resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
May, 2010, Vol. 10, Issue 05
Anatomy of a Massage School Makeover
By Angie Patrick
Sometimes you get an idea that makes perfect sense, but you simply do not have the appropriate place to launch it. Maybe the timing isn't right, or the manpower and implementation that you need to launch would be more than you have capacity to offer.Yet you know the idea has merit, and can benefit so many in the industry. I had the idea of a "Massage School Makeover" rolling around in my head for almost a year. Despite all the willingness and excitement about the project, nothing seemed to come into alignment to enable this idea to grow feet and walk on its own.
One day, I was talking with my dear friend Scott Dartnall of World Massage Conference (WMC) about how to invite schools to attend the WMC and give them an all-access pass to the presenters for free. Since schools and students are a huge part of my involvement with the industry, and recognizing the potential outreach the WMC could have with its positive impact on students and schools - a light bulb went off in my head.
Perhaps, finally, this was the perfect launching pad for this outrageous and unprecedented event I had knocking around in my head for so long. Our own company, Massage Warehouse and the World Massage Conference would be an awesome collaboration, with the exposure and ability to make the idea work. I took a deep breath and pitched the idea to Scott. To my delight, he was as excited about the project as I was.
Hunger for Product Knowledge
The idea of the makeover came about as a direct result of my school visitations and trade-show participations across the nation, and seeing the hunger for product knowledge on behalf of the students, as well as the schools. Additionally, our school program at Massage Warehouse is designed to help schools and students make the appropriate choices for the good of their practice, economically and as hassle-free as possible. It was in these interactions with schools that it became clear our responsibility was to make sure we come up with a way to broaden the overall exposure and education about products. As my role with Massage Warehouse has evolved over the years, one thing has definitely not changed - my desire to educate and expose students and therapists to a wide array of professional-grade products.
I could see need and opportunity for greater exposure and involvement in product and supply education. This is where the many contacts I have made with hundreds of vendors over the years could come into play. Then I could share the hopes that perhaps we could all come together as a community and each take a part in a program designed to bring these products forefront where they can be considered, discussed and researched by the schools and students alike.
To my great happiness, the response has been overwhelming. Manufacturers, educators, and product suppliers from all segments of the business have made their commitment and expressed their support for this project. Take a look at these wonderfully generous professional product partners on MassageToday.com and click on "Massage School Makeover." You can learn a bit more about the growing size of the final award and explore direct links to the professional product partner Web Sites to learn more about the products they offer.
This project really involves each and every individual within our industry. When I tried to drill down to the impact it may have and who the participants would be, one overwhelming truth occurred to me. While therapists each have their own specialty, their one commonality is the fact they all graduated from someplace. Each practitioner learned their modalities and techniques from an instructor while attending a school. This would enable every therapist an opportunity to voice support and to nominate their own school.
I would encourage instructors, educators, directors, school owners, students and therapists to take a moment to visit the Massage School Makeover page and nominate their school. Perhaps you will be the catalyst for your school to receive a makeover valued at more than $16,000, and growing! With greater exposure and participation on behalf of the vendors, there is no telling how great the final award may be. Your odds of winning are substantial, and the possibility of this award coming to your school is well within reach!
I would also encourage every school, instructor or school director/owner to participate in the free access to the World Massage Conference. Here, world-class presenters will be inside your classrooms, providing insight and instruction to your students, free of charge. It is unprecedented access to some of the world's leaders in our industry and an opportunity that should not be missed.
I would like to thank all of our professional product supply partners for their selfless support of this event. It is with great joy in my heart we launch the Massage School Makeover, and it is my hope we can communally share the goodwill and awareness of the support of education through this event.
Click here for more information about Angie Patrick.
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