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Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Treating Our Veterans with PTSD
As July 4th, Memorial Day and Veterans Day continue to pass year in and year out, we honor our veterans from past wars with parades, BBQs and a day off from work, but our veterans live daily with the spiritual scars of war.
Behavior as Symptoms of Energetic Imbalance
Karen and Josh said they wanted me to help them fix their marriage. That is why they were sitting on the couch in front of me, complaining about each other. She was too domineering, he said, overly controlling and bossy.
"Turn, Turn, Turn"
Many people are credited with saying, "If you remember the '60s, you really weren't there." Given the fact I didn't become a teenager until 1970, I actually do remember the '60s (or at least part of it). And as a child of the '60s, I was, of course, influenced by the music.
Body and Skin Rejuvenation Through Inner Balance, Equals Outer Beauty
First of all, I will draw a line in the sand. You know how there is often a big divide between the methods of Western medicine and holistic or energy medicine?
Cultivating Our National Strength
The time has come to seriously look at the state of this profession and its influence in the U.S. Where are we? What has happened? Where do we go from here?
Eight Ways to Help Manage Your Content
You have just completed your last session for the day, checked your voice mail and emailed a new patient about their appointment, but something it gnawing at you, something you just can't quite put your finger it on.
Alcohol Consumption Strongly Linked to Risk of Colorectal Cancer
Alcohol intake is one of the primary risk factors for many human cancers, and is strongly associated with cancers of the oral cavity, pharynx, larynx, esophagus, liver, breast, and notably, the colon and rectum.
The McGill Approach to the Lower Back (Part 1)
Stuart McGill, PhD, brings a unique combination of tools to the table. He is a scientist who also functions as a clinician. He describes himself as a medical consultant who is referred challenging patients. He is both evidence based and practical.
The Art of Observation
How many of us spend time just watching our clients walk, climb in and out of cars, rise from a chair or navigate a flight of stairs? Spontaneity is the key. Along with a subtle ability to observe without the client knowing or being made to feel like a lab rat.
The Bottom Line ... From a Surgeon Who Knows
Regardless of individual relationships between providers, there continues to be a type of Hatfield-McCoy feud between the philosophies of medicine and chiropractic, particularly when it comes to musculoskeletal ailments.
Correcting Dysfunctional Movement Patterns – Is Local Treatment Enough?
It is widely believed that mechanical, non-traumatic back pain is largely related to dysfunctional or compensatory movement patterns the body has adopted over time.
MUIH Launches Doctoral Degree Programs
Maryland University of Integrative Health recently announce it will now offer doctoral degrees.
Drug War Rages in Wisconsin
Based on its actions over the past 15 years (review the sidebar in the app version of this article), controversy and the Wisconsin Chiropractic Association seem to go hand in hand.
Yo San University Celebrates, Supports Community Clinic
Yo San University of Traditional Chinese Medicine recently celebrated 25 years of teaching excellence and serving its community by awarding actor Pierce Brosnan the Robert Graham Visionary Award and raising money for its popular community clinic.
Ancient Chinese Medicine Meets Modern Anatomy Dissection
Have you ever thought it would be beneficial to explore under the skin and examine qi deficiencies in every system of the body? Would you like to see traditional Chinese medicine diagnosis patterns as they relate to western biomedical symptoms and conditions?
What TCM Never Had to Deal With
You probably started getting a sense of it when you were in school. The professors would talk about diabetes as "wasting-and-thirsting disease" and you had a thought that you didn't know anyone who was wasting away in any way, shape or form.
Hon Lee: Scholar, Warrior, Spy, Teacher and Healer
It was fun. Growing up in New York's Chinatown was like living in a Chinese village that had been transplanted to a five square block area in southern Manhattan. The thing I liked most about the city, and still do, is it's rich cultural diversity.
Giving Chiropractic Some Much-Needed PR
Public relations has not always been the chiropractic profession's strong suit, a shortcoming that has subjected the profession to countless attacks on its legitimacy and seemingly perpetual confusion among the public and the health care world as to the skills and services doctors of chiropractic provide.
News in Brief
Foundation for Chiropractic Progress Enrolls Second Group Member; Focus on Chiropractic Education at WFC-ACC Conference in Miami; Are You Ready for Another "Have-a-Heart" Campaign?
The Power of Vitamin K
You may have heard rumblings in recent years that vitamin K helps reduce the risk of osteoporosis and cardiovascular disease, and is administered intravenously by some integrative medical doctors who combine it with high-dose vitamin C in cancer treatment.
