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5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
A House Divided?
The American Chiropractic Association's House of Delegates voted on 30 resolutions at its annual business meeting in Washington D.C., but two in particular took immediate center stage due to their controversial nature.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Low Back Pain in Professional Golf: A Common Muscular Relationship
Every sport creates its own unique demands on the body. Some sports require such a myriad of body positions that assessing pathology is often difficult and unpredictable.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Sleep, Less Sleep or No Sleep?
I had a dream I wasn't getting enough sleep. It was a very realistic dream, even though I was probably slightly awake and not really deep dreaming. Most likely I had been dozing, caught in that twilight of sleep and wakefulness.
Talking to Patients About Lumbar Facet Denervation (Medial Branch Neurotomy)
Lumbar facet denervation, more appropriately termed medial branch neurotomy (MBN), is a procedure that may be considered when patients suffer from recalcitrant non-radicular axial back and/or leg pain.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Term Limits: What's in a Word?
It was the French historian and philosopher Voltaire who once declared the Holy Roman Empire was neither holy nor Roman nor an empire.
Turning a Blind Eye to History – and Reality
The American Medical Association is taking the Supreme Court's Feb. 25, 2015 decision exactly as it always does – by turning a blind eye to history, legal precedent and reality.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
A View From the ER
The University of Western States has inked an innovative agreement with local nonprofit health system Legacy Health whereby UWS sports-medicine fellows can experience observational clinical rotations in emergency-room settings within the Legacy system.
Applying the Thin Skull Principle
The "thin skull" principle, also known as the "you take your victim as you find them" principle, is a legal principle that can be summed up by the following statement.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Optimism = Compassion = Trust
A randomized clinical trial recently published online in JAMA Oncology examined how patients viewed their doctor based upon how the practitioner presented bad news to the patient.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
August, 2010, Vol. 10, Issue 08
What Became of IMA?
By Ramon G. McLeod, Editor-in-Chief
In early March of this year, calls went out from Will Green, owner and founder of the International Massage Association (IMA), to at least two major players in the massage insurance industry.Green wanted to know whether there was any interest in buying the liability insurance business that IMA had begun in 1994.
Once a major insurer for the massage community, IMA at its peak boasted more than 30,000 members. But, by early 2010 the association had shrunk to no more than 15,000 members, sources familiar with the discussions said. Nevertheless, the company still appeared to be a viable business, these sources said.
But, these sources said, something was wrong.
While their stories varied on some of the details, all said that Green allegedly made a number of statements in meetings that pointed to a troubling issue: IMA was in financial straits. Both of the established companies would eventually pull out of the sales talks with Green. A third company, new to the insurance business at that time, also ended talks.
Green, despite repeated attempts and interview requests, has refused to discuss publicly what has happened to his company.
According to one of the sources, "The big question was 'why' come to us? ...Then I was told that (IMA's) insurance broker had resigned from the risk group."
An interview with the owner of the brokerage firm, Utah-based Stratus Insurance, Inc., confirmed that the relationship between the two businesses had been severed. Central to the breakup was a dispute over more than $500,000 that involved premiums for policies underwritten by Markel Insurance Company.
IMA members got their first inklings of serious problems on April 8, when a posting on the IMA Web site said that it could no longer offer new policies to members. Then, on June 21, an e-mail was sent to past and present members stating that the company had ceased selling insurance on April 22 because its insurance agent had resigned.
Earlier that month, the registration for a "risk purchasing group" called Health and Beauty Purchasing Group, was cancelled. Federal law requires registration in the states where such a group is expected to do business under those laws. The Health and Beauty Purchasing Group was formed to purchase insurance for IMA.
In an interview, Chicago-based attorney Daniel V. O'Leary said he cancelled the registration in June. He said he was brought in by Green and Stratus in 2009 to finish getting the group registered in all 50 states and Washington, D.C. When Stratus resigned as IMA's broker, that left the association without a broker to represent it. Green was unable to find a new broker quickly, O'Leary said, and without one, the purchasing group could not continue.
While unfamiliar with the financial situation at IMA, he said that a serious dispute had erupted between Green and Stratus. "There was a lot of 'he said, she said' going on at the time, and we decided to cancel the group," O'Leary said.
By late June, IMA had ceased selling insurance and members were told that the business had been turned over to the National Association of Massage Therapists, a non-profit company located in Virginia. Sources present at the meetings where Green discussed the sale of the business have said that Green told them he needed to sell as a direct result of more than $500,000 in member premiums that is central to a dispute with his former insurance broker.
Meanwhile, properties that Green owns in Warrenton, Va., including IMA headquarters, are currently $7,800 in arrears on property taxes, public records show. The headquarters building is also up for sale for $2 million.
While Green has refused to publicly describe the situation, the owner of the insurance brokerage firm, Bret VanLeeuven, said in an interview that his company, Stratus, "cancelled him, not the the other way around...He owes us close to seven figures." Sources have said that Stratus believes it is owed at least $800,000 from Green and IMA.
The relationship between Green and VanLeeuven began around 2004, VanLeeuven said. Stratus, like other insurance brokers of its type, acquires the policies that insure the premium payers from liability claims.
Two of the sources who were solicited by Green to buy IMA said that statements were made at their meetings that suggested that Stratus had failed to properly acquire policies in several of the years since 2004, an allegation that VanLeeuven strongly denies. "Every premium that was collected was passed on to the appropriate parties," he said. "Our business has been audited many times, we held up our part of the contract," he said.
"And the bottomline is that as far as Stratus is concerned, every claim that was made was paid. There have been no complaints about unpaid valid claims. Every state has some kind of insurance commission and I defy anyone to find a complaint made against us," he said.
Green has not responded to numerous requests for an interview about IMA's financial status. Written questions were sent as well and questions posed to him were these:
Editor's Note: If you have had issues with either of IMA's insurance operations, please contact .
Associate Editor Christie Bondurant contributed to this report.
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