resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Healing With Simple, Healthy Food
When it comes to your health, there is no better way to take control and create positive outcomes than by focusing on diet and lifestyle. As chiropractors, you know the power that regular self-care has for your patients.
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
Advice for Young Doctors
When I began practice, I was just shy of my 25th birthday. I was young and I looked it. I had been told this would be a problem when starting a practice – and it was. Older patients often paused when they entered for care.
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Offline Marketing Techniques: Opportunities to Help Grow Your Business
In a world becoming increasingly dominated by connected devices, when we think of marketing, we often think of online and social media marketing. Considerable attention is given to Facebook and Twitter, as well as CPC [cost-per-click] advertising.
Talking to Skeptical MDs: "Just the Facts, Ma'am"
The first lesson in public speaking is to know your audience. This is particularly applicable when talking to skeptical medical doctors about chiropractic. You have to understand where they are coming from and speak the language they understand.
Not Another Typical Drug Company Lawsuit
It's becoming more common to see drug manufacturers negotiate "false claims" settlements for millions and billions of dollars.1-2 Most of these settlements have to do with violations in the marketing of the drugs they produce and sell.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
The Gluteal-Knee Connection
The underlying causes of knee pain and dysfunction are rarely isolated to the knee. The knee is a relatively stable joint with limited intrinsic ability to adapt to aberrant motion.
Primary Lateral Sclerosis: A Condition With a Chiropractic Connection
Primary lateral sclerosis (PLS) is a slowly progressive, adult degenerative disease of the upper motor neurons characterized by progressive spasticity or stiffness. It is a clinical diagnosis that has been avoided because it is (largely) a diagnosis of exclusion.
F4CP: New Campaign to Promote Chiropractic as a Career
The F4CP has announced a "targeted cooperative campaign" that will engage doctors of chiropractic and chiropractic students, as well as chiropractic colleges, chiropractic media, state associations and vendors, to encourage DCs to recommend a chiropractic career to patients, family and friends.
Looking Back: Abstracts From Chiropractic History
D.D. Palmer's Technique for the Posterior Apical Prominence; An Early Attempt to Achieve Consensus on Subluxation; Chiropractic Subject Headings: Past, Present and Future; Mabel Palmer: A History of Chiropractic That Almost Wasn't.
Resolving Medial Arch Suspicions: The Navicular Drop Test
Healthy feet have three distinct arches: medial longitudinal, lateral longitudinal and anterior transverse.
The Kidney Official
The Kidney is known as the Official Who Controls the Waterways. In Western medical terms, a major function of the Kidneys is to filter the blood. Every day, a person's kidneys process about 200 liters of blood to sift out about two liters of waste and excess water.
Getting Athletes Back in the Game: Low-Level Laser Therapy for Sports Injuries
Sports injury rehabilitation is all about getting back in the game quickly and with optimal health. A relatively new tool for the treatment of sports injuries is finding global success, and it is doing so in a fast, efficient way.
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Post-Concussion Patient Care: Relevance of the Chiropractic Adjustment
There is a widespread understanding within the profession of the general guidelines for care of the concussion patient. These include guidelines for physical and cognitive rest, return to normal activities and so forth.
Super Bowl Chiropractor
With opening night of the 2014 National Football League season only a month away, what better time to talk to Dr. Jim Kurtz, team chiropractor for the defending Super Bowl champion Seattle Seahawks?
July, 2010, Vol. 10, Issue 07
Pompeian Massage Cream History
By Judi Calvert, LMP
From 1990 to 2009, Judi and Robert Calvert, founders of the World of Massage Museum, scoured hundreds of antique stores looking for objects related to the history of massage. They were delighted to discover several well-preserved Pompeian ads and products, complete with cream inside the jars.They added all the items they found to their extensive collection so that Pompeian Massage Cream could live on in massage history. Judi Calvert brings her wealth of knowledge of the history of massage in this first article of her Massage Today column, Massage History Ambassador.
The Pompeian Manufacturing Company was founded in Cleveland, Ohio by Fred W. Stecher, the son of a German immigrant who worked as a druggist and inventor at the West Side Drugstore in the early 1900s.
