resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
You are What You Eat Part II: Integrative Protocols
In the previous installment of this article I discussed important ideas concerning gastrointestinal health and foundational ideas from TCM, which can provide key insights into creating effective protocols for healing the gut.
We Get Letters & E-Mail
Patient Perception and the Farce of "Fast Relief"; A Fly in the Ointment; Persecuted for Choosing to Practice Chiropractic.
Helping Infertility Patients with the Spirit Essence
As many of you know, when it comes to treating infertility, we are dealing with a patient population that is, generally speaking, in emotional turmoil. These patients often experience fear, anxiety, despair, hopelessness, grief and anger.
Peer Points: Stories of Practice Success
When patients go see Arizona-based acupuncturist Jing Liu, it is to get top care from an practitioner well versed in all aspects of Traditional Chinese Medicine.
Correcting Kid Logic in Health Care and Research Design
A recent broadcast on public radio described a fascinating phenomenon known as kid logic.
Helping Patients Through Pregnancy Loss
There is a lot of focus in the acupuncture world on fertility and helping women get pregnant. It's exhilarating to hear the news that a patient is expecting a baby. The other side of that is pregnancy loss. That includes abortion, miscarriage or stillbirth.
Happenings in Our Evolving Profession
Good things seem to be happening for our profession and recent developments show we are all on board. Talking about being on board, this September The Veterans Express-Purple Heart Tour is expected to make its way out of the station.
Remembering Joe Weider (1920-2013)
With the death of Joe Weider, the world's most famous body-building visionary, crusader, fitness magazine publisher and icon, on March 23, 2013, chiropractic has lost one of its greatest friends and supporters.
Why You Should Get to Know the National Vaccine Information Center
Barbara Loe Fisher has been a diligent advocate for providing parents with the information necessary to make informed decisions regarding the usage of vaccinations for their children.
Chiropractic: The Right Choice for Relieving LBP
"Low back pain (LBP) is a common threat to medicine and a reasonable threat to all national health care systems. ... Reducing ineffective treatments is necessary to decrease the LBP associated costs."
Energy is a hot commodity. Society pays dearly for it and for the expertise of those who know how to cultivate it.
The Potter's Wheel: Reflections on Practicing in a Technology-Driven World
In my very early years of practice, an older patient named Cora would call me at home, usually late Sunday night after she had consumed an unknown quantity of beer.
Economics of Complementary/Integrative Care
Although this column doesn't usually feature a book review, we're going outside of our usual public health format to discuss a new book written by Patricia Herman ND, PhD.
SOAP Notes: It's Time for a Cleaning
I have been planning for some time to write an article about how traditional SOAP notes do not fit chiropractic practice, and the unfairness of holding DCs to a model clearly created for and primarily applicable to medical physicians.
A Building Block of Healthy Aging
Coenzyme Q10 has gained enormous attention in recent years, and with good reason —it's the Energizer Bunny of the cellular world.
The Spirits of the Points: The Gall Bladder Official
The Gall Bladder is known as The Official of Decision Making and Judgment. In any given day, this Official makes countless decisions – conscious and unconscious, which influence every aspect of our being.
Let's face it – patient evaluation takes time. Unless you are really into the diagnostic evaluation game, you probably have found the formal exam protocol tedious if not downright annoying.
News in Brief
Controversial Florida PIP Law Under Review; D'Youville Chiro. Students Learning Art of Co-Managing; And the Award Goes To...; F4CP Recognizes Major Contribution by ChiroTouch.
Medicine Presents: A Great Opportunity
The changing nature of health care presents both opportunities and challenges. While we tend to focus on our profession, we can sometimes forget the impact other health care professions can have on us.
Have a Heart: Say No to Soda
It's not enough that soft drinks and other sugar-sweetened beverages have been linked to cavities and weight gain, among other negative health consequences.
Going Shoeless: The Pros & Cons of Barefoot Running
With the subculture of barefoot runners and the products catering to them growing daily, just about every chiropractor has been asked at one point or another about their opinion regarding barefoot running.
There Are No Secrets: Treating Complicated Conditions with TCM
Including standardized extra points, there are just over 400 acupuncture points on the body. You get 400 and I get 400 - same. Yet, time and time again treatment protocols are coveted as if they were some secret formula only intended for the right and privileged.
What They Don't Say Could Hurt You
I have written previously regarding the difficulties of drawing information from patients who are poor historians, forgetful or just plain uncooperative. The thought to revisit the topic occurred recently during preparation for an upcoming seminar.
Research Abstracts From the Journal of Manipulative & Physiological Therapeutics
Effect of Pain Relief on Lumbar Muscle Function and Activation; Effects of Thrust Amplitude and Duration of HVLA Spinal Manipulation; Immediate Effects of Upper Thoracic Manipulation on Cardiovascular Response.
Some Thoughts on the TMJ
The temporomandibular joint is an interesting and dynamic articulation that can cause a lot of problems.
Herbal Medicine: Go Mainstream
When it comes to practicing herbal medicine in a mainstream setting, there are a number of important points to understand when it comes to prescribing formulas. Some important questions to ask are - what method of prescribing and dispensing is most effective in this setting?
Are They Finally Fixing Medicare Reimbursement?
