resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Heart Protector
On the physical level, the Pericardium is a double-layered sac of fibrous tissue that envelops the Heart. The space between the layers is filled with serous fluid that protects the Heart from external shock or trauma and lubricates to allow for normal Heart movement.
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 2)
As mentioned in part 1, using a flexion-distraction table is a great way to unlock this particular fixation. You have found the stuck segment. You have determined whether it is unilateral, midline or bilateral.
Uncle Sam Needs You (Part 2)
Where chiropractic care has been used in the military health services, it has been deemed very successful.
Healing With TCM at San Quentin State Prison
For the prisoners at San Quentin State Prison, life-sentences are the reality of every day life. It is not often that prisoners get the opportunity to use alternative medicine to deal with common ailments they encounter behind bars such as, depression, anxiety and pain.
Managing Patient Expectations About Acupuncture
Last year, I attended the Pacific Symposium in San Diego for the first time in six or seven years. It was the 25th anniversary of this event, and on one evening there was a panel discussion with the title; "What is Qi?."
To The Finish Line With the Help of TCM
When acupuncturist Eddy De Smedt pursued a career in Traditional Chinese Medicine, he knew he wanted to make a difference.
Lime Jello on Morphine
Taste is in the eyes... actually the mouth... of the beholder. My food preferences have changed, lightening from the food of my youth. My parents loved heavy eastern European cuisine and I loved it as a child. Now I enjoy leaner, healthier whole foods.
Simple Ways To Find True Happiness
Patients in our clinics are always seeking happiness. As their health advocate, we need to ensure we inform them that in order to find happiness, they have to make sure to identify what makes them happy in the first place.
Commingling Money: 12 Questions for the ACA About the CHAMP / NCLAF Merger
The American Chiropractic Association recently announced it was merging the National Chiropractic Legal Action Fund and the Chiropractic Health Advocacy and Mobilization Project into a single entity that will support both legal and legislative actions.
Jingei Diagnosis: An Effective and Powerful Diagnostic
I graduated from the Kotatama Institute under the direction of Drs. Masahilo and Katsuharu Nakazono in 1984. As a student, I was exposed to the practice of most of the various theories and modalites of Oriental Medicine.
Correcting Pelvic Rotation Around the Long Axis: Adjustment Protocol
The pelvis can be considered a ring that can misalign on the sacrum rotating around the long axis. The following is a description of an adjustment that helps to correct sacroiliac rotation around the long axis.
The Wonders of Light Therapy: An Interview with Wes Burwell
I first met Wes Burwell in 2011 when he was teaching a class on light. Since then, every time I hear him speak, his understanding of the benefits, function and capacity of light has evolved.
Communication 101: Please Explain Yourself!
Twice this past week, I overheard conversations about chiropractic. As you can imagine, it is a topic my ears naturally pick up. In both cases, a patient was talking to a friend about their experience with a chiropractor.
Managing Today's Fertility Patient
I recently received an email from one of my fertility patients: "Got my lab results back. FSH is 11, AMH is 0.7. My doctor said these numbers aren't good. I guess I'm infertile. Just as a thought. Just set up an appointment to speak with an adoption agency."
Dr. George Goodman and His Legacy to Logan University
Those who knew him called him a revered leader, a visionary and one of chiropractic's biggest advocates. George A. Goodman, DC, Logan University's sixth and longest-serving president, passed away on Sept. 9. He was 70 years old.
The Tao of Gender
If you think gender is as simple as having a new client check off the "male" or "female" box on your intake form, we hope this article will expand your understanding and thus the reach of your health care.
The Case for Immunization
As long as I have been a chiropractor, I have seen many in this profession oppose vaccinations. Indeed, it has often been taken as a "given" that to be a principled chiropractor requires a curmudgeon's willingness to hold aloft that banner of opposition.
AOMA Strengthens Leadership Team
AOMA Graduate School of Integrative Medicine, a leading college of acupuncture & herbal medicine, announced the appointment of Donna LaPoint Hurta, MBA as the new VP of Finance & Operations this Fall.
Essential Orthopedic Testing: Tests That Involve Standing on One Leg
Since these tests have a common mechanism of performance (standing on one leg), there are differential diagnostic concerns during testing. The tests cannot be completely isolated from each other for performance.
Pulse Diagnosis: What We Know
I am still finding pearls of wisdom from the books and papers that I inherited from my pulse diagnosis mentor Jim Ramholz.
Sports Science: What's in That Drink?
Athletes frequently ask me what the best liquid is to drink during exercise – water or a sports drink? Water provides the necessary hydration, but unfortunately, it lacks the key nutrients to aid in performance and recovery.
Chiropractic Research in Review
Predicting Pain With Disability in Office Workers; Traction Approaches for Discogenic Cervical Radiculopathy; Intra-Articular Gas Bubbles Following Manipulation; Nonresponsive Chronic Ankle Sprains: Think Tendon Rupture.