July, 2010, Vol. 10, Issue 07
Setting the Goal Standard
By Cary Bayer
"Setting goals is the first step in turning the invisible into the visible." -- Anthony Robbins
If you're a licensed massage therapist who worries about how you're going to make your rent or mortgage, you might think that establishing goals for your business is a luxury you can't afford. When survival seems like it's at stake, games like these might appear trivial. But I disagree strongly.
Unless you set specific goals to stretch the way you do your marketing program, expand your client base, and grow your income in a profound way, you run the risk of being a casualty in this recessionary economy that's shutting down one business after another.
Goal setting can help your business not just survive, but actually thrive. Tracking goals on a weekly basis makes use of the Law of Attraction, which states that energy goes where attention flows. This law isn't any kind of luxurious way of thinking, it's literally a law of Nature, a manner in which the Universe operates. Physicists have come to understand the role that observation plays in the phenomenon that they observe: "You cannot separate the observer from the observed," said David Bohm, the quantum physicist who worked on the Manhattan Project (the atomic bomb).
In the case of goal setting for us, the observer is the LMT, and the observed is her business itself. The process of observation can have a definite impact on both observer and observed.
The first step to take advantage of the Law of Attraction for your business is to create a variety of weekly goals for different aspects of your work. These might include: total number of massages given; gross income; total number of new clients gained; total number of new prospective clients; referrals from medical doctors; new doctors receptive to referring patients to you; referrals from chiropractors; new chiropractors receptive to referring patients to you; referrals from physical therapists; new physical therapists receptive to referring patients to you; number of pre-paid packages sold; number of gift certificates sold; hours spent on marketing; and so on.
For those LMTs who have therapists working for you, it would be wise to include such categories as: number of treatments given by each therapist; amount of passive income you received, and so forth. (Naturally, this same goal tracking method can work in enriching any area of your personal life, as well. You could set goals for your marriage; the quality and quantity of friendships; your exercise program; weight loss program--virtually any aspect of your life that you'd like to improve.)
Here are the logistics of this goal tracking method: Write your goals going vertically down the page on the left margin. At the top of your paper, going across horizontally, write the following headings: Goal, Actual, and Percentage. Before your workweek begins and you get busy, fill in your goals for the week. Tally your results as they develop throughout the week, so that when you get a new doctor interested in recommending you to the people he treats, for example, mark it down in the actual column for the "New MDs receptive to refer clients to you" category. Then, the following Sunday night (or Monday morning), compute your results. If your goal was to gain two new clients and you gained one, then your percentage was 50 percent. Do this for each category, and do this each week.
There's great power in this process for, as auto legend Lee Iacocca put it, "The discipline of writing something down is the first step toward making it happen." Iacocca, who designed the ultra cool Mustang for Ford Motor Co. in the 60s, and who became a cultural icon a couple of decades later when he ran Chrysler Corp., knew a thing or two about making things happen. Goals that aren't written down are more like wishes, and wishes are fine for blowing out the candles on your birthday cakes, but they're not of much use to you beyond that.
John Dewey, one of the nation's greatest educators and a founder of the philosophical school of pragmatism, said it beautifully, "Without some goals and some efforts to reach it, no man can live." Make sure that you keep stretching your goals, especially if you are reaching them. As Michael Korda, the novelist and former editor-in-chief of Simon and Schuster, wrote, "One way to keep momentum going is to have constantly greater goals." Of course, if you're not reaching the goals that you set, it's wise to examine what you're doing and see what you can do about intensifying your efforts or doing things differently.
Consciousness is a powerful tool, and that's why your mind needs to be used properly. Don't burden it and bog it down as a storage site for little things like appointments. Let it be the powerful force it was intended to be. As physicist Fritjof Capra wrote, "In modern physics, the universe is thus experienced as a dynamic, inseparable whole which always includes the observer in an essential way." How much more could physics say about the power of consciousness?
It's time that massage therapists, who work on the physical body, let themselves benefit from those who've parted the curtain to uncover the secrets of the physical universe.
In other words, simply intending certain results and looking at these intentions daily helps bring them into manifestation. That's why it's wise to display your weekly goal sheet in a place where you can see them every day--remember the power of attention. "It was not possible to formulate the laws of quantum mechanics in a fully consistent way without reference to the consciousness," said the Nobel Prize winning physicist Eugene Wigner. The same can be said for the laws of quantum massage business growth.
Click here for more information about Cary Bayer.
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