resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Your Chance to Go Back to High School
As the father of a student who recently entered high-school sports (soccer), I have come to recognize an untapped opportunity for the chiropractic profession.
Chinese Herbs Debut at the Cleveland Clinic
Chinese herbal medicine is now being prescribed at the Cleveland Clinic thanks to a trailblazing team of people.
No Whining on the Yacht
This admonition – no whining on the yacht – may sound familiar to you. Many claim its origination.
San Zhen Protocols Part II: Case Studies
In my last article, I presented a collection of three-point acupuncture combinations which can provide effective clinical results.
Environmental Toxins: Cause of Modern Illness (Part I)
Environmental toxins have created burdens on the human body that put demands beyond our evolutionary development. Modern diseases that historically did not exist to any great degree have been rising sharply in the last 40 years.
News in Brief
In Remembrance: A Moment of Silence for Dr. Dick Versendaal; NYCC Named Chiropractic College of the Year by ACA; National University Partners With Indiana VA Facility.
Arch Height and Running Shoes: The Best Advice to Give Patients
Because runners with different arch heights are prone to different injuries, running shoe manufacturers have developed motion-control, stability and cushion running shoes for low-, neutral- and high-arched runners, respectively.
Through the Eyes of a Child
Once upon a time there was a girl name Lucy. Lucy had cancer, but she had a heart filled with love and compassion. Please come along to hear this story of an amazing child, her tenacity and her dream to help other children.
Evaluating Prenatal and Pediatric Automobile Injuries
Often in a family practice, one of your patients or an entire family is in an automobile accident and you are sought out to provide care for their soft-tissue injuries.
Colorado to Have the First Acupuncture Medical Reserve Corps in the U.S.
In the summer of 2012, Colorado was on fire. Literally. Many acupuncturists from around the state, especially those who had received disaster response training through AWB, wanted to help those affected by the fires as well as the first responders and tireless state and local officials, with the healing and stress-relief of acupuncture.
Dietary Supplement Research: Contradictions, Bias, Misinterpretation and Confusion
I do not care what the truth is, one way or another; I just want to know it. And when it comes to dietary supplements, the truth can be hard to find for a number of reasons.
How Much is Enough?
One of the primary arguments used against acupuncture care is the overuse of treatment. Some people say, "once you go, you have to go forever."
Dry Needling is Acupuncture: Anatomy of a Legal Victory in Oregon
On January 23, 2014, the Oregon Court of Appeals overturned the Oregon Board of Chiropractic Examiners "dry needling" administrative rule, which allowed chiropractic physicians to perform acupuncture after only 24 hours of training.
Making Sense of Chronic Inflammation
Inflammation is big business, evidenced by not only the laundry lists of medications patients bring me aimed at managing inflammation, but also the never-ending stream of advertisements for anti-inflammatory supplements that constantly find their way to my desk.
Socializing In My Slippers
When I graduated college, I had grandiose dreams of becoming an amazing acupuncturist. I wanted to build a great practice and make a good living. For four years, 13 semesters to be exact, I had a spreadsheet.
Alternatives to the Rainy Day Fund: Better Things to Do With Your Money
Google "rainy day fund" and you'll find the predominant and traditional advice given today is that you need to have three months of living expenses saved for an emergency. Some even recommend six months or more.
Shoulder Strategies: Reduce Pain, Improve Function With Proper Taping
Shoulder pain / dysfunction is a common problem for chiropractic patients. Clinicians who utilize elastic therapeutic taping as part of their treatment approach know it can be effective for a variety of shoulder problems.
The Right Idea at the Right Time
On Feb. 28, 2014, Virginia Governor Terry McAuliffe appointed David Brown, DC, as new director of the Virginia Department of Health Professions.
Anti-Aging: Educating Your Patients About The Skin
We know that cosmetic acupuncture works but what then? Education is a key part to the practice of Chinese medicine and when you practice cosmetic acupuncture, facial rejuvenation, etc., it is time talk about skin with your patients.
AAAOM: Facing An Ultimatum
On the heels of the growing discontent with leaders of the AAAOM, the Council of State Associations (CSA) recently took it upon themselves to present the organization with an ultimatum: for all board members to resign from the board and turn the organization over to the CSA or they will proceed on their own to become the primary representative of the AOM profession.
We Get Letters & E-Mail
Shouldn't the Pentagon Know More About Chiropractic Care? Office Flow: Have You Reviewed the Patient Experience Lately? Let's Stop Confusing the Public About Chiropractic; Cutting Down the Cherry Tree.