Even with federal sequestration cuts taking effect in March, including a 2 percent reduction in Medicare reimbursement to health care providers, hope may be on the horizon in the form of a much-anticipated, perpetually suggested overhaul of Medicare's Sustainable Growth Rate formula, which serves as the basis for determining physician reimbursement.
What the Science Says About Magnesium Stearate
It's often been said that scientific studies can be used to support just about anything. But discoveries are never made one study at a time.
July, 2010, Vol. 10, Issue 07
Pompeian Massage Cream History
By Judi Calvert, LMP
From 1990 to 2009, Judi and Robert Calvert, founders of the World of Massage Museum, scoured hundreds of antique stores looking for objects related to the history of massage. They were delighted to discover several well-preserved Pompeian ads and products, complete with cream inside the jars.They added all the items they found to their extensive collection so that Pompeian Massage Cream could live on in massage history. Judi Calvert brings her wealth of knowledge of the history of massage in this first article of her Massage Today column, Massage History Ambassador.
The Pompeian Manufacturing Company was founded in Cleveland, Ohio by Fred W. Stecher, the son of a German immigrant who worked as a druggist and inventor at the West Side Drugstore in the early 1900s.
Laboring in the drugstore's back room, Stecher created a soothing after-shave massage cream for use in barbershops before extending his offerings to an anti-dandruff hair cream and several products earmarked for women, including a night-and-day vanishing cream, a face powder and a lipstick. He also created a rouge he dubbed "Pompeian Bloom," which came in a dainty, golden box and was available in light, medium, dark, orange and "oriental".
Stecher moved his business to a new storefront in 1906, and following his death in 1915, it passed to his employee, Otto F. Leopold. Leopold had been promoted to the job of salesman, and had been canvassing barbers throughout Ohio before taking over as president of the company. Just one year after assuming his new role, he had expanded the store to a five-story structure.
During its heyday, the Pompeian Manufacturing Company employed 100 workers, and its wares were distributed widely throughout the United States. Leopold established a European headquarters in Liverpool, England, and a Canadian branch in Windsor, Ontario. By 1909, Pompeian Massage Cream was the best-selling face cream in the world. More than 50,000 dealers sold the product, and 10,000 jars were being made and sold daily.
Advertising played a major role in the company's success. With ads in several of the most prominent magazines of the time, including: Good Housekeeping, The American Magazine, Harper's Magazine, Putnam's Monthly, The Reader and McCall's Magazine. It's efforts became the largest advertising campaign in massage history.
According to the ads, the cream contained no grease, left no shine and did not induce the growth of hair. With frequent application, they claimed that the use of "toilet" powder became unnecessary.
In the early 1920s, women wore veils over their face when they were out in public. Perhaps it was the style of the day, or perhaps they were hiding a bad complexion. Either way, the company played on this along with promises of a youthful complexion. Pompeian ads stated: "You don't need ever to wear a veil. The soft, smooth, pictures of healthy skin which nature gives to all children is yours by right, and every girl or woman can, if she will, retain, or regain, the perfect, pretty complexion of childhood simply by a few moments of frequent massage with Pompeian Massage Cream."
The company would include invaluable beauty tips for women in the illustrated booklet that came with every jar of cream. In order to prevent those telling signs that date a woman's face so unfairly, they advised, women should apply a pinch of the cream to their unmoistened cheeks just before going into public. By massaging vigorously for a few seconds, the cream would swiftly clear the pores of their daily dirt.
The cream itself was packaged in a bottle with a glass stopper, available in three different sizes, sold for 50 cents, 75 cents and $1 each. The special, free sample jar was a particularly popular product for both men and women, offering a generous supply in a size not available in stores.
The Pompeian company preferred their customers to buy from a dealer whenever possible. But if the product was unavailable locally, customers could send away for a bottle by including a 10-cent postage stamp or silver coin with their order.
But women weren't the only ones who benefited from the company's offerings. Leopold extended the line of products to male customers by creating Pompeian Hair Massage liquid for use against dandruff. Barbers would use the Pompeian products in their shops after giving their clients a haircut and shave, and advertised their virtues heavily in their windows.
The Pompeian Massage Cream was especially useful for reducing soreness after shaving. By removing soap from the pores, it would help ease the irritation so distressing to men with the kind of thick, fast-growing beard that made constant shaving a necessity. The ads claimed that men could "reduce double chins by using the cream and it was the most wholesome and beneficial toilet preparation ever devised."
In 1912, the company commissioned painter Carle Blenner to find the perfect Pompeian woman and paint a picture of her, with the winner being featured in the 1912 Pompeian Beauty Art Calendar. The result was a very popular piece of wall art, and thousands sent away for a calendar of their own.
Film star Mary Pickford was one of the first Pompeian beauties to grace the company's advertisements, the success of which eventually made Leopold one of America's early cosmetic tycoons.
In 1927, the company was sold to Colgate Palmolive Peet for $1 million. The Pompeian name and product lines continued to be on the market for the next six months before disappearing forever.
Editor's note: Judi is the co-founder of MASSAGE Magazine. We are delighted to have her join our Massage Today columnists, providing her extensive knowledge of the history of massage.
Click here for more information about Judi Calvert, LMP.
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