Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
August, 2010, Vol. 10, Issue 08
Olympic Bobsledder's Massage
By John G. Louis, CMT
For those of you who watched the Olympic Bobsled events during the Winter Games, you saw the fastest track in the world. It made for incredibly exciting competition. I had lots of interest in the events because one of my clients was there and competed, a 28-year-old former Cornell University football player named Jamie Moriarty. Jamie just happens to live in Winnetka, Illinois, very close to my clinic in the same town.
Bobsledders are chosen based on their speed and strength, necessary to push the sleigh at the beginning of the race. Over the rest of the course, the sleigh's speed depends on its weight. That's why really strong and fast football players make great bobsledders. Jamie is a tremendous athlete. His hard work and discipline earned him a spot on the U.S. Olympic Team just a few weeks prior to the Games. No stranger to success, he has competed since 2006. He finished second in a World Cup four-man event at Lake Placid, New York in November 2009.
Because of the fact that competing at this level is so incredibly taxing, massage therapy is a welcomed part of their program. "Thankfully, our team had a massage therapist traveling with us. I always looked forward to my treatments and benefited from them immensely. I wish that we had massage therapy available to us when I was playing football at Cornell," said Moriarty, whose father and two of his uncles all played football in the NFL.
In working with Jamie, I spend a good amount of time on his arms and legs. Because there is so much emphasis on speed and strength, the athlete works their arms and legs incredibly hard in competition as well as in training. I use lots of direct pressure, deep stripping and cross-fiber friction. I like to take at least 90 minutes to work with Jamie; it's hard to make a therapeutic change without a significant treatment time period. It's always great for me to see an athlete come in all locked up and leave feeling completely freed up and restored.
I'm thankful for the Olympics because it is one of the ways competitive athletes were exposed to therapeutic massage. I found my way in through professional soccer, the other main entry point. Amazingly, the United States is still very far behind the rest of the world in the use of massage in treating athletes. I believe it is in part due to the fact that athletic trainers and physical therapists have relied a great deal on high-tech treatment machines like ultrasound and electric muscle stimulators. I believe that these machines have some therapeutic value. However, they don't replace the powerful hands-on treatment of skilled therapeutic massage. Ironically, third world countries couldn't afford these machines, so they relied on the team of massage therapists to provide their soft-tissue treatment. Consequently, I believe they have been better off because of it.
Massage therapy for competitive athletes continues to grow in this country. There were only a handful of us 30 years ago. There should be more and more opportunities for massage therapists to work in sports. If you are interested, try and get advanced training in good solid muscle therapy treatment training. Learn to treat tissue skillfully and therapeutically, and you will be very valuable!
Click here for previous articles by John G. Louis, CMT.
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