resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
Resolving Medial Arch Suspicions: The Navicular Drop Test
Healthy feet have three distinct arches: medial longitudinal, lateral longitudinal and anterior transverse.
Primary Lateral Sclerosis: A Condition With a Chiropractic Connection
Primary lateral sclerosis (PLS) is a slowly progressive, adult degenerative disease of the upper motor neurons characterized by progressive spasticity or stiffness. It is a clinical diagnosis that has been avoided because it is (largely) a diagnosis of exclusion.
Healing With Simple, Healthy Food
When it comes to your health, there is no better way to take control and create positive outcomes than by focusing on diet and lifestyle. As chiropractors, you know the power that regular self-care has for your patients.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
The Kidney Official
The Kidney is known as the Official Who Controls the Waterways. In Western medical terms, a major function of the Kidneys is to filter the blood. Every day, a person's kidneys process about 200 liters of blood to sift out about two liters of waste and excess water.
Post-Concussion Patient Care: Relevance of the Chiropractic Adjustment
There is a widespread understanding within the profession of the general guidelines for care of the concussion patient. These include guidelines for physical and cognitive rest, return to normal activities and so forth.
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Looking Back: Abstracts From Chiropractic History
D.D. Palmer's Technique for the Posterior Apical Prominence; An Early Attempt to Achieve Consensus on Subluxation; Chiropractic Subject Headings: Past, Present and Future; Mabel Palmer: A History of Chiropractic That Almost Wasn't.
Offline Marketing Techniques: Opportunities to Help Grow Your Business
In a world becoming increasingly dominated by connected devices, when we think of marketing, we often think of online and social media marketing. Considerable attention is given to Facebook and Twitter, as well as CPC [cost-per-click] advertising.
Getting Athletes Back in the Game: Low-Level Laser Therapy for Sports Injuries
Sports injury rehabilitation is all about getting back in the game quickly and with optimal health. A relatively new tool for the treatment of sports injuries is finding global success, and it is doing so in a fast, efficient way.
Talking to Skeptical MDs: "Just the Facts, Ma'am"
The first lesson in public speaking is to know your audience. This is particularly applicable when talking to skeptical medical doctors about chiropractic. You have to understand where they are coming from and speak the language they understand.
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
Super Bowl Chiropractor
With opening night of the 2014 National Football League season only a month away, what better time to talk to Dr. Jim Kurtz, team chiropractor for the defending Super Bowl champion Seattle Seahawks?
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
Advice for Young Doctors
When I began practice, I was just shy of my 25th birthday. I was young and I looked it. I had been told this would be a problem when starting a practice – and it was. Older patients often paused when they entered for care.
Not Another Typical Drug Company Lawsuit
It's becoming more common to see drug manufacturers negotiate "false claims" settlements for millions and billions of dollars.1-2 Most of these settlements have to do with violations in the marketing of the drugs they produce and sell.
F4CP: New Campaign to Promote Chiropractic as a Career
The F4CP has announced a "targeted cooperative campaign" that will engage doctors of chiropractic and chiropractic students, as well as chiropractic colleges, chiropractic media, state associations and vendors, to encourage DCs to recommend a chiropractic career to patients, family and friends.
July, 2010, Vol. 10, Issue 07
Setting the Goal Standard
By Cary Bayer
"Setting goals is the first step in turning the invisible into the visible." -- Anthony Robbins
If you're a licensed massage therapist who worries about how you're going to make your rent or mortgage, you might think that establishing goals for your business is a luxury you can't afford. When survival seems like it's at stake, games like these might appear trivial. But I disagree strongly.
Unless you set specific goals to stretch the way you do your marketing program, expand your client base, and grow your income in a profound way, you run the risk of being a casualty in this recessionary economy that's shutting down one business after another.
Goal setting can help your business not just survive, but actually thrive. Tracking goals on a weekly basis makes use of the Law of Attraction, which states that energy goes where attention flows. This law isn't any kind of luxurious way of thinking, it's literally a law of Nature, a manner in which the Universe operates. Physicists have come to understand the role that observation plays in the phenomenon that they observe: "You cannot separate the observer from the observed," said David Bohm, the quantum physicist who worked on the Manhattan Project (the atomic bomb).
In the case of goal setting for us, the observer is the LMT, and the observed is her business itself. The process of observation can have a definite impact on both observer and observed.
The first step to take advantage of the Law of Attraction for your business is to create a variety of weekly goals for different aspects of your work. These might include: total number of massages given; gross income; total number of new clients gained; total number of new prospective clients; referrals from medical doctors; new doctors receptive to referring patients to you; referrals from chiropractors; new chiropractors receptive to referring patients to you; referrals from physical therapists; new physical therapists receptive to referring patients to you; number of pre-paid packages sold; number of gift certificates sold; hours spent on marketing; and so on.
For those LMTs who have therapists working for you, it would be wise to include such categories as: number of treatments given by each therapist; amount of passive income you received, and so forth. (Naturally, this same goal tracking method can work in enriching any area of your personal life, as well. You could set goals for your marriage; the quality and quantity of friendships; your exercise program; weight loss program--virtually any aspect of your life that you'd like to improve.)
Here are the logistics of this goal tracking method: Write your goals going vertically down the page on the left margin. At the top of your paper, going across horizontally, write the following headings: Goal, Actual, and Percentage. Before your workweek begins and you get busy, fill in your goals for the week. Tally your results as they develop throughout the week, so that when you get a new doctor interested in recommending you to the people he treats, for example, mark it down in the actual column for the "New MDs receptive to refer clients to you" category. Then, the following Sunday night (or Monday morning), compute your results. If your goal was to gain two new clients and you gained one, then your percentage was 50 percent. Do this for each category, and do this each week.
There's great power in this process for, as auto legend Lee Iacocca put it, "The discipline of writing something down is the first step toward making it happen." Iacocca, who designed the ultra cool Mustang for Ford Motor Co. in the 60s, and who became a cultural icon a couple of decades later when he ran Chrysler Corp., knew a thing or two about making things happen. Goals that aren't written down are more like wishes, and wishes are fine for blowing out the candles on your birthday cakes, but they're not of much use to you beyond that.
John Dewey, one of the nation's greatest educators and a founder of the philosophical school of pragmatism, said it beautifully, "Without some goals and some efforts to reach it, no man can live." Make sure that you keep stretching your goals, especially if you are reaching them. As Michael Korda, the novelist and former editor-in-chief of Simon and Schuster, wrote, "One way to keep momentum going is to have constantly greater goals." Of course, if you're not reaching the goals that you set, it's wise to examine what you're doing and see what you can do about intensifying your efforts or doing things differently.
Consciousness is a powerful tool, and that's why your mind needs to be used properly. Don't burden it and bog it down as a storage site for little things like appointments. Let it be the powerful force it was intended to be. As physicist Fritjof Capra wrote, "In modern physics, the universe is thus experienced as a dynamic, inseparable whole which always includes the observer in an essential way." How much more could physics say about the power of consciousness?
It's time that massage therapists, who work on the physical body, let themselves benefit from those who've parted the curtain to uncover the secrets of the physical universe.
In other words, simply intending certain results and looking at these intentions daily helps bring them into manifestation. That's why it's wise to display your weekly goal sheet in a place where you can see them every day--remember the power of attention. "It was not possible to formulate the laws of quantum mechanics in a fully consistent way without reference to the consciousness," said the Nobel Prize winning physicist Eugene Wigner. The same can be said for the laws of quantum massage business growth.
Click here for more information about Cary Bayer.
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