resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
An Excerpt from TCM Case Studies: Pediatrics
This excerpt is reprinted with permission from Jamie Wu. TCM Case Studies: Pediatrics was released in 2014 by People's Medical Publishing House.
The Dietary Supplement Research Dilemma
I do not care what the truth is, one way or another; I just want to know it. And when it comes to dietary supplements, the truth can be hard to find for a number of reasons.
Keep Seniors Safe: Age-Proofing the Home
I want to give Dr. Claudia Anrig kudos for her Dec. 1, 2014 column, which highlighted safety issues youngsters might encounter in the home.
Will You Be an Amplifer or a Mute?
These times are changing, and changing quickly. There have been many challenges to this profession throughout the past few years. The challenge is to talk, then talk and talk some more about this medicine.
A Well-Kept Secret: 5 Element Acupuncture, Part II
Supervising acupuncture interns at a TCM college, it has always struck me how funny it is to hear the clinic manager tell the patients that the Five Element clinic specializes in treating emotions, as if patients with physical pain have no emotions!
Viewpoints: Massage Reduces Nonspecific Shoulder Pain, Improves Function
While seemingly universal, pain and stiffness in the shoulders can be a significant cause of disability. Often a pain that does not go away on its own, shoulder complaints tend to linger, sometimes for 12 months or longer.
The Need for a New Medical Model: A Challenge for Biopsychosocial and Ecopsychologica Medicine
Chinese medicine speaks of alignment between humans, heaven and earth. It is a complex view with a focus upon relationship. These are comprehensive ideas with no specific terms in contemporary medical practice.
Striking a Blow to the Medical Monopoly
The U.S. Supreme Court has issued a landmark ruling in North Carolina State Board of Dental Examiners v Federal Trade Commission.
Joint Supplements for Athletes (Part 2)
A fairly recent discovery in nutrition supplemental medicine has proven to be a breakthrough in maintaining athletic joint health. Research suggests a combination of undenatured type-II collagen and tetrahydro-iso-alpha acids helps revitalize joint function and performance in athletes.
How We Can Help the Injured Brain
The majority of patients with mild traumatic brain injuries recover within seven to 10 days. If concussion signs and symptoms continue beyond seven days, the diagnosis changes from acute concussion to post-concussion syndrome.
Older Patients, Stroke Risk and Manipulation
The first population-based study in the United States to evaluate stroke risk following spinal manipulation – and the first involving older adults – suggests that "[c]hiropractic cervical spine manipulation is unlikely to cause stroke in patients aged 66 to 99 years with neck pain.
God and the Chiropractor
My wife went to church last Wednesday night and brought home a CD of the pastor's message. As she handed it to me, she said, "You should listen to this; you'll like it." Our family regularly goes to church and our faith plays a major role in our lives.
The Way We Are Designed: A Conversation with Gil Hedley, PhD
I was first introduced to the work of Gil Hedley by Tom DiFerdinando. He gifted me Gil's DVD series.
Converting More Patients to Your Practice
In 2013 and 2014, the theme was "the money is in the list." This meant that if you had a big email list, you were really making some "cha-ching." Unfortunately, having thousands of emails doesn't equate to thousands of dollars in profit.
Treating Beyond Pain
More often than not, when a patient presents to the office, it is for a pain complaint. Headache, neck pain, low back pain, sciatica, carpal tunnel... The pain is often the focus of the patient's mindset, and they don't often have any thought of what comes after the pain.
Pain Is Only a Piece of the Puzzle
More often than not, when a patient presents to the office, it is for a pain complaint: headache, neck pain, low back pain, sciatica, carpal tunnel, etc.
News in Brief
ACA Exec. Vice President Out, Acting EVP In; F4CP Executive Director Retires; New ED Named.
Managing Tibialis Posterior Tendon Injuries
The tibialis posterior is the deepest, strongest and most central muscle of the leg, with fibers originating from the tibia, fibula and interosseous membrane.
