Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
June 16, 2010
Alliance Inaugural Conference is "Priceless Experience"
PRESS RELEASE - The Alliance for Massage Therapy Education just completed its First Annual Conference at the Canyons Resort in Park City, Utah on June 3-5. With 85 participants representing all aspects of the massage education sector, the Conference featured keynote presentations, continuing education workshops, lively discussions, and opportunities for professional network development.In addition, Alliance members at this meeting elected the organization's 2010-11 Board of Directors and a Nominating Committee for the following year's election.
With the theme "Shaping the Future of Massage Therapy Education", the Conference did indeed help to define key strategic priorities for massage school directors, teachers, continuing education providers, leaders of stakeholder organizations, and representatives from the leading companies in the field. Among the unique components of this event was a half-day visioning session, where attendees had the opportunity to offer their perspectives on the primary challenges facing massage education while helping the Alliance refine its program and service offerings.
The Conference affirmed the Alliance's role as the voice and advocate for massage therapy education. "Though we have only been serving this important community for a matter of months, the attendees were focused on how the Alliance will serve as a robust, results-focused collaborator with its members and other important stakeholder organizations," said Alliance Executive Director Rick Rosen. "What was evident throughout was the passion our rapidly growing membership feels about the foundational role lifelong learning plays in developing successful, intelligently trained massage therapists who provide quality services to the public."
The Conference was designed by the Alliance Leadership Team to provide nourishment and inspiration -- along with the latest information and best practices. In bringing this inaugural event to the foot of Utah's Wasatch Mountains, attendees were influenced by the dramatic and healthful environment in many ways. On the first evening of the Conference, the group gathered for dinner at the resort's Red Pine Lodge, which was accessed by a breathtaking gondola ride up the slopes. Following a delicious meal, there was a special "Talk Story" program that featured educators who shared very moving tales of the teachers who had transformed their lives.
One of the storytellers was Pualani Gillespie, who had traveled to the Conference from Kailua-Kona, Hawaii. She talked about her experiences with Auntie Margaret Machado, the revered teacher of traditional Lomi-Lomi massage who recently passed away at the age of 93. As a holder of this lineage, Pua also offered the foundational principles of this time-honored healing system -- Reverence, Forgiveness and Unconditional Love (or Aloha) -- and encouraged the Alliance to incorporate these ideals into all of its endeavors. Overall, these educators' stories served as reminders of the powerful role mentors play in our lives.
Here are some quotes from attendees that capture the spirit of this event:
Through the many conversations and presentations that took place over the three days of this Conference, a common ethic emerged: participants expressed a great commitment to support cooperation and unity among the many organizations that comprise the domain of massage therapy education, and the massage and bodywork field as a whole.
Source: Alliance for Massage Therapy Education
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