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Another Step Forward for Chiropractic
Chiropractic is now available to 86,000-plus Latter-Day Saints missionaries and you are invited to become a provider. LDS membership in not required; our only concern is that our missionaries get the best quality care available.
Five Branches University Has First Hospital TCM Residency
Established in 1984, Five Branches University (FBU) has campuses in Santa Cruz and San Jose, Calif., which serve the communities of Santa Cruz, the Monterey Bay, and Silicon Valley.
The Case Report: A Valuable Tool
Case reports are a valuable form of descriptive research. The most basic form of practice-based research, a case report is a detailed account of the history, presenting symptoms, assessment, observations, treatment and follow-up of an individual patient, discussed in the context of prior and potential future research.
We Get Letters & Email
Our Country Needs Us Between Elections, Too; Continuing Care: We Aren't There Yet; Our Associations Need to Do More.
News in Brief
Updated Neck Pain & Whiplash Guideline; Attention, IHS DCs; New VP of Institutional Advancement At Palmer; N.J. DC Interns At U.S. Olympic Training Center; Chiropractic Society Of R.I. On The Front Lines.
Nutrition for Menopause: Front-Line Therapy for All Phases
Of all the changes women experience during their reproductive life, there is no doubt the most dreaded are the three phases of menopause. This is not surprising since all of the symptoms associated with menopause are replete with unpleasantness.
Low Back Pain in Running Athletes
After 7 million years of adapting to upright postures, the lumbar spine and pelvis have become remarkably adept at managing ground-reactive forces associated with running.
Let's Clear Up the Collection Confusion
This is an often-misunderstood practice swirling with misinformation. First, a few basics: Insurance is a contract between the patient and the insurance company. The insurance company is simply making a payment for services or care on behalf of the patient.
Crow Like the Rooster
As we welcome in the Year of the Rooster, we look at some of its major characteristics: confidence and communication, which suits the image we have of the Rooster...strutting in the farmyard, crowing to the others that it's time to wake up.
A New Year and Vision for the ACA
Inadequate pain management coupled with the epidemic of prescription opioid overuse and abuse has taken a severe toll on the lives of millions of people in the United States. Every day, more than 1,000 people are treated in the ER for misusing prescription opioids.
Scar Reduction With Acupuncture & Microneedling (Part 2)
Protocols and treatment Timing: A course of treatments should be performed over a period of 12 weeks if possible. Microneedling should be performed once every two weeks.
Prepare for the End, From the Beginning: Wealth Building and Retirement with the Tao
Yin and yang flow into and out from one another continually. Beginnings become endings and endings become beginnings again. Wholeness and cycles are the nature of Tao.
The winter season is upon us and offers unique challenges for the clinician and patient alike. To effectively navigate through the winter season there are two main TCM medicinals, Huang Qi and Gan Jiang, to consider, as well as two important formulas which feature these two TCM treasures.
Anti-Aging With Dr. Ping Zhang
Jennifer Waters, TCM practitioner and writer of the Acupuncture Today column, "Talking With the Masters" sat down with Dr. Ping Zhang to discuss aniti-aging with acupuncture.
Flirting With Alternative Therapies
There are about as many adjunct therapies being marketed to acupuncturists as there are acupuncturists. While some may remain purist in their application of traditional Chinese medicine, others choose to explore new horizons of treatment.
An Opportunity & a Responsibility
Nearly 80 Americans die from an opioid-related overdose every day, and spine-related pain is one of the principle drivers of opioid use. This unfortunate situation creates both an opportunity and a responsibility.
Acupuncture Points: Broadening Our Scope and Diagnostic Work
As every practitioner knows, the correct diagnosis is everything. Most healing disciplines rely on the use of symptomatology for their treatment implementation. Beyond symptomatology, we have clinical tests to provide more objective findings.
An Education in Gluten Sensitivity
A relatively new syndrome officially documented as non-celiac gluten sensitivity (NCGS) or gluten sensitivity (GS) was officially recognized and published in the new list of gluten-related disorders in 2012.
Qigong for Substance Abuse
It is commonly believed that substance abuse, in addition to harming one’s physiological state, hurts the spirit. There is also a belief that one’s spirit does not weaken due to substance abuse, but rather, the person finds solace in addiction due to an already weak spirit.
The Acupuncture Channel System (Part 1)
The earliest Chinese reference to channels is in the Mawangdui Medical Manuscripts,1 which are dated to the Warring States period of the Zhou Dynasty (475 BC-221 AD). The text presents 11 channels. There are no acupuncture points listed in those channels.
True Practice Mobility for the Chiropractic Profession
When natural disasters occur, chiropractors can literally travel to the other side of the world to offer humanitarian relief in less than a day. The chiropractor's license to legally practice, however, can't make it past the state line.
