments, business equipment and buildings to get the cash and make payments. He said that Markel continued to cover IMA members through the no-payment period and remain covered by their existing policies. "Everyone is covered at this point."
Asked what happened to the $600,000 he did not pay, and is now attempting to repay, Green said, "I spent some on payroll, it was used in the businesses...it got eaten up in costs."
Green has said several times that the fraud case was the trigger for depression and failure to pay premiums. That case involved Rodney R. Ayer, former president of Phoenix Underwriting Managers Inc. of New Jersey, who pleaded guilty to insurance fraud on July 2.
Ayer, and an unnamed company, only referred to as "Insurance Broker A-1" worked with two massage associations, IMA and Hands-On Trade Association, according to federal documents.
Bret VanLeeuven, owner of Green's former long-time insurance brokerage firm, Utah-based Stratus Insurance, Inc. insisted in an interview that his company, which works with massage associations, was not the "Insurance Broker A-1" named in the federal records.
VanLeeuven stated that was in partnership with Ayer at that time, "But there are other individuals involved in this case," he said. "They (the federal authorities) are talking to me, Green, and a lot of others. Everyone down the line."
The fraud case stems from a scheme uncovered in 2006. Federal records say that Ayer and the unnamed second broker pretended to have acquired coverage from Hannover Re, a multinational insurance carrier. Instead, according to court records, they took in premiums from the associations, paid out claims and expenses, while retaining underwriting profits that normally go to the insurance carrier.
Ayer faces a $500,000 fine, two years in jail, and has agreed to setup a $500,000 escrow account for any claims left over from the period when this all occurred.
Green says he first learned about this scheme last year from the FBI.
VanLeeuven, who ended his business relationship with Green in April 2010 over Green's failure to pay him the premiums for the Markel policy, scoffed at Green's explanation that depression caused him to get so deeply in arrears.
"For Green to say that depression caused him not to pay his bills ignores that this was all self-induced," VanLeeuven said. "The fact is that what Ayer did had no financial impact on Green. He can say it hurt him that his company's name was involved with this," he said. "But this (current situation) involves $800,000 of his members money."
"Maybe I should say I'm depressed and stop paying my bills," he said.
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