Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
January, 2010, Vol. 10, Issue 01
Heart on the Bottom Line
By Ralph Stephens, BS, LMT, NCTMB
Happy New Year! I have observed with fascination and wonder as our professional associations have willingly given away huge chunks of massage therapists' traditional scope of practice. Most professions have associations that hire lawyers and lobbyists to fight tooth and nail to expand their scope of practice.Not ours. We give up more and more every year. Look at the state massage laws passed by our associations in the last few years. We have given up traction, stretching, exercise and joint mobilization, and saddled ourselves with establishment licenses in some states. No other health care providers have to obtain establishment licenses. Why are we doing this to ourselves? At times, I've surmised it was just desperation to get some law, any law passed. That coupled with ignorance of the professional regulation "game."
In collusion with our associations, when it comes to giving up scope of practice are the majority of our schools. Not all schools of course. There are a few good ones left, and you know who you are so do not take offense. I have lamented this sad situation before. However, I have never been able to understand why our associations and schools are giving up the rightful, historical scope of our profession. Finally, while lost deep in nature in Massachusetts during an extended teaching tour this past fall, the truth was revealed to me. It is so simple and obvious, yet so sad.
It's in the financial interests of schools to give up and dilute as much of our scope or practice as possible. The less they have to teach, the less it costs them. Just teach the simple, basic stuff. Sadly, we have set a lowest common denominator with national certification and licensing exams, and all schools need to do is "teach to the tests". Thus in legislation battles, it's easy for the opposition to say something is not in our scope as it's not taught in entry-level programs, even though it's being very thoroughly taught in our continuing-education courses. So, they turn on continuing-education instructors and try to suppress and restrict them from teaching the advanced work and/or restrict therapists' ability to perform it even if they know it. As sad as it is, I can understand the schools' part in this. It's simply the easiest way out and makes them the most profit.
But why the associations? Why are they not working to increase our opportunities to help the public by fighting to expand our scope? This is the big revelation: They are insurance vendors. They make their money from the insurance they provide their members. The less scope they have to insure, the more money they can make and the less claims they might have to defend. It's in their interest to give up scope, especially any advanced work. The less we can do, the better for our insurance vendors. The less they have to teach, the better for our schools.
The two groups that historically lead a profession to greater scope of practice, less restrictive regulation and higher levels of income are leading the massage profession in the opposite direction. Maybe it's not quite as malicious as it seems. Maybe it is just that they are not aware of the full potential of soft-tissue therapy and the historic scope of practice of massage. The effect is the same. They are depriving the public the potential of soft-tissue care and limiting the opportunities and incomes of massage professionals. This is what we get when the heart is on the bottom line. Anybody care? We pay an incredible price for ignorance. On a positive note, Florida should be our national model. Their licensing law gives them a great scope of practice and it hasn't yet been dismantled by the tyranny of the minorities or political correctness.
I cannot wait to read the reactions and outcries from the schools and association to this column. Pay no attention to what they so righteously will say. Look objectively at what they're doing. What are the measurable outcomes? Follow the money trail. What economic incentive do they have to expand our scope? When threatened, how hard have they fought to maintain it, let alone expand it? Never believe what politicians and sales/marketing/media people say. Only believe what they do. Actions speak louder than words.
We get so emotional. We want to believe so badly in some principle, group or politician that we only hear or read words that support our beliefs, and seldom compare words to actions. You can hope all you want but you will eventually find it is a poor strategy to accomplish anything. When you find yourself desperately wanting to believe something, stop and check it out. We pay a huge price for ignorance.
Alternative Health Care News: Flu
The good flu news is they cannot force people to be vaccinated if they don't have the mercury-laced vaccine to inject. I would much rather battle the flu than mercury poisoning. If you don't know the symptoms, you should look them up, especially if you consume high-fructose corn syrup and get vaccinated for the flu. You don't want mercury in your body.
In its attempt to prevent you from being well and avoiding the flu, the FDA is attacking any source for alternative information. Dr Andrew Weil was warned to change his Web site because he was offering an immune-boosting supplement. Read the FDA letter here: www.fda.gov/ICECI/EnforcementActions/WarningLetters/ucm186837.htm.
It's frightening how hostile our "new" government is becoming toward alternative health care and health in general. Its new appointees are working to dilute all organic standards. See: http://salsa.democracyinaction.org/o/642/campaign.jsp?campaign_KEY=27042. It's going to be a long, bleak winter, especially politically. I will be back on a more positive note in March. Bring your kites!
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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