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Beating the Odds: Interview With Para-Powerlifter Adeline Dumapong-Ancheta
Since October 2015, the FICS Foundation, the charitable organization affiliated with the International Federation of Sports Chiropractic (FICS), has been supporting disabled athletes internationally.
AOM Hospital-Based Practice: A Future Reality?
The natural evolution of health care on the planet is integrative health. We may have some challenges ahead, but based on my research, all indicators are pointing in a positive direction. There seems to be an evolving consciousness among our patient population that is "getting it."
Sit or Stand? Analyzing a Mixed Message
I'm more than a bit confused. At my age, that seems to be a rather common occurrence. However, today more than ever, I'm getting a mixed message.
Kansas Achieves Licensing Law
Kansas Governor Sam Brownback signed House Bill 2615 into law on Friday, May 13, 2016. HB2615 includes provisions for the licensure of acupuncturists in the state of Kansas.
Three Tips to Help You Analyze the Acupuncture Case Studies of the NCCAOM Exam
Confirm the answer quickly by the elimination method. Case study:
After two treatments for back pain, a patient presents for a third
session complaining of rapid breathing and wheezing that is made worse
during cold weather.
Tai Chi Documentary Premier
First Run Features recently announced the world theatrical premiere of Barry Strugatz's documentary The Professor: Tai Chi's Journey West, which premiered last month at the Laemmle Music Hall in Los Angeles.
Introducing the Acupuncture Today Digital Edition
In response to the changing habits of our readers, Acupuncture Today will introduce a digital edition of the publication (in addition to our print edition) beginning with the August 2016 issue.
Increasing the Value of Spine Care: CMS Approves New Low Back Pain Registry
The Centers for Medicare and Medicaid Services has approved the Spine IQ Low Back Pain Registry as a qualified clinical data registry for the Physician Quality Reporting System (PQRS) in 2016.
What's New in Phytonutrition: Mangifera Indica, "The King of Fruits"
One hundred percent pure Indian green mango fruit (mangifera indica), harvested at a special degree of ripeness for efficacy and taste, can now be concentrated as a phytonutrient nutraceutical powder.
A Long-Overdue Win for Oregon Medicaid Patients - and the Implications for Other States
Beginning July 1, 2016, Oregon Medicaid patients with spinal pain (cervical, thoracic, lumbar, pelvic) who are determined to be low risk based on a biopsychosocial assessment tool (STarT Back – Keele University) can receive four chiropractic visits per episode.
Adventures with the San Jiao
Those of us who have been in practice for several decades relish the way meridians and points reveal new diagnostic clues and new insights. I love to encourage my students to see this as an adventure that goes way beyond the textbooks.
What You Say Isn't Always What Patients Hear
A few years ago, my aunt Edna (name changed for the purpose of this story) suffered a stroke. After a short hospital stay, she was transferred to a nursing home for rehabilitation. When she arrived at the nursing home, Edna requested a private room.
Believe it or not, an estimated one-third of your patients have eaten some form of fast food within 24 hours of their appointment with you.
The Pertinent Negative
We all have to perform evaluations on patients. Most of us don't like doing it – exams take time, and worse it takes even more time after the evaluation to put together a narrative summary of the findings. Sometimes, this process becomes downright tedious.
Chronic Pain: Become Part of the Solution
I have lectured to more than 7,000 chiropractic physicians over the past five years regarding the chronic pain and opioid epidemic in this country.
Acupuncture's Impact on the World
For several years, I have been hearing about the town of Rothenburg, Germany. It seemed just a dot on a map until I arrived. It is the home of the TCM Kongress which began in 1968. It has been held annually for 47 years and it has only missed one year.
Insuring Quality Control in Herb Importation: An Interview with Wilson Lau
Wilson Lau is the vice president of Nuherbs, a Chinese herb importation company based in San Leandro, California. Before joining Nuherbs, he trained as a lawyer specializing in FDA law.
Acupuncture Muscle Trigger Point and Oriental Medicine Sports Therapy
It is difficult to ascertain the internal condition of professional basketball player Lebron James during game one of the 2014 NBA finals, in which he developed debilitating muscle cramps that led to his premature removal from the game.
