Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
April, 2010, Vol. 10, Issue 04
NCCAM Awards $30,000 Grant
By Editorial Staff
The National Center for Complementary and Alternative Medicine (NCCAM), a division of the National Institutes of Health (NIH), recently awarded a $30,000 grant to the Massage Therapy Foundation to help support the second "Highlighting Massage Therapy in Complementary and Integrative Medicine (CIM) Research" conference. The conference takes place at the Red Lion Hotel in Seattle May 13-15, 2010.
"This NCCAM conference grant is an important demonstration of support...of massage therapy's presence in integrative medicine and support of the Massage Therapy Foundation's role in bridging research and massage therapy practice," said Diana Thompson, Immediate Past President of the Massage Therapy Foundation and Chair of the conference planning committee.
The "Highlighting Massage Therapy in CIM Research" conference brings together massage and manual therapy practitioners, educators, CIM researchers, allied health professionals and others interested in massage research. Current research related to massage and manual therapies will be presented with a special focus on translational research and public health. Seven world-renowned researchers and clinicians in the field of integrative health care will give keynote presentations at the conference and the three-day agenda also includes two panel discussions, 60 research presentations and posters, and innovative experiential workshops.
Experiential workshops are a relative rarity in research meetings. An academic exchange between the respective editors of International Journal of Therapeutic Massage and Bodywork and the Journal of Bodywork and Movement Therapies, Glenn M. Hymel, EdD, LMT, and Leon Chaitow, DO, ND, proposed this unconventional mechanism for bringing together research and practice. The workshops will include practical demonstrations of a variety of methods of manual care, combined with discussions of evidence of efficacy, proposed mechanisms, scientific evidence, and the expression of needs for future exploration.
Keynote speakers include Josephine Briggs, MD, Director of the National Center for Complementary and Alternative Medicine (NCCAM): Areas of Promise in Research of Complementary and Alternative Medicine (CAM); Dan Cherkin, PhD: Is Massage Effective for Back and Neck Pain? Applying the Research to Your Practice; Julie Ann Day, PT: First the Hypothesis: How a Biomechanical Model can influence Fascial Anatomy Research; Willem Fourie, PT: Is There a Place for Manual Therapy in Recovery from Breast Cancer Treatment?; Christine Goertz, DC, PhD: Translational Research and Manual Therapies, How Do We Get There from Here?; Helene M. Langevin, MD: Connective Tissue Physiology and Its Relevance to Manual Therapies; and Whitney Lowe, LMT: Knowledge Translation: Key Skills for Highly Successful Clinicians.
Panel discussions include Glenn Hymel, EdD, and Leon Chaitow, ND, DO, who will moderate, "Translating Research into Practice and Practice into Research" and William Meeker, DC, MPH, moderating "Manual Therapy and the Public Health."
Experiential Workshops include Julie Ann Day, PT: The Assessment of Upper limb Dysfunctions: Indications for Superficial or Deep Fascia Work; Leon Chaitow, ND, DO: Four Functional Assessment Methods: Their Research Origins and Clinical Usefulness; Whitney Lowe, LMT: Creative Applications of Research in the Clinical Massage Environment; and Masahiro Takakura, ND, DC, LAc, CKTI: Introduction of Kinesio-taping Application for Lymphatic Drainage and Inflammatory Condition.
The timeliness of this conference, according to Thompson, is evidenced by the fact that the number of clinical research studies in the area of massage therapy and integrative medicine have more than doubled since 2004. Thompson says, "In addition to the greater number of studies, massage therapists seem to be more curious about research, educators are more inclined to cite research data in the classroom, and vendors are more visibly supportive of search with their dollars and in their advertisements."
For registration information and to view the slate of speakers, visit www.massagetherapyfoundation.org/researchconference2010.html.
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