Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
July 22, 2010
Associated Bodywork & Massage Professionals Responds To Statements Made By IMA Owner Will Green On Closure Of IMA Group
(July 22, Golden, Colo.) -- Associated Bodywork & Massage Professionals (ABMP) today released a statement on an e-mail widely distributed last night to massage therapists by Will Green, owner of the now-defunct International Massage Association (IMA).His e-mail appeared to be a response to an article in a massage therapy professional publication. ABMP's response, distributed to the media and its members, follows
Within the past 24 hours, Massage Today magazine published an article titled, "What Became of IMA?" and IMA's owner, Will Green, sent to former International Massage Association (IMA) members a lengthy statement in response. As you may have heard, IMA Group, an insurance provider in the field, recently went out of business due to financial difficulties. In communicating the news to his former members, Mr. Green characterized some aspects of the insurance industry, and in particular Associated Bodywork & Massage Professionals (ABMP), in a way that was not entirely accurate.
ABMP is a full-service professional membership association, which provides liability insurance as one primary benefit of that membership. Insurance is an important piece of a practitioner's portfolio -- you want to make sure that you're protected in the event a claim is filed against you -- but insurance is not the sole valuable support a massage professional should expect from an association.
In his comments, Mr. Green stated the following about liability insurance policies:
All the other associations have master policies. The members are added to the policy with their limits. Here is what I have learned ... these master policies have a limit. Most limits are $10 million. Each member is told they have a $1 million to $3 million limit but that is not really true. If the entire policy reaches $10 million in claims they have no ($0) coverage at all ... ABMP is with the same company the IMA had. Does their policy have a limit? Good question if you have their coverage.
Mr. Green is partially correct. And he raises a good question. Many providers of liability insurance to massage professionals, including the other full-service association, the American Massage Therapy Association (AMTA), do have master policy limits. If combined payments to settle claims filed against all insured members in any policy year reach the $10 million threshold, there is no coverage left for the next member filing a claim.
ABMP's insurance policy has no such master policy cap. Each insured member has coverage up to the full policy limits stated on their insurance certificate -- $2 million per incident and $3 million aggregate for each of three types of liability -- professional, general, and product. That coverage is not limited by the claims experience of other ABMP members. In fact, we have been talking about this liability insurance policy difference in our advertisements and promotional materials for more than a year.
Mr. Green and IMA ran into trouble, as he admits, by not focusing on the fundamental aspects of his business, including not keeping up with his obligation to pay his insurance carrier. By contrast, ABMP's current leadership team has been managing the organization for 14 years. In that time, ABMP became the largest professional association in the field, all while maintaining a stable membership fee and dramatically increasing the value of our membership.
Unlike IMA, which shuttled among multiple insurance companies, ABMP has enjoyed a solid, strong relationship with our A.M. Best "A" rated insurance underwriter for the past decade, and our insurance broker for the past 13 years. While others claim to offer unsurpassed coverage, ABMP's member liability insurance policy truly is the most comprehensive policy available in the field -- measured both by its policy limits and by its "occurrence form" nature, rather than the more limited "claims made" type of coverage offered by some others.
Mr. Green reached out to ABMP in March, when he knew his organization was in trouble. We paid attention because we did not want to see 15,000 massage therapists be left out in the cold. But, after investigation, we determined we were not prepared to potentially put at risk the health of our own organization and our 72,000 members, considering the problems surrounding the IMA Group.
What really matters to members of a professional association is having an organization and leadership they can rely upon, an association that backs up their words with actions. ABMP is such an association, a community -- not solely an insurance provider. We have 43 staff members possessing diverse professional skills who come to work every day with the same focus: "What can we do to make our members' careers more successful?" A few of them specialize in insurance matters, providing supportive help whenever a claim arises. Most of the staff focuses on a wide variety of other services -- including magazines, websites, webinars, legislative support, and other assistance -- to keep ABMP's members abreast of developments in the profession and focused upon what it takes to build and sustain a successful practice.
Source: Associated Bodywork & Massage Professionals
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