Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
September, 2010, Vol. 10, Issue 09
Police Group Seeks Even More Control Over Massage Board
By Christie Bondurant
After controversial amendments were made to the infamous "anti-prostitution" law of adding "hostile" law enforcement professionals to a California massage board, the bill gets even more contentious with its most recent language.
On August 18, amendments were made to Assembly Bill 1822, which state that two law enforcement officials will be added to the California Massage Therapy Council (CAMTC): one member selected by the California Police Chiefs Association (CPCA) and one member selected by the California State Sheriff's Association (CSSA).
Two days after these amendments were made to the CPCA-sponsored bill, a new amendment was added which would give the police groups' sole power in seating those law enforcement officials.
The new amendment states: "No more than two law enforcement professionals may serve on the board at any given time and those members may only be selected by the organizations specified in subparagraphs (F) and (G)".
What are the organizations in subparagraphs (F) and (G)? You guessed it: the CPCA and the CSSA. This would also mean that any law enforcement professional deemed adequate by other board members could be overruled by either of the police groups.
While this may seem of little consequence on the surface, it's important to remember that the CPCA is the same organization that was the driving force behind the original, and highly controversial, version of the bill. (See Massage Today article.)
Major massage associations are opposed to AB 1822 including the CAMTC, American Massage Therapy Association-California chapter and Associated Bodywork and Massage Professionals. Recently, all three organizations have called for an end to the bill.
Ahmos Netanel, CAMTC executive director, who has spent several months working with the CPCA believes the police organization is not looking out for the best interests of the massage community and instead is "dangerous to the board." "A hostile police organization will handicap our ability to protect the public," he said.
In a recent opposition letter sent to state senators, CAMTC states: "After hours of negotiation, the language dismantling statewide certification has been discarded, but the bill still contains a requirement to seat the very law enforcement officials who just recently tried to do away with it."
According to an opposition letter sent by ABMP: "This bill would add a seat for a designated organization, the California Police Chiefs Association, that seeks to dramatically weaken CAMTC. California professions traditionally self-regulate. The imposition of law enforcement seats onto a health profession board would establish a dangerous precedent that could easily spread to boards regulating other professions. The responsibility of the CAMTC is to regulate the massage therapy profession, not act as vice cops - to aid law enforcement, not act as law enforcement."
Amanda Whitehead, AMTA-CA government relations chair, shared the same sentiment. "Appointing law enforcement personnel to a self-regulating board would be both unprecedented and unnecessary," said Whitehead. "The presence on the CAMTC board of representatives appointed by an organization that has proven to be openly hostile to CAMTC would be a huge step backwards for public protection and fair business regulation in California. For all these reasons, the AMTA-CA must oppose AB 1822."
The bill is currently in the state senate, where its next hearing is scheduled today, Aug. 23. According to Netanel, the bill could be voted on as soon as today and the deciding vote of the bill's fate will take place this month. "Should it pass the Senate Floor, it would then go back to the Assembly Floor for a concurrence vote. The 2009-10 Legislative Session adjourns on [Sept. 1] at midnight," said Netanel.
As this bill has potential to harm the massage community and is ineffective in protecting the public from illegal operators of massage businesses, Massage Today has created a "Vote NO on AB 1822" e-mail form that will be sent to all members of the California State Senate as well as the bill's author, State Assemblyman Sandre Swanson (D-Alameda). [Note: If you are one of the thousands who sent in the Massage Today e-mail form (when it was first created a few months ago) to state assembly members, please use our new form, which will be sent to state senators.]
Tell CA legislators to vote no on AB 1822 by clicking here: www.massagetoday.com/bill1822/stop_ab1822.php.
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