Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
May, 2010, Vol. 10, Issue 05
Good Nutrition: Keep It Simple
By Teresa M. Matthews, LMT, CPT
Is there a subject more talked about or written about than diet and nutrition? Just look at any Web site, magazine, newspaper or list of non-fiction best sellers and what do you see? Articles or books detailing the latest Hollywood weight-loss plan, dire warnings about contaminated or suspect food sources, or advice from experts on eating this and not that; could we be suffering from information overload.
First things first: No nutritional program or diet is right for everybody. Even the "new" food pyramid carries a caveat that the amounts from the food groups or activity areas need to be calculated individually for each person. This is why we might wish to consult with a registered dietician or certified nutritionist if we have specific concerns or challenges. The USDA's Center for Nutrition Policy and Promotion has created the MyPyramid.gov Web site, which is a terrific place to begin to make sense of all of this. Food groups are simple. In order of importance: grains, vegetables, fruits, milk, and proteins.
Fats should equal 20-30 percent of the total daily caloric intake; proteins 30-40 percent; and carbohydrates 40-50 percent. Your body weight, divided by 2, equals the number of ounces you need to take in; more with heightened activity level. So if, for example, you weigh 200 pounds, you need to take in 100 ounces of water.
A word about fats: your body needs them but you will wish to make most of your fat sources from fish, (omega 3 and omega 6) nuts and vegetable oils. Saturated fats (solid at room temperature) should be limited and trans fats avoided whenever possible.
Read the "Nutrition Facts" on the package. If you cannot identify (or pronounce) most of the ingredients, why would you consume them? If you are looking for a quick snack, fresh veggies and fruits can always be kept within reach. A handful of your favorite nuts or whole-grain crackers (maybe with a couple of small cheese chunks, for fun!) might be just the right thing between massage sessions.
Keep an eye on sodium and sugar levels in prepared foods and beverages. While sodium is essential in maintaining fluid balance, too much can have an adverse effect on overall electrolyte values. Sugars, especially refined or processed, contribute calories to your daily count with few, if any, nutrients. Remember, high fructose corn syrup is just sugar by a different name. Some often overlooked bits of info on the "Facts" panel are serving size and servings per container. The amounts listed are per serving. If there are four servings and you are consuming the whole thing, multiply those values on the panel by four to be accurate.
While there are no newly uncovered facts and probably no groundbreaking ideas here, the message is clear. Good nutrition is neither too complicated to understand nor too difficult to obtain. Today's supermarkets are exactly that: super markets. All year 'round, most anywhere in this country, you will be able to find a staggering array of whole grains, either raw or in baked goods; the freshest vegetables, fruits, dairy products and meats. In mixing them by content, color and/or source, you can guarantee yourself and your family the building blocks of essential, good nutrition. Combined with a commitment to increased physical activity, you have a recipe for health and wellness.
Teresa M. Matthews, fitness expert and world champion athlete, has 30 years experience in the fitness industry. She is the president and founder of Health, Wellness & Fitness Professionals, Inc. and is the owner of Arlington School of Massage and Personal Training in Jacksonville, Fla. She is a sports massage instructor for the Florida State Massage Therapy Association and was awarded the FSMTA 2009 Sports Massage Therapist of the Year award. Teresa travels the country teaching self care and wellness classes. Contact her by e-mail at
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