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Making Sense of Liver Regulation
In Chinese medicine, the liver has the function of moving and storing qi and blood. In its moving function, the liver smoothly distributes qi and blood to the tendons, muscles and flesh through microcirculation.
The Qi Focus: A Guide to Managing Stress
Stress, are you experiencing heightened stress levels? Your own, and your clients? Is Trumpitis getting to you? I recently polled a cluster of acupuncturists, Asian Bodywork Therapists (ABT) and psychotherapy colleagues on the issue.
NSAIDs No Better Than Placebo for Spine Pain
A meta-analysis of randomized, placebo-controlled trials comparing the efficacy and safety of NSAIDs with placebo for spinal pain concludes that among 6,065 spine pain patients, "NSAIDs reduced pain and disability, but provided clinically unimportant effects over placebo."
News In Brief
A "Modern" Business Model. Acupuncturists may have a new professional atmosphere to consider, as a new concept is on the horizon - at least for one business.
Scope of Chiropractic Practice: Why Now Is the Time to Expand
In my January article, "Scope of Chiropractic Practice: Is It Time for Change?" I discussed the use of the term primary spine care practitioner, the loss of privileges to diagnose in Texas, and the fact that the definition of "chiropractic" varied from state to state.
Chiropractic: A Great Fit for the White House
Dr. Eric Kaplan is a New York Chiropractic College alumnus; a No. 1 best-selling author whose books include Awaken the Wellness Within and The 5 Minute Motivator; a chiropractor for professional sports teams and elite athletes; and even served as an advisor under the Clinton Administration to the President's Council on Sports & Physical Fitness.
Toxicity & Kids: The Importance of Environmental Intake
The old adage is true that children are not little adults. Traditional Chinese medicine (TCM) has long known that the physiology of children is unique, as are the diseases that plague them.
Help Save an Important Chiropractic Landmark
The chiropractic profession has a splendid and varied history. Sadly, many landmarks have been lost to bulldozers and wrecking crews, such as the Ryan Building, Little-Bit-O-Heaven, Spears Chiropractic Hospital, and Clearview Sanitarium.
Waist Circumference: A Conversation Starter (Part 2)
Now let's discuss the clinical approach to reducing WC and implementation in today's chiropractic practice. The primary intervention centers around dietary modification and lifestyle habits aimed to reduce adiposity, improve insulin sensitivity and ultimately, diminish systemic metabolic dysfunction.
How to Correct a Cuboid Subluxation
Cuboid subluxation is a poorly recognized condition, even though it is not uncommon. It has been described in the literature under various names: cuboid subluxation, cuboid syndrome, locked cuboid, dropped cuboid, cuboid fault syndrome or peroneal cuboid syndrome.
The First (Only) Choice for Spinal Pain
The study on NSAIDs for spinal pain summarized on the front page of this issue is intriguing on a number of levels, the most obvious being the conclusion that "compared with placebo, NSAIDs do not provide a clinically important effect on spinal pain, and six patients must be treated with NSAIDs for one patient to achieve a clinically important benefit in the short-term."
Insomnia Treatment Based on the Yu Theory
In recent years, acupuncture has risen in popularity as a form of alternative or supplemental medicine for the treatment of many different types of disorders.
Give Your Patients the Ergonomic Advantage
Prolonged sitting contributes to low back pain and is a health risk. When I discuss my POLITE technique practice recommendations with patients, ergonomics may be last, but not least!
5 Ways to Enhance Your Family Practice
Every practice has a personality style. A practice that caters to athletes, PI cases or adults, for example, projects differently to patients than a family wellness practice.
Good Works at the Canandaigua VA
Faculty and students of the Finger Lakes School of Acupuncture and Oriental Medicine (FLSAOM) of the New York Chiropractic College have provided acupuncture to veterans at the Veterans' Administration Medical Center (VAMC) in Canandaigua, New York since September of 2007.
Integrative Cardiology: The Heart of TCM & Western Medicine
Patient centered therapy is a growing trend in hospitals that are expanding to boutique services.
Treating LBP the Right Way: Think Natural
An updated clinical practice guideline from the American College of Physicians (ACP) recommends spinal manipulation and other non-invasive, non-drug therapies as first options for acute, subacute and chronic low back pain, rather than pain medications, as stipulated in the original 2007 guideline.
Treating the Terrain of Chronic Sinus Infections
Chronic sinus infections can be stubborn to treat, but the therapeutic path forward can be simplified when utilizing three distinct treatment principles which take into account the terrain of the body, and the way in which microbes grow.
