resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
What's New in Phytonutrition: Mangifera Indica, "The King of Fruits"
One hundred percent pure Indian green mango fruit (mangifera indica), harvested at a special degree of ripeness for efficacy and taste, can now be concentrated as a phytonutrient nutraceutical powder.
Adventures with the San Jiao
Those of us who have been in practice for several decades relish the way meridians and points reveal new diagnostic clues and new insights. I love to encourage my students to see this as an adventure that goes way beyond the textbooks.
Insuring Quality Control in Herb Importation: An Interview with Wilson Lau
Wilson Lau is the vice president of Nuherbs, a Chinese herb importation company based in San Leandro, California. Before joining Nuherbs, he trained as a lawyer specializing in FDA law.
AOM Hospital-Based Practice: A Future Reality?
The natural evolution of health care on the planet is integrative health. We may have some challenges ahead, but based on my research, all indicators are pointing in a positive direction. There seems to be an evolving consciousness among our patient population that is "getting it."
Introducing the Acupuncture Today Digital Edition
In response to the changing habits of our readers, Acupuncture Today will introduce a digital edition of the publication (in addition to our print edition) beginning with the August 2016 issue.
Sit or Stand? Analyzing a Mixed Message
I'm more than a bit confused. At my age, that seems to be a rather common occurrence. However, today more than ever, I'm getting a mixed message.
Acupuncture's Impact on the World
For several years, I have been hearing about the town of Rothenburg, Germany. It seemed just a dot on a map until I arrived. It is the home of the TCM Kongress which began in 1968. It has been held annually for 47 years and it has only missed one year.
What You Say Isn't Always What Patients Hear
A few years ago, my aunt Edna (name changed for the purpose of this story) suffered a stroke. After a short hospital stay, she was transferred to a nursing home for rehabilitation. When she arrived at the nursing home, Edna requested a private room.
The Pertinent Negative
We all have to perform evaluations on patients. Most of us don't like doing it – exams take time, and worse it takes even more time after the evaluation to put together a narrative summary of the findings. Sometimes, this process becomes downright tedious.
Tai Chi Documentary Premier
First Run Features recently announced the world theatrical premiere of Barry Strugatz's documentary The Professor: Tai Chi's Journey West, which premiered last month at the Laemmle Music Hall in Los Angeles.
Three Tips to Help You Analyze the Acupuncture Case Studies of the NCCAOM Exam
Confirm the answer quickly by the elimination method. Case study:
After two treatments for back pain, a patient presents for a third
session complaining of rapid breathing and wheezing that is made worse
during cold weather.
Increasing the Value of Spine Care: CMS Approves New Low Back Pain Registry
The Centers for Medicare and Medicaid Services has approved the Spine IQ Low Back Pain Registry as a qualified clinical data registry for the Physician Quality Reporting System (PQRS) in 2016.
An Emerging Partnership Model
Maryland University of Integrative Health (MUIH) has educated integrative health and wellness practitioners for the last 40 years, originally as an acupuncture clinic and school. The institution's transformative, relationship-centered programs integrate traditional wisdom with contemporary science
Kansas Achieves Licensing Law
Kansas Governor Sam Brownback signed House Bill 2615 into law on Friday, May 13, 2016. HB2615 includes provisions for the licensure of acupuncturists in the state of Kansas.
Treating Hip & Groin Pain With Abdominal Release of Upper Lumbar Nerve Impingements
Have you encountered patients with groin and hip pain you can't seem to solve? You know it's not a worn-out hip; you suspect the pain is somehow connected to the spine. But somehow, you just can't help them break through.
Believe it or not, an estimated one-third of your patients have eaten some form of fast food within 24 hours of their appointment with you.
Multivitamin Supplement May Reduce Breast Cancer Recurrence
There is a great deal of controversy regarding the value of multiple vitamin supplements in cancer prevention.
How to Stay Sane During the Elections: Understanding Through the Lens of Chinese Medicine
In Chinese Medicine philosophy, everything consists of Yin and Yang. The law of polar opposites – one cannot exist without its opposite.
Beating the Odds: Interview With Para-Powerlifter Adeline Dumapong-Ancheta
Since October 2015, the FICS Foundation, the charitable organization affiliated with the International Federation of Sports Chiropractic (FICS), has been supporting disabled athletes internationally.
An MD Who Understands the Opioid Epidemic
Doctors of chiropractic have an important role to play in ending the opioid epidemic and dealing with chronic pain by conservative means (see our top story in this issue) – but who's to blame for opioid dependence and abuse in the first place?
