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Our Country Needs Us Between Elections, Too; Continuing Care: We Aren't There Yet; Our Associations Need to Do More.
The Case Report: A Valuable Tool
Case reports are a valuable form of descriptive research. The most basic form of practice-based research, a case report is a detailed account of the history, presenting symptoms, assessment, observations, treatment and follow-up of an individual patient, discussed in the context of prior and potential future research.
Scar Reduction With Acupuncture & Microneedling (Part 2)
Protocols & treatment Timing
Crow Like the Rooster
As we welcome in the Year of the Rooster, we look at some of its major characteristics: confidence and communication, which suits the image we have of the Rooster...strutting in the farmyard, crowing to the others that it's time to wake up.
True Practice Mobility for the Chiropractic Profession
When natural disasters occur, chiropractors can literally travel to the other side of the world to offer humanitarian relief in less than a day. The chiropractor's license to legally practice, however, can't make it past the state line.
Flirting With Alternative Therapies
There are about as many adjunct therapies being marketed to acupuncturists as there are acupuncturists. While some may remain purist in their application of traditional Chinese medicine, others choose to explore new horizons of treatment.
A Conversation With Dr. Betty Edmond
This month's column is an exclusive interview with Betty Edmond MD, newly elected CEO/President of the AOMA Graduate School of Integrative Medicine in Austin, Texas.
Low Back Pain in Running Athletes
After 7 million years of adapting to upright postures, the lumbar spine and pelvis have become remarkably adept at managing ground-reactive forces associated with running.
Anti-Aging With Dr. Ping Zhang
Jennifer Waters, TCM practitioner and writer of the Acupuncture Today column, "Talking With the Masters" sat down with Dr. Ping Zhang to discuss aniti-aging with acupuncture.
The Acupuncture Channel System (Part 1)
The earliest Chinese reference to channels is in the Mawangdui Medical Manuscripts,1 which are dated to the Warring States period of the Zhou Dynasty (475 BC-221 AD). The text presents 11 channels. There are no acupuncture points listed in those channels.
News in Brief
Updated Neck Pain & Whiplash Guideline; Attention, IHS DCs; New VP of Institutional Advancement At Palmer; N.J. DC Interns At U.S. Olympic Training Center; Chiropractic Society Of R.I. On The Front Lines.
Prepare for the End, From the Beginning: Wealth Building and Retirement with the Tao
Yin and yang flow into and out from one another continually. Beginnings become endings and endings become beginnings again. Wholeness and cycles are the nature of Tao.
An Opportunity & a Responsibility
Nearly 80 Americans die from an opioid-related overdose every day, and spine-related pain is one of the principle drivers of opioid use. This unfortunate situation creates both an opportunity and a responsibility.
Five Branches University Has First Hospital TCM Residency
Established in 1984, Five Branches University (FBU) has campuses in Santa Cruz and San Jose, Calif., which serve the communities of Santa Cruz, the Monterey Bay, and Silicon Valley.
The winter season is upon us and offers unique challenges for the clinician and patient alike. To effectively navigate through the winter season there are two main TCM medicinals, Huang Qi and Gan Jiang, to consider, as well as two important formulas which feature these two TCM treasures.
A New Year and Vision for the ACA
Inadequate pain management coupled with the epidemic of prescription opioid overuse and abuse has taken a severe toll on the lives of millions of people in the United States. Every day, more than 1,000 people are treated in the ER for misusing prescription opioids.
An Education in Gluten Sensitivity
A relatively new syndrome officially documented as non-celiac gluten sensitivity (NCGS) or gluten sensitivity (GS) was officially recognized and published in the new list of gluten-related disorders in 2012.
Nutrition for Menopause: Front-Line Therapy for All Phases
Of all the changes women experience during their reproductive life, there is no doubt the most dreaded are the three phases of menopause. This is not surprising since all of the symptoms associated with menopause are replete with unpleasantness.
Let's Clear Up the Collection Confusion
This is an often-misunderstood practice swirling with misinformation. First, a few basics: Insurance is a contract between the patient and the insurance company. The insurance company is simply making a payment for services or care on behalf of the patient.
