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Online Efforts That Convert Traffic Into Patients
Most chiropractors are using "dinner with the doc," "refer a friend," customer appreciation days, grand openings, health fairs, chamber of commerce meetings, and other networking events to get new patients.
Case Histories from Bali: Treating Balinese Chidren with TCB and Shonishin
When I moved to the island of Bali in 2005, I offered my services in Bumi Sehat, which means Healthy Mother Earth, a free birthing center for poor and disadvantaged local women located in Ubud.
Joint Supplements for Athletes (Part 1)
Maintaining joint health should be a daily focus for athletes. Joint health is a complex issue for everyone, but for athletes it poses a greater concern.
Finding Balance in the Clinic
This past December, I celebrated 11 years in practice. I seriously don't know where the time went. I feel beyond blessed and grateful to be practicing our profound and beautiful medicine and to be helping guide my patients restore a state of optimal health.
The Conscious Evolution of Healing, Part 2
The idea of transmission is very important in the Chinese medical classics. According to author Claude Larre, the ancient Chinese were highly interested in the connection between things. Nothing was looked at as an isolated entity.
Acupuncture and Homeopathy: Bioenergetic Brothers
Acupuncture and homeopathy share an important healing principle: bioenergetics. "Bio" means "life," so bioenergetics is literally "life energy."
It might have been a miserable start to the day in the heart of downtown San Diego. A heavy rain had soaked the large homeless population congregating near the intersection of Third Avenue and Ash Street as they waited for a free breakfast to be served at the First Lutheran Church on the corner.
A New Era of Injury Awareness Means a New Focus on Prevention
Despite a dramatic Super Bowl last month, the National Football League has taken quite a few hits lately concerning player injuries, particularly concussions.
Neuroscience: Where Western Medicine and Chinese Medicine Can Come Together
The recent advances in neuroscience are truly incredible. With this expansion of scientific knowledge, I would like to see even more research into the neuroscientific basic of acupuncture and Chinese Medicine.
Reflections: The Art of Teaching Asian Medicine
Over the past three decades, my global workshops have been translated into German, Swiss German, French, Romansch, Spanish, Lithuanian and Xhosa. Time to offer you new teachers a few tips!
We Get Letters & E-Mail
We Have Come a Long Way – But There's a Long Way to Go; Grounded and Connected.
What's Triggering That Point?
An orthopedic friend recently saw a patient of mine. He felt an injection of a trigger point (TP) at the upper trapezius and surrounding areas was necessary, since that was the patient's area of chief complaint and there was a tender, radiating nodule.
It's Time to Create a Strong Acupuncture Footprint
Footprints in the sand. Footprints in the snow. Where do these footprints go? Some are big, some are small, but footprints are made by all.
Adjusting the Occiput on the Atlas
You may never see a particular set of patients in your office – the ones who are either afraid of neck adjustments or have had a bad experience. A vast majority of those who had a bad experience did not have a life-threatening vascular event.
The Top Seven Website Mistakes Clinics Make
The majority of acupuncture clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp.
The Easy Way to Learn How to Document ICD-10
The 2015 Work Plan for the Office of the Inspector General (OIG) includes a focus on chiropractic services. This means chiropractors can expect to see more audits and reviews in the coming year because private payers pay attention to the OIG's focus as well.
Put the Social Back Into Social Media
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.
Old TCM Sayings: Treat the Front to Treat the Back
Chinese medicine college was, and always will be, a memorable time. It was a time of massive personal and professional growth.
Connections Worth Making
"If most doctors are like me, [they are] isolated physically and professionally. I do not make the time to connect with other doctors and also a lot of doctors do not want to be connected for a lot of reasons. Dynamic Chiropractic keeps me grounded and connected.
Are You Really a Healthy Eater?
I always giggle a little bit (to myself) when someone comes into my office and informs me that they are a healthy eater. What exactly does that mean? Does that mean they eat sugar in moderation? And what's that, exactly?
