Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
December, 2009, Vol. 9, Issue 12
Year-End Observations of Our Profession
By Ralph Stephens, BS, LMT, NCTMB
Kudos to Dr. Janet Kahn, PhD, and the Integrated Healthcare Policy Consortium (IHPC) for their successful efforts to ensure that alternative practitioners have a place in the new national health care legislation.They managed to get an amendment into the Senate health care take-over bill that adds the language "licensed complementary and alternative medicine providers and integrated health care practitioners" to the definition of the health care workforce. This is huge.
At least someone is working for us in this stampede toward socialized medicine, which may be a done deal by the time this article reaches the printing press. I hope not. I hope it is completely defeated and the country can start over on a simple, understandable plan that will improve people's health care instead of increasing politician's power over us.
The work of IHPC is ground-breaking and they deserve our support. They are the only organization of which I am aware that is actively engaged in the debate in Washington, D.C. Hopefully their amendment will survive the process as the various bills move through the legislative process. I am confident they will stay on it. Sadly, in several states where massage therapists are not licensed, we are going to be excluded. Registration, certification and other bogus forms of regulation enacted in some states will not count. The shoddy, patchwork quilt of massage laws passed by our major associations will be put to the test if (when) the draconian health care regulation bills in Congress are enacted.
Fortunately, there is one group that has the potential to salvage the mess made primarily by AMTA, and by ABMP to a lesser degree. By "mess," I mean the state massage laws that have been passed with no uniformity, model, or intent of protecting and expanding our scope of practice and facilitating portability. After all, these are the main purposes of professional regulation. For the most part, good meaning people who have no understanding of professional regulation have written our laws. This has created portability nightmares for therapists and in several states sold out and given up our historic scope of practice. Our regulation "system" is so discordant that it is mostly a burden on therapists. And our associations are so proud of their "work" that there is little hope of them working to change anything for the better.
However, the Federation of State Massage Therapy Boards (FSMTB) has the opportunity and the potential ability to create model practice act legislation and have it enacted uniformly in every state. There are a lot of pieces in the puzzle that must come together, but FSMTB is the only hope I see for uniform regulation and thus easy portability.
This organization is already moving ahead with an ambitious plan to bring about reciprocity for therapists moving from one state to another ("portability"). Other standardization language will also be developed. FSMTB has the potential to raise the standards for our profession, something our associations and massage schools have no financial incentive to do. FSMTB deserves our support; they need volunteers who care about our profession for committees.
Less Than Good Stuff
The National Certification Board for Therapeutic Massage and Bodywork (NCB), which has continually refused to accept its real purpose of being a certification agency, has now decided to become an insurance vendor and a pseudo-professional association. This will be interesting. I wonder if it will use the same tactics to keep its insurance customers that it uses on its primary certification exam customers: the state regulatory boards, which is lawyers and intimidation? Threatening clients has never been an effective marketing tool for customer retention, except maybe for the Mafia. NCB has sealed its fate and will not be around much longer. Its poor service, legal actions and legislative tactics have created incredible ill will against it in the regulatory arena. You can never win a war against the bureaucracy. Maybe a battle or two, but eventually the bureaucracy will have its way. NCB's days as a licensing exam are over once the lawsuit agreements expire. The ongoing transition of our profession to a trade will minimize the demand for a certification credential. NCB was initially a good idea. Too bad it didn't live up to the high expectations. Oh by the way, I actually hope I am wrong about this observation. It would be such a waste of time, money and energy if NCB was lost. Time will tell.
Speaking of insurance vendors, there are two principles being demonstrated in the massage world at this time. The first is that obscene profits bring ruinous competition. AMTA once had a monopoly on the professional massage practitioner insurance package. Then along came ABMP. Now there are many vendors, the newest being NCB. Most are competing on price. The icing is melting off the insurance cake and the big two are losing business and thus, profit.
The second principle being demonstrated is the Third Law of Thermodynamics. This law of physics says that a system tends toward entropy (chaos) as its energy becomes disorganized over time. However, the practical application of the law also provides that local order can be produced while increasing overall entropy. This is what is happening. Smaller groups are bringing a more localized order to the massage community. However this is at the expense of increased chaos (less order) in the overall group. This may be a good thing internally, but who is going to represent the entire massage community externally in issues like state legislation and the new national health care system, whatever that turns out to be? This increase in overall entropy will probably not help us as a profession unless it somehow evolves to separate the profession from the trade in a way that elevates the profession. At this time, it is probably helping the good to get better. We need the good to get larger, to be an ever-increasing percentage of the whole. At this time, that is not evident. But hey, there is always hope for change we can believe in.
Merry and Bright Stuff
It is hard to believe that the holiday season is already upon us again. Hope you sell lots of gift certificates! However you celebrate it, remember there is a bigger reason for all these special and sacred days than just shopping. May all the various holidays bring you joy and peace. Here's to a better year in 2010! I wish a healthy and very Happy Holidaze to all. See you back here in January.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.