July, 2010, Vol. 10, Issue 07
Pompeian Massage Cream History
By Judi Calvert, LMP
From 1990 to 2009, Judi and Robert Calvert, founders of the World of Massage Museum, scoured hundreds of antique stores looking for objects related to the history of massage. They were delighted to discover several well-preserved Pompeian ads and products, complete with cream inside the jars.They added all the items they found to their extensive collection so that Pompeian Massage Cream could live on in massage history. Judi Calvert brings her wealth of knowledge of the history of massage in this first article of her Massage Today column, Massage History Ambassador.
The Pompeian Manufacturing Company was founded in Cleveland, Ohio by Fred W. Stecher, the son of a German immigrant who worked as a druggist and inventor at the West Side Drugstore in the early 1900s.
Laboring in the drugstore's back room, Stecher created a soothing after-shave massage cream for use in barbershops before extending his offerings to an anti-dandruff hair cream and several products earmarked for women, including a night-and-day vanishing cream, a face powder and a lipstick. He also created a rouge he dubbed "Pompeian Bloom," which came in a dainty, golden box and was available in light, medium, dark, orange and "oriental".
Stecher moved his business to a new storefront in 1906, and following his death in 1915, it passed to his employee, Otto F. Leopold. Leopold had been promoted to the job of salesman, and had been canvassing barbers throughout Ohio before taking over as president of the company. Just one year after assuming his new role, he had expanded the store to a five-story structure.
During its heyday, the Pompeian Manufacturing Company employed 100 workers, and its wares were distributed widely throughout the United States. Leopold established a European headquarters in Liverpool, England, and a Canadian branch in Windsor, Ontario. By 1909, Pompeian Massage Cream was the best-selling face cream in the world. More than 50,000 dealers sold the product, and 10,000 jars were being made and sold daily.
Advertising played a major role in the company's success. With ads in several of the most prominent magazines of the time, including: Good Housekeeping, The American Magazine, Harper's Magazine, Putnam's Monthly, The Reader and McCall's Magazine. It's efforts became the largest advertising campaign in massage history.
According to the ads, the cream contained no grease, left no shine and did not induce the growth of hair. With frequent application, they claimed that the use of "toilet" powder became unnecessary.
In the early 1920s, women wore veils over their face when they were out in public. Perhaps it was the style of the day, or perhaps they were hiding a bad complexion. Either way, the company played on this along with promises of a youthful complexion. Pompeian ads stated: "You don't need ever to wear a veil. The soft, smooth, pictures of healthy skin which nature gives to all children is yours by right, and every girl or woman can, if she will, retain, or regain, the perfect, pretty complexion of childhood simply by a few moments of frequent massage with Pompeian Massage Cream."
The company would include invaluable beauty tips for women in the illustrated booklet that came with every jar of cream. In order to prevent those telling signs that date a woman's face so unfairly, they advised, women should apply a pinch of the cream to their unmoistened cheeks just before going into public. By massaging vigorously for a few seconds, the cream would swiftly clear the pores of their daily dirt.
The cream itself was packaged in a bottle with a glass stopper, available in three different sizes, sold for 50 cents, 75 cents and $1 each. The special, free sample jar was a particularly popular product for both men and women, offering a generous supply in a size not available in stores.
The Pompeian company preferred their customers to buy from a dealer whenever possible. But if the product was unavailable locally, customers could send away for a bottle by including a 10-cent postage stamp or silver coin with their order.
But women weren't the only ones who benefited from the company's offerings. Leopold extended the line of products to male customers by creating Pompeian Hair Massage liquid for use against dandruff. Barbers would use the Pompeian products in their shops after giving their clients a haircut and shave, and advertised their virtues heavily in their windows.
The Pompeian Massage Cream was especially useful for reducing soreness after shaving. By removing soap from the pores, it would help ease the irritation so distressing to men with the kind of thick, fast-growing beard that made constant shaving a necessity. The ads claimed that men could "reduce double chins by using the cream and it was the most wholesome and beneficial toilet preparation ever devised."
In 1912, the company commissioned painter Carle Blenner to find the perfect Pompeian woman and paint a picture of her, with the winner being featured in the 1912 Pompeian Beauty Art Calendar. The result was a very popular piece of wall art, and thousands sent away for a calendar of their own.
Film star Mary Pickford was one of the first Pompeian beauties to grace the company's advertisements, the success of which eventually made Leopold one of America's early cosmetic tycoons.
In 1927, the company was sold to Colgate Palmolive Peet for $1 million. The Pompeian name and product lines continued to be on the market for the next six months before disappearing forever.
Editor's note: Judi is the co-founder of MASSAGE Magazine. We are delighted to have her join our Massage Today columnists, providing her extensive knowledge of the history of massage.
Click here for more information about Judi Calvert, LMP.
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