Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
July, 2010, Vol. 10, Issue 07
2010 FSMTA Convention: "Realize Your Potential"
By Editorial Staff
Once again, Orlando welcomed massage therapists, educators, and industry vendors to the Florida State Massage Therapy Association (FSMTA) convention July 7-11. The 2010 FSMTA Annual Convention and Trade Show offered the opportunity to learn from top educators, meet leaders in the field, experience new products, and to enjoy various social events.
The event kicked off Thursday evening with a lively presentation by keynote speaker David Kent, owner of Muscular Pain Relief Center and president and founder of Kent Health Systems, who spoke on the convention's theme "Realize Your Potential". In true David Kent fashion, he had the crowd up on their feet massaging each other's backs to the instrumental tune of "Pipeline" by The Ventures, and then somehow rolled the presentation into an inspirational take-home message on possibilities and how to reach your goals.
Attendees could earn up to 19 continuing education hours. Classes and instructors included: "CORE Myofascial Therapy for the Neck, Head and Face" by George Kousaleos, "NMT and the Gravity Game: The Dynamic Foot" by Judith DeLany, "Bamboo-Fusion" by Nathalie Cecilia and "Unlocking Your Performance Potential" by Don McCann.
The exhibit hall was filled with some of the major vendors and leaders in the massage industry. Attendees were invited to take free samples of products, fun giveaways and connect with some of the top leaders in the industry including orthopedic massage expert James Waslaski, Ruth Werner of Massage Therapy Foundation and Angie Patrick of Massage Warehouse.
Angie Patrick is also the facilitator and organizer of the philanthropic event the "SANCTUARY," which raises funding and awareness for massage therapy research. Once again the SANCTUARY booth was a popular attraction in the exhibit hall, as attendees enjoyed, in essence, a mini spa with various 10-minute treatments performed by volunteers for $10 donations.
"The SANCTUARY is a project that never ceases to amaze me in the way it brings the community together to achieve greater good," said Patrick.
"From the Event Partners, Bon Vital, CranioCradle, EvZone Music, Performance Health, Soothing Touch, TH Stone, Sa Wan, Massage Today and Massage Magazine to our event volunteers, Everest University, South Orlando Campus, to the attendees of the FSMTA; all which came together in a symphony of giving and philanthropy. As a result, the SANCTUARY raised a grand total $6002 to further the massage research efforts of the legendary Dr. Tiffany Field at the Touch Research Institute in Miami Florida.
"I am truly grateful to our partners, volunteers, and all the wonderful people who came and enjoyed the treatments. Each time we do this, it really solidifies in my mind a simple truth: If we come together and each contribute a little, we can achieve so much more than we ever imagined possible and become the catalyst for positive change," said Patrick.
Ellen Mills of Pompano Beach, Fla. was the lucky winner of the Massage Today drawing for $1000. Throughout the convention, 500 participants entered their names in the drawing and received a free Massage Today T-shirt to wear at the drawing on Saturday night. David Kent, who MC'd the drawing, called a very stunned Mills to the podium to collect her winnings. See Mills win the drawing.
The 2011 FSMTA Annual Convention is scheduled for June 22-26 at the Renaissance Orlando Resort at Sea World. For more go to: www.fsmta.org.
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