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TCM Congress in Rothenburg is Largest in Western World
In the medieval town of Rothenburg, deep set within the Bavarian countryside in Southern Germany, the TCM Kongress Rothenburg each year draws around 1.200 participants from more than 40 different countries to attend the biggest TCM conference in the Western world.
Expanding Access, Branch by Branch
The big news coming from Capitol Hill isn't merely the recent introduction of a pair of bills designed to expand chiropractic services in the Veterans Affairs and military health care systems; after all, similar legislation has made its way through Congress before, never reaching the Oval Office for presidential signature.
Impacting Chiropractic's Future With Technology
When it comes to electronic health records (EHR), Robert Moberg and Dr. Steven Kraus are two of the leading industry experts on the topic.
Recreational Cannabis Use and TCM
Many people are drawn to cannabis for its effects physically, mentally and emotionally. Medically, cannabis has some legitimate uses, however the scope of this article is limited to the recreational use of cannabis.
A Well-Kept Secret: 5 Element Acupuncture, Part II
Supervising acupuncture interns at a TCM college, it has always struck me how funny it is to hear the clinic manager tell the patients that the Five Element clinic specializes in treating emotions, as if patients with physical pain have no emotions!
Interpersonal Skills 101: Enhancing the Value of Our Patient Interactions
Recently, I read an interesting article in our local newspaper titled "The Value of Human Interaction." The article presented comments from a senior editor for Fortune magazine who discussed "Civility in the Business World."
Primary Spine Care: Addressing Concerns & Criticisms
The Dec. 1, 2013 issue of Dynamic Chiropractic included an article describing the implementation of a training program for primary spine practitioners (PSP) within a metropolitan region and supported by a large BC/BS plan.
The Way We Are Designed: A Conversation with Gil Hedley, PhD
I was first introduced to the work of Gil Hedley by Tom DiFerdinando. He gifted me Gil's DVD series.
A Reality Check – and a Chance to Educate
Imagine working in the public relations department of nutrition retailer General Nutrition Corporation (GNC) and reading the The New York Times announce...
There Really is No Room for Sexism
Recently, Matteo* (a transgender male) approached me during a break in an advanced shiatsu class in Berlin where he was one of two men in a group of 20 women. "Pamela. Don't forget to remind the translator to include male endings."
Converting More Patients to Your Practice
In 2013 and 2014, the theme was "the money is in the list." This meant that if you had a big email list, you were really making some "cha-ching." Unfortunately, having thousands of emails doesn't equate to thousands of dollars in profit.
Treating Beyond Pain
More often than not, when a patient presents to the office, it is for a pain complaint. Headache, neck pain, low back pain, sciatica, carpal tunnel... The pain is often the focus of the patient's mindset, and they don't often have any thought of what comes after the pain.
Will You Be an Amplifer or a Mute?
These times are changing, and changing quickly. There have been many challenges to this profession throughout the past few years. The challenge is to talk, then talk and talk some more about this medicine.
Low Back Pain: Posture and Movement Analysis
When performing static and dynamic movement analysis of the lumbopelvic hip area, begin with standing visual posture analysis of the pelvis, and then perform lumbar range of motion and assess what you might see during normal versus abnormal lumbar flexion motion.
Avoid Random Treatment of Trigger Points (Part 2)
We must acknowledge that the fascia, which surrounds literally everything in our bodies, including every muscle fiber, is more than just a covering.
An Excerpt from TCM Case Studies: Pediatrics
This excerpt is reprinted with permission from Jamie Wu. TCM Case Studies: Pediatrics was released in 2014 by People's Medical Publishing House.
Atypical Femoral Fractures and Bisphosphonate Use: What to Watch For
Bisphosphonates (BP) are popular drugs, with more than 8 billion in sales in 2008; however, profits have declined as patents began expiring. Nonetheless, BP remain the most commonly prescribed drugs for patients at risk of osteoporotic fractures, with several million prescriptions written every year.
The Need for a New Medical Model: A Challenge for Biopsychosocial and Ecopsychologica Medicine
Chinese medicine speaks of alignment between humans, heaven and earth. It is a complex view with a focus upon relationship. These are comprehensive ideas with no specific terms in contemporary medical practice.
The Dietary Supplement Research Dilemma
I do not care what the truth is, one way or another; I just want to know it. And when it comes to dietary supplements, the truth can be hard to find for a number of reasons.
B Vitamins Improve Memory, Prevent Brain Atrophy
The 2010 OPTIMA study showed that the accelerated rate of brain atrophy in elderly with mild cognitive impairment could be slowed via supplementation with homocysteine-lowering B vitamins, which included folic acid, vitamin B12 and vitamin B6.
Help Update the LBP Practice Guideline
The Council on Chiropractic Guidelines and Practice Parameters has announced the release of an updated Clinical Practice Guideline for Chiropractic Management of Low Back Pain for stakeholder review and comment.
