Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
January, 2010, Vol. 10, Issue 01
Massage Chairs: Fad, Fixture or Therapeutic Tool?
By Raymond Blaylock
The debate goes on. Some people still consider massage chairs, and the work performed on them, a form of "fluff and buff" massage, not true therapeutic massage. Some would offer that seated massage is a good marketing tool to get people into the office or clinic to get some "real" massage.
My original introduction to the use of a massage chair was during a time when my practice was located within a physical therapy rehab center in Monterey, Calif. So my frame of reference to the use of a massage chair was for people who were so physically uncomfortable that it was not possible for them to lie down on a table. In some instances my initial work was done with them on a stool. Certain types of dysfunction such as whiplash, rotator cuff injury rehab and low back discomfort seemed to present instances where the positioning on a massage chair made the massage work easier to perform and less of an energy drain on my body.
The original massage chairs in this country, and all chairs since (save for a couple of exceptions), have been designed on the concept of the back-saver chair that became popular in the early 1980s. You remember the design; a chair with no back and a slanted seat with slanted kneepads for the legs. The design was the brainchild of a Danish orthopedist, with the thought being in this position you could not "slouch" and your vertebrae were "stacked" in a fairly straight column. The chair was done for people who were spending many hours sitting at a desk doing repetitive motions with their hands above their waists, and developing the compensatory low back discomfort and cervical immobility that is associated with that type of position.
The Danish orthopedist theorized that the position in the back-saver chair relieved about 70 percent of the pressure at L-5, S-1. Although the back-saver chairs never became a large market, home versions were developed, and high-tech Sharper Image versions exist today, but research never could verify the stated hypothesis.
My experience has been that it is an effective position for individuals with low back pain. At just about every show that I have ever done over the last 17 years, I have had at least one individual who was complaining of low back discomfort tell me that the discomfort had significantly subsided after they had sat down on the chair, many times before I had even had them lean forward into the chest pad and headrest.
In the rehab setting, the chair was very significant in that I could get the chair to fit each individual according to his or her body size and type. I could put them into a supported position with the weight and pressure off L-5,S-1. A two-fold advantage exists due to the seat and leg position design of the chair and the effect on the lumbar area; and the weight and pressure release on the cervical area, due to the position and support of the head in the adjustable headrest. When the client is properly positioned, the spine is in this supported position allowing the muscles of the client's back and neck to relax, releasing biomechanical tension. The spine is ideally reasonably straight after you adjust the client in the chair with a line drawn along the lateral body from the center of the ear through the greater trochanter. The pressure on the cervical area and the lumbar region is reduced dramatically. Actually, in this position you can usually detect hypertonic tissue like a "speed bump." Plus, I think that if you just left them in the chair for 10-15 minutes in this position they would experience a certain level of release without even putting your hands on their bodies. When we do begin to use our hands, the position in the chair has helped them to become relaxed and has already relieved some of the existing tension in the cervical area and the lumbar region. In effect, the chair has already done some of the work for us.
I have found that most upper body work can be performed in a massage chair more efficiently, with about a quarter to a half the energy expenditure on my part needed for table work. For some of the work on the hand, arm and shoulders, I can actually sit down while being incredibly effective.
It has been said, "You can't build a house with just a hammer." I am assuming this would include "remodeling," too. For myself, after 36 years of doing bodywork, I know I need tools to assist me in my continued proficiency and longevity in this profession.
Perhaps it is time for you to take another look at the massage chair in a different light. When I say we can do business everywhere, what about other countries and customs related to touch? Take a look at this link to a Web site called the Business of Touch: www.businessoftouch.com.
Raymond Blaylock, practitioner and educator, is the director of education at the Touch Resource Institute. He may be contacted by email
or through his Web site: www.mytouchresources.com.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.