resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Art of Listening
One of the most important clinical concepts for me was voiced by the legendary physician William Osler. "Listen to your patient, he/she is telling you the diagnosis." After treating literally thousands of patients, it can become almost second nature to quickly discover clues which reveal the underlying diagnosis.
The Value of Melatonin in Breast Cancer Prevention and Adjunctive Treatment
Although melatonin (MLT) is best known for its sleep-aid properties and as a natural remedy to prevent jet lag, extensive experimental studies suggest it possesses anticancer activity through several biological mechanisms.
Specialized Pro-Resolving Mediators: 21st Century Inflammation Fighters
Specialized pro-resolving mediators, or SPMs, are a portion of the omega-3 fatty-acid spectrum that have been shown to have a powerful effect on reducing inflammation.
Identify & Adjust the Apex Posterior Sacrum
Low back pain involving an apex posterior sacrum (+θX-axis misalignment) typically presents with signs of lumbosacral joint impingement or facet syndrome.
Energy: For Life and For Death
Energy is a deep topic in Traditional Chinese Medicine. Qi is understood to underlie all of existence, animated or not, and the qi of the living is studied with special attention.
An Alarming Lack of Accountability
Accountability seems to be a lost quality today. The simple act of taking responsibility and doing the right thing just doesn't happen as often as it should. Maybe it is the litigious nature of our society.
Asking Patients the Right Questions
When was the last time you asked a patient a question? Maybe 30 seconds ago? But, are you asking the right questions to elicit valuable and useful information? As a healthcare provider, you've likely spent hundreds of hours learning to ask the right questions to gather critical health information from your patients.
Health and Wellness Partnership
Yo San University of Traditional Chinese Medicine and The Wellness Center at the LAC + USC Historic General Hospital recently joined forces to extend care to the residents of Boyle Heights area of Los Angeles.
Let's Streamline Your Front Desk
Your front office can be your greatest source of efficiency or a constant bottleneck. Increasing the productivity of this area without sacrificing the quality of patient interaction can be a little tricky.
An Interview with Amanda Shayle
JW: Can you share with us some of your history and how you became an acupuncturist? What did you do prior to becoming an acupuncturist? Where did you go to school?
Roots in the Community, Branches Far Beyond
The Jung Tao School of Classical Chinese Medicine (JTS) was founded in 1998 by Sean Christian Marshall in Sugar Grove, North Carolina, a small community near Boone in the state's westernmost mountains.
F4CP Launches New Social Media Campaign
The Foundation for Chiropractic Progress has launched a new service to help member doctors: a social media campaign called "Accelerator."
Excited to Share the Science of Chiropractic: An Interview With Dr. Heidi Haavik
Dr. Heidi Haavik has become known in the circle of chiropractic researchers as not only a rising star, but also one willing to do research that can have a major impact in the scientific world and how chiropractic is perceived.
Building Relationships and Referral Networks with Allopathic Practitioners
Dr. Doug, an orthopedist of 20 years, had heard stories from patients who tried acupuncture. While he was able to address many of their complaints effectively, some appeared to gain additional benefit when their care included TCM.
Day in the Life of an Advanced-Practice DC
Can you tell us a little about your background in the profession? Why did you want to become a DC? I studied at Boston University from 1968-1972 as a pre-med student majoring in biology.
NCCAOM Launches New Membership Organization
The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) recently launched a new national membership organization, the NCCAOM Academy of Diplomates.
Misconceptions & Opportunities With Medicare
As I speak around the country on how to properly document Medicare patient encounters, I get questions regarding opting out of Medicare. There are many misconceptions about opting out of Medicare, including just what it means to opt out.
Designing a Fitness Plan (Part 4): Blending Pain Relief With Healthy Aging
Pain relief is still the No. 1 reason patients come to my office. However, most of my patients have other goals as well, such as: "I want to lose 10 to 20 pounds"; "I feel old and want to slow down the aging process"; "My doctor says I am becoming a diabetic and need to exercise"; or "I'm tired and want more energy."
The Rest of the Patient Story
I've written previously about allowing a patient to tell you their story – about taking the time to listen and engage all the aspects of their case history, the injury in question, and the related issues.
