Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
August, 2010, Vol. 10, Issue 08
Reinventing the Wheel
By Jenn Sommermann, LCMT
I had the great opportunity to present at a virtual roundtable with seven women who lead in the industry. It was for the World Massage Conference last June, and the panel consisted of the women who make up the Massage Today Women in Bodywork Business Blog (WIBB).It was a question and answer format, led by a moderator that lasted 90 minutes. It is both a privilege and an honor to be chosen to be part of WIBB and on the panel for this educational event. When I was in school for massage therapy, almost 20 years ago, some of these women were already well-known and had established themselves as icons. Others are newer to the field but have made their imprint and are affecting how we practice today. We determined there was over 100 years of experience between all of us. WOW! That's a lot of know-how.
So it begs the question: who do you learn from? Is there someone who you admire in the industry you can follow and copy? Is there someone you meet with regularly to discuss business ideas? Do you have a resource in a trusted colleague? I hope so but if the answer is no, start looking for someone. It saves time and money to mentor with someone, especially when you are in business for yourself.
Find a Mentor
When I was in massage school, I met a guy who was about a year ahead of me. His name was Andy. We were practically clones of each other and became fast friends. Because he was a year ahead of me, he started his private practice first. Upon graduation and starting my private practice, life got busy and we saw each other less. Six months into my practice, I had a business question and decided to call him. At the time, Andy was also dealing with a business "issue" and said he was about to call me. We chatted and talked "shop" and within minutes, it became clear that we could assist each other in our businesses and decision making.
Part networking, part mentoring, part consulting, part cheerleader, Andy and I started a mentoring relationship that lasted almost 10 years. That first phone call where we shared business advice was so successful that Andy and I started meeting every month for the next 10 years, until he passed on. It was a set appointment in our schedule and barring an emergency, we always made it a priority. Even if we had the opportunity for a paying client, our breakfast meeting was paramount, knowing we would gain so much.
Here's the thing. Many people have walked the road before you. Almost every business issue you can think of has been dealt with by someone ahead of you. So why go it alone? Learn from the masters. Seek out the advice of someone who is ahead of you or someone who you admire or trust. It doesn't necessarily have to be someone ahead of you either. It can be a classmate or even in Andy's case, someone who was behind you in school. The point is to find someone who has good business acumen and is interested in sharing tidbits of experience. That being said, every once in awhile someone comes up with a new and original idea. But for the most part, it's all been done before. You just need to tap into a resource that can share it with you.
Be a Student
So that leads me back to the World Massage Conference. As I was on the call with the roundtable, I found myself acting more like a student than an educator. I was scribbling notes and picking up marketing advice like crazy. It was such an unexpected gift. Some of the ideas I knew but had forgotten about. The resurrection of ideas is always a good thing. Other ideas were brand new to me; a little golden nugget over the phone. I came away with a list of about five things that I can immediately implement into my current massage practice.
Even though the industry of massage is in a growth spurt and seems new age, it has been around for centuries. Massage therapy has been a viable career in the United States for over 20 years. Many people have walked in your shoes and paved the way. Why not use this expertise to your advantage?
Learn from the masters and those who have blazed the trail. If not, at least learn from your colleagues and contemporaries. Don't make the same mistake that someone else has already made. Find someone who inspires you, helps you keep your energy levels high, provides tidbits for success, shares marketing experience and is willing to commit to meet regularly to do it. It can be some of your best spent time. According to recent statistics, there are almost 300,000 massage therapists in America. With all those potential mentors at your disposal, why reinvent the wheel?
Click here for previous articles by Jenn Sommermann, LCMT.
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