Revisiting the Neurological Exam
In spinal trauma or disease, the neurological exam chiefly aims to determine whether one (or more) of three basic neurological conditions is present: myelopathy, radiculopathy and peripheral nerve disorder.
Chiropractic Management of Sports-Related Tendinopathy
Tendinopathy is increasing in prevalence and accounts for a substantial percentage of sports injuries. Despite the magnitude of the disorder, research on chiropractic treatment is limited.
Enhancing TCM with Enzymes
Herbal formulations are an integral component for most Traditional Chinese Medicine (TCM) practitioners. One of the best ways to enhance their effectiveness is the addition of plant-based enzymes.
Are You Driving Patients Toward Dependence on Big Pharma?
Over the years I have had the opportunity to talk to doctors of chiropractic about health promotion, wellness and preventive care in chiropractic practice.
May, 2010, Vol. 10, Issue 05
Anatomy of a Massage School Makeover
By Angie Patrick
Sometimes you get an idea that makes perfect sense, but you simply do not have the appropriate place to launch it. Maybe the timing isn't right, or the manpower and implementation that you need to launch would be more than you have capacity to offer.Yet you know the idea has merit, and can benefit so many in the industry. I had the idea of a "Massage School Makeover" rolling around in my head for almost a year. Despite all the willingness and excitement about the project, nothing seemed to come into alignment to enable this idea to grow feet and walk on its own.
One day, I was talking with my dear friend Scott Dartnall of World Massage Conference (WMC) about how to invite schools to attend the WMC and give them an all-access pass to the presenters for free. Since schools and students are a huge part of my involvement with the industry, and recognizing the potential outreach the WMC could have with its positive impact on students and schools - a light bulb went off in my head.
Perhaps, finally, this was the perfect launching pad for this outrageous and unprecedented event I had knocking around in my head for so long. Our own company, Massage Warehouse and the World Massage Conference would be an awesome collaboration, with the exposure and ability to make the idea work. I took a deep breath and pitched the idea to Scott. To my delight, he was as excited about the project as I was.
Hunger for Product Knowledge
The idea of the makeover came about as a direct result of my school visitations and trade-show participations across the nation, and seeing the hunger for product knowledge on behalf of the students, as well as the schools. Additionally, our school program at Massage Warehouse is designed to help schools and students make the appropriate choices for the good of their practice, economically and as hassle-free as possible. It was in these interactions with schools that it became clear our responsibility was to make sure we come up with a way to broaden the overall exposure and education about products. As my role with Massage Warehouse has evolved over the years, one thing has definitely not changed - my desire to educate and expose students and therapists to a wide array of professional-grade products.
I could see need and opportunity for greater exposure and involvement in product and supply education. This is where the many contacts I have made with hundreds of vendors over the years could come into play. Then I could share the hopes that perhaps we could all come together as a community and each take a part in a program designed to bring these products forefront where they can be considered, discussed and researched by the schools and students alike.
To my great happiness, the response has been overwhelming. Manufacturers, educators, and product suppliers from all segments of the business have made their commitment and expressed their support for this project. Take a look at these wonderfully generous professional product partners on MassageToday.com and click on "Massage School Makeover." You can learn a bit more about the growing size of the final award and explore direct links to the professional product partner Web Sites to learn more about the products they offer.
This project really involves each and every individual within our industry. When I tried to drill down to the impact it may have and who the participants would be, one overwhelming truth occurred to me. While therapists each have their own specialty, their one commonality is the fact they all graduated from someplace. Each practitioner learned their modalities and techniques from an instructor while attending a school. This would enable every therapist an opportunity to voice support and to nominate their own school.
I would encourage instructors, educators, directors, school owners, students and therapists to take a moment to visit the Massage School Makeover page and nominate their school. Perhaps you will be the catalyst for your school to receive a makeover valued at more than $16,000, and growing! With greater exposure and participation on behalf of the vendors, there is no telling how great the final award may be. Your odds of winning are substantial, and the possibility of this award coming to your school is well within reach!
I would also encourage every school, instructor or school director/owner to participate in the free access to the World Massage Conference. Here, world-class presenters will be inside your classrooms, providing insight and instruction to your students, free of charge. It is unprecedented access to some of the world's leaders in our industry and an opportunity that should not be missed.
I would like to thank all of our professional product supply partners for their selfless support of this event. It is with great joy in my heart we launch the Massage School Makeover, and it is my hope we can communally share the goodwill and awareness of the support of education through this event.
Click here for more information about Angie Patrick.
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