resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
December, 2009, Vol. 9, Issue 12
The Perfect Gift
By David Kent, LMT, NCTMB
It's hard to believe that the season for gift giving is upon us once again, and if your year has been anything like mine, you've weathered a ride on an economic roller coaster that would give Mr. Toad a run for his money.Fortunately, many economists predict brighter times in the near future; however, it's likely that you may be reeling from the recent ups and downs, and gift giving may be the last thing on your mind. At the same time, your loved ones may be wondering how to best choose a gift for you that fits within their budget.
This article will provide tips for gift giving on both sides: how you can best offer the perfect gift to friends, family, and clients and how to inform those close to you what you would consider the "perfect gift" from them.
The Gift of Massage
Perhaps you don't have the funds available to spend buying oodles of gifts for your friends and family this year. Why not give the gift of massage? It's both personal and practical-and it's especially useful during the stressful holiday season. Create gift certificates especially for your friends and family with a personalized note. If you are like most massage therapists, you rarely-if ever-provide massage to those closest to you. And as much as a friend or a family member might want a massage, he/she may not be comfortable asking for one from you. A personalized gift certificate opens the door for them to receive the gift of touch from a trusted source.
If you feel that "gifting" massage to your friends and family would be awkward, there is another way to show your appreciation to the loved ones in your life. Host a small holiday gathering with your closest friends and family. Have your massage table or massage chair set up in an out-of-the-way spot and then offer each guest a 10-15 minute massage. It will be a welcome-and unexpected-holiday surprise.
While it is important to give gifts to your friends and family, it is also important to show your clients how much you appreciate their business and referrals. Offer each of your regular clients 10 percent off their first session in the New Year, along with a sample or two of a topical analgesic with your contact information attached, as a way of thanking them for their continued patronage. You might even sweeten the deal by offering your regular clients 10 percent off one session for each new referral they send you in the New Year.
Making a Wish List
As the holidays approach, it is very likely that your friends and family will ask for gift recommendations from you. And giving is even more special when the recipient receives something that he/she really needed. At the same time, you want to offer ideas that are budget friendly for everyone. Below are some gift ideas you can offer to your friends and family.
In some cases, the more you purchase, the more you save. If there are combination discounts, let the gift giver know; then he/she has the option of purchasing more than one item and holding onto them to give as future gifts.
"Wrap" It Up
People want to give you gifts because they love you and care for you. By making a gift list, you'll get something you really wanted and/or needed but may not have had the money to purchase for yourself. Your loved one will have the satisfaction of knowing that you will treasure the gift they gave and that particular gift will always be uniquely connected to the person who gave it to you.
I wish you and yours a happy, healthy, and rewarding holiday season. I'll see you in 2010!
Click here for more information about David Kent, LMT, NCTMB.
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