resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Low Back Pain: Posture and Movement Analysis
When performing static and dynamic movement analysis of the lumbopelvic hip area, begin with standing visual posture analysis of the pelvis, and then perform lumbar range of motion and assess what you might see during normal versus abnormal lumbar flexion motion.
Converting More Patients to Your Practice
In 2013 and 2014, the theme was "the money is in the list." This meant that if you had a big email list, you were really making some "cha-ching." Unfortunately, having thousands of emails doesn't equate to thousands of dollars in profit.
Interpersonal Skills 101: Enhancing the Value of Our Patient Interactions
Recently, I read an interesting article in our local newspaper titled "The Value of Human Interaction." The article presented comments from a senior editor for Fortune magazine who discussed "Civility in the Business World."
Impacting Chiropractic's Future With Technology
When it comes to electronic health records (EHR), Robert Moberg and Dr. Steven Kraus are two of the leading industry experts on the topic.
A Well-Kept Secret: 5 Element Acupuncture, Part II
Supervising acupuncture interns at a TCM college, it has always struck me how funny it is to hear the clinic manager tell the patients that the Five Element clinic specializes in treating emotions, as if patients with physical pain have no emotions!
Synergy Doesn't Happen in Silos: Acupuncture in Hospitals and Other Healthcare Settings
As acupuncture and traditional East Asian medicine continue to intersect and integrate with biomedical approaches, the conversation about integration expands and becomes richer.
Avoid Random Treatment of Trigger Points (Part 2)
We must acknowledge that the fascia, which surrounds literally everything in our bodies, including every muscle fiber, is more than just a covering.
Atypical Femoral Fractures and Bisphosphonate Use: What to Watch For
Bisphosphonates (BP) are popular drugs, with more than 8 billion in sales in 2008; however, profits have declined as patents began expiring. Nonetheless, BP remain the most commonly prescribed drugs for patients at risk of osteoporotic fractures, with several million prescriptions written every year.
Will You Be an Amplifer or a Mute?
These times are changing, and changing quickly. There have been many challenges to this profession throughout the past few years. The challenge is to talk, then talk and talk some more about this medicine.
There Really is No Room for Sexism
Recently, Matteo* (a transgender male) approached me during a break in an advanced shiatsu class in Berlin where he was one of two men in a group of 20 women. "Pamela. Don't forget to remind the translator to include male endings."
Treating Beyond Pain
More often than not, when a patient presents to the office, it is for a pain complaint. Headache, neck pain, low back pain, sciatica, carpal tunnel... The pain is often the focus of the patient's mindset, and they don't often have any thought of what comes after the pain.
The Way We Are Designed: A Conversation with Gil Hedley, PhD
I was first introduced to the work of Gil Hedley by Tom DiFerdinando. He gifted me Gil's DVD series.
Recreational Cannabis Use and TCM
Many people are drawn to cannabis for its effects physically, mentally and emotionally. Medically, cannabis has some legitimate uses, however the scope of this article is limited to the recreational use of cannabis.
A Reality Check – and a Chance to Educate
Imagine working in the public relations department of nutrition retailer General Nutrition Corporation (GNC) and reading the The New York Times announce...
The Need for a New Medical Model: A Challenge for Biopsychosocial and Ecopsychologica Medicine
Chinese medicine speaks of alignment between humans, heaven and earth. It is a complex view with a focus upon relationship. These are comprehensive ideas with no specific terms in contemporary medical practice.
Expanding Access, Branch by Branch
The big news coming from Capitol Hill isn't merely the recent introduction of a pair of bills designed to expand chiropractic services in the Veterans Affairs and military health care systems; after all, similar legislation has made its way through Congress before, never reaching the Oval Office for presidential signature.
Primary Spine Care: Addressing Concerns & Criticisms
The Dec. 1, 2013 issue of Dynamic Chiropractic included an article describing the implementation of a training program for primary spine practitioners (PSP) within a metropolitan region and supported by a large BC/BS plan.
B Vitamins Improve Memory, Prevent Brain Atrophy
The 2010 OPTIMA study showed that the accelerated rate of brain atrophy in elderly with mild cognitive impairment could be slowed via supplementation with homocysteine-lowering B vitamins, which included folic acid, vitamin B12 and vitamin B6.
TCM Congress in Rothenburg is Largest in Western World
In the medieval town of Rothenburg, deep set within the Bavarian countryside in Southern Germany, the TCM Kongress Rothenburg each year draws around 1.200 participants from more than 40 different countries to attend the biggest TCM conference in the Western world.
The Dietary Supplement Research Dilemma
I do not care what the truth is, one way or another; I just want to know it. And when it comes to dietary supplements, the truth can be hard to find for a number of reasons.
An Excerpt from TCM Case Studies: Pediatrics
This excerpt is reprinted with permission from Jamie Wu. TCM Case Studies: Pediatrics was released in 2014 by People's Medical Publishing House.
July, 2010, Vol. 10, Issue 07
Massage School Makeover Exceeds Expectations
By Angie Patrick
Editor' note: Angie Patrick is the originator of the Massage School Makeover. She is director of massage business development and corporate sales for Massage Warehouse, Scrip Companies.
Have you ever had an idea that you felt in your heart had great potential, but had no place or means to make it a reality? (I HAVE.) Have you ever found yourself at a crossroad choosing a path you hope will pay off? (I HAVE.) Can you imagine how thrilling it would be to see the idea you had -- not only launch, but grow far beyond your own expectations and wildest imagination? (I CAN!)
This is exactly the case with the Massage School Makeover. In creating this event, I knew in my heart it had merit. I knew there was a need to bring greater product awareness to schools and to students, and I knew there was a way I could do this AND give back to the community through schools and education. I felt the idea was sound, but I was not too sure how I could pull it off. (See previous Massage Today article, "Anatomy of a Massage School Makeover," May 2010.)
In comes Massage Warehouse, Massage Today and the World Massage Conference, and suddenly, things start to click. After months of planning, the launch occurred on May 1st with the kickoff taking place at the American Massage Therapy Association Massachusetts Chapter 50th Anniversary Celebration. I was absolutely blown away by the positive responses and tremendously uplifting and encouraging feedback received for this event. Over the course of the opening weekend, we gained more Professional Product Partners, and were gifted a computer lab for the winning school. The Professional Products Partners span a wide array of goods and services, and have all graciously stepped up to be a part of this groundbreaking event. We now have more than $39,000 in equipment, products and services to award the winning school!
Donations include, but are not limited to:
This idea was born of a need to educate on the importance of utilizing professional grade products in a practice and in the schools. Now, learning about all the great products listed above has never been easier. There is now a single resource online that can whisk you directly to the manufacturer's Web site to learn more about any of the products you see listed above. Simply visit www.massagetoday.com and click the Massage School Makeover logo. Scroll and find an alphabetical listing of all our Professional Product Partners and learn more about the product or service they offer. While you are there, be sure to nominate your school! Schools can also nominate themselves.
Important Note to Schools
If you have been nominated, but have yet to receive your paperwork, please e-mail Angie Patrick at with your School Name, Address, Phone, E-mail and Contact Person. You MUST have completed the paperwork to be considered for the final award.
The lucky school will be announced on Nov. 16, 2010 on the World Massage Conference. All schools nominated receive the World Massage Conference for free. For details on how to make this presentation available to your students, please e-mail the World Massage Conference at .
This project has grown far beyond the scope I had in my mind's eye. And I am so very excited to see it come to fruition. My profound gratitude goes out to all those who have taken part in the event and helped to make it the success it has become. I look forward to November!
Click here for more information about Angie Patrick.
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