Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
December, 2009, Vol. 9, Issue 12
By Ruth Werner, LMP, NCTMB, Massage Therapy Foundation President
In January 2001, the first edition of Massage Today was released, and my first Speaking of Pathologies column was in the inaugural issue.It was an introduction to a new concept: readers could send me their interesting questions and challenges around pathology topics, and I would pull together some information for responses that might benefit the rest of the profession. Since that time I have written more than 50 columns on topics ranging from herpes simplex to bariatric surgery to Ehlers-Danlos syndrome. Most of the time, my articles were stimulated by your input; sometimes I had no direction from readers and simply pursued my own line of interest; this led to a series on neurological conditions including ALS (Lou Gehrig's disease), Parkinson's disease, cerebral palsy and spinal cord injuries, about which I'm still getting letters several years later, and to a lively discussion about student clinics that established great connections with massage educators around the country.
I have saved every edition of Massage Today since the first one. As I look through our recent history, I see headline after headline tracking legislative issues; massage outreach programs to underserved groups; controversies between our trade organizations; reports on educational and political meetings that influence our professions; and, more and more, articles about the science of massage and how it can be applied in the context of clients who live with imperfect health.
This is the long way around of saying that the time has come for me to step aside. My own career is about to make a major shift. Between this and other commitments, along with the fact that Massage Today is now packed with the kind of content that used to be hard to come by, means that this is one obligation that I can let go. I do it with some reluctance. Massage Today has been very good to me, providing a venue through which I have been able to communicate with thousands of colleagues, and I feel a sense of loyalty to it and to the people who work there. However, as we all know, there is a point where our commitments can become overwhelming and our ability to fulfill them can become compromised. Rather than see that happen, I am happy and proud to leave at a time that I know information about massage and bodywork in the context of disease is more accessible than ever before, and that readers who want to find information or guidance about specific conditions won't be left without resources.
When I started as a pathology writer, I would sometimes do internet searches for "Massage and XX," filling in the name of some disorder or condition. Often, there were no results. Just as often, I would find an advertisement for a practitioner who worked with that disease but no information specifically on the science of massage in that context.
Nowadays the options are so much broader! General information about diseases is still available through the old stand-bys (Mayo.com, WebMD.com, CDC.gov and branches of the NIH are some of my favorites), but we have arrived at a point where we can raise the bar to include academic-level research specifically about massage and bodywork. I have three resources that I feel are especially useful in this context, and I would love for readers to keep these for future reference:
The International Journal of Therapeutic Massage and Bodywork (www.ijtmb.org): This is the academic, peer-reviewed publication of the Massage Therapy Foundation. It is published electronically every quarter and is completely free. The IJTMB recently celebrated its first birthday. Because it is just getting started, its archives are not yet deep but I would love for readers to start here in their search for information.
Google Scholar (www.googlescholar.com): This is an easy-to-use resource for gathering technical content while weeding out the majority of websites that are selling products in the guise of offering information.
Pubmed (www.pubmed.gov): This is run by the government and gathers academic articles about health care from all over the world. My last Pubmed search of "massage therapy" yielded more than 9,000 articles in which massage was studied as primary or comparative intervention. The problem with Pubmed is that while the abstracts of most articles are available, the full text of each may be harder to access unless, like articles in the IJTMB, they are made available through an open-source publisher.
Several other great sources for information exist, and I encourage practitioners to explore them and share them with others. Perhaps the most important point to stress is that what it takes to gather value from this information is patience, persistence and possibly a good medical dictionary. My own background and training is emphatically not in the sciences. If a theatre major from a small liberal-arts college can make sense of a Pubmed article, so can every person reading this column.
Massage Therapy Foundation
Which leads to my next point: one reason I am leaving Massage Today as a regular columnist is to serve as president of the Massage Therapy Foundation, starting in March 2010. Massage Today has been tremendously supportive of the MTF, so most readers are probably familiar with the basic idea. The Massage Therapy Foundation is a nonprofit organization that has been created to advance the massage therapy profession through education, community service and research. We accomplish these goals in many ways, but we rely on donations so that we can fund research projects, help massage therapists set up outreach projects for underserved populations, publish the IJTMB, host research conferences (the party is in May 2010 in Seattle at the Highlighting Massage Therapy Research in Complementary and Integrative Medicine conference!), sponsor student and practitioner case report contests, and send educators out to teach principles of research literacy to massage school faculty all over the country. We do this because the future of the massage therapy profession is in research.
Credible, well-designed research that yields clear information about how massage affects human function allows us to build bridges with the rest of the health care community. It allows us to market massage as a self-care strategy rather than an occasional luxury. It supports massage therapy with qualified practitioners as a safe, cost-effective and powerful health care intervention. Not every massage therapist will become a researcher, but we all need to develop some basic skills so that we can find research, interpret it and apply it to our practices. I hope every reader here will use the Massage Therapy Foundation (www.massagetherapyfoundation.org) to help with those goals, and I further hope that every Massage Today reader will consider making an annual donation to the Foundation to help pay for those services.
Writing a reader-led column has richly fed me as a writer and an educator. As I scan my list of articles, I have distinct memories of interactions with some readers:
These questions and experiences, so generously shared by our colleagues, have opened conversations that I hope have benefitted everyone who read the columns they inspired. Those conversations aren't over, but they have to take place in a different setting now.
It has been my honor and my privilege to work with all of you here. Please rest assured that the other Massage Today columnists will, with great talent and skill, seamlessly fill the small hole I leave. Thanks for all of your support over the years, and please know you have my very best wishes. Many thanks and many blessings.
Editor's note: While Ruth Werner says farewell as a columnist, she will not be far from your readership. Ruth will be part of an exciting new online format with Massage Today. Stay tuned!
Click here for previous articles by Ruth Werner, LMP, NCTMB, Massage Therapy Foundation President.
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