Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
September, 2010, Vol. 10, Issue 09
When a Client Crosses the Line
By Cherie Sohnen-Moe
The sexual assault allegations against Al Gore has elicited much commentary about clients crossing the line sexually. Regardless of the veracity of this particular claim, it is an important topic to explore in-depth.Some clients may "test the waters" about sexual services, while others blatantly cross the line. Massage practitioners must know how to appropriately deal with those situations.
A sexual boundary can be challenged physically, verbally or both. Many factors influence the impact this behavior has on a practitioner, such as the length of time the practitioner has been working, the practitioner's ability to manage boundaries, the practitioner's history of abuse, the setting in which the boundary challenge occurs, and the client's prominence.
Boundary Crossings vs Boundary Violations
Boundaries are contextual because they can change depending on the situation. Behavior that is deemed appropriate at one time may be highly offensive in another setting. A boundary crossing is a transgression that may or may not be experienced as harmful. Often it is a minute difference in degree that makes an action shift from being considered a boundary crossing to a violation. It is also relative: what is a mere boundary crossing to one person may be a major violation to another. A boundary violation is a harmful transgression of a boundary. Differentiating a boundary crossing from a violation needs to be done on a case-by-case basis taking into account the context and facts of the situation.
For instance, just because a male client has an erection doesn't necessarily mean that he has any intention of sexual misconduct. Men experience erections even when they are not necessarily emotionally desirous of sex (e.g. when they need to urinate). Touch, itself, on any part of the body can stimulate a physiological response that results in a partial or complete erection. In a therapeutic setting spontaneous erections are often uncomfortable for practitioners and clients. The difficulty lies in that many practitioners (both men and women) are uncomfortable or fearful when a client has an erectile response during a session.
Both male and female practitioners often either ignore or overreact to an erectile response, becoming passive or aggressive with the client in discussing the condition. Each of these responses puts the practitioner in a vulnerable position. If a practitioner is verbally aggressive about the erection or hurts the client physically to quell the erection, the practitioner is abusing the client. Worse, many practitioners learn in school to discourage erections by "pressing hard on certain points." There are more respectful, clear and safe ways to deal with erections in men and arousal in women, which we will discuss.
With a sexually inappropriate client the number and intensity of behaviors usually escalate. What starts out as "innocent" boundary crossings can easily become violations. Clients might tell a sexual joke, ask overly personal questions, talk about their other massage experiences (with innuendos of sexual interactions), discuss their sexuality, or repeatedly expose themselves (accidentally removing the draping). One or two episodes may be an accident, poor boundaries, or a lapse in judgement. Or this could be a prelude to a boundary violation. While these actions may truly be innocuous, they should not be ignored, particularly when combined with other verbal or nonverbal requests or innuendos.
It may be helpful to distinguish the context surrounding the behavior. What were the client's verbal and physical cues? Did the client watch to see the practitioner's reaction? Are the behaviors increasing in frequency or intensity?
If a client (male or female) is obviously sexually aroused, and shows no signs of discomfort or embarrassment through verbal and nonverbal cues, it's usually not necessary to talk to the client about the arousal. Sometimes a simple action of moving to a different part of the body is all that's needed. However, if the practitioner feels uncomfortable or the client displays other verbal or nonverbal behaviors that could indicate sexual intent, ensure safety by obtaining sufficient information to discern the intent--whether it is merely a physiological response to touch or part of sexual desire. Identifying sexual arousal in a woman can be difficult, yet practitioners also need to keep good boundaries with their female clients. Documented cases exist where female clients have crossed the line.
Actions to Take
The first thing to do when a client crosses the line is to break physical contact. If possible make eye contact. Make sure the client is properly covered. Stand in a relaxed yet grounded manner and use a firm voice. Maintain safety. If the client's behavior feels intimidating do not stay too close to the table and position yourself so that you have easy access to your exit door. Leave immediately if the client actively threatens you.
Talk with the client. Describe the inappropriate behavior, ask the client for feedback (this helps to clarify the client's intent), and set (or reset) your boundaries and requirements. The steps taken totally depend on the client's responses. For example:
Practitioner: This is the second time that you've moved in such a way that caused the draping to improperly expose your body. Can you tell me about it?
Potential Client Responses:
Corresponding Practitioner Responses:
If the client agrees to your request, the session can continue. If not, the session should be terminated. Sometimes after going through all the above steps, a client's intent is still unclear. If that's the case, tell the client that you will continue this session but will stop if s/he behaves in any way that does not work for you.
Keep in mind that your safety is of primary importance. Sometimes the most appropriate action to take is to end the session immediately without going through the above steps. Store your belongings (including a cell phone) in an easily accessible place in case you need to make a hasty escape. If you feel threatened, leave the room and call the appropriate authorities. If you are in a spa or clinic, then go directly to the front desk. If you are in a private office, leave the building. If you are doing an outcall session, leave the premises--you can return later, accompanied by someone, for your equipment and supplies.
Document the Incident
Always document incidents of sexual boundary crossings and violations, even if the incident was resolved through conversation. Describe what happened, what you did to address the matter, and the client's response. This is for your protection just in case the client decides to lodge a complaint against you. This might seem bizarre, but consider that if a client is willing to cross sexual boundaries, who knows what else that person might do. There are cases where massage practitioners have been accused of sexual misconduct when in reality the client acted inappropriately. The practitioner refused to provide the requested sexual services and the rebuffed client complained to management that the practitioner made a sexual proposition.
Healthy boundaries are vital to managing sexual boundary crossings and violations. Sometimes strong boundaries can help prevent the "testing of the waters" from escalating into a sexual violation. Other times healthy boundaries include knowing when to leave.
One of the best ways to develop boundary skills in this area is to role-play scenarios. This is particularly important if you have a history of sexual abuse as practicing can help you avoid going into a dissociated state and "freezing."
Work through a variety of situations from the flirtatious client, to the client who makes questionable comments, to the client who asks inappropriate questions, to the sexually aroused client, to the client who is attempting sexual congress. If you are a student, this should be part of your training. If you are no longer a student, get together with colleagues and role-play. The more you practice dealing with these situations, the more adept you will be if they occur.
Next time, we will explore prevention techniques and ways to desexualize the touch experience.
Editor's note to readers: Tell us of your experiences in dealing with clients who have crossed the line. Let us know what happened, how you handled the situation and/or what you wish you would have done. Your letters and e-mails will be reviewed for possible publication in Massage Today print and online editions. If you would prefer to be left "anonymous," please indicate this in your letter. E-mail us at or mail to Massage Today, 5406 Bolsa Avenue, Huntington Beach CA 92649.
Click here for previous articles by Cherie Sohnen-Moe.
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