Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
July, 2010, Vol. 10, Issue 07
World Massage Festival: A Wonderful Experience
By Laura Allen
I just got home from Kentucky after spending four days in Berea at the World Massage Festival. What a wonderful experience.
The World Massage Festival is a different kind of experience than most massage conventions, and deliberately so. Mike Hinkle, the founder, started the WMF five years ago as an alternative to association conventions. There are no politics, no committees, no delegates, no meetings, unless they're of the educational or social kind. Each year for the past five years, Mike has put the WMF on at a college campus. Lodging was available in the dorms for $20 a night. A meal package for a dozen meals in the college cafeteria went for $112. They catered to vegetarians, vegans, and the rest of us. For anyone who didn't want the college-type communal experience, there were plenty of reasonable hotels and local restaurants available. The absolutely gorgeous Historic Boone Tavern we stayed in was $99 per night.
In addition to over 50 classes being offered by cream of the crop instructors including: Ralph Stephens, James Walaski, Vivian Madison Mahoney, Ruthie Hardee, Terry Norman, and dozens more, there was also plenty of entertainment that didn't cost any extra. Federation of State Massage Therapy Boards President Kevin Snedden entertained everyone with a Poi fire demonstration. A comedian, a ventriloquist, and a folk musician also entertained. The closing ceremony was absolutely awesome. Medicine Women of their respective tribes Judy Ray and Janelle Lakman conducted a smudging and pipe ceremony for all who wished to participate. Ryan Hoyme, The Massage Nerd, videoed the Festival from start to finish, and made dozens of free commercials for anyone present who wanted one.
There was an induction ceremony Saturday night into the Hall of Fame for a dozen new members, followed by a great buffet provided by Massage Envy. Paul St. John gave the keynote speech.
I met up with old friends and made new ones. I was particularly pleased to meet so many Facebook friends, including: Mukti Michael Buck, Vivian Madison Mahoney, Darcy Neibaur, Lisa Mertz, and a whole lot more.
The North Carolina posse turned out for the event, including me, Felicia Brown, Anita Shannon, Claire Marie Miller, Dr. Mitchell Mosher, Gloria Coppola, Joe Martin, and Rick Rosen, who was inducted into the Hall of Fame.
I taught three classes to a great group of people on Saturday and Sunday. There were lots of great vendors. Saturday night, instead of a dinner dance, there was a sock hop with a DJ spinning tunes.
Massage Today threw a great party after-hours that involved a few libations and a crowd of happy people. I stayed until after midnight and I heard it didn't break up until after 3 a.m.
Next year, this fabulous gathering is going to be held at Western Carolina University in Cullowhee, in the middle of the beautiful Nantahala National Forest. The dorm rooms at WCU are new and modern. The cafeteria stays open 13 hours a day. Expanded vendor hours are going to happen. Fabulous teachers, great entertainment, and great education will happen once again.
When you consider that all of this was pulled off at the ridiculous price of less than $500 per student including meals and lodging, this was indeed an amazing event. I had a great time from start to finish, and I can't wait until next year. I hope to see you there!
Laura Allen is one of Massage Today's Women in Bodywork Business (WIBB) bloggers. For more on Laura Allen and the other WIBB bloggers click here.
Editor's note: See video of Massage Today Editor-in-Chief, Ramon McLeod accepting the 2010 Massage Therapy Media award for keeping the industry informed.
Laura Allen has been practicing massage therapy since 1999 and is an Approved Provider of Continuing Education under the NCBTMB, an author, a frequent blogger and a contributor to professional publications. She resides in North Carolina and can be reached at: www.thera-ssage.com and www.LauraAllenMT.com.
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