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Building Community: A New Way to Socialize Your Practice
Social Media can seem like a slippery slope when, in fact, it is fairly easy to understand. With social media platforms, you can connect with current and potential new clients, build strong customer loyalty and increase brand awareness.
Are You a Stakeholder?
In today's world many new things are occurring, especially in the world of information technology. With these changes, comes an entire new set of vocabulary words and definitions.
How to Market to the Medical Profession
The world of health care is changing dramatically. When situations occur that cause expenses to increase, it is time for you to develop strategies that maintain and grow revenue.
The Concussion-Subluxation Complex
In the Aug. 1, 2014 issue of Dynamic Chiropractic, I reviewed some of the literature demonstrating the role of the chiropractic adjustment in post-concussive care.
The 2015 Nobel Prize Shines a Spotlight on TCM Research
Traditional Chinese Medicine continues to make it's presence felt on the world stage as the 2015 Nobel Prize in Physiology or Medicine was jointly awarded to William C. Campbell and Satoshi Omura for their work on combating parasites and YouYou Tu for her discoveries in combating Malaria.
Targeting the Bad Apples in the Bunch
While everyone was focused on the conversion to ICD-10, the Office of Inspector General for Health and Human Services released a new report on chiropractic titled "CMS Should Use Targeted Tactics to Curb Questionable and Inappropriate Payments for Chiropractic Services."
Breech Baby: A Scientific Approach
You learned a classic cookbook style treatment strategy in college for treating breech baby presentation. I'm sure you've used it. The main ingredient: moxa at Urinary Bladder 67.
Suffering Makes Us Human
It is possible that suffering, instead of being something negative, can be one of the greatest gifts to bring out one's humanity — if we allow it to be.
Yo San University Receives $1 Million Gift
Long-time Yo San University supporter Thomas S. Blount recently gave a $1 million dollar gift to the University, it's largest charitable gift to date. Mr. Blount was a retired naval officer, aerospace consultant and philanthropist.
Designing a Fitness Plan (Part 1)
It doesn't matter if you come to my practice for pain relief, weight loss, healthy aging or something else. The formula I talk about for each patient's fitness strategy is pretty much the same.
Born to Energize the Human Spirit: Recollections of Sig Miller
Sig Miller, longtime executive director of the Association of New Jersey Chiropractors (ANJC), passed away on Sept. 17 after a long battle with cancer.
Making Sense of an Increasingly Obvious Conclusion
Where's U.S. health care heading? Like it or not, the list of telltale signs is growing to a point that stands out to even the most myopic observer. Consider this list of facts as you look into the future of health care in the United States:
Create Community and Grow Your Practice
Many healthcare providers are fortunate to enjoy the freedom and independence of owning their own businesses. However, the constant demands can lead to a lonely and isolating experience unless you make an effort to get out of your office.
Too Many to Remember: Tips to Revive Your Ortho / Neuro Test Skills
When I was at Palmer in the mid-1980s, we were given a set of notes in one of our diagnostic courses. The notes covered approximately 70 orthopedic and neurological tests for various regions of the body.
Tailor-Made Knee Pain: The Sartorius Muscle
A patient was referred to my office after receiving treatment from various providers with no results. The patient was training for the Olympics as a marathon runner and was unable to run or walk without severe medial knee pain.
Cold and Flu Season: Expanding the Repertoire
As we move into the winter months, it is important for clinicians to have a solid working knowledge of effective herbal protocols for treating and managing clinical cold and flu presentations.
Detoxification Demystified and the Crucifers that Help
"Let food be your medicine and medicine be your food," is a quote often attributed to Hippocrates, a philosopher of the 5th century BC.
When I started to think about what I wanted to do, I toured different schools to choose where to pursue my original chiropractic education.
Diagnose Sprain Injuries in MVA Cases With Dynamic X-Rays (Pt. 1)
Am I the only person to notice hospitals are doing a seemingly insufficient job lately in their initial radiological workup of motor vehicle accident (MVA) victims?
Pro-Con: Swaddling for Newborns
The practice of swaddling has been used for thousands of years and was popular until the 1700s, when it was slowly abandoned by many cultures that considered it old-fashioned or barbaric.