Laboring in the drugstore's back room, Stecher created a soothing after-shave massage cream for use in barbershops before extending his offerings to an anti-dandruff hair cream and several products earmarked for women, including a night-and-day vanishing cream, a face powder and a lipstick. He also created a rouge he dubbed "Pompeian Bloom," which came in a dainty, golden box and was available in light, medium, dark, orange and "oriental".
Stecher moved his business to a new storefront in 1906, and following his death in 1915, it passed to his employee, Otto F. Leopold. Leopold had been promoted to the job of salesman, and had been canvassing barbers throughout Ohio before taking over as president of the company. Just one year after assuming his new role, he had expanded the store to a five-story structure.
During its heyday, the Pompeian Manufacturing Company employed 100 workers, and its wares were distributed widely throughout the United States. Leopold established a European headquarters in Liverpool, England, and a Canadian branch in Windsor, Ontario. By 1909, Pompeian Massage Cream was the best-selling face cream in the world. More than 50,000 dealers sold the product, and 10,000 jars were being made and sold daily.
Advertising played a major role in the company's success. With ads in several of the most prominent magazines of the time, including: Good Housekeeping, The American Magazine, Harper's Magazine, Putnam's Monthly, The Reader and McCall's Magazine. It's efforts became the largest advertising campaign in massage history.
According to the ads, the cream contained no grease, left no shine and did not induce the growth of hair. With frequent application, they claimed that the use of "toilet" powder became unnecessary.
In the early 1920s, women wore veils over their face when they were out in public. Perhaps it was the style of the day, or perhaps they were hiding a bad complexion. Either way, the company played on this along with promises of a youthful complexion. Pompeian ads stated: "You don't need ever to wear a veil. The soft, smooth, pictures of healthy skin which nature gives to all children is yours by right, and every girl or woman can, if she will, retain, or regain, the perfect, pretty complexion of childhood simply by a few moments of frequent massage with Pompeian Massage Cream."
The company would include invaluable beauty tips for women in the illustrated booklet that came with every jar of cream. In order to prevent those telling signs that date a woman's face so unfairly, they advised, women should apply a pinch of the cream to their unmoistened cheeks just before going into public. By massaging vigorously for a few seconds, the cream would swiftly clear the pores of their daily dirt.
The cream itself was packaged in a bottle with a glass stopper, available in three different sizes, sold for 50 cents, 75 cents and $1 each. The special, free sample jar was a particularly popular product for both men and women, offering a generous supply in a size not available in stores.
The Pompeian company preferred their customers to buy from a dealer whenever possible. But if the product was unavailable locally, customers could send away for a bottle by including a 10-cent postage stamp or silver coin with their order.
But women weren't the only ones who benefited from the company's offerings. Leopold extended the line of products to male customers by creating Pompeian Hair Massage liquid for use against dandruff. Barbers would use the Pompeian products in their shops after giving their clients a haircut and shave, and advertised their virtues heavily in their windows.
The Pompeian Massage Cream was especially useful for reducing soreness after shaving. By removing soap from the pores, it would help ease the irritation so distressing to men with the kind of thick, fast-growing beard that made constant shaving a necessity. The ads claimed that men could "reduce double chins by using the cream and it was the most wholesome and beneficial toilet preparation ever devised."
In 1912, the company commissioned painter Carle Blenner to find the perfect Pompeian woman and paint a picture of her, with the winner being featured in the 1912 Pompeian Beauty Art Calendar. The result was a very popular piece of wall art, and thousands sent away for a calendar of their own.
Film star Mary Pickford was one of the first Pompeian beauties to grace the company's advertisements, the success of which eventually made Leopold one of America's early cosmetic tycoons.
In 1927, the company was sold to Colgate Palmolive Peet for $1 million. The Pompeian name and product lines continued to be on the market for the next six months before disappearing forever.
Editor's note: Judi is the co-founder of MASSAGE Magazine. We are delighted to have her join our Massage Today columnists, providing her extensive knowledge of the history of massage.
Click here for more information about Judi Calvert, LMP.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.