Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
July, 2010, Vol. 10, Issue 07
World Massage Festival: A Wonderful Experience
By Laura Allen
I just got home from Kentucky after spending four days in Berea at the World Massage Festival. What a wonderful experience.
The World Massage Festival is a different kind of experience than most massage conventions, and deliberately so. Mike Hinkle, the founder, started the WMF five years ago as an alternative to association conventions. There are no politics, no committees, no delegates, no meetings, unless they're of the educational or social kind. Each year for the past five years, Mike has put the WMF on at a college campus. Lodging was available in the dorms for $20 a night. A meal package for a dozen meals in the college cafeteria went for $112. They catered to vegetarians, vegans, and the rest of us. For anyone who didn't want the college-type communal experience, there were plenty of reasonable hotels and local restaurants available. The absolutely gorgeous Historic Boone Tavern we stayed in was $99 per night.
In addition to over 50 classes being offered by cream of the crop instructors including: Ralph Stephens, James Walaski, Vivian Madison Mahoney, Ruthie Hardee, Terry Norman, and dozens more, there was also plenty of entertainment that didn't cost any extra. Federation of State Massage Therapy Boards President Kevin Snedden entertained everyone with a Poi fire demonstration. A comedian, a ventriloquist, and a folk musician also entertained. The closing ceremony was absolutely awesome. Medicine Women of their respective tribes Judy Ray and Janelle Lakman conducted a smudging and pipe ceremony for all who wished to participate. Ryan Hoyme, The Massage Nerd, videoed the Festival from start to finish, and made dozens of free commercials for anyone present who wanted one.
There was an induction ceremony Saturday night into the Hall of Fame for a dozen new members, followed by a great buffet provided by Massage Envy. Paul St. John gave the keynote speech.
I met up with old friends and made new ones. I was particularly pleased to meet so many Facebook friends, including: Mukti Michael Buck, Vivian Madison Mahoney, Darcy Neibaur, Lisa Mertz, and a whole lot more.
The North Carolina posse turned out for the event, including me, Felicia Brown, Anita Shannon, Claire Marie Miller, Dr. Mitchell Mosher, Gloria Coppola, Joe Martin, and Rick Rosen, who was inducted into the Hall of Fame.
I taught three classes to a great group of people on Saturday and Sunday. There were lots of great vendors. Saturday night, instead of a dinner dance, there was a sock hop with a DJ spinning tunes.
Massage Today threw a great party after-hours that involved a few libations and a crowd of happy people. I stayed until after midnight and I heard it didn't break up until after 3 a.m.
Next year, this fabulous gathering is going to be held at Western Carolina University in Cullowhee, in the middle of the beautiful Nantahala National Forest. The dorm rooms at WCU are new and modern. The cafeteria stays open 13 hours a day. Expanded vendor hours are going to happen. Fabulous teachers, great entertainment, and great education will happen once again.
When you consider that all of this was pulled off at the ridiculous price of less than $500 per student including meals and lodging, this was indeed an amazing event. I had a great time from start to finish, and I can't wait until next year. I hope to see you there!
Laura Allen is one of Massage Today's Women in Bodywork Business (WIBB) bloggers. For more on Laura Allen and the other WIBB bloggers click here.
Editor's note: See video of Massage Today Editor-in-Chief, Ramon McLeod accepting the 2010 Massage Therapy Media award for keeping the industry informed.
Laura Allen has been practicing massage therapy since 1999 and is an Approved Provider of Continuing Education under the NCBTMB, an author, a frequent blogger and a contributor to professional publications. She resides in North Carolina and can be reached at: www.thera-ssage.com and www.LauraAllenMT.com.
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