The Chiropractor's Guide to CRISPR
Science magazine's "Breakthrough of the Year" award for 2015 was described as "the gene-editing tool called CRISPR." CRISPR stands for "clustered regularly interspaced short palindromic repeats."
Caring for Refugees in Greece
At the beginning of 2016 I had no idea what was in store for me, but I was looking forward to a personal retreat on the Greek island of Paros; a graduation gift to myself after 22 years of motherhood, and four-plus years of Chinese medicine school.
Shedding Light on the Benefits of Heliotherapy
I can't imagine anyone not feeling good strolling in the sun on a beautiful spring day. The sun is responsible for all life on earth and is best illustrated along the equator touting the richest biodiversity on the planet, in stark contrast to the Arctic Circle and South Pole.
August, 2010, Vol. 10, Issue 08
Reinventing the Wheel
By Jenn Sommermann, LCMT
I had the great opportunity to present at a virtual roundtable with seven women who lead in the industry. It was for the World Massage Conference last June, and the panel consisted of the women who make up the Massage Today Women in Bodywork Business Blog (WIBB).It was a question and answer format, led by a moderator that lasted 90 minutes. It is both a privilege and an honor to be chosen to be part of WIBB and on the panel for this educational event. When I was in school for massage therapy, almost 20 years ago, some of these women were already well-known and had established themselves as icons. Others are newer to the field but have made their imprint and are affecting how we practice today. We determined there was over 100 years of experience between all of us. WOW! That's a lot of know-how.
So it begs the question: who do you learn from? Is there someone who you admire in the industry you can follow and copy? Is there someone you meet with regularly to discuss business ideas? Do you have a resource in a trusted colleague? I hope so but if the answer is no, start looking for someone. It saves time and money to mentor with someone, especially when you are in business for yourself.
Find a Mentor
When I was in massage school, I met a guy who was about a year ahead of me. His name was Andy. We were practically clones of each other and became fast friends. Because he was a year ahead of me, he started his private practice first. Upon graduation and starting my private practice, life got busy and we saw each other less. Six months into my practice, I had a business question and decided to call him. At the time, Andy was also dealing with a business "issue" and said he was about to call me. We chatted and talked "shop" and within minutes, it became clear that we could assist each other in our businesses and decision making.
Part networking, part mentoring, part consulting, part cheerleader, Andy and I started a mentoring relationship that lasted almost 10 years. That first phone call where we shared business advice was so successful that Andy and I started meeting every month for the next 10 years, until he passed on. It was a set appointment in our schedule and barring an emergency, we always made it a priority. Even if we had the opportunity for a paying client, our breakfast meeting was paramount, knowing we would gain so much.
Here's the thing. Many people have walked the road before you. Almost every business issue you can think of has been dealt with by someone ahead of you. So why go it alone? Learn from the masters. Seek out the advice of someone who is ahead of you or someone who you admire or trust. It doesn't necessarily have to be someone ahead of you either. It can be a classmate or even in Andy's case, someone who was behind you in school. The point is to find someone who has good business acumen and is interested in sharing tidbits of experience. That being said, every once in awhile someone comes up with a new and original idea. But for the most part, it's all been done before. You just need to tap into a resource that can share it with you.
Be a Student
So that leads me back to the World Massage Conference. As I was on the call with the roundtable, I found myself acting more like a student than an educator. I was scribbling notes and picking up marketing advice like crazy. It was such an unexpected gift. Some of the ideas I knew but had forgotten about. The resurrection of ideas is always a good thing. Other ideas were brand new to me; a little golden nugget over the phone. I came away with a list of about five things that I can immediately implement into my current massage practice.
Even though the industry of massage is in a growth spurt and seems new age, it has been around for centuries. Massage therapy has been a viable career in the United States for over 20 years. Many people have walked in your shoes and paved the way. Why not use this expertise to your advantage?
Learn from the masters and those who have blazed the trail. If not, at least learn from your colleagues and contemporaries. Don't make the same mistake that someone else has already made. Find someone who inspires you, helps you keep your energy levels high, provides tidbits for success, shares marketing experience and is willing to commit to meet regularly to do it. It can be some of your best spent time. According to recent statistics, there are almost 300,000 massage therapists in America. With all those potential mentors at your disposal, why reinvent the wheel?
Click here for previous articles by Jenn Sommermann, LCMT.
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