resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Teach Your Patients About External Healing Applications
Since the skin is the body's largest organ, and is able to respond to both internal and external stimulations, communicate sensations to the brain, protect the body, breathe and even excrete toxins, it can be an excellent source of healing.
Trouble in the Wellness Waters?
Call me old-fashioned, paranoid or just old, but I do remember graduating from chiropractic college in the late '70s in the midst of the Wilk v AMA lawsuit.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
If Your Pro-Chiropractic Governor Resigned, Would You Be Prepared?
John Kitzhaber, MD, recently re-elected to a historic fourth term as Oregon governor, has resigned among alleged ethics violations by his fiancée' and first lady, Cylvia Hayes. I developed a personal friendship with John and consider him a good friend.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Applauding a Legacy of Leadership
Founding Palmer West President, John Miller, DC, HCD (Hon.), FICA (Hon.), a 1954 graduate of Palmer College of Chiropractic, passed away March 8, 2015 at age 83.
News in Brief
Dr. Frank Nicchi Receives Award at ACC-RAC; Sherman College Expands International Influence.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Apple Takes a Bite Out of Research
The more than 700 million iPhone users have just been given the opportunity to "do their part to advance medical research."
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Functional Impingement of the Hip (Part 2): Rehab Exercises
I find functionally impinged hips that don't move properly on so many of my patients. (See part 1 of this article for a description of the condition.)
Talking to Patients About Medial Branch Neurotomy (Part 2)
Even when lumbar facet denervation (medial branch neurotomy) is successful, relief is rarely complete or permanent. Smuck, et al., reviewed 16 articles and found the average duration of >50 percent pain relief for an initial procedure was nine months.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
December, 2009, Vol. 9, Issue 12
The Perfect Gift
By David Kent, LMT, NCTMB
It's hard to believe that the season for gift giving is upon us once again, and if your year has been anything like mine, you've weathered a ride on an economic roller coaster that would give Mr. Toad a run for his money.Fortunately, many economists predict brighter times in the near future; however, it's likely that you may be reeling from the recent ups and downs, and gift giving may be the last thing on your mind. At the same time, your loved ones may be wondering how to best choose a gift for you that fits within their budget.
This article will provide tips for gift giving on both sides: how you can best offer the perfect gift to friends, family, and clients and how to inform those close to you what you would consider the "perfect gift" from them.
The Gift of Massage
Perhaps you don't have the funds available to spend buying oodles of gifts for your friends and family this year. Why not give the gift of massage? It's both personal and practical-and it's especially useful during the stressful holiday season. Create gift certificates especially for your friends and family with a personalized note. If you are like most massage therapists, you rarely-if ever-provide massage to those closest to you. And as much as a friend or a family member might want a massage, he/she may not be comfortable asking for one from you. A personalized gift certificate opens the door for them to receive the gift of touch from a trusted source.
If you feel that "gifting" massage to your friends and family would be awkward, there is another way to show your appreciation to the loved ones in your life. Host a small holiday gathering with your closest friends and family. Have your massage table or massage chair set up in an out-of-the-way spot and then offer each guest a 10-15 minute massage. It will be a welcome-and unexpected-holiday surprise.
While it is important to give gifts to your friends and family, it is also important to show your clients how much you appreciate their business and referrals. Offer each of your regular clients 10 percent off their first session in the New Year, along with a sample or two of a topical analgesic with your contact information attached, as a way of thanking them for their continued patronage. You might even sweeten the deal by offering your regular clients 10 percent off one session for each new referral they send you in the New Year.
Making a Wish List
As the holidays approach, it is very likely that your friends and family will ask for gift recommendations from you. And giving is even more special when the recipient receives something that he/she really needed. At the same time, you want to offer ideas that are budget friendly for everyone. Below are some gift ideas you can offer to your friends and family.
In some cases, the more you purchase, the more you save. If there are combination discounts, let the gift giver know; then he/she has the option of purchasing more than one item and holding onto them to give as future gifts.
"Wrap" It Up
People want to give you gifts because they love you and care for you. By making a gift list, you'll get something you really wanted and/or needed but may not have had the money to purchase for yourself. Your loved one will have the satisfaction of knowing that you will treasure the gift they gave and that particular gift will always be uniquely connected to the person who gave it to you.
I wish you and yours a happy, healthy, and rewarding holiday season. I'll see you in 2010!
Click here for more information about David Kent, LMT, NCTMB.
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