Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
November, 2009, Vol. 9, Issue 11
A Few Shameless Self-Promoting Tips to Build Your Practice
By Angie Patrick
Promoting your business does not need to be a huge task weighed down with labor and expense. Often, all you need is a groundswell of ideas, and then follow with a little effort. Before you know what hit, you could in the enviable position of having a plethora of customers and needing to clone yourself to keep up with demand.
Some of the best promotions are the easiest to do. For example, let's say that your goal is to learn about potential customers in your local community interested in the services you provide. You could pay a marketing guru tons of money to buy lists and build campaigns, or you could take on the task yourself with some simple ideas. All you need is the willingness to give a couple of hours of your time a week to make this qualified prospect list grow.
We have all been in the local lunch spot and witnessed the goldfish bowl at the cash register offering a chance to win a cruise or family vacation if you put in your business card. By the end of the week, this bowl is filled with names, addresses and contact numbers for people interested in cruises and family vacations; a list any travel agent would want to cultivate. What if we took that same idea, but instead of a vacation, we gave away a massage or spa treatment. Would it not stand to reason that the business cards and information amassed in this little goldfish bowl of opportunity would encompass people who are specifically interested in massage and spa treatments? By giving away one massage a week, you can increase the number of qualified prospects to whom you can market exponentially, for no cash outlay and only an hour's worth of your time.
Let's now imagine you have these little bowls in several locations throughout your local area. Your information base is growing, and now you are ready to make the decisions on how you will draw in the customer prospects to become legitimate paying customers. You already know these contacts are in your local area, have disposable income (since they are buying lunch out instead of brown-bagging it) and are interested in what you can provide. How do we make this information work for us?
The first step is to organize your information. A simple Excel spreadsheet can organize your information and keep your database of interested potential clients in a manageable form. There are a number of software applications that can also manage this task such as ACT or Microsoft Access. You can create mailing labels for outbound mail marketing or amass a list of customers to e-mail special offers and promotions. These are the beginning building blocks for your business customer base, so treat this information like gold. It will pay off for you in the long run.
Postcard mailers are an effective means to reach your target and offer a "Special Introductory Offer for New Customers." You can offer a 20 percent discount, or a free gift on their first visit. Consider offering packages providing deep savings on multiple bookings. The possibilities are only limited by your imagination. Just remember the offer must be compelling enough to call the prospect to action, making them want to take advantage of the opportunity you have presented to them.
Once you have booked your customer, be sure to follow their visit with a personalized thank-you card. This will make the customer feel very special and is a great way to build a relationship with your new client. A great idea is to include three or four business cards with your card, and offer a free massage for every customer that books with you based on their referral. Word-of-mouth is priceless and can pay huge dividends when your client has yet another incentive to spread the good word about you.
Remember special occasions and be sure your client knows you care. Always gather information such as birthdays, anniversaries, etc on the client intake form. Making a point to wish someone a happy birthday or sending a little reminder that their anniversary is just around the corner can make you look like a hero for caring enough to track this kind of information. Often, it can result in a booking, especially if the reminder is accompanied by an offer.
Promotion is easy and effective when it is done with attention to detail. Cultivate your client base by providing quality goods and services, and always acting with integrity. Your customers will recommend you to their friends, purchase your gift certificates and frequent your storefront for their own needs. A little investment of your time and attention can result in positive cash flow for you and your business.
Click here for more information about Angie Patrick.
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