resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
What's New in Phytonutrition: Mangifera Indica, "The King of Fruits"
One hundred percent pure Indian green mango fruit (mangifera indica), harvested at a special degree of ripeness for efficacy and taste, can now be concentrated as a phytonutrient nutraceutical powder.
Treating Hip & Groin Pain With Abdominal Release of Upper Lumbar Nerve Impingements
Have you encountered patients with groin and hip pain you can't seem to solve? You know it's not a worn-out hip; you suspect the pain is somehow connected to the spine. But somehow, you just can't help them break through.
An MD Who Understands the Opioid Epidemic
Doctors of chiropractic have an important role to play in ending the opioid epidemic and dealing with chronic pain by conservative means (see our top story in this issue) – but who's to blame for opioid dependence and abuse in the first place?
Insuring Quality Control in Herb Importation: An Interview with Wilson Lau
Wilson Lau is the vice president of Nuherbs, a Chinese herb importation company based in San Leandro, California. Before joining Nuherbs, he trained as a lawyer specializing in FDA law.
The Pertinent Negative
We all have to perform evaluations on patients. Most of us don't like doing it – exams take time, and worse it takes even more time after the evaluation to put together a narrative summary of the findings. Sometimes, this process becomes downright tedious.
Tai Chi Documentary Premier
First Run Features recently announced the world theatrical premiere of Barry Strugatz's documentary The Professor: Tai Chi's Journey West, which premiered last month at the Laemmle Music Hall in Los Angeles.
What You Say Isn't Always What Patients Hear
A few years ago, my aunt Edna (name changed for the purpose of this story) suffered a stroke. After a short hospital stay, she was transferred to a nursing home for rehabilitation. When she arrived at the nursing home, Edna requested a private room.
Acupuncture Muscle Trigger Point and Oriental Medicine Sports Therapy
It is difficult to ascertain the internal condition of professional basketball player Lebron James during game one of the 2014 NBA finals, in which he developed debilitating muscle cramps that led to his premature removal from the game.
Believe it or not, an estimated one-third of your patients have eaten some form of fast food within 24 hours of their appointment with you.
Introducing the Acupuncture Today Digital Edition
In response to the changing habits of our readers, Acupuncture Today will introduce a digital edition of the publication (in addition to our print edition) beginning with the August 2016 issue.
Increasing the Value of Spine Care: CMS Approves New Low Back Pain Registry
The Centers for Medicare and Medicaid Services has approved the Spine IQ Low Back Pain Registry as a qualified clinical data registry for the Physician Quality Reporting System (PQRS) in 2016.
Acupuncture's Impact on the World
For several years, I have been hearing about the town of Rothenburg, Germany. It seemed just a dot on a map until I arrived. It is the home of the TCM Kongress which began in 1968. It has been held annually for 47 years and it has only missed one year.
An Emerging Partnership Model
Maryland University of Integrative Health (MUIH) has educated integrative health and wellness practitioners for the last 40 years, originally as an acupuncture clinic and school. The institution's transformative, relationship-centered programs integrate traditional wisdom with contemporary science
AOM Hospital-Based Practice: A Future Reality?
The natural evolution of health care on the planet is integrative health. We may have some challenges ahead, but based on my research, all indicators are pointing in a positive direction. There seems to be an evolving consciousness among our patient population that is "getting it."
Beating the Odds: Interview With Para-Powerlifter Adeline Dumapong-Ancheta
Since October 2015, the FICS Foundation, the charitable organization affiliated with the International Federation of Sports Chiropractic (FICS), has been supporting disabled athletes internationally.
Sit or Stand? Analyzing a Mixed Message
I'm more than a bit confused. At my age, that seems to be a rather common occurrence. However, today more than ever, I'm getting a mixed message.
Adventures with the San Jiao
Those of us who have been in practice for several decades relish the way meridians and points reveal new diagnostic clues and new insights. I love to encourage my students to see this as an adventure that goes way beyond the textbooks.
Chronic Pain: Become Part of the Solution
I have lectured to more than 7,000 chiropractic physicians over the past five years regarding the chronic pain and opioid epidemic in this country.
Kansas Achieves Licensing Law
Kansas Governor Sam Brownback signed House Bill 2615 into law on Friday, May 13, 2016. HB2615 includes provisions for the licensure of acupuncturists in the state of Kansas.
Multivitamin Supplement May Reduce Breast Cancer Recurrence
There is a great deal of controversy regarding the value of multiple vitamin supplements in cancer prevention.
Three Tips to Help You Analyze the Acupuncture Case Studies of the NCCAOM Exam
Confirm the answer quickly by the elimination method. Case study:
After two treatments for back pain, a patient presents for a third
session complaining of rapid breathing and wheezing that is made worse
during cold weather.
