resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
Medicalization and Mindfulness
The past several years have seen a veritable explosion of research on mindfulness. Research abstracts we've published in each issue of Health Insights Today under the heading "Mind-Body News" have increasingly reported on studies about mindfulness interventions.
The Spirit of the Point
After receiving a large amount of positive feedback on my San Zhen Protocols series, I have decided to focus this article on some relevant clinical aspects of acupuncture therapy prior to moving on to San Zhen Protocols III.
Improving Our Political Effectiveness
The November 2014 elections are right around the corner; members of Congress, governors and state legislators are all running. Now is a good time to talk frankly about our overall political involvement.
History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 1)
When we think of lower back pain, we tend to think in terms of the lower lumbar spine and the SI joint. These joints and their discs are obviously important. However, we tend to miss fixations that occur just above – in the upper lumbar spine. Three questions come to mind: 1) Why is the upper lumbar spine so important? 2) Why do we miss the fixations here? 3) How can we adjust them?
The Problem With Prolonged Sitting
We need to constantly talk to our patients about spending less time sitting and about what can go wrong with poor sitting postures. The fact is we sit too long in repetitive malpositions.
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
Uncle Sam Needs You
Scrutiny into the Department of Veterans Affairs (DVA) continues to grow after efforts to reform the DVA by the former Secretary of Veterans Affairs, Eric Shinseki, were deemed "a stunning period of dysfunction" by Senate Minority Leader Mitch McConnell (R-Ky.).
Rethinking GMO: Less Panic, More Context
Some of you may have noticed that after writing parts 1 and 2 of “Genetic Modification of Organisms for Human Consumption” a while back [Nov. 15, 2013 and Jan. 1, 2014 issues], part 3 never appeared.
Thoracolumbar Syndrome: The Great Mimic
The thoracolumbar junction is a common area of joint dysfunction. The most obvious cause is dysfunctional breathing or lack of diaphragmatic breathing. Treating this breathing problem will ultimately be the long-term cure for the syndrome.
Let the Patient Tell Their Story
Often when a patient presents with an injury, they want to tell their story. People by nature like to talk about themselves, particularly when they're worried about their health.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
If You Get a Request for Records, Respond!
In our previous two articles, we discussed two of the main reasons for denial when chiropractic records are reviewed by Medicare contractors.
News in Brief
NBCE Launches Computer-Based Testing Era; California Chiropractors Get Expanded DOT Exam Privileges; New Jeff Hays Documentary.
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
May, 2010, Vol. 10, Issue 05
Anatomy of a Massage School Makeover
By Angie Patrick
Sometimes you get an idea that makes perfect sense, but you simply do not have the appropriate place to launch it. Maybe the timing isn't right, or the manpower and implementation that you need to launch would be more than you have capacity to offer.Yet you know the idea has merit, and can benefit so many in the industry. I had the idea of a "Massage School Makeover" rolling around in my head for almost a year. Despite all the willingness and excitement about the project, nothing seemed to come into alignment to enable this idea to grow feet and walk on its own.
One day, I was talking with my dear friend Scott Dartnall of World Massage Conference (WMC) about how to invite schools to attend the WMC and give them an all-access pass to the presenters for free. Since schools and students are a huge part of my involvement with the industry, and recognizing the potential outreach the WMC could have with its positive impact on students and schools - a light bulb went off in my head.
Perhaps, finally, this was the perfect launching pad for this outrageous and unprecedented event I had knocking around in my head for so long. Our own company, Massage Warehouse and the World Massage Conference would be an awesome collaboration, with the exposure and ability to make the idea work. I took a deep breath and pitched the idea to Scott. To my delight, he was as excited about the project as I was.
Hunger for Product Knowledge
The idea of the makeover came about as a direct result of my school visitations and trade-show participations across the nation, and seeing the hunger for product knowledge on behalf of the students, as well as the schools. Additionally, our school program at Massage Warehouse is designed to help schools and students make the appropriate choices for the good of their practice, economically and as hassle-free as possible. It was in these interactions with schools that it became clear our responsibility was to make sure we come up with a way to broaden the overall exposure and education about products. As my role with Massage Warehouse has evolved over the years, one thing has definitely not changed - my desire to educate and expose students and therapists to a wide array of professional-grade products.
I could see need and opportunity for greater exposure and involvement in product and supply education. This is where the many contacts I have made with hundreds of vendors over the years could come into play. Then I could share the hopes that perhaps we could all come together as a community and each take a part in a program designed to bring these products forefront where they can be considered, discussed and researched by the schools and students alike.
To my great happiness, the response has been overwhelming. Manufacturers, educators, and product suppliers from all segments of the business have made their commitment and expressed their support for this project. Take a look at these wonderfully generous professional product partners on MassageToday.com and click on "Massage School Makeover." You can learn a bit more about the growing size of the final award and explore direct links to the professional product partner Web Sites to learn more about the products they offer.
This project really involves each and every individual within our industry. When I tried to drill down to the impact it may have and who the participants would be, one overwhelming truth occurred to me. While therapists each have their own specialty, their one commonality is the fact they all graduated from someplace. Each practitioner learned their modalities and techniques from an instructor while attending a school. This would enable every therapist an opportunity to voice support and to nominate their own school.
I would encourage instructors, educators, directors, school owners, students and therapists to take a moment to visit the Massage School Makeover page and nominate their school. Perhaps you will be the catalyst for your school to receive a makeover valued at more than $16,000, and growing! With greater exposure and participation on behalf of the vendors, there is no telling how great the final award may be. Your odds of winning are substantial, and the possibility of this award coming to your school is well within reach!
I would also encourage every school, instructor or school director/owner to participate in the free access to the World Massage Conference. Here, world-class presenters will be inside your classrooms, providing insight and instruction to your students, free of charge. It is unprecedented access to some of the world's leaders in our industry and an opportunity that should not be missed.
I would like to thank all of our professional product supply partners for their selfless support of this event. It is with great joy in my heart we launch the Massage School Makeover, and it is my hope we can communally share the goodwill and awareness of the support of education through this event.
Click here for more information about Angie Patrick.
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