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Streamline Your Front Desk
Your front office can be your greatest source of efficiency or it can be a constant bottleneck. Increasing the productivity of this area, while not sacrificing the quality of patient interaction, can be a little tricky. However, with some focused effort and intention, your front desk can keep your practice running smoothly.
News in Brief
NYCC Aggregates Degree Programs in New School; Palmer Chancellor Receives Education Award From ICA; Oklahaven Announces "Have a Heart" Winners.
Transforming Las Vegas
On a warm spring day in Las Vegas, Sonia Kim, clinic front desk staff, is busy preparing for a full day of intern shifts at Wongu Health Center. She greets patients, makes sure documents are properly signed, and lets the interns know that their patients have arrived.
Constructing Our Reality, Part 2
My last article discussed perception and its relationship to the primary channels. Before we get to the channels most commonly used to treat sensory disturbances, the small intestine and triple heater, we should first talk about the bladder channel.
Building Bridges with Discipline
As practitioners of traditional Chinese herbal medicine, our role is to educate patients and medical practitioners about the various safety aspects of our medicine. Medical doctors that embrace Chinese medicine want to collaborate and include Chinese herbal medicine in more aspects of clinical care to support their patients.
Low Fat vs. Low Carb & the Power of Protein
A science-based website recently posted a nice summary of 23 randomized, controlled trials from peer-reviewed journals pitting low-carb diets against low-fat diets.
One of the most common trends to see in clinical medical practice and public health is the cycles of health "buzzwords." These come and go depending upon the current cultural zeitgeist. One year, "parasites" are causing all the issues, and the next year it's "candida."
A Different Way of Looking at It
The way you and your chiropractic colleagues access information has changed over the past decade. According to a recent survey conducted by Dynamic Chiropractic, almost half (48 percent) of DCs read online articles on their personal computer or laptop daily.
The Need for Standards
ISO-TC-249: You may look at these letters and numbers and wonder what they are and what they might mean. They turn into: International Standards Organization- Technical Committee – 249. There is a global organization called The International Organization for Standardization.
Discovery: Finding Insights and Each Other in Different Disciplines
Recently I've been thinking about all sorts of things which are hidden from our daily direct experience. That general category is what links nearly everything that catches my attention and then demands some kind of investigation.
Living Well: Lessons From Our Oldest Old
Aging is a significant public health problem, important to chiropractors in practice and important to DCs who teach students training to become chiropractors.
Distal Style Treatment of Neurogenic Pain
Treat locally or distally? This question has frequented my thoughts for the treatment of pain throughout my acupuncture career. Each style has strengths and weaknesses, thus the versatile practitioner would do well to forgo dogmatic adherence to any one style in deference to the needs of the individual patient.
Sleepless nights, anxiety, mood swings, euphoric energy bursts, obsessive thinking, and a strange feeling in his chest. That is what Matt was experiencing when he first entered my practice. Rather than being concerned, he was loving every minute of it.
Billing One-on-One, Direct Patient Contact
This is often misunderstood and leads to trepidation when documenting and subsequently billing timed services.
Finger (Pad) Pointing: Repetitive-Use Injury Waiting to Happen
"My wrist and hand hurt. I spend all day working on computers and then I come home and spend more time on a computer, usually playing video games."
Parker University Embraces New Era
Change is in the air at Parker University, which recently announced the selection of both a new president and a new consultant for its seminar program.
Billing Timed Services
Q: I do not always use physical medicine services but in my state I do have a scope of practice that allows me to provide many of these services. I am trying to understand what "direct one-on-one patient contact" means in relation to physical medicine services.
Hip Flexor Contractures & LBP in Above-the-Knee Amputations
Patients with above-the-knee amputations (AK or AKA) are particularly prone to developing hip flexor contractures. Not to be confused with muscle tightness, contractures are a permanent shortening of tissues which cause deformity or distortion.
Prostate Cancer Risk
A large study published in January 2016 in the American Journal of Clinical Nutrition showed that men who are vegans had a 35% lower risk of developing prostate cancer compared to non-vegan men. The study followed more than 26,346 men who are part of the Adventists Health Study-2.
How to Reach Your World With the Chiropractic Message
My latest effort to share chiropractic occurred in mid-May while I was sitting at an introductory parent information night for high schoolers. The IT instructor informed us that each student would be receiving a computer for all their studies.
Holistic Skin Care and Modern Technology
Anti-aging is a concept that we hear in reference to skin rejuvenation and growing older on a daily basis. Aging begins as soon as we are born; therefore "pro-aging" is embracing all stages of life gracefully, with vitality, wisdom, joy, and gratitude as the goal.
