Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
July, 2010, Vol. 10, Issue 07
World Massage Festival: A Wonderful Experience
By Laura Allen
I just got home from Kentucky after spending four days in Berea at the World Massage Festival. What a wonderful experience.
The World Massage Festival is a different kind of experience than most massage conventions, and deliberately so. Mike Hinkle, the founder, started the WMF five years ago as an alternative to association conventions. There are no politics, no committees, no delegates, no meetings, unless they're of the educational or social kind. Each year for the past five years, Mike has put the WMF on at a college campus. Lodging was available in the dorms for $20 a night. A meal package for a dozen meals in the college cafeteria went for $112. They catered to vegetarians, vegans, and the rest of us. For anyone who didn't want the college-type communal experience, there were plenty of reasonable hotels and local restaurants available. The absolutely gorgeous Historic Boone Tavern we stayed in was $99 per night.
In addition to over 50 classes being offered by cream of the crop instructors including: Ralph Stephens, James Walaski, Vivian Madison Mahoney, Ruthie Hardee, Terry Norman, and dozens more, there was also plenty of entertainment that didn't cost any extra. Federation of State Massage Therapy Boards President Kevin Snedden entertained everyone with a Poi fire demonstration. A comedian, a ventriloquist, and a folk musician also entertained. The closing ceremony was absolutely awesome. Medicine Women of their respective tribes Judy Ray and Janelle Lakman conducted a smudging and pipe ceremony for all who wished to participate. Ryan Hoyme, The Massage Nerd, videoed the Festival from start to finish, and made dozens of free commercials for anyone present who wanted one.
There was an induction ceremony Saturday night into the Hall of Fame for a dozen new members, followed by a great buffet provided by Massage Envy. Paul St. John gave the keynote speech.
I met up with old friends and made new ones. I was particularly pleased to meet so many Facebook friends, including: Mukti Michael Buck, Vivian Madison Mahoney, Darcy Neibaur, Lisa Mertz, and a whole lot more.
The North Carolina posse turned out for the event, including me, Felicia Brown, Anita Shannon, Claire Marie Miller, Dr. Mitchell Mosher, Gloria Coppola, Joe Martin, and Rick Rosen, who was inducted into the Hall of Fame.
I taught three classes to a great group of people on Saturday and Sunday. There were lots of great vendors. Saturday night, instead of a dinner dance, there was a sock hop with a DJ spinning tunes.
Massage Today threw a great party after-hours that involved a few libations and a crowd of happy people. I stayed until after midnight and I heard it didn't break up until after 3 a.m.
Next year, this fabulous gathering is going to be held at Western Carolina University in Cullowhee, in the middle of the beautiful Nantahala National Forest. The dorm rooms at WCU are new and modern. The cafeteria stays open 13 hours a day. Expanded vendor hours are going to happen. Fabulous teachers, great entertainment, and great education will happen once again.
When you consider that all of this was pulled off at the ridiculous price of less than $500 per student including meals and lodging, this was indeed an amazing event. I had a great time from start to finish, and I can't wait until next year. I hope to see you there!
Laura Allen is one of Massage Today's Women in Bodywork Business (WIBB) bloggers. For more on Laura Allen and the other WIBB bloggers click here.
Editor's note: See video of Massage Today Editor-in-Chief, Ramon McLeod accepting the 2010 Massage Therapy Media award for keeping the industry informed.
Laura Allen has been practicing massage therapy since 1999 and is an Approved Provider of Continuing Education under the NCBTMB, an author, a frequent blogger and a contributor to professional publications. She resides in North Carolina and can be reached at: www.thera-ssage.com and www.LauraAllenMT.com.
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