Qigong for Substance Abuse
It is commonly believed that substance abuse, in addition to harming one’s physiological state, hurts the spirit. There is also a belief that one’s spirit does not weaken due to substance abuse, but rather, the person finds solace in addiction due to an already weak spirit.
Another Step Forward for Chiropractic
Chiropractic is now available to 86,000-plus Latter-Day Saints missionaries and you are invited to become a provider. LDS membership in not required; our only concern is that our missionaries get the best quality care available.
Shoulder Rehab: Start With the Scapula
The scapula is an incredible display of elegance and movement within the biomechanics of human motion. It's evolved for mobility and stability in the scapulo-thoracic region, giving us the ability to do things that are uniquely human, such as throwing with accuracy.
August, 2010, Vol. 10, Issue 08
Reinventing the Wheel
By Jenn Sommermann, LCMT
I had the great opportunity to present at a virtual roundtable with seven women who lead in the industry. It was for the World Massage Conference last June, and the panel consisted of the women who make up the Massage Today Women in Bodywork Business Blog (WIBB).It was a question and answer format, led by a moderator that lasted 90 minutes. It is both a privilege and an honor to be chosen to be part of WIBB and on the panel for this educational event. When I was in school for massage therapy, almost 20 years ago, some of these women were already well-known and had established themselves as icons. Others are newer to the field but have made their imprint and are affecting how we practice today. We determined there was over 100 years of experience between all of us. WOW! That's a lot of know-how.
So it begs the question: who do you learn from? Is there someone who you admire in the industry you can follow and copy? Is there someone you meet with regularly to discuss business ideas? Do you have a resource in a trusted colleague? I hope so but if the answer is no, start looking for someone. It saves time and money to mentor with someone, especially when you are in business for yourself.
Find a Mentor
When I was in massage school, I met a guy who was about a year ahead of me. His name was Andy. We were practically clones of each other and became fast friends. Because he was a year ahead of me, he started his private practice first. Upon graduation and starting my private practice, life got busy and we saw each other less. Six months into my practice, I had a business question and decided to call him. At the time, Andy was also dealing with a business "issue" and said he was about to call me. We chatted and talked "shop" and within minutes, it became clear that we could assist each other in our businesses and decision making.
Part networking, part mentoring, part consulting, part cheerleader, Andy and I started a mentoring relationship that lasted almost 10 years. That first phone call where we shared business advice was so successful that Andy and I started meeting every month for the next 10 years, until he passed on. It was a set appointment in our schedule and barring an emergency, we always made it a priority. Even if we had the opportunity for a paying client, our breakfast meeting was paramount, knowing we would gain so much.
Here's the thing. Many people have walked the road before you. Almost every business issue you can think of has been dealt with by someone ahead of you. So why go it alone? Learn from the masters. Seek out the advice of someone who is ahead of you or someone who you admire or trust. It doesn't necessarily have to be someone ahead of you either. It can be a classmate or even in Andy's case, someone who was behind you in school. The point is to find someone who has good business acumen and is interested in sharing tidbits of experience. That being said, every once in awhile someone comes up with a new and original idea. But for the most part, it's all been done before. You just need to tap into a resource that can share it with you.
Be a Student
So that leads me back to the World Massage Conference. As I was on the call with the roundtable, I found myself acting more like a student than an educator. I was scribbling notes and picking up marketing advice like crazy. It was such an unexpected gift. Some of the ideas I knew but had forgotten about. The resurrection of ideas is always a good thing. Other ideas were brand new to me; a little golden nugget over the phone. I came away with a list of about five things that I can immediately implement into my current massage practice.
Even though the industry of massage is in a growth spurt and seems new age, it has been around for centuries. Massage therapy has been a viable career in the United States for over 20 years. Many people have walked in your shoes and paved the way. Why not use this expertise to your advantage?
Learn from the masters and those who have blazed the trail. If not, at least learn from your colleagues and contemporaries. Don't make the same mistake that someone else has already made. Find someone who inspires you, helps you keep your energy levels high, provides tidbits for success, shares marketing experience and is willing to commit to meet regularly to do it. It can be some of your best spent time. According to recent statistics, there are almost 300,000 massage therapists in America. With all those potential mentors at your disposal, why reinvent the wheel?
Click here for previous articles by Jenn Sommermann, LCMT.
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