Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
July, 2010, Vol. 10, Issue 07
Simple Exercises for the Massage Therapist to Improve Performance
By Paul Lewis, RMT
As busy massage therapists, we consistently put a physical demand on our bodies to perform. Specific self-care exercises for our line of work that are easily incorporated into our unique daily routines can be hard to come by.
The Lewis Circles is a form of dynamic stretching, warming up and lengthening muscles that helps to warm-up your shoulders and upper thoracic area, while simultaneously improving mobility. This exercise has been taught to and used by health professionals as an effective self-care exercise used after an injury, in the prevention of injury and for overall improved physical performance.
Injury, Prevention & Physical Performance
If you have ever had an injury that put you in a sling or immobilized you in some way, your body will feel the effects of immobility. During recovery from an injury, you are usually advised not to move the injured hand, arm, shoulder, etc. to allow for resting and healing. You may have also noticed that the inactivity has caused your muscles to stiffen. Because of the reduced demand on the muscles, there is a reduced demand for oxygen and blood flow to the area resulting in a feeling of stiffness.
This exercise is commonly used during recovery from an injury or minor surgery to help reduce any complications that may arise due to inactivity. Further, it is a useful exercise in the prevention of injury. Health care professionals tell me that they use the exercise to help warm-up prior to treating their clients.
I also recommend this exercise to my clients as a warm-up, preventative and self-care activity because many of them work at a desk in front of computers (focused and staring) for extended periods of time, which also causes stiffness and discomfort, mostly felt in the neck, shoulders and upper back area.
This exercise is really for anyone interested in improving physical performance and can be done anywhere and anytime: between treatments, at the office, before a round of golf, or as a warm-up before running, for example.
The Simple How To
In simple terms, the Lewis Circles is an exercise that engages muscles in the upper thoracic, neck and shoulder area. As you perform the exercise, you will end up engaging and elongating muscles, increasing blood flow and helping with circulation.
Start by placing your finger tips gently onto the tops of the shoulders shortening the lever. Leading with the elbows, bring them together in front of the chest. With your fingers on the shoulders and elbows in front of you, start moving in a circular motion. (See Fig 1) Lift your elbows up towards your ears and then lower your elbows out to the side stretching the pectorals and chest muscles. (See Fig 2)
Repeat the action bringing the elbows back to the front of the chest circling slowly about four times in one direction and then in the other direction. In order to engage the cervical area, as you bring your elbows together in front of the chest, lower your chin to the chest. You should feel a gentle lengthening of the posterior neck muscles. As you bring your elbows towards the ceiling you should lift your head back to the horizon. All of this activity is going to act on the chest muscles, rotator cuff and shoulder, interscapular, back and cervical muscles.
Remember to move with slow controlled movements, and continue to breath. The movement should be pain-free. Always check with your doctor before engaging in physical activity... and enjoy.
As an international presenter, one of my goals is to incorporate the exercise into my discussions and presentations regardless of whether I am teaching a workshop or fitness class; leading the warm-up before a running marathon; demonstrating static and dynamic stretching at a "learn-to-run" seminar or treating a client for stiff neck and frozen shoulder issues.
Good health to you all!
Editor's note: For a demonstration of the Lewis Circles, view the YouTube video. Visit www.youtube.com, and search for "Self-Care Exercises 'Lewis Circles' for health care".
Paul Lewis is a registered massage therapist, fitness instructor and reflexologist. For more information visit: www.paullewis.ca.
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