Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
January, 2010, Vol. 10, Issue 01
Heart on the Bottom Line
By Ralph Stephens, BS, LMT, NCTMB
Happy New Year! I have observed with fascination and wonder as our professional associations have willingly given away huge chunks of massage therapists' traditional scope of practice. Most professions have associations that hire lawyers and lobbyists to fight tooth and nail to expand their scope of practice.Not ours. We give up more and more every year. Look at the state massage laws passed by our associations in the last few years. We have given up traction, stretching, exercise and joint mobilization, and saddled ourselves with establishment licenses in some states. No other health care providers have to obtain establishment licenses. Why are we doing this to ourselves? At times, I've surmised it was just desperation to get some law, any law passed. That coupled with ignorance of the professional regulation "game."
In collusion with our associations, when it comes to giving up scope of practice are the majority of our schools. Not all schools of course. There are a few good ones left, and you know who you are so do not take offense. I have lamented this sad situation before. However, I have never been able to understand why our associations and schools are giving up the rightful, historical scope of our profession. Finally, while lost deep in nature in Massachusetts during an extended teaching tour this past fall, the truth was revealed to me. It is so simple and obvious, yet so sad.
It's in the financial interests of schools to give up and dilute as much of our scope or practice as possible. The less they have to teach, the less it costs them. Just teach the simple, basic stuff. Sadly, we have set a lowest common denominator with national certification and licensing exams, and all schools need to do is "teach to the tests". Thus in legislation battles, it's easy for the opposition to say something is not in our scope as it's not taught in entry-level programs, even though it's being very thoroughly taught in our continuing-education courses. So, they turn on continuing-education instructors and try to suppress and restrict them from teaching the advanced work and/or restrict therapists' ability to perform it even if they know it. As sad as it is, I can understand the schools' part in this. It's simply the easiest way out and makes them the most profit.
But why the associations? Why are they not working to increase our opportunities to help the public by fighting to expand our scope? This is the big revelation: They are insurance vendors. They make their money from the insurance they provide their members. The less scope they have to insure, the more money they can make and the less claims they might have to defend. It's in their interest to give up scope, especially any advanced work. The less we can do, the better for our insurance vendors. The less they have to teach, the better for our schools.
The two groups that historically lead a profession to greater scope of practice, less restrictive regulation and higher levels of income are leading the massage profession in the opposite direction. Maybe it's not quite as malicious as it seems. Maybe it is just that they are not aware of the full potential of soft-tissue therapy and the historic scope of practice of massage. The effect is the same. They are depriving the public the potential of soft-tissue care and limiting the opportunities and incomes of massage professionals. This is what we get when the heart is on the bottom line. Anybody care? We pay an incredible price for ignorance. On a positive note, Florida should be our national model. Their licensing law gives them a great scope of practice and it hasn't yet been dismantled by the tyranny of the minorities or political correctness.
I cannot wait to read the reactions and outcries from the schools and association to this column. Pay no attention to what they so righteously will say. Look objectively at what they're doing. What are the measurable outcomes? Follow the money trail. What economic incentive do they have to expand our scope? When threatened, how hard have they fought to maintain it, let alone expand it? Never believe what politicians and sales/marketing/media people say. Only believe what they do. Actions speak louder than words.
We get so emotional. We want to believe so badly in some principle, group or politician that we only hear or read words that support our beliefs, and seldom compare words to actions. You can hope all you want but you will eventually find it is a poor strategy to accomplish anything. When you find yourself desperately wanting to believe something, stop and check it out. We pay a huge price for ignorance.
Alternative Health Care News: Flu
The good flu news is they cannot force people to be vaccinated if they don't have the mercury-laced vaccine to inject. I would much rather battle the flu than mercury poisoning. If you don't know the symptoms, you should look them up, especially if you consume high-fructose corn syrup and get vaccinated for the flu. You don't want mercury in your body.
In its attempt to prevent you from being well and avoiding the flu, the FDA is attacking any source for alternative information. Dr Andrew Weil was warned to change his Web site because he was offering an immune-boosting supplement. Read the FDA letter here: www.fda.gov/ICECI/EnforcementActions/WarningLetters/ucm186837.htm.
It's frightening how hostile our "new" government is becoming toward alternative health care and health in general. Its new appointees are working to dilute all organic standards. See: http://salsa.democracyinaction.org/o/642/campaign.jsp?campaign_KEY=27042. It's going to be a long, bleak winter, especially politically. I will be back on a more positive note in March. Bring your kites!
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.