resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
New Medical Technologies You Need to Know
We're all familiar with how fast computers become obsolete, as well as the rapid pace of development in the field of cell phone technology. The latest smart phones are far more powerful than desktop computers were only a few years ago.
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
Physical Exam 101: The Hands
I am sure you are familiar with the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Fibromyalgia: Put the Pain in Its Place
While some fibromyalgia patients respond favorably to regular chiropractic care, others experience minimal relief. Unfortunately, many of these patients must rely on pharmacological management to relieve their constant pain.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
Why You Should Include the Single-Leg Stance Test in Every Patient Assessment
The single-leg stance (SLS) test, also known as the single-limb stance test, unipedal stance test or one-legged stance / balance test, is often used in the geriatric population to assess static postural and balance control.
By the Numbers: 3 Common Financial Mistakes With Major Consequences
Warren Buffett is on record for sharing the hidden art of becoming wealthy and making it simple enough for anyone to grasp.
Knee Pain From the Kinetic Chain
As practitioners of manual medicine, chiropractors often treat patients suffering from knee pain.
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
Curbing Label Overwhelm
For the average consumer, reading a food package can be overwhelming: natural, organic, non-GMO, gluten free, free range ... you get the picture.
Remembering Clarence Gonstead and 50 Years of the Gonstead Clinic
Dr. Clarence Selmer Gonstead (1898-1978) took chiropractic practice from back-alley bone setting to an understandable biomechanical science. His life was dedicated to clinical competency.
Vaccines and Chiropractic: Evidence-Based Medicine or Medical Dogma?
Right or wrong, the chiropractic profession has historically been against vaccinations. However, a growing trend within the profession is seeking to reverse this position.
Coding for the Subluxation: ICD-9 vs. ICD-10
When I attended chiropractic school, I was taught that chiropractors approach health care differently than the traditional medical establishment.
A Chinese Medicine Story: An Interview with Mazin Al-Khafaji
Mazin Al-Khafaji's work has interested me for years. In February 2014, we invited him for the second time to speak at the Southwest Symposium in Austin, Texas.
Are You a Bad Chiropractic Patient?
My father was a great DC. In fact, as you might expect, he was the doctor of chiropractic I measured all other doctors against. Sadly, he died at age 61 when I was in my early 30s.
Immunizations by Colorado DCs: Really?
You probably didn't hear about it, but back on Nov. 21, 2013, the Board of Directors of the Colorado Chiropractic Association (CCA) adopted "immunization authority" for Colorado DCs as its No. 2 legislative goal.
The Science of Stretching
In 1986, Rob DeCastella set a course record by running the Boston Marathon in 2:07:51, just 39 seconds off the world record.
July, 2010, Vol. 10, Issue 07
Massage School Makeover Exceeds Expectations
By Angie Patrick
Editor' note: Angie Patrick is the originator of the Massage School Makeover. She is director of massage business development and corporate sales for Massage Warehouse, Scrip Companies.
Have you ever had an idea that you felt in your heart had great potential, but had no place or means to make it a reality? (I HAVE.) Have you ever found yourself at a crossroad choosing a path you hope will pay off? (I HAVE.) Can you imagine how thrilling it would be to see the idea you had -- not only launch, but grow far beyond your own expectations and wildest imagination? (I CAN!)
This is exactly the case with the Massage School Makeover. In creating this event, I knew in my heart it had merit. I knew there was a need to bring greater product awareness to schools and to students, and I knew there was a way I could do this AND give back to the community through schools and education. I felt the idea was sound, but I was not too sure how I could pull it off. (See previous Massage Today article, "Anatomy of a Massage School Makeover," May 2010.)
In comes Massage Warehouse, Massage Today and the World Massage Conference, and suddenly, things start to click. After months of planning, the launch occurred on May 1st with the kickoff taking place at the American Massage Therapy Association Massachusetts Chapter 50th Anniversary Celebration. I was absolutely blown away by the positive responses and tremendously uplifting and encouraging feedback received for this event. Over the course of the opening weekend, we gained more Professional Product Partners, and were gifted a computer lab for the winning school. The Professional Products Partners span a wide array of goods and services, and have all graciously stepped up to be a part of this groundbreaking event. We now have more than $39,000 in equipment, products and services to award the winning school!
Donations include, but are not limited to:
This idea was born of a need to educate on the importance of utilizing professional grade products in a practice and in the schools. Now, learning about all the great products listed above has never been easier. There is now a single resource online that can whisk you directly to the manufacturer's Web site to learn more about any of the products you see listed above. Simply visit www.massagetoday.com and click the Massage School Makeover logo. Scroll and find an alphabetical listing of all our Professional Product Partners and learn more about the product or service they offer. While you are there, be sure to nominate your school! Schools can also nominate themselves.
Important Note to Schools
If you have been nominated, but have yet to receive your paperwork, please e-mail Angie Patrick at with your School Name, Address, Phone, E-mail and Contact Person. You MUST have completed the paperwork to be considered for the final award.
The lucky school will be announced on Nov. 16, 2010 on the World Massage Conference. All schools nominated receive the World Massage Conference for free. For details on how to make this presentation available to your students, please e-mail the World Massage Conference at .
This project has grown far beyond the scope I had in my mind's eye. And I am so very excited to see it come to fruition. My profound gratitude goes out to all those who have taken part in the event and helped to make it the success it has become. I look forward to November!
Click here for more information about Angie Patrick.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.