Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
July, 2010, Vol. 10, Issue 07
2010 FSMTA Convention: "Realize Your Potential"
By Editorial Staff
Once again, Orlando welcomed massage therapists, educators, and industry vendors to the Florida State Massage Therapy Association (FSMTA) convention July 7-11. The 2010 FSMTA Annual Convention and Trade Show offered the opportunity to learn from top educators, meet leaders in the field, experience new products, and to enjoy various social events.
The event kicked off Thursday evening with a lively presentation by keynote speaker David Kent, owner of Muscular Pain Relief Center and president and founder of Kent Health Systems, who spoke on the convention's theme "Realize Your Potential". In true David Kent fashion, he had the crowd up on their feet massaging each other's backs to the instrumental tune of "Pipeline" by The Ventures, and then somehow rolled the presentation into an inspirational take-home message on possibilities and how to reach your goals.
Attendees could earn up to 19 continuing education hours. Classes and instructors included: "CORE Myofascial Therapy for the Neck, Head and Face" by George Kousaleos, "NMT and the Gravity Game: The Dynamic Foot" by Judith DeLany, "Bamboo-Fusion" by Nathalie Cecilia and "Unlocking Your Performance Potential" by Don McCann.
The exhibit hall was filled with some of the major vendors and leaders in the massage industry. Attendees were invited to take free samples of products, fun giveaways and connect with some of the top leaders in the industry including orthopedic massage expert James Waslaski, Ruth Werner of Massage Therapy Foundation and Angie Patrick of Massage Warehouse.
Angie Patrick is also the facilitator and organizer of the philanthropic event the "SANCTUARY," which raises funding and awareness for massage therapy research. Once again the SANCTUARY booth was a popular attraction in the exhibit hall, as attendees enjoyed, in essence, a mini spa with various 10-minute treatments performed by volunteers for $10 donations.
"The SANCTUARY is a project that never ceases to amaze me in the way it brings the community together to achieve greater good," said Patrick.
"From the Event Partners, Bon Vital, CranioCradle, EvZone Music, Performance Health, Soothing Touch, TH Stone, Sa Wan, Massage Today and Massage Magazine to our event volunteers, Everest University, South Orlando Campus, to the attendees of the FSMTA; all which came together in a symphony of giving and philanthropy. As a result, the SANCTUARY raised a grand total $6002 to further the massage research efforts of the legendary Dr. Tiffany Field at the Touch Research Institute in Miami Florida.
"I am truly grateful to our partners, volunteers, and all the wonderful people who came and enjoyed the treatments. Each time we do this, it really solidifies in my mind a simple truth: If we come together and each contribute a little, we can achieve so much more than we ever imagined possible and become the catalyst for positive change," said Patrick.
Ellen Mills of Pompano Beach, Fla. was the lucky winner of the Massage Today drawing for $1000. Throughout the convention, 500 participants entered their names in the drawing and received a free Massage Today T-shirt to wear at the drawing on Saturday night. David Kent, who MC'd the drawing, called a very stunned Mills to the podium to collect her winnings. See Mills win the drawing.
The 2011 FSMTA Annual Convention is scheduled for June 22-26 at the Renaissance Orlando Resort at Sea World. For more go to: www.fsmta.org.
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