Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
August, 2010, Vol. 10, Issue 08
Olympic Bobsledder's Massage
By John G. Louis, CMT
For those of you who watched the Olympic Bobsled events during the Winter Games, you saw the fastest track in the world. It made for incredibly exciting competition. I had lots of interest in the events because one of my clients was there and competed, a 28-year-old former Cornell University football player named Jamie Moriarty. Jamie just happens to live in Winnetka, Illinois, very close to my clinic in the same town.
Bobsledders are chosen based on their speed and strength, necessary to push the sleigh at the beginning of the race. Over the rest of the course, the sleigh's speed depends on its weight. That's why really strong and fast football players make great bobsledders. Jamie is a tremendous athlete. His hard work and discipline earned him a spot on the U.S. Olympic Team just a few weeks prior to the Games. No stranger to success, he has competed since 2006. He finished second in a World Cup four-man event at Lake Placid, New York in November 2009.
Because of the fact that competing at this level is so incredibly taxing, massage therapy is a welcomed part of their program. "Thankfully, our team had a massage therapist traveling with us. I always looked forward to my treatments and benefited from them immensely. I wish that we had massage therapy available to us when I was playing football at Cornell," said Moriarty, whose father and two of his uncles all played football in the NFL.
In working with Jamie, I spend a good amount of time on his arms and legs. Because there is so much emphasis on speed and strength, the athlete works their arms and legs incredibly hard in competition as well as in training. I use lots of direct pressure, deep stripping and cross-fiber friction. I like to take at least 90 minutes to work with Jamie; it's hard to make a therapeutic change without a significant treatment time period. It's always great for me to see an athlete come in all locked up and leave feeling completely freed up and restored.
I'm thankful for the Olympics because it is one of the ways competitive athletes were exposed to therapeutic massage. I found my way in through professional soccer, the other main entry point. Amazingly, the United States is still very far behind the rest of the world in the use of massage in treating athletes. I believe it is in part due to the fact that athletic trainers and physical therapists have relied a great deal on high-tech treatment machines like ultrasound and electric muscle stimulators. I believe that these machines have some therapeutic value. However, they don't replace the powerful hands-on treatment of skilled therapeutic massage. Ironically, third world countries couldn't afford these machines, so they relied on the team of massage therapists to provide their soft-tissue treatment. Consequently, I believe they have been better off because of it.
Massage therapy for competitive athletes continues to grow in this country. There were only a handful of us 30 years ago. There should be more and more opportunities for massage therapists to work in sports. If you are interested, try and get advanced training in good solid muscle therapy treatment training. Learn to treat tissue skillfully and therapeutically, and you will be very valuable!
Click here for previous articles by John G. Louis, CMT.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.