Constructing Our Reality: The Primary Channels and Perception, Part 1
My favorite topic of discussion within Chinese medicine is the acupuncture channel systems. First of all, each of us have them. They are part of our bodies; not something external to us. To learn about the acupuncture channels is to learn about ourselves.
News in Brief
Northwestern Student Honored for Addressing Concussions Head-On; Northwestern Announces New CFO; Life U. to Provide Unique Opportunity.
How Many of Your Patients Have Sarcopenia?
Figure 1 demonstrates the typical appearance of sarcopenia in the paravertebral muscles. Have you considered evaluating your patients for this problem? Sarcopenia is the progressive loss of skeletal muscle mass and function that affects the older population.
Filling the Gap: The Role of Alternative Practitioners in a Broken Health Care System
I have been asked many times what got me into alternative medicine. My answer is simple: I want to truly help and make a difference in people's health.
November, 2009, Vol. 9, Issue 11
A Few Shameless Self-Promoting Tips to Build Your Practice
By Angie Patrick
Promoting your business does not need to be a huge task weighed down with labor and expense. Often, all you need is a groundswell of ideas, and then follow with a little effort. Before you know what hit, you could in the enviable position of having a plethora of customers and needing to clone yourself to keep up with demand.
Some of the best promotions are the easiest to do. For example, let's say that your goal is to learn about potential customers in your local community interested in the services you provide. You could pay a marketing guru tons of money to buy lists and build campaigns, or you could take on the task yourself with some simple ideas. All you need is the willingness to give a couple of hours of your time a week to make this qualified prospect list grow.
We have all been in the local lunch spot and witnessed the goldfish bowl at the cash register offering a chance to win a cruise or family vacation if you put in your business card. By the end of the week, this bowl is filled with names, addresses and contact numbers for people interested in cruises and family vacations; a list any travel agent would want to cultivate. What if we took that same idea, but instead of a vacation, we gave away a massage or spa treatment. Would it not stand to reason that the business cards and information amassed in this little goldfish bowl of opportunity would encompass people who are specifically interested in massage and spa treatments? By giving away one massage a week, you can increase the number of qualified prospects to whom you can market exponentially, for no cash outlay and only an hour's worth of your time.
Let's now imagine you have these little bowls in several locations throughout your local area. Your information base is growing, and now you are ready to make the decisions on how you will draw in the customer prospects to become legitimate paying customers. You already know these contacts are in your local area, have disposable income (since they are buying lunch out instead of brown-bagging it) and are interested in what you can provide. How do we make this information work for us?
The first step is to organize your information. A simple Excel spreadsheet can organize your information and keep your database of interested potential clients in a manageable form. There are a number of software applications that can also manage this task such as ACT or Microsoft Access. You can create mailing labels for outbound mail marketing or amass a list of customers to e-mail special offers and promotions. These are the beginning building blocks for your business customer base, so treat this information like gold. It will pay off for you in the long run.
Postcard mailers are an effective means to reach your target and offer a "Special Introductory Offer for New Customers." You can offer a 20 percent discount, or a free gift on their first visit. Consider offering packages providing deep savings on multiple bookings. The possibilities are only limited by your imagination. Just remember the offer must be compelling enough to call the prospect to action, making them want to take advantage of the opportunity you have presented to them.
Once you have booked your customer, be sure to follow their visit with a personalized thank-you card. This will make the customer feel very special and is a great way to build a relationship with your new client. A great idea is to include three or four business cards with your card, and offer a free massage for every customer that books with you based on their referral. Word-of-mouth is priceless and can pay huge dividends when your client has yet another incentive to spread the good word about you.
Remember special occasions and be sure your client knows you care. Always gather information such as birthdays, anniversaries, etc on the client intake form. Making a point to wish someone a happy birthday or sending a little reminder that their anniversary is just around the corner can make you look like a hero for caring enough to track this kind of information. Often, it can result in a booking, especially if the reminder is accompanied by an offer.
Promotion is easy and effective when it is done with attention to detail. Cultivate your client base by providing quality goods and services, and always acting with integrity. Your customers will recommend you to their friends, purchase your gift certificates and frequent your storefront for their own needs. A little investment of your time and attention can result in positive cash flow for you and your business.
Click here for more information about Angie Patrick.
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