resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
It might have been a miserable start to the day in the heart of downtown San Diego. A heavy rain had soaked the large homeless population congregating near the intersection of Third Avenue and Ash Street as they waited for a free breakfast to be served at the First Lutheran Church on the corner.
Joint Supplements for Athletes (Part 1)
Maintaining joint health should be a daily focus for athletes. Joint health is a complex issue for everyone, but for athletes it poses a greater concern.
Online Efforts That Convert Traffic Into Patients
Most chiropractors are using "dinner with the doc," "refer a friend," customer appreciation days, grand openings, health fairs, chamber of commerce meetings, and other networking events to get new patients.
Put the Social Back Into Social Media
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.
The Conscious Evolution of Healing, Part 2
The idea of transmission is very important in the Chinese medical classics. According to author Claude Larre, the ancient Chinese were highly interested in the connection between things. Nothing was looked at as an isolated entity.
Acupuncture and Homeopathy: Bioenergetic Brothers
Acupuncture and homeopathy share an important healing principle: bioenergetics. "Bio" means "life," so bioenergetics is literally "life energy."
It's Time to Create a Strong Acupuncture Footprint
Footprints in the sand. Footprints in the snow. Where do these footprints go? Some are big, some are small, but footprints are made by all.
What's Triggering That Point?
An orthopedic friend recently saw a patient of mine. He felt an injection of a trigger point (TP) at the upper trapezius and surrounding areas was necessary, since that was the patient's area of chief complaint and there was a tender, radiating nodule.
Finding Balance in the Clinic
This past December, I celebrated 11 years in practice. I seriously don't know where the time went. I feel beyond blessed and grateful to be practicing our profound and beautiful medicine and to be helping guide my patients restore a state of optimal health.
Old TCM Sayings: Treat the Front to Treat the Back
Chinese medicine college was, and always will be, a memorable time. It was a time of massive personal and professional growth.
The Easy Way to Learn How to Document ICD-10
The 2015 Work Plan for the Office of the Inspector General (OIG) includes a focus on chiropractic services. This means chiropractors can expect to see more audits and reviews in the coming year because private payers pay attention to the OIG's focus as well.
Are You Really a Healthy Eater?
I always giggle a little bit (to myself) when someone comes into my office and informs me that they are a healthy eater. What exactly does that mean? Does that mean they eat sugar in moderation? And what's that, exactly?
The Top Seven Website Mistakes Clinics Make
The majority of acupuncture clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp.
Neuroscience: Where Western Medicine and Chinese Medicine Can Come Together
The recent advances in neuroscience are truly incredible. With this expansion of scientific knowledge, I would like to see even more research into the neuroscientific basic of acupuncture and Chinese Medicine.
Reflections: The Art of Teaching Asian Medicine
Over the past three decades, my global workshops have been translated into German, Swiss German, French, Romansch, Spanish, Lithuanian and Xhosa. Time to offer you new teachers a few tips!
Case Histories from Bali: Treating Balinese Chidren with TCB and Shonishin
When I moved to the island of Bali in 2005, I offered my services in Bumi Sehat, which means Healthy Mother Earth, a free birthing center for poor and disadvantaged local women located in Ubud.
Connections Worth Making
"If most doctors are like me, [they are] isolated physically and professionally. I do not make the time to connect with other doctors and also a lot of doctors do not want to be connected for a lot of reasons. Dynamic Chiropractic keeps me grounded and connected.
We Get Letters & E-Mail
We Have Come a Long Way – But There's a Long Way to Go; Grounded and Connected.
Leg Length and Pelvic Fixations
A common component of low back pain is sacroiliac joint dysfunction. Signs of SIJ dysfunction can include fixation with reduced range of motion, and localized pain or joint laxity and inflammation.
Adjusting the Occiput on the Atlas
You may never see a particular set of patients in your office – the ones who are either afraid of neck adjustments or have had a bad experience. A vast majority of those who had a bad experience did not have a life-threatening vascular event.
February, 2010, Vol. 10, Issue 02
The Massage Road Show
By Jenn Sommermann, LCMT
When I lived in Boston, I owned and operated a wellness center. I had full control of my surroundings, which included a lovely treatment room that was set up exactly how I wanted it. When I relocated to New York six years ago, I decided not to open a store front and I started a travel business instead, offering massage in the comfort and privacy of people's homes.
There were two reasons behind my decision. First, I did not know anyone in New York and securing office space seemed risky. The allure of savings from a lack of overhead was another reason. I have been on both ends of the spectrum and, recently, many of my students are asking which I prefer.
Office-based space and travel businesses each have pros and cons. As a massage therapist, it is common to have more than one job or work at more than one location. I know many therapists who choose to have office space, work for someone else part time and do some outcalls as well. Here is the good news: there is no right answer. We are so fortunate that in our profession we can design a work strategy that fits our personality and lifestyle. So although I will give some thoughts on office space versus house calls, it is up to each of you to decide what works best for your life, family, and schedule.
My physical office in Boston was lovely. I am often nostalgic about it; remembering the quintessential New England home that was converted to commercial space. My treatment room was the former living room, complete with hard wood floors and a fireplace. I had several therapists working for me and each of them had a room that had also been converted. We had a shower for clients, a lovely garden in the back of the house, ample parking and were off the main road so it was very silent and peaceful. It was really quite perfect. But it cost a lot of money. Overhead was high, maintenance was endless and the landlord had control to some extent. I made a very decent living and was very happy. I saw 25 clients a week for about 12 years. Had my life not changed on a personal level, I am certain I still would be there.
I moved to New York and because I did not know anyone or have the same "connections" compared to Boston, I decided not to rent office space. It just felt too risky. I also decided I no longer wanted to see 25 clients a week and not having the office space meant lower overhead. Lower overhead equals less need for income. Massage by Land & Sea was born, offering massage in the comfort and privacy of people's homes, boats and offices. The first thing I realized was that travel and set up time is more than expected. So while I charge $100 per hour, when I tack on travel and set up time, each one hour session takes about two hours. My $100 per hour rate goes to $50 per hour (without expenses) in a heartbeat. Obviously, overhead is lower. Linens, lubricant and laundry will always be an expense, unless you work for someone who provides those things. The other big overhead item is the travel; car expense, insurance, gas, tolls and parking, along with phone, insurance, membership dues, continuing education and music round out the list of expenses. Am I really saving on overhead? The answer is yes, because I do not have rent to pay.
The downside, as I see it, is the lack of control over my surroundings. I described a perfect set up in Boston and when I step into other people's spaces, it's not the same. There often isn't enough space, meaning I have to move furniture to fit my table. It is not always as clean or quiet as I would like either. The other downside is the extra wear and tear on my body; lugging the table, as well as the supplies. I have a light weight table but it is still heavy. There is no way around it. Overall though, people like massages in their own space very much. There is something to putting on your snuggly robe after a massage, curling up on your own sofa with a cup of tea and not having to step into your car and fight traffic. I have created a lovely massage road show business for myself and am quite happy again.
On a side note, my students ask what I bring when I travel for massage. Here is a list of all the items I carry with me each time:
Do yourself a favor and get a really good carrying case for your table. I have a heavy-duty one and it protects my table well. I carry the rest of the items in a strong canvas bag so I only have to make one trip from the car. It's not ideal, but it works.
I enjoyed having office space and I currently enjoy my massage road show. Both have advantages and disadvantages. Some days I long for what I currently don't have, but that's the nature of the beast. Most days I am really happy that I have had the experience of both, and I trust that I am exactly where I belong.
Click here for more information about Jenn Sommermann, LCMT.
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