resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
January, 2010, Vol. 10, Issue 01
So You Want to Buy a Massage Chair
By Angie Patrick
Did you know a great way to market yourself as a massage therapist and become known in your community to those interested in massage is to work charity events or volunteer performing chair massage? Did you know this is an incredibly effective way to give people an opportunity to appreciate your talent as a therapist as well as afford you a pocket of time to develop a rapport in order to better your opportunity of retaining them as a client for further services? Did you know that there are professional massage chairs on the market ranging from under $200 to over $600? How do you know what you need? How can you be sure the chair you buy will best suit your needs? Let's take a look at the different uses for a massage chair, and use that information to determine how much chair you need to fulfill your specific needs.
There are many reasons a therapist will buy a massage chair. Some make the purchase for occasional charity events and promotional opportunities. Others purchase a chair to utilize as an adjunct to their regular table. Some opt to buy to add additional services to their spa or salon waiting room, and then there are those who utilize their chair for their full time practice and use it several times a day 5 to 6 days a week. Each of these needs differ in that they require different performance from the chair that has been chosen.
In this article, I would like to explore some of the options available on massage chairs and provide information that will enable you to make the appropriate choice for your own individualized purposes. I think a great place to begin is at the beginning: You have made a decision to purchase a chair. Now begins the research: which chairs offer the greatest adjustability; which offer a sternum pad; how do I adjust the seat; which is the lightest; which comes with a case with wheels; do I need wheels? How can I find a package deal, what IS a package deal? Do I buy on Ebay? Is a Craigslist chair good enough? Should I really buy firsthand at all, because I saw one cheap at the garage sale up the street...
OK, OK... Stop stressing already! Let's take it one step at a time... First establish your need.
Let's just say your intended use is for marketing yourself, your talents and your practice. Your goal is to obtain new clients for your regular practice. With this chair, you plan to attend charity events, fun runs, craft shows, etc. The primary use will not be for everyday use, and it is not your single source of income. Your potential clients will likely spend no more than 10-20 minutes total in the chair. All this being said, it stands to reason you may not wish to spend next month's rent or mortgage payment on this chair. Luckily, there are some very economical options on the market that can fit this niche nicely, while still not requiring a credit line increase on the old charge card.
You will likely find a chair that fits your needs in the $150-$250 price point. Usually, chairs in this area are not filled with a ton of bells and whistles, nor do they offer a wide array of customization and adjustment; however, for the purposes listed above, these chairs fit the bill! Light (usually made of light-weight aluminum), economical, and generally workable in functionality - these chairs will make it easy for you to start networking. Look for chairs in this price range to offer adjustable heights on the seat, adjustable slide sternum plates, and a dual adjustable headrest. These should also come with a carry case.
Mid- to High-End Chair
Now, let's look at the chair you need for more regular and rigorous work, as a primary source of income. Some therapists make a very nice living offering mobile chair massage. Many gain entire office buildings as their "turf" and can spend an entire day simply working in a single location. Clients do not often have the time they would like to visit a therapist, and they are oh-so-happy to have one come by the office for a half hour to an hour. Some forward thinking companies even hire the therapist for a block of time or per client in order to provide this wonderful benefit for their employees. If you take this theory and apply it to five days a week, you can easily see how the income can grow. Even if you do not cater to office buildings, there are other venues that have proven successful as well. If you live near a conference center, perhaps you could contract to provide chair massage for the trade shows that come into town. Additionally, many hospitals will allow therapists in at the request of a doctor, OT or PT. Perhaps you just open a kiosk at the mall, and work on passers by. You are only limited by your own ingenuity, and no matter how you slice it, you need a chair that can stand up to the daily repeated use you will be giving it.
These chairs, built with long-term, repeated usage in mind range in price from $250 and up. The mean average for a stoutly made chair is around $350 and can go as high as over $600. These chairs have far greater flexibility in the adjustments, providing greater comfort for the client and also allowing you greater access. Typically these chairs are made of rolled steel, carbonized fiber, and aircraft grade aluminum. The padding is better in that it is softer and more pliable, while providing elasticity and bounce back. The weight allowances are a bit greater in this price range, and can allow you greater flexibility in clientele. These chairs may also weigh a bit more than the more economy chair largely due to their being built to withstand far greater and repeated usage. In most cases, the mid- and high-end chairs have a virtually endless color choice, while economy chairs are typically limited to only five or six.
Forming Your Decision
Some details to consider before making your decision:
First, consider the foam systems and the density they offer. Economy chairs often have a foam system consisting of two ply. One at the base is very dense while a softer and plusher layer is affixed atop. While this provides comfort for its intended use, it can begin to break down if it is in a constant daily use scenario. Conversely, the higher end chairs have taken into consideration the need for the padding to withstand constant use, and are typically three-ply deep. Using this same principal of layering, the layer closest to the base if the most dense, while the middle layer is a bit more flexible. The top layer is often quite plush and provides a luxurious feel to the client.
Second, consider the frame. How much weight will it withstand? Can you easily go from working on children to working on larger clients? Consider who your target market may be, and make your choices with this in mind.
Third, think about adjustability. If you are using this chair for everyday use, you will likely opt for a chair with considerable adjustment capability. Some chairs are adjustable down to the knee pads, and I find chairs offering greater options are a stronger choice for the full-time seated massage therapist. You have a greater capability of customizing the massage experience directly to your client's weight, height and build. If your use is for occasional usage only, then the economy chair would still be a good fit.
Fourth, contemplate ease of use. Some higher end chairs are like trying to fold origami. Too many levers and complicated sequences can make a chair cumbersome, (albeit comfortable for the client.) The hope is you find something perfect for both of you! The economy chairs are not quite so complicated, and can offer great ease when you are on the road. Less adjustment means less knobs and levers. Determine your level of patience, and explore manufacturer's Web sites to get a better picture of the adjustments chairs can offer.
Fifth, does my chair come with a package? Most do. Most chairs on the market are paired with a carry case for the protection of the chair and for ease in mobility.
And lastly, we come to vinyl options. Most manufacturers are going "greener" in their offerings and provide vinyl with less noxious gas emissions. PVC-free vinyl will not expose you or your client to health risks such as exposure to phthalate (DEHP) and dioxin pollution.
One thing I would like to share, (and I cannot stress this enough) always be sure to buy from a reputable dealer of professional grade massage products. DO NOT SKIMP ON THIS. In the short term, it seems you will be able to save a few bucks and buy a chair secondhand. However, let there be an issue with breakage, or malfunction and you are wholly stuck with a broken and dilapidated used chair. This can set you back to square one, and you are out your initial investment in substandard equipment. When you choose a reputable dealer, you have the advantage of the resellers warranty as well as the manufacturer's warranty. Both are invaluable to you if your chair ever has an issue.
Chair massage can be a tremendous value to those looking for an add-on therapy, a means to market, or a way to earn a little extra money on the weekends. It can also be a lucrative full-time career. Just be sure to do your homework, visit the Web, check out and compare features, and then make your informed decision. Everyone has a different need, and I hope some of these tips can help you better define your own and give you a head start in finding the perfect chair for your individual needs.
Click here for more information about Angie Patrick.
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