July, 2010, Vol. 10, Issue 07
Pompeian Massage Cream History
By Judi Calvert, LMP
From 1990 to 2009, Judi and Robert Calvert, founders of the World of Massage Museum, scoured hundreds of antique stores looking for objects related to the history of massage. They were delighted to discover several well-preserved Pompeian ads and products, complete with cream inside the jars.They added all the items they found to their extensive collection so that Pompeian Massage Cream could live on in massage history. Judi Calvert brings her wealth of knowledge of the history of massage in this first article of her Massage Today column, Massage History Ambassador.
The Pompeian Manufacturing Company was founded in Cleveland, Ohio by Fred W. Stecher, the son of a German immigrant who worked as a druggist and inventor at the West Side Drugstore in the early 1900s.
Laboring in the drugstore's back room, Stecher created a soothing after-shave massage cream for use in barbershops before extending his offerings to an anti-dandruff hair cream and several products earmarked for women, including a night-and-day vanishing cream, a face powder and a lipstick. He also created a rouge he dubbed "Pompeian Bloom," which came in a dainty, golden box and was available in light, medium, dark, orange and "oriental".
Stecher moved his business to a new storefront in 1906, and following his death in 1915, it passed to his employee, Otto F. Leopold. Leopold had been promoted to the job of salesman, and had been canvassing barbers throughout Ohio before taking over as president of the company. Just one year after assuming his new role, he had expanded the store to a five-story structure.
During its heyday, the Pompeian Manufacturing Company employed 100 workers, and its wares were distributed widely throughout the United States. Leopold established a European headquarters in Liverpool, England, and a Canadian branch in Windsor, Ontario. By 1909, Pompeian Massage Cream was the best-selling face cream in the world. More than 50,000 dealers sold the product, and 10,000 jars were being made and sold daily.
Advertising played a major role in the company's success. With ads in several of the most prominent magazines of the time, including: Good Housekeeping, The American Magazine, Harper's Magazine, Putnam's Monthly, The Reader and McCall's Magazine. It's efforts became the largest advertising campaign in massage history.
According to the ads, the cream contained no grease, left no shine and did not induce the growth of hair. With frequent application, they claimed that the use of "toilet" powder became unnecessary.
In the early 1920s, women wore veils over their face when they were out in public. Perhaps it was the style of the day, or perhaps they were hiding a bad complexion. Either way, the company played on this along with promises of a youthful complexion. Pompeian ads stated: "You don't need ever to wear a veil. The soft, smooth, pictures of healthy skin which nature gives to all children is yours by right, and every girl or woman can, if she will, retain, or regain, the perfect, pretty complexion of childhood simply by a few moments of frequent massage with Pompeian Massage Cream."
The company would include invaluable beauty tips for women in the illustrated booklet that came with every jar of cream. In order to prevent those telling signs that date a woman's face so unfairly, they advised, women should apply a pinch of the cream to their unmoistened cheeks just before going into public. By massaging vigorously for a few seconds, the cream would swiftly clear the pores of their daily dirt.
The cream itself was packaged in a bottle with a glass stopper, available in three different sizes, sold for 50 cents, 75 cents and $1 each. The special, free sample jar was a particularly popular product for both men and women, offering a generous supply in a size not available in stores.
The Pompeian company preferred their customers to buy from a dealer whenever possible. But if the product was unavailable locally, customers could send away for a bottle by including a 10-cent postage stamp or silver coin with their order.
But women weren't the only ones who benefited from the company's offerings. Leopold extended the line of products to male customers by creating Pompeian Hair Massage liquid for use against dandruff. Barbers would use the Pompeian products in their shops after giving their clients a haircut and shave, and advertised their virtues heavily in their windows.
The Pompeian Massage Cream was especially useful for reducing soreness after shaving. By removing soap from the pores, it would help ease the irritation so distressing to men with the kind of thick, fast-growing beard that made constant shaving a necessity. The ads claimed that men could "reduce double chins by using the cream and it was the most wholesome and beneficial toilet preparation ever devised."
In 1912, the company commissioned painter Carle Blenner to find the perfect Pompeian woman and paint a picture of her, with the winner being featured in the 1912 Pompeian Beauty Art Calendar. The result was a very popular piece of wall art, and thousands sent away for a calendar of their own.
Film star Mary Pickford was one of the first Pompeian beauties to grace the company's advertisements, the success of which eventually made Leopold one of America's early cosmetic tycoons.
In 1927, the company was sold to Colgate Palmolive Peet for $1 million. The Pompeian name and product lines continued to be on the market for the next six months before disappearing forever.
Editor's note: Judi is the co-founder of MASSAGE Magazine. We are delighted to have her join our Massage Today columnists, providing her extensive knowledge of the history of massage.
Click here for more information about Judi Calvert, LMP.
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