Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
April, 2010, Vol. 10, Issue 04
NCCAM Awards $30,000 Grant
By Editorial Staff
The National Center for Complementary and Alternative Medicine (NCCAM), a division of the National Institutes of Health (NIH), recently awarded a $30,000 grant to the Massage Therapy Foundation to help support the second "Highlighting Massage Therapy in Complementary and Integrative Medicine (CIM) Research" conference. The conference takes place at the Red Lion Hotel in Seattle May 13-15, 2010.
"This NCCAM conference grant is an important demonstration of support...of massage therapy's presence in integrative medicine and support of the Massage Therapy Foundation's role in bridging research and massage therapy practice," said Diana Thompson, Immediate Past President of the Massage Therapy Foundation and Chair of the conference planning committee.
The "Highlighting Massage Therapy in CIM Research" conference brings together massage and manual therapy practitioners, educators, CIM researchers, allied health professionals and others interested in massage research. Current research related to massage and manual therapies will be presented with a special focus on translational research and public health. Seven world-renowned researchers and clinicians in the field of integrative health care will give keynote presentations at the conference and the three-day agenda also includes two panel discussions, 60 research presentations and posters, and innovative experiential workshops.
Experiential workshops are a relative rarity in research meetings. An academic exchange between the respective editors of International Journal of Therapeutic Massage and Bodywork and the Journal of Bodywork and Movement Therapies, Glenn M. Hymel, EdD, LMT, and Leon Chaitow, DO, ND, proposed this unconventional mechanism for bringing together research and practice. The workshops will include practical demonstrations of a variety of methods of manual care, combined with discussions of evidence of efficacy, proposed mechanisms, scientific evidence, and the expression of needs for future exploration.
Keynote speakers include Josephine Briggs, MD, Director of the National Center for Complementary and Alternative Medicine (NCCAM): Areas of Promise in Research of Complementary and Alternative Medicine (CAM); Dan Cherkin, PhD: Is Massage Effective for Back and Neck Pain? Applying the Research to Your Practice; Julie Ann Day, PT: First the Hypothesis: How a Biomechanical Model can influence Fascial Anatomy Research; Willem Fourie, PT: Is There a Place for Manual Therapy in Recovery from Breast Cancer Treatment?; Christine Goertz, DC, PhD: Translational Research and Manual Therapies, How Do We Get There from Here?; Helene M. Langevin, MD: Connective Tissue Physiology and Its Relevance to Manual Therapies; and Whitney Lowe, LMT: Knowledge Translation: Key Skills for Highly Successful Clinicians.
Panel discussions include Glenn Hymel, EdD, and Leon Chaitow, ND, DO, who will moderate, "Translating Research into Practice and Practice into Research" and William Meeker, DC, MPH, moderating "Manual Therapy and the Public Health."
Experiential Workshops include Julie Ann Day, PT: The Assessment of Upper limb Dysfunctions: Indications for Superficial or Deep Fascia Work; Leon Chaitow, ND, DO: Four Functional Assessment Methods: Their Research Origins and Clinical Usefulness; Whitney Lowe, LMT: Creative Applications of Research in the Clinical Massage Environment; and Masahiro Takakura, ND, DC, LAc, CKTI: Introduction of Kinesio-taping Application for Lymphatic Drainage and Inflammatory Condition.
The timeliness of this conference, according to Thompson, is evidenced by the fact that the number of clinical research studies in the area of massage therapy and integrative medicine have more than doubled since 2004. Thompson says, "In addition to the greater number of studies, massage therapists seem to be more curious about research, educators are more inclined to cite research data in the classroom, and vendors are more visibly supportive of search with their dollars and in their advertisements."
For registration information and to view the slate of speakers, visit www.massagetherapyfoundation.org/researchconference2010.html.
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