Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
November, 2009, Vol. 9, Issue 11
AMTA Board of Directors Disbands Council of Schools
By Christie Bondurant
The American Massage Therapy Association (AMTA) Council of Schools (COS) was terminated in September after a unanimous vote by the AMTA national board. After months of evaluation, the AMTA's Governance Committee recommended the association's board of directors (BOD) vote to remove sections of the bylaws that refer to the COS, effectively dissolving the COS as an AMTA organization.And on Sept. 22 at the AMTA BOD meeting, board members made a unanimous vote to end the 27-year relationship with the Council of Schools, effective Oct. 1, 2009. But while the relationship ends abruptly, mutual concerns over incompatibility between the two entities had been growing for some time.
Late last year, the AMTA had charged the AMTA/COS Workgroup of the Governance Committee with "[researching and exploring] the COS infrastructure and how COS fits into AMTA infrastructure/culture," according to a June 2009 AMTA notice to its members. The workgroup came back with two bylaw changes that effectively severed the relationship. The workgroup's reasons for removing the council include:
The sections removed in the AMTA bylaws were Section 5 "Membership in Council of Schools" of Article III which states, "Any school joining as a School member is a member of the AMTA Council of Schools," and Section 2 "Council of Schools" of Article IX, which lists the name, purpose and membership clauses of the COS.
The workgroup also suggested that the Planning Committee "consider establishing a standing committee for schools as part of its annual volunteer workforce review."
While the board voted in favor of the recommendation to end the council, plans to develop an AMTA standing committee have not been publicly disclosed. According to an AMTA press release dated Oct. 1, 2009, "the governance change for the COS Board has no effect on AMTA school and educator members and their benefits." The AMTA schools membership classification will now include "educators" and be called "Massage Therapy Schools and Educators."
Council Initiates Independence
For decades the Council of Schools had worked with the AMTA toward a common goal to "support excellence and innovation in massage therapy education and inspire new educational methods, models, and programs." Founded in 1982, the COS was an independent forum for massage therapy school owners, administrators, and faculty to communicate. While independent, the council worked closely with the AMTA, as it was the largest massage association of that time. And in 1999, the COS made the choice to officially become the AMTA Council of Schools with hopes to expand and become more effective for the massage profession as a whole. Since then, the council had expanded from a 55-member school council to a 480-member school council.
However, in late January at the COS annual meeting and leadership conference, COS members expressed a desire to retain independence from the AMTA, stating concerns of member schools being underserved and council members as ineffective under the AMTA control. In that meeting, a motion was made to establish the COS as an independent nonprofit organization. The motion made by council member Iris Burman was adopted by a majority vote of the member schools.
In March 2009, the COS board of directors submitted a proposal, requesting funding for an independent school organization, to the AMTA board. However, because the organization proposed "[did] not meet the association's granting criteria it could not receive AMTA financial support."
New Educational Organization Emerges
Recently launched, the Alliance for Massage Therapy Education is an independent organization comprised of a six-member leadership team including Iris Burman, Su Bibik, Stan Dawson, Eugenie Newton, Rick Rosen and Pete Whitridge. Still in its developmental stages, the Alliance is a nonprofit organization designed to serve as the independent voice and advocate for the entire massage education sector.
According to Rick Rosen, executive director of the leadership team for the Alliance, the need for an independent educational organization has been a long time coming. In light of the newly disbanded COS, Rosen explains the position of the Alliance in the following statement made to Massage Today on Oct. 6:
"The Leadership Team has received a number of questions regarding the position of the Alliance in relationship to the two major professional associations, ABMP and AMTA. To begin with, it is important to note that most long-established professions have an independent body that represents the educational institutions in that discipline; it's considered an essential part of the overall structure of a profession. In light of that, the Alliance has been established as a free-standing organization. This means the domain of massage therapy education finally has a champion of its own.
"For a number of years, both ABMP and AMTA have maintained membership categories for massage schools. From the stand-point of the Alliance, it is beneficial for schools to have a relationship with the associations that provide membership opportunities and insurance for their students and graduates. The Alliance views this as complementary to the fundamental services and advocacy it will provide its own members - not as competition. In fact, the Leadership Team is already in communication with ABMP and AMTA to determine how the Alliance may best operate in cooperation with them.
"While the formal announcement of the Alliance's launch just occurred on August 31, the process that led to this event has been ongoing for several years. There has been considerable dialogue among interested educators around their vision for an optimal education organization. This developmental process has been completely separate from the internal restructuring AMTA recently completed with its Council of Schools.
"The focus of the Leadership Team is clearly on the future of this new endeavor. By strengthening and improving massage education, the Alliance will bring great benefit to schools, teachers, students and practitioners, along with everyone in the general public who receives massage therapy."
The Alliance is in the process of conducting a membership recruitment campaign and planning for the initial organizational meeting in 2010. For more information on the Alliance, visit their Web site www.afmte.org.
The AMTA asserts that their decision "regarding the COS Board is not a response to the recently-announced Alliance for Massage Therapy Education. The association looks forward to learning more about the Alliance and any possible opportunities for collaboration."
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