December, 2009, Vol. 9, Issue 12
Rockin' to the CranioSacral Rhythm
By Sharon Desjarlais, CC
If someone had told me two decades ago that my career would revolve around CranioSacral Therapy, I would have laughed and recommended another glass of wine. It was the mid-'80s when I first heard about cranial work.I was visiting my sister-in-law, a physical therapist, in Florida. She had just returned from learning this "wild new technique" from some guy name Dr. John and she wanted to try it on me. So I lay down on her living room floor, and she went to work.
Now, I'd experienced massage and bodywork before. So as far as I could tell, my sister-in-law's touch was far too light to accomplish anything. However, I decided to humor her and let her continue.
Out of nowhere, she looked at me and asked, "Were you ever a diver?"
"No," I replied. So she kept working.
A few minutes later, she looked at me again with a quizzical expression. "Are you sure?" she asked.
I was pretty sure about one thing - being a diver is not the kind of thing you would forget.
Again I said, "No."
She continued to work, shifting my position every now and again. Suddenly she stood over me, looped her hands under my back, and lifted me until I was arched. And the memory came flooding back.
A few years earlier, goofing around with friends, I leaped out of a tree that was about three stories tall into a swimming pool. As I was plummeting toward the water, I hyper-extended my back to such an extreme that I ended up in a crazy swan dive. When I hit the water, I felt a cold dread enter my body as I thought, "That's how people break their backs."
Years of Pain Gone in Minutes
Now there I was on my sister-in-law's floor reliving a memory I didn't know I had. Thirty minutes later, the back pain that had been nagging me for three years was gone. And I was fascinated by this wild new technique.
How did such a feather-light touch give my sister-in-law access to information I wasn't even aware of? What was it about bringing my body back to that same swan-dive position that caused the memory to come surging back? What exactly did she do that finally made my pain go away?
Those are questions I wouldn't fully understand until I began working with Dr. John Upledger at his teaching institute. I spent the next 15 years delving into the dynamics of this remarkable therapy. Did I ever become a therapist myself? No. My specialty was helping therapists who practice and teach CranioSacral Therapy to communicate about it in such a compelling way that they naturally attracted new clients.
Over time, I developed a deep understanding of the dynamics of the work. I authored and coauthored hundreds of articles and chapters on CranioSacral Therapy with Dr. John. In the process, I fell in love with the people who practice it. CranioSacral Therapists are big-hearted, compassionate caregivers who are deeply tuned into their clients on every level - body, mind and spirit.
After an intensely relaxing session one day, I stretched and remarked, "I hope I die getting a session." With eyes big and round, my therapist looked at me and said, "I hope I die giving a session."
In that humbling moment, I thought, "That's it. That's why I happily devote my career to helping light-touch therapists become successful, satisfied practitioners. The more people they touch with their gentle care, the better for everyone."
Mixing It Up
Now as I pick up this column where Dr. John left off, I admit I'll be shaking things up. Over the last eight years, this space has been about Upledger's model of CranioSacral Therapy, largely regarded the granddaddy of them all. But there are other voices out there talking about Biodynamic CranioSacral Therapy, Visionary CranioSacral Therapy and other cranial-based techniques.
I'll be bringing in their viewpoints, as well. Because we're all part of a distinguished heritage of hands-on practitioners who lighten their touch to deepen their client outcomes. We all have something to learn from each other.
We're also going to talk about issues like using CranioSacral Therapy for transitions, both into and out of life. How to open up your perceptual channels in session. And what the heck is all the fuss about being called a healer anyway? (That one's sure to ruffle some feathers.) Of course, I'll be sharing tons of tips along the way about how to grow a more prosperous practice.
Do you have an insight or a story angle you would like to throw into the mix? Send me an e-mail at . I'm always delighted to hear fresh notes on a classic theme. In the meantime, I think I'll have a nice glass of wine and enjoy the journey. Here's to you!
Click here for more information about Sharon Desjarlais, CC.
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