March, 2010, Vol. 10, Issue 03
The Corruptibility of Facts
By Ralph Stephens, BS, LMT, NCTMB
The German philosopher Friedrich Nietzsche had an interesting prediction where secondary knowledge, which is what we learn from books, the media, what we are told and taught, would replace experience as our basis for judgment.It appears his prediction has come true. Today, most people's opinions and beliefs come from what they are told (in some form), not what they have experienced first hand. Most people act on theoretical knowledge instead of their first-hand experience.
For example, we constantly experience that politicians cannot be trusted to do what they say they are going to do during the campaign. Yet election after election, we vote for candidates whose speeches and writings make us feel good or support the beliefs we have about some aspect of society, regardless of the politicians past actions and record. We vote for the candidate who promises the most from the government trough, find ourselves feeling let down post-election, but repeat the pattern.
When the secondary information we have accumulated contradicts our personal experience, we have been trained to ignore our experience. We decide we must not have complete knowledge of the subject so we should believe what we have been told or we think that our experience must not be typical. For example, the vast majority of people surveyed in the U.S. were very happy with their health care, yet they believed the system was failing most people. A total disconnect.
Sadly, we do not use our experience to judge the validity of facts and figures, which can be rigged to "prove" pretty much anything. Instead, we judge the validity of our own experience by them. It is easy to manufacture information. Research is a classic example of this. Anything can be proven with a research study or a poll. It just takes manipulation of the variables, asking the "right" questions the "right way," or omitting a few things. We all know that some people will do virtually anything to have their way. Yet most of us never make the connection between the corruptibility of man and the corruptibility of facts. It is frightening how well we have been conditioned to accept secondary knowledge unquestioningly. It is how we are controlled and manipulated to do things that are against our own best interests.
Remember, the art of politics is to get people to do what is against their own best interests. Good propaganda is 80 percent truth and only 20 percent lie, thus it is plausible, yet misleading and deceiving. Propaganda (partial truth) is bombarding each of us everyday. We all need to apply more discernment and have more confidence in our "gut" feelings. The massage profession is not isolated from the corruptibility of facts. Our associations tell us how good it is for us to accept and support laws that take away our scope of practice and saddle us with ridiculous, insulting taxes like establishment permits and background checks.
This is not to say we should not learn or trust secondary knowledge at all. Research can be valuable and accurate. We have to learn from books and teachers, as there is not time to learn everything by experiencing it. Unfortunately we live in a very corrupt society that justifies human suffering in the name of profit or power. Whenever either is involved in something, be very wary and skeptical. (Adapted from an article by Michael Masterson.)
A Moment of Opportunity
In 2000, MDs in Israel went on strike. The death rate dropped so dramatically that funeral directors protested the strike. Emergency care and other vital services were maintained during the strike. There were just less visits to outpatient facilities, no elective surgeries and fewer prescriptions written. A similar trend happened quite some time ago in California when doctors went on strike. There has never been another doctor strike in the U.S.
Joseph Mercola, DO, puts it very well in an article he wrote, stating, "There is no question that traditional approaches for acute traumas (heart attack, stroke, accidents, etc.) are valuable and should not be abandoned. However, overall, when drugs and surgery are used to address chronic illness, it is generally a prescription for disaster."
Hospitals and doctors are invaluable for traumatic injuries. But when it comes to maintaining robust health and preventing illness, healthy living and personal responsibility is the key. Both secondary and experiential knowledge demonstrate this to most people. Yet we continue to allow allopathic medicine to dominate our health care system.
The massage profession could be a bright light for the public. We are the perfect profession to demonstrate and teach healthy living and personal responsibility for one's health. This would, of course, include providing the number one wellness modality - massage.
Sadly, we are groveling at the feet of the medical profession and politicians, hoping to be integrated into their sickness paradigm. This is like trying to mix water and oil. Massage is missing its greatest opportunity for success by having a minimal entry-level education requirement, reducing itself to barely a trade, where we are is the ideal profit point for schools and associations, not for therapists and the public good. Massage and health are not equated. Generally, we provide only massage, not health care. That is not to say we should be treating disease or trauma. However, we should be trained in health, not just massage, and our practices should include a broader range of services, education and products that support people in achieving high-level wellness. Of course, we have to live it to promote it, and that is difficult to do as a profession when most therapists are unaware of the concepts of health, wellness and nature cure. There is so much potential for our profession to grow into this field and the new government-run, rationed-care system will create a huge demand for alternatives, assuming it does not outlaw them. Will we rise to this challenge or succumb to the allopathic monopoly?
May the awakening energy of spring and March Madness enliven your days. See you here in May with an interesting personal experience.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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