Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
April 20, 2010
CA Anti-Prostitution Law Brings Firestorm of Opposition
Would Neuter State Board, Return Certification to Police Departments
By Editorial Staff
A California anti-prostitution bill that essentially forces professional therapists to get police permission to work has been moved on to the state Assembly Appropriations Committee.
Assembly Bill 1822, authored by Assembly Member Sandré Swanson, passed the Business, Professionals and Consumer Protection Committee by an 8-3 vote on April 20. If the bill becomes law it will effectively neuter the California Massage Therapy Council (CAMTC), a two-year-old body that now certifies massage therapy in California.
Swanson (D-Alameda), has called the bill an "urgency statute." He has also said that "Justifying the need for this urgency is a recent random sampling of CAMTC applicants, which concluded that the 57 percent of the applicants were known prostitutes and 32 percent had questionable backgrounds that required additional investigation."
However, the publicly cited sample data used by Swanson and other proponents of the bill, principally police organizations, only describes the backgrounds of applicants.
A very different picture emerges in sample data from CAMTC that shows who actually got work permits.
In reaction to the bill, the Council stated that "The CAMTC did not approve 25 massage applicants who were approved by the police in San Mateo. More than half (57 percent) of the applicants who were not approved by CAMTC were granted city permits."
Turning Back The Clock
If enacted, the legislation would result in a return to the old system used in California that required practitioners to be vetted and certified in each jurisdiction where they have clients. Both costly and complicated, the old system was replaced two years ago in favor of a voluntary statewide certification that supporters say has been far more effective in weeding out disreputable and unprofessional people from obtaining permission to work in local jurisdictions.
Swanson and the new bill's supporters claim: "The bill will have an important impact on reduction of Human Trafficking criminal schemes."Richard McElroy, CAMTC board member and a former police officer who investigated illegal massage parlors for more than 25 years, states that the CAMTC's review process is superior to all past methods of vetting massage professionals.
McElroy, who also wrote the Los Angeles Police Department's manual used to abate massage brothels, stated in documents opposed to the bill: "[CAMTC] not only examines the DOJ background report, but pays an additional charge to receive subsequent arrest notification from DOJ when the applicant is arrested at a later date. Local police departments do not."
The California Chapter of the American Massage Therapy Association (AMTA), worked closely with the legislature and all stakeholders in the massage industry, including law enforcement, in the creation of SB 731, passed in 2008. The intention of SB 731 was to provide a system that would clearly differentiate between legitimate massage practitioners and criminal actors seeking to co-opt their title. Having such a system gives law enforcement an additional tool in combating human trafficking, because it establishes a central clearinghouse of information on applicants around the state, and offers a clear, verifiable measure of a massage therapist's credibility: certification through the CAMTC.
According to CAMTC's Chairperson Beverly May: "AMTA-CA, as sponsor, spent over six years working with legislative members and staff as well as other stakeholders, to draft SB 731. We participated in a series of Taskforce meetings with vice officers arranged by the League of CA Cities.
"Business and Professions Code Section 4600 is the result of years of research and negotiation. The law contains some very powerful enforcement provisions. Notably, in response to city concerns about schools selling certificates, and the Sunset of the BPPVE, we made sure that the law allows the CA Massage Therapy Council the right to investigate if we have reason to suspect that an applicant has not received the education claimed.
"We have not approved any applications over the objection of local police. Quite the opposite - we have denied certifications to a great many applicants who already have city permits."
According to the AMTA: "SB 731 created voluntary certification through the [CAMTC], which is already providing a rigorous alternative to the haphazard patchwork of local regulations that has let illegal businesses flourish in California cities for too long.
"SB 731 represented six years of work in the Legislature and with every stakeholder in the massage industry, including law enforcement. AB 1822 entirely undermines the excellent tools and fair regulatory system created by those years of cooperation.
"The CAMTC has had the resources and knowledge to deny certification to hundreds of applicants who had slipped past local permitting procedures statewide due to its state and nationwide recourses:
"The CAMTC has unique access to statewide and nationwide resources:
In a letter (dated April 1, 2010) addressed to Swanson from Francisco Lobaco, Legislative Director and Valerie Small Navarro, Senior Legislative Advocate for the American Civil Liberties Union state:
"The ACLU opposes AB 1822, a measure to transfer a greatly expanded background check procedure for massage therapists from a statewide organization to local law enforcement. While we support effective efforts to curb human trafficking and child prostitution, we do not believe that requiring massage therapists to complete background checks by local law enforcement - rather than a statewide organization -- will combat trafficking. Instead, bad actors seeking to avoid detection will operate further underground to avoid subjecting themselves or the girls and women they are trafficking to increased scrutiny by local law enforcement."
The letter continues: "We oppose AB 1822 for the following reasons:
The American Massage Therapy Association, California Chapter is encouraging therapists to send their letters and emails to the Appropriations Committee immediately. A formatted letter of opposition is available on the AMTA-CA Web site at: www.amta-ca.org.
For a list of the Appropriations Committees' phone numbers and emails, go to: www.assembly.ca.gov.
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