TCM Congress in Rothenburg is Largest in Western World
In the medieval town of Rothenburg, deep set within the Bavarian countryside in Southern Germany, the TCM Kongress Rothenburg each year draws around 1.200 participants from more than 40 different countries to attend the biggest TCM conference in the Western world.
Recreational Cannabis Use and TCM
Many people are drawn to cannabis for its effects physically, mentally and emotionally. Medically, cannabis has some legitimate uses, however the scope of this article is limited to the recreational use of cannabis.
What Do You Know About Physician Compare?
Physician Compare is a website that allows consumers to search for and obtain information about physicians and other health care professionals who provide Medicare services.
There Really is No Room for Sexism
Recently, Matteo* (a transgender male) approached me during a break in an advanced shiatsu class in Berlin where he was one of two men in a group of 20 women. "Pamela. Don't forget to remind the translator to include male endings."
Treating GERD and Incontinence: Focus on Trigger Points
Gastroesophageal reflux disease (GERD) is defined as the regurgitation of stomach acid in the esophagus. Previously, it was thought that GERD was caused by a hiatal hernia, but recent trials suggest the cause is an inability of the hiatal sphincter to contract normally.
June, 2010, Vol. 10, Issue 06
The Heart of Business: Client Relations
By Jenn Sommermann, LCMT
Business does not have to be about accounting and long-winded business plans. Even though that is a valid aspect of professional development, many massage therapists hire accountants and some never write business plans.If you enjoy those pieces of the business side of massage therapy, good for you. However, I feel the most important aspects of business revolve around client relations. Getting the clients scheduled in the first place, performing excellent customer service beyond the "hands-on" work and retaining clients is paramount to success. A successful massage career is much more than a good massage just as a five-star hotel is much more than a comfortable bed.
When you first hear the term client relations, what do you think about? Of course, it means different things to different people but I want to try to put together a list of some of the top things that client relations mean to me. For the purpose of organizing this information, I am going to break it into three categories: before the massage, during the massage and after the massage.
The first time you speak to someone on the phone or meet them in person is critical to the success of the long-term relationship. You have about five seconds to "impress" someone and the average client sizes you up in a short time. How you handle this interaction is very important.
You must be professional, clear, and establish your value in a short amount of time. There is no un-doing the first meeting. You never get a second chance. This is the first step in establishing a good relationship.
The ease with which a client schedules and your promptness in returning phone calls is the next thing to pay attention to. If a client cannot get through to you or if it takes too much effort to book an appointment, they won't be a client for long. Convenience and impeccable phone etiquette is key to client relations.
Once you get the client in the door, excellent service and paying attention to their needs tops the list. If a client likes an abdominal bolster, make sure it is set up before the client comes in for an appointment. Don't make the client ask or worse, have them go without. Client preferences must be noted on their chart and should be adhered to each time.
And speaking of charts, keeping accurate records is a must. You are the keeper of people's lives and there is no excuse for not doing an intake and tracking progress with good notes. Use whatever format you like, although SOAP notes are widely accepted. The point is to understand your notes, be able to defend them if necessary and have a clear picture of what your treatments consist of.
Once the client has left the office, follow-up is imperative. Marketing studies show that the best bang for your buck is follow-up. It costs less money and takes less time to keep an existing client than to bring in a new one. A little time spent keeping your current clients happy will go a long way towards ultimate success. Check in and see how they feel after their first appointment. Whatever they tell you, write it in their chart so that you "remember" it for their next visit. If you read an article that would be good for a certain client, take the initiative and send it to them. Clients love that.
Because you've taken such good treatment notes, the next time they come in for an appointment, you will be able to ask them about their current condition. "Remembering" the details is easy if you write it down and clients will feel cared for. In a world where health care is challenged and medical professionals don't have time to converse, let alone remember details, you will stand out amongst the stars if you do.
Good client relations isn't hard to accomplish, but it takes time, thought and effort. With some practice, these techniques can become second nature and be part of your standard of care. Clients will appreciate it and as a result, will come back. I truly believe if more massage therapists focused on client relations, there would be more success in our industry.
Click here for more information about Jenn Sommermann, LCMT.
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