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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
July, 2010, Vol. 10, Issue 07
Marching Toward Therapeutic Irrelevance
By Ralph Stephens, BS, LMT, NCTMB
Editor's Note: To read Ralph's previous articles, go to: www.massagetoday.com/columnists/stephens.
From previous articles, I have been accused of being irrational and needing to do more homework. Seems I pushed too firmly on a few buttons. Homework will be forthcoming along with a softer touch. Once again, I will state that my purpose here is to provoke thought and constructive debate. I am not being critical of anyone or anything just for the sake of "stirring the pot." It is not my intention to be negative or to create fear. I am sharing my view, in hopes of having a positive effect. Sadly, even the most constructive criticism or observation can be perceived as threatening to the "leadership," who I know really do mean well. I know them. I love them. I am just questioning the outcomes that I see resulting from their actions that I feel are detrimental to those of us who take the word "therapy" seriously, or should I say, "to a deeper level."
Actions and outcomes are much more meaningful to me than intentions and words. I am trying to defend and protect the rights of massage therapists and bodyworkers to practice clinical, therapeutic massage and bodywork.
I stand in the river shouting for the sake of suffering humanity that desperately needs the benefits of skilled, specific, therapeutic touch from well-trained professionals with tears in my eyes as I believe the scope of practice, the necessary level of education and thus, the public's access to the care they need and seek is being washed away.
In every state that has gained massage licensure, a sudden explosion in the number of schools has occurred. There has not been an adequate supply of trained massage teachers with years of successful practice experience, so these schools recruit needy therapists with minimal experience off the street, and put them into classrooms in many cases with little or no preparation. In many schools, one instructor is burdened with teaching an entire massage curriculum. There are few, if any requirements for instructors in massage schools to be trained and proficient in the core competencies of teaching.
The competency of the profession is eroding as a result. The national average pass rates have been dropping on the NCE over the past decade (down to 61 percent at last report). Is this the way to improve our image with either the public or the medical professions?
Research Without Education
I love research. Nothing wrong with better understanding what we do. "Evidence-based massage" is a new mantra. Like evidence-based medicine this will support orthodoxy, stifle innovation, and force providers to treat conditions, not people. We are counting on research to be our key to acceptance by the "integrative medicine" community. Yet there is no guarantee that when we have every single aspect of massage documented and validated by research, that they will embrace us. Especially when our entry-level of education and competency is laughable to them. It is not what we say we are, but what we can actually deliver, consistently, to the public that will put massage on the map as a profession.
The Massage Therapy Body of Knowledge (MTBOK) project had potential to be a positive force in our professional development. Instead it has become an instrument to effectively suppress clinical massage. Any therapeutic scope of practice that is left in our massage laws is being defined out of our scope by MTBOK. You can see this document at: www.mtbok.org. You can get more of my take on this project on my blog at: http://ralphstephens.tumblr.com.
Losing the Future
The less we can do, the less valuable we will become in the health care system of the future. If we legislate and educate ourselves into therapeutic irrelevance, we will not have time to resurrect the full potential of massage therapy and will be passed by.
My colleagues, what do you want for your profession? Or do you care? If you do, make yourselves heard. I am trying to preserve our right to perform "therapy." Where are my fellow educators? PC got your tongues?
See you in September when I will begin a series of historical columns to show the lessons our profession failed to learn and appears to be repeating. Be Well.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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