resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
A House Divided?
The American Chiropractic Association's House of Delegates voted on 30 resolutions at its annual business meeting in Washington D.C., but two in particular took immediate center stage due to their controversial nature.
Optimism = Compassion = Trust
A randomized clinical trial recently published online in JAMA Oncology examined how patients viewed their doctor based upon how the practitioner presented bad news to the patient.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Talking to Patients About Lumbar Facet Denervation (Medial Branch Neurotomy)
Lumbar facet denervation, more appropriately termed medial branch neurotomy (MBN), is a procedure that may be considered when patients suffer from recalcitrant non-radicular axial back and/or leg pain.
Applying the Thin Skull Principle
The "thin skull" principle, also known as the "you take your victim as you find them" principle, is a legal principle that can be summed up by the following statement.
Low Back Pain in Professional Golf: A Common Muscular Relationship
Every sport creates its own unique demands on the body. Some sports require such a myriad of body positions that assessing pathology is often difficult and unpredictable.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
A View From the ER
The University of Western States has inked an innovative agreement with local nonprofit health system Legacy Health whereby UWS sports-medicine fellows can experience observational clinical rotations in emergency-room settings within the Legacy system.
Turning a Blind Eye to History – and Reality
The American Medical Association is taking the Supreme Court's Feb. 25, 2015 decision exactly as it always does – by turning a blind eye to history, legal precedent and reality.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Functional Hip Impingement (Part 1)
Every time I sit down to write an article, I realize how much more there is to know about musculoskeletal pain. I also learn something new every time. (I want to give special thanks to Lucy Whyte Ferguson for assisting with this article.)
Sleep, Less Sleep or No Sleep?
I had a dream I wasn't getting enough sleep. It was a very realistic dream, even though I was probably slightly awake and not really deep dreaming. Most likely I had been dozing, caught in that twilight of sleep and wakefulness.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Term Limits: What's in a Word?
It was the French historian and philosopher Voltaire who once declared the Holy Roman Empire was neither holy nor Roman nor an empire.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
July, 2010, Vol. 10, Issue 07
Massage School Makeover Exceeds Expectations
By Angie Patrick
Editor' note: Angie Patrick is the originator of the Massage School Makeover. She is director of massage business development and corporate sales for Massage Warehouse, Scrip Companies.
Have you ever had an idea that you felt in your heart had great potential, but had no place or means to make it a reality? (I HAVE.) Have you ever found yourself at a crossroad choosing a path you hope will pay off? (I HAVE.) Can you imagine how thrilling it would be to see the idea you had -- not only launch, but grow far beyond your own expectations and wildest imagination? (I CAN!)
This is exactly the case with the Massage School Makeover. In creating this event, I knew in my heart it had merit. I knew there was a need to bring greater product awareness to schools and to students, and I knew there was a way I could do this AND give back to the community through schools and education. I felt the idea was sound, but I was not too sure how I could pull it off. (See previous Massage Today article, "Anatomy of a Massage School Makeover," May 2010.)
In comes Massage Warehouse, Massage Today and the World Massage Conference, and suddenly, things start to click. After months of planning, the launch occurred on May 1st with the kickoff taking place at the American Massage Therapy Association Massachusetts Chapter 50th Anniversary Celebration. I was absolutely blown away by the positive responses and tremendously uplifting and encouraging feedback received for this event. Over the course of the opening weekend, we gained more Professional Product Partners, and were gifted a computer lab for the winning school. The Professional Products Partners span a wide array of goods and services, and have all graciously stepped up to be a part of this groundbreaking event. We now have more than $39,000 in equipment, products and services to award the winning school!
Donations include, but are not limited to:
This idea was born of a need to educate on the importance of utilizing professional grade products in a practice and in the schools. Now, learning about all the great products listed above has never been easier. There is now a single resource online that can whisk you directly to the manufacturer's Web site to learn more about any of the products you see listed above. Simply visit www.massagetoday.com and click the Massage School Makeover logo. Scroll and find an alphabetical listing of all our Professional Product Partners and learn more about the product or service they offer. While you are there, be sure to nominate your school! Schools can also nominate themselves.
Important Note to Schools
If you have been nominated, but have yet to receive your paperwork, please e-mail Angie Patrick at with your School Name, Address, Phone, E-mail and Contact Person. You MUST have completed the paperwork to be considered for the final award.
The lucky school will be announced on Nov. 16, 2010 on the World Massage Conference. All schools nominated receive the World Massage Conference for free. For details on how to make this presentation available to your students, please e-mail the World Massage Conference at .
This project has grown far beyond the scope I had in my mind's eye. And I am so very excited to see it come to fruition. My profound gratitude goes out to all those who have taken part in the event and helped to make it the success it has become. I look forward to November!
Click here for more information about Angie Patrick.
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