Acupuncture Muscle Trigger Point and Oriental Medicine Sports Therapy
It is difficult to ascertain the internal condition of professional basketball player Lebron James during game one of the 2014 NBA finals, in which he developed debilitating muscle cramps that led to his premature removal from the game.
Chronic Pain: Become Part of the Solution
I have lectured to more than 7,000 chiropractic physicians over the past five years regarding the chronic pain and opioid epidemic in this country.
A Long-Overdue Win for Oregon Medicaid Patients - and the Implications for Other States
Beginning July 1, 2016, Oregon Medicaid patients with spinal pain (cervical, thoracic, lumbar, pelvic) who are determined to be low risk based on a biopsychosocial assessment tool (STarT Back – Keele University) can receive four chiropractic visits per episode.
August, 2010, Vol. 10, Issue 08
Reinventing the Wheel
By Jenn Sommermann, LCMT
I had the great opportunity to present at a virtual roundtable with seven women who lead in the industry. It was for the World Massage Conference last June, and the panel consisted of the women who make up the Massage Today Women in Bodywork Business Blog (WIBB).It was a question and answer format, led by a moderator that lasted 90 minutes. It is both a privilege and an honor to be chosen to be part of WIBB and on the panel for this educational event. When I was in school for massage therapy, almost 20 years ago, some of these women were already well-known and had established themselves as icons. Others are newer to the field but have made their imprint and are affecting how we practice today. We determined there was over 100 years of experience between all of us. WOW! That's a lot of know-how.
So it begs the question: who do you learn from? Is there someone who you admire in the industry you can follow and copy? Is there someone you meet with regularly to discuss business ideas? Do you have a resource in a trusted colleague? I hope so but if the answer is no, start looking for someone. It saves time and money to mentor with someone, especially when you are in business for yourself.
Find a Mentor
When I was in massage school, I met a guy who was about a year ahead of me. His name was Andy. We were practically clones of each other and became fast friends. Because he was a year ahead of me, he started his private practice first. Upon graduation and starting my private practice, life got busy and we saw each other less. Six months into my practice, I had a business question and decided to call him. At the time, Andy was also dealing with a business "issue" and said he was about to call me. We chatted and talked "shop" and within minutes, it became clear that we could assist each other in our businesses and decision making.
Part networking, part mentoring, part consulting, part cheerleader, Andy and I started a mentoring relationship that lasted almost 10 years. That first phone call where we shared business advice was so successful that Andy and I started meeting every month for the next 10 years, until he passed on. It was a set appointment in our schedule and barring an emergency, we always made it a priority. Even if we had the opportunity for a paying client, our breakfast meeting was paramount, knowing we would gain so much.
Here's the thing. Many people have walked the road before you. Almost every business issue you can think of has been dealt with by someone ahead of you. So why go it alone? Learn from the masters. Seek out the advice of someone who is ahead of you or someone who you admire or trust. It doesn't necessarily have to be someone ahead of you either. It can be a classmate or even in Andy's case, someone who was behind you in school. The point is to find someone who has good business acumen and is interested in sharing tidbits of experience. That being said, every once in awhile someone comes up with a new and original idea. But for the most part, it's all been done before. You just need to tap into a resource that can share it with you.
Be a Student
So that leads me back to the World Massage Conference. As I was on the call with the roundtable, I found myself acting more like a student than an educator. I was scribbling notes and picking up marketing advice like crazy. It was such an unexpected gift. Some of the ideas I knew but had forgotten about. The resurrection of ideas is always a good thing. Other ideas were brand new to me; a little golden nugget over the phone. I came away with a list of about five things that I can immediately implement into my current massage practice.
Even though the industry of massage is in a growth spurt and seems new age, it has been around for centuries. Massage therapy has been a viable career in the United States for over 20 years. Many people have walked in your shoes and paved the way. Why not use this expertise to your advantage?
Learn from the masters and those who have blazed the trail. If not, at least learn from your colleagues and contemporaries. Don't make the same mistake that someone else has already made. Find someone who inspires you, helps you keep your energy levels high, provides tidbits for success, shares marketing experience and is willing to commit to meet regularly to do it. It can be some of your best spent time. According to recent statistics, there are almost 300,000 massage therapists in America. With all those potential mentors at your disposal, why reinvent the wheel?
Click here for previous articles by Jenn Sommermann, LCMT.
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