Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
May 18, 2010
Leader of Police Chiefs' Group Takes Center Stage in Fight Over CA Law That Targets Massage Therapists
CPCA President Manheimer Lobbies Hard But Remains Silent on Questions Surrounding New Data
By Christie Bondurant
If there were prizes given out for making outrageous claims and inflating figures while lobbying for legislation, California Police Chiefs Association (CPCA) President Susan Manheimer might be a hands-down favorite for a gold medal.
In lobbying for Assembly Bill 1822 (introduced in February 2010), the CPCA President has made some serious accusations regarding the California Massage Therapy Council's (CAMTC) ability at screening out illegal operators. And as the anti-prostitution bill that targets massage therapists gets closer to potentially becoming law, Manheimer's claims have become even more outrageous, according to the CAMTC.
In a Feb. 21, 2010 letter proposing AB 1822 sent to Assembly Member Sandré Swanson (the bill's author), Manheimer claims that her association conducted a sample survey of CAMTC applicants and found that 89 percent were prostitutes or of questionable background. She writes, "We recently did a random/regional sample of CAMTC applicants and found that 57% were known prostitutes, 32% were of unknown legitimacy and required further inquiry, and only 11% were legitimate operators."
In that same letter she claims that the CAMTC is "overwhelmed" with about 12,000 applications they are unable to process with their "minimal staff resources."
After various requests made by Massage Today to see any evidence that supports the CPCA data, President Manheimer has remained silent. In fact, even after the bill's author questioned the data, Manheimer refuses to address inquires surrounding her data.
In an interview with Massage Today, Swanson stated: "I would question it (the data)... In terms of the legitimate massage therapists that I'm familiar with they have pride in their profession. They have years of training and they ought to be respected."
Apparently after Swanson's public statement that he does not support Manheimer's data, she contacted another assembly member with new claims against the CAMTC.
New Claims From Manheimer
According to the CAMTC, Chief Manheimer recently contacted Assembly Member Jerry Hill (D-San Mateo), head of the state assembly's Democratic caucus, stating that there are more than 35,000 applications that CAMTC has not processed. This is a remarkable jump from the 12,000 figure stated in her February letter to Swanson.
"We have no idea where she got that number," said Ahmos Netanel, CAMTC executive director. According to the CAMTC, as of May 10, they have processed all applications that they have received.
Massage Today has contacted Chief Manheimer regarding this new figure of 35,000 applications. She has not responded.
In a May 10 letter sent to Assembly Member Hill addressing Manheimer's new claim, CAMTC Chair Beverly May writes, "Your office was evidently told that there are more than 35,000 applications that CAMTC has not been able to process. That is absolutely not true. The number doesn't even make sense. In fact, in the short time that SB 731 (California's current law that established the CAMTC) has been allowed to work, we have processed 15,889 applications..."
In addition to Manheimer's claims, CPCA lobbyist John Lovell stated in an interview with Massage Today that from the data compiled so far, they were able to determine "several hundred certificants with past convictions." When asked to see this data, Lovell stated that the data is incomplete and that not all police departments in the state have submitted their information.
Also in the letter to Assembly Member Hill, May states: "Unfortunately, the kind of hyperbole associated with AB 1822 began with the suggestion by a lobbyist that a study had been done stating a high number of applications had been approved by CAMTC that should have been denied. In truth, there is no study. Even more, because of the success and efficacy of a statewide entity agreed upon by this Legislature and implemented just nine months ago, there have been 3,265 applications that CAMTC has not approved, which had been previously approved by local government."
Massage Today has written a formal request to Manheimer asking for a copy of the data. However, since we have not received a response, Massage Today has sent a second letter requesting to see the data under the California Public Records Act.
AB 1822 passed the Business, Professionals and Consumer Protection Committee on April 20 and is now before Assembly Appropriations Committee. To become law, the bill requires a two-thirds vote by both houses of the legislature and generally, must be signed by the governor.
Editor's note: To vote NO on AB 1822, go to: www.massagetoday.com/bill1822/stop_ab1822.php.
For a list of the Appropriations Committees' phone numbers and emails, go to: www.assembly.ca.gov/acs/newcomframeset.asp?committee=43.
To contact Assembly Member Sandré Swanson's capitol office call (916) 319-2016 or email him at , or contact his legislative consultant Opio Dupree at .
Massage Today will continue to follow this story and provide updates as available. For other Massage Today articles on this issue, read:
To join an open discussion on this issue, log onto our Facebook page at www.facebook.com/massagetoday.
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