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Massage Today
July, 2010, Vol. 10, Issue 07

Massage School Makeover Exceeds Expectations

By Angie Patrick

Editor' note: Angie Patrick is the originator of the Massage School Makeover. She is director of massage business development and corporate sales for Massage Warehouse, Scrip Companies.

Have you ever had an idea that you felt in your heart had great potential, but had no place or means to make it a reality? (I HAVE.) Have you ever found yourself at a crossroad choosing a path you hope will pay off? (I HAVE.) Can you imagine how thrilling it would be to see the idea you had -- not only launch, but grow far beyond your own expectations and wildest imagination? (I CAN!)

This is exactly the case with the Massage School Makeover. In creating this event, I knew in my heart it had merit. I knew there was a need to bring greater product awareness to schools and to students, and I knew there was a way I could do this AND give back to the community through schools and education. I felt the idea was sound, but I was not too sure how I could pull it off. (See previous Massage Today article, "Anatomy of a Massage School Makeover," May 2010.)

Massage School Makeover - Copyright – Stock Photo / Register Mark In comes Massage Warehouse, Massage Today and the World Massage Conference, and suddenly, things start to click. After months of planning, the launch occurred on May 1st with the kickoff taking place at the American Massage Therapy Association Massachusetts Chapter 50th Anniversary Celebration. I was absolutely blown away by the positive responses and tremendously uplifting and encouraging feedback received for this event. Over the course of the opening weekend, we gained more Professional Product Partners, and were gifted a computer lab for the winning school. The Professional Products Partners span a wide array of goods and services, and have all graciously stepped up to be a part of this groundbreaking event. We now have more than $39,000 in equipment, products and services to award the winning school!

Donations include, but are not limited to:

  • Full book library
  • Full media/DVD library
  • Full music library
  • Tables, bolsters and rolling stools for a TEN BAY clinic
  • Teaching aids
  • Charts, posters
  • Year's supply of lubricants
  • Analgesics
  • Hot towel cabis / towels
  • Table warmers, fleece pads, and linens
  • Pillows
  • Hot stone kits
  • Thai herbal ball kits
  • Cupping kits
  • Instructor CEUs
  • In-person presenters for CEUs
  • Brochure supply
  • Study aids
  • Liability insurance
  • Paraffin equipment and supply
  • Electric massage tools
  • Artwork, T-shirts
  • Disinfectants, cleaning aids
  • Consulting services
  • CranioSacral tools and aids
  • Advertising
  • AND a computer lab!
  • And more is in the works!

This idea was born of a need to educate on the importance of utilizing professional grade products in a practice and in the schools. Now, learning about all the great products listed above has never been easier. There is now a single resource online that can whisk you directly to the manufacturer's Web site to learn more about any of the products you see listed above. Simply visit and click the Massage School Makeover logo. Scroll and find an alphabetical listing of all our Professional Product Partners and learn more about the product or service they offer. While you are there, be sure to nominate your school! Schools can also nominate themselves.

Important Note to Schools

If you have been nominated, but have yet to receive your paperwork, please e-mail Angie Patrick at with your School Name, Address, Phone, E-mail and Contact Person. You MUST have completed the paperwork to be considered for the final award.

The lucky school will be announced on Nov. 16, 2010 on the World Massage Conference. All schools nominated receive the World Massage Conference for free. For details on how to make this presentation available to your students, please e-mail the World Massage Conference at .

This project has grown far beyond the scope I had in my mind's eye. And I am so very excited to see it come to fruition. My profound gratitude goes out to all those who have taken part in the event and helped to make it the success it has become. I look forward to November!

Click here for previous articles by Angie Patrick.


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