A Long-Overdue Win for Oregon Medicaid Patients - and the Implications for Other States
Beginning July 1, 2016, Oregon Medicaid patients with spinal pain (cervical, thoracic, lumbar, pelvic) who are determined to be low risk based on a biopsychosocial assessment tool (STarT Back – Keele University) can receive four chiropractic visits per episode.
July, 2010, Vol. 10, Issue 07
Setting the Goal Standard
By Cary Bayer
"Setting goals is the first step in turning the invisible into the visible." -- Anthony Robbins
If you're a licensed massage therapist who worries about how you're going to make your rent or mortgage, you might think that establishing goals for your business is a luxury you can't afford. When survival seems like it's at stake, games like these might appear trivial. But I disagree strongly.
Unless you set specific goals to stretch the way you do your marketing program, expand your client base, and grow your income in a profound way, you run the risk of being a casualty in this recessionary economy that's shutting down one business after another.
Goal setting can help your business not just survive, but actually thrive. Tracking goals on a weekly basis makes use of the Law of Attraction, which states that energy goes where attention flows. This law isn't any kind of luxurious way of thinking, it's literally a law of Nature, a manner in which the Universe operates. Physicists have come to understand the role that observation plays in the phenomenon that they observe: "You cannot separate the observer from the observed," said David Bohm, the quantum physicist who worked on the Manhattan Project (the atomic bomb).
In the case of goal setting for us, the observer is the LMT, and the observed is her business itself. The process of observation can have a definite impact on both observer and observed.
The first step to take advantage of the Law of Attraction for your business is to create a variety of weekly goals for different aspects of your work. These might include: total number of massages given; gross income; total number of new clients gained; total number of new prospective clients; referrals from medical doctors; new doctors receptive to referring patients to you; referrals from chiropractors; new chiropractors receptive to referring patients to you; referrals from physical therapists; new physical therapists receptive to referring patients to you; number of pre-paid packages sold; number of gift certificates sold; hours spent on marketing; and so on.
For those LMTs who have therapists working for you, it would be wise to include such categories as: number of treatments given by each therapist; amount of passive income you received, and so forth. (Naturally, this same goal tracking method can work in enriching any area of your personal life, as well. You could set goals for your marriage; the quality and quantity of friendships; your exercise program; weight loss program--virtually any aspect of your life that you'd like to improve.)
Here are the logistics of this goal tracking method: Write your goals going vertically down the page on the left margin. At the top of your paper, going across horizontally, write the following headings: Goal, Actual, and Percentage. Before your workweek begins and you get busy, fill in your goals for the week. Tally your results as they develop throughout the week, so that when you get a new doctor interested in recommending you to the people he treats, for example, mark it down in the actual column for the "New MDs receptive to refer clients to you" category. Then, the following Sunday night (or Monday morning), compute your results. If your goal was to gain two new clients and you gained one, then your percentage was 50 percent. Do this for each category, and do this each week.
There's great power in this process for, as auto legend Lee Iacocca put it, "The discipline of writing something down is the first step toward making it happen." Iacocca, who designed the ultra cool Mustang for Ford Motor Co. in the 60s, and who became a cultural icon a couple of decades later when he ran Chrysler Corp., knew a thing or two about making things happen. Goals that aren't written down are more like wishes, and wishes are fine for blowing out the candles on your birthday cakes, but they're not of much use to you beyond that.
John Dewey, one of the nation's greatest educators and a founder of the philosophical school of pragmatism, said it beautifully, "Without some goals and some efforts to reach it, no man can live." Make sure that you keep stretching your goals, especially if you are reaching them. As Michael Korda, the novelist and former editor-in-chief of Simon and Schuster, wrote, "One way to keep momentum going is to have constantly greater goals." Of course, if you're not reaching the goals that you set, it's wise to examine what you're doing and see what you can do about intensifying your efforts or doing things differently.
Consciousness is a powerful tool, and that's why your mind needs to be used properly. Don't burden it and bog it down as a storage site for little things like appointments. Let it be the powerful force it was intended to be. As physicist Fritjof Capra wrote, "In modern physics, the universe is thus experienced as a dynamic, inseparable whole which always includes the observer in an essential way." How much more could physics say about the power of consciousness?
It's time that massage therapists, who work on the physical body, let themselves benefit from those who've parted the curtain to uncover the secrets of the physical universe.
In other words, simply intending certain results and looking at these intentions daily helps bring them into manifestation. That's why it's wise to display your weekly goal sheet in a place where you can see them every day--remember the power of attention. "It was not possible to formulate the laws of quantum mechanics in a fully consistent way without reference to the consciousness," said the Nobel Prize winning physicist Eugene Wigner. The same can be said for the laws of quantum massage business growth.
Click here for more information about Cary Bayer.
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