Shoulder Rehab: Start With the Scapula
The scapula is an incredible display of elegance and movement within the biomechanics of human motion. It's evolved for mobility and stability in the scapulo-thoracic region, giving us the ability to do things that are uniquely human, such as throwing with accuracy.
July, 2010, Vol. 10, Issue 07
Setting the Goal Standard
By Cary Bayer
"Setting goals is the first step in turning the invisible into the visible." -- Anthony Robbins
If you're a licensed massage therapist who worries about how you're going to make your rent or mortgage, you might think that establishing goals for your business is a luxury you can't afford. When survival seems like it's at stake, games like these might appear trivial. But I disagree strongly.
Unless you set specific goals to stretch the way you do your marketing program, expand your client base, and grow your income in a profound way, you run the risk of being a casualty in this recessionary economy that's shutting down one business after another.
Goal setting can help your business not just survive, but actually thrive. Tracking goals on a weekly basis makes use of the Law of Attraction, which states that energy goes where attention flows. This law isn't any kind of luxurious way of thinking, it's literally a law of Nature, a manner in which the Universe operates. Physicists have come to understand the role that observation plays in the phenomenon that they observe: "You cannot separate the observer from the observed," said David Bohm, the quantum physicist who worked on the Manhattan Project (the atomic bomb).
In the case of goal setting for us, the observer is the LMT, and the observed is her business itself. The process of observation can have a definite impact on both observer and observed.
The first step to take advantage of the Law of Attraction for your business is to create a variety of weekly goals for different aspects of your work. These might include: total number of massages given; gross income; total number of new clients gained; total number of new prospective clients; referrals from medical doctors; new doctors receptive to referring patients to you; referrals from chiropractors; new chiropractors receptive to referring patients to you; referrals from physical therapists; new physical therapists receptive to referring patients to you; number of pre-paid packages sold; number of gift certificates sold; hours spent on marketing; and so on.
For those LMTs who have therapists working for you, it would be wise to include such categories as: number of treatments given by each therapist; amount of passive income you received, and so forth. (Naturally, this same goal tracking method can work in enriching any area of your personal life, as well. You could set goals for your marriage; the quality and quantity of friendships; your exercise program; weight loss program--virtually any aspect of your life that you'd like to improve.)
Here are the logistics of this goal tracking method: Write your goals going vertically down the page on the left margin. At the top of your paper, going across horizontally, write the following headings: Goal, Actual, and Percentage. Before your workweek begins and you get busy, fill in your goals for the week. Tally your results as they develop throughout the week, so that when you get a new doctor interested in recommending you to the people he treats, for example, mark it down in the actual column for the "New MDs receptive to refer clients to you" category. Then, the following Sunday night (or Monday morning), compute your results. If your goal was to gain two new clients and you gained one, then your percentage was 50 percent. Do this for each category, and do this each week.
There's great power in this process for, as auto legend Lee Iacocca put it, "The discipline of writing something down is the first step toward making it happen." Iacocca, who designed the ultra cool Mustang for Ford Motor Co. in the 60s, and who became a cultural icon a couple of decades later when he ran Chrysler Corp., knew a thing or two about making things happen. Goals that aren't written down are more like wishes, and wishes are fine for blowing out the candles on your birthday cakes, but they're not of much use to you beyond that.
John Dewey, one of the nation's greatest educators and a founder of the philosophical school of pragmatism, said it beautifully, "Without some goals and some efforts to reach it, no man can live." Make sure that you keep stretching your goals, especially if you are reaching them. As Michael Korda, the novelist and former editor-in-chief of Simon and Schuster, wrote, "One way to keep momentum going is to have constantly greater goals." Of course, if you're not reaching the goals that you set, it's wise to examine what you're doing and see what you can do about intensifying your efforts or doing things differently.
Consciousness is a powerful tool, and that's why your mind needs to be used properly. Don't burden it and bog it down as a storage site for little things like appointments. Let it be the powerful force it was intended to be. As physicist Fritjof Capra wrote, "In modern physics, the universe is thus experienced as a dynamic, inseparable whole which always includes the observer in an essential way." How much more could physics say about the power of consciousness?
It's time that massage therapists, who work on the physical body, let themselves benefit from those who've parted the curtain to uncover the secrets of the physical universe.
In other words, simply intending certain results and looking at these intentions daily helps bring them into manifestation. That's why it's wise to display your weekly goal sheet in a place where you can see them every day--remember the power of attention. "It was not possible to formulate the laws of quantum mechanics in a fully consistent way without reference to the consciousness," said the Nobel Prize winning physicist Eugene Wigner. The same can be said for the laws of quantum massage business growth.
Click here for previous articles by Cary Bayer.
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