An Emerging Partnership Model
Maryland University of Integrative Health (MUIH) has educated integrative health and wellness practitioners for the last 40 years, originally as an acupuncture clinic and school. The institution's transformative, relationship-centered programs integrate traditional wisdom with contemporary science
Treating Hip & Groin Pain With Abdominal Release of Upper Lumbar Nerve Impingements
Have you encountered patients with groin and hip pain you can't seem to solve? You know it's not a worn-out hip; you suspect the pain is somehow connected to the spine. But somehow, you just can't help them break through.
How to Stay Sane During the Elections: Understanding Through the Lens of Chinese Medicine
In Chinese Medicine philosophy, everything consists of Yin and Yang. The law of polar opposites – one cannot exist without its opposite.
Multivitamin Supplement May Reduce Breast Cancer Recurrence
There is a great deal of controversy regarding the value of multiple vitamin supplements in cancer prevention.
November, 2009, Vol. 9, Issue 11
A Few Shameless Self-Promoting Tips to Build Your Practice
By Angie Patrick
Promoting your business does not need to be a huge task weighed down with labor and expense. Often, all you need is a groundswell of ideas, and then follow with a little effort. Before you know what hit, you could in the enviable position of having a plethora of customers and needing to clone yourself to keep up with demand.
Some of the best promotions are the easiest to do. For example, let's say that your goal is to learn about potential customers in your local community interested in the services you provide. You could pay a marketing guru tons of money to buy lists and build campaigns, or you could take on the task yourself with some simple ideas. All you need is the willingness to give a couple of hours of your time a week to make this qualified prospect list grow.
We have all been in the local lunch spot and witnessed the goldfish bowl at the cash register offering a chance to win a cruise or family vacation if you put in your business card. By the end of the week, this bowl is filled with names, addresses and contact numbers for people interested in cruises and family vacations; a list any travel agent would want to cultivate. What if we took that same idea, but instead of a vacation, we gave away a massage or spa treatment. Would it not stand to reason that the business cards and information amassed in this little goldfish bowl of opportunity would encompass people who are specifically interested in massage and spa treatments? By giving away one massage a week, you can increase the number of qualified prospects to whom you can market exponentially, for no cash outlay and only an hour's worth of your time.
Let's now imagine you have these little bowls in several locations throughout your local area. Your information base is growing, and now you are ready to make the decisions on how you will draw in the customer prospects to become legitimate paying customers. You already know these contacts are in your local area, have disposable income (since they are buying lunch out instead of brown-bagging it) and are interested in what you can provide. How do we make this information work for us?
The first step is to organize your information. A simple Excel spreadsheet can organize your information and keep your database of interested potential clients in a manageable form. There are a number of software applications that can also manage this task such as ACT or Microsoft Access. You can create mailing labels for outbound mail marketing or amass a list of customers to e-mail special offers and promotions. These are the beginning building blocks for your business customer base, so treat this information like gold. It will pay off for you in the long run.
Postcard mailers are an effective means to reach your target and offer a "Special Introductory Offer for New Customers." You can offer a 20 percent discount, or a free gift on their first visit. Consider offering packages providing deep savings on multiple bookings. The possibilities are only limited by your imagination. Just remember the offer must be compelling enough to call the prospect to action, making them want to take advantage of the opportunity you have presented to them.
Once you have booked your customer, be sure to follow their visit with a personalized thank-you card. This will make the customer feel very special and is a great way to build a relationship with your new client. A great idea is to include three or four business cards with your card, and offer a free massage for every customer that books with you based on their referral. Word-of-mouth is priceless and can pay huge dividends when your client has yet another incentive to spread the good word about you.
Remember special occasions and be sure your client knows you care. Always gather information such as birthdays, anniversaries, etc on the client intake form. Making a point to wish someone a happy birthday or sending a little reminder that their anniversary is just around the corner can make you look like a hero for caring enough to track this kind of information. Often, it can result in a booking, especially if the reminder is accompanied by an offer.
Promotion is easy and effective when it is done with attention to detail. Cultivate your client base by providing quality goods and services, and always acting with integrity. Your customers will recommend you to their friends, purchase your gift certificates and frequent your storefront for their own needs. A little investment of your time and attention can result in positive cash flow for you and your business.
Click here for more information about Angie Patrick.
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