Keeping Malpractice Allegations at Bay
It has been suggested that in the litigious environment in which we live, the practice of chiropractic should be defensive and practitioners should constantly be watching their backs. An element of defensive practice is a good idea.
Understanding Levels of Evidence
The concept of levels of evidence is a cornerstone of research literacy and a great starting point for understanding basic principles of how research works.
With Low-Back Pain, Sometimes Little Things Matter
Typical treatments for low back pain involve large muscles like the quadratus lumborum, iliopsoas, and piriformis. However, there are situations when a very small muscle, the multifidus, can play a significant role in the diagnosis and treatment of low back muscular or spinal injury.
A Whole-Body Approach to Chronic Tension Headaches
Nearly every day in our practices, we see patients with chronic headaches that have not responded to traditional treatment. They present in our offices with a feeble hope that "maybe" a chiropractor can help.
August, 2010, Vol. 10, Issue 08
Reinventing the Wheel
By Jenn Sommermann, LCMT
I had the great opportunity to present at a virtual roundtable with seven women who lead in the industry. It was for the World Massage Conference last June, and the panel consisted of the women who make up the Massage Today Women in Bodywork Business Blog (WIBB).It was a question and answer format, led by a moderator that lasted 90 minutes. It is both a privilege and an honor to be chosen to be part of WIBB and on the panel for this educational event. When I was in school for massage therapy, almost 20 years ago, some of these women were already well-known and had established themselves as icons. Others are newer to the field but have made their imprint and are affecting how we practice today. We determined there was over 100 years of experience between all of us. WOW! That's a lot of know-how.
So it begs the question: who do you learn from? Is there someone who you admire in the industry you can follow and copy? Is there someone you meet with regularly to discuss business ideas? Do you have a resource in a trusted colleague? I hope so but if the answer is no, start looking for someone. It saves time and money to mentor with someone, especially when you are in business for yourself.
Find a Mentor
When I was in massage school, I met a guy who was about a year ahead of me. His name was Andy. We were practically clones of each other and became fast friends. Because he was a year ahead of me, he started his private practice first. Upon graduation and starting my private practice, life got busy and we saw each other less. Six months into my practice, I had a business question and decided to call him. At the time, Andy was also dealing with a business "issue" and said he was about to call me. We chatted and talked "shop" and within minutes, it became clear that we could assist each other in our businesses and decision making.
Part networking, part mentoring, part consulting, part cheerleader, Andy and I started a mentoring relationship that lasted almost 10 years. That first phone call where we shared business advice was so successful that Andy and I started meeting every month for the next 10 years, until he passed on. It was a set appointment in our schedule and barring an emergency, we always made it a priority. Even if we had the opportunity for a paying client, our breakfast meeting was paramount, knowing we would gain so much.
Here's the thing. Many people have walked the road before you. Almost every business issue you can think of has been dealt with by someone ahead of you. So why go it alone? Learn from the masters. Seek out the advice of someone who is ahead of you or someone who you admire or trust. It doesn't necessarily have to be someone ahead of you either. It can be a classmate or even in Andy's case, someone who was behind you in school. The point is to find someone who has good business acumen and is interested in sharing tidbits of experience. That being said, every once in awhile someone comes up with a new and original idea. But for the most part, it's all been done before. You just need to tap into a resource that can share it with you.
Be a Student
So that leads me back to the World Massage Conference. As I was on the call with the roundtable, I found myself acting more like a student than an educator. I was scribbling notes and picking up marketing advice like crazy. It was such an unexpected gift. Some of the ideas I knew but had forgotten about. The resurrection of ideas is always a good thing. Other ideas were brand new to me; a little golden nugget over the phone. I came away with a list of about five things that I can immediately implement into my current massage practice.
Even though the industry of massage is in a growth spurt and seems new age, it has been around for centuries. Massage therapy has been a viable career in the United States for over 20 years. Many people have walked in your shoes and paved the way. Why not use this expertise to your advantage?
Learn from the masters and those who have blazed the trail. If not, at least learn from your colleagues and contemporaries. Don't make the same mistake that someone else has already made. Find someone who inspires you, helps you keep your energy levels high, provides tidbits for success, shares marketing experience and is willing to commit to meet regularly to do it. It can be some of your best spent time. According to recent statistics, there are almost 300,000 massage therapists in America. With all those potential mentors at your disposal, why reinvent the wheel?
Click here for previous articles by Jenn Sommermann, LCMT.
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