resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Six Things Every DC Should Know About the Zika Virus
The Zika outbreak continues to spread across the continental United States and U.S. territories. We offer this brief overview on this important public health problem for the practicing doctor of chiropractic.
U.S. Olympians Have a DC in Their Corner
It's probably old news to you that doctors of chiropractic play an increasingly prominent role in treating athletes, from youth sports participants to weekend warriors, to elite / professional competitors.
Four Ways to Attract Patients
Acupuncturist A has been in practice for six years and has struggled since day one. She spends as much time and money on marketing as she can, but since her practice is slow, her budget isn't that big.
Power to the Patient
Against a backdrop of splintered political parties, polarizations within nations, civil unrest, and distrust of established government (such as the growing anti-Washington, D.C. sentiment) comes the not-so-surprising finding that health care authorities and practitioners (with perhaps the exception of insurers) are turning over more and more powers to the individual patient.
Getting Paid by Medicare Is Getting a Major Adjustment
The 2015 Medicare Access and CHIP Reauthorization Act (MACRA) was signed into law to implement a new approach to clinician payments and replace the Sustainable Growth Rate formula.
Integrative Cancer Care: Chiropractic for Chemotherapy-Induced Hiccups
Hiccups (singultus) are a frequent occurrence during cancer treatment. The cause of the hiccups may be the chemotherapy drug itself, such as Cisplatin; or the prophylactic use of corticosteroids such as Decadron, which is used to prevent nausea and/or vomiting.
ITB Syndrome: Treat the Tensor Fascia Latae
Iliotibial band syndrome is usually the result of repetitive knee flexion, such as in runners or cyclists. Pain may be experienced in the knee and/or the hip. The patient may express a sense of the hip dislocating, popping or snapping.
National Board Apologizes for Testing Issues
The National Board of Chiropractic Examiners (NBCE) has issued a formal apology following a series of computer-based testing malfunctions that impacted two separate examinations (March and June 2016) and caused "widespread confusion and frustration" to the nearly 1,500 examinees taking the tests.
Decoding the Mystery of Medical Insurance Acceptance
In the constantly evolving profession of acupuncture, one of the least understood areas is medical insurance acceptance. The profession is filled with controversy surrounding this topic: Is it ethical?
Dysautonomia: The Medical Condition You May Already Be Treating
TCM practitioners have spent thousands of years healing patients without knowing or needing the names of their diseases as defined by allopathic medicine. We have syndrome names that are both poetic and efficient.
Treating Peripheral Neuropathy: Multi-Faceted Approach Including Laser Therapy
Peripheral neuropathy affects at least 20 million people in the United States1 and nearly 60 percent of all people with diabetes suffer from diabetic neuropathy. Many suffer from the disorder without ever identifying the cause.
Pediatric Asthma: A Case Study
I have had very good success with pediatric asthma, combining acupuncture with Chinese herbal products. Treatment is given over four to eight months, twice monthly, with herbal formulas rotated every month.
Workers' Back Pain: Causes, Costs & Solution
You will want to share two important papers published in the past several months. Why? When read separately, each provides valuable information relevant to your patients, community and practice; together, they tell a compelling story.
Treatment Success at the Won Institute
According to the World Health Organization's 2003 report titled, "Acupuncture: Review and Analysis of Controlled Clinical Trials," acupuncture has been shown to improve many physical, emotional, and mental conditions.
Pediatric Footwear: Function Over Fashion
As practitioners, it is not uncommon for parents to bring us their children to treat or ask us questions related to the pediatric population. Children's feet tend to be a perplexing region for parents and practitioners alike.
Natural Cancer Prevention: Pomegranate for the Prostate
In recent years, the ingestion of pure pomegranate juice (8 ounces per day) has been shown in clinical studies with human subjects to slow, and to some degree, reverse, the progression of prostate cancer – the second leading cause of cancer death in North American men.
Update from the International AIDS Conference
The 21st International AIDS Conference in Durban, South Africa, brought together more than 15,000 of the world's leading scientists, activists, funders, policy makers, and consumers from 153 countries.
First Annual ICD-10 Updates Take Effect
Yes, there was an update to ICD-10 codes on Oct. 1. It was a regular update to the diagnosis coding system and will take place every Oct. 1, just as it did when the ICD-9 system was in place.
Going Beyond Just Feeling Good
We all know that most patients come to us for some pain complaint: neck pain, back pain, sciatica, carpal tunnel, etc. We also all know that acupuncture is a great first-line care for these issues, as well as supporting overall health and wellness.
Upgrade to "Parker 2.0" in Las Vegas
Continuing your education and refining your practice: two key elements of a successful chiropractic career. Parker Seminars promises both as it celebrates its 65th anniversary in Las Vegas next February, according to Parker University President, Dr. William Morgan, and seminar consultant Dr. Mark Sanna.
Using the Lens of Chinese Medicine
One of the most common medications I see in clinical practice on a daily basis is fluoxetine or Prozac. Consequently, I hear many complaints concerning the side effects of this medication and am frequently asked by patients to help manage these side effects with acupuncture and Chinese medicine.
November, 2009, Vol. 9, Issue 11
A Few Shameless Self-Promoting Tips to Build Your Practice
By Angie Patrick
Promoting your business does not need to be a huge task weighed down with labor and expense. Often, all you need is a groundswell of ideas, and then follow with a little effort. Before you know what hit, you could in the enviable position of having a plethora of customers and needing to clone yourself to keep up with demand.
Some of the best promotions are the easiest to do. For example, let's say that your goal is to learn about potential customers in your local community interested in the services you provide. You could pay a marketing guru tons of money to buy lists and build campaigns, or you could take on the task yourself with some simple ideas. All you need is the willingness to give a couple of hours of your time a week to make this qualified prospect list grow.
We have all been in the local lunch spot and witnessed the goldfish bowl at the cash register offering a chance to win a cruise or family vacation if you put in your business card. By the end of the week, this bowl is filled with names, addresses and contact numbers for people interested in cruises and family vacations; a list any travel agent would want to cultivate. What if we took that same idea, but instead of a vacation, we gave away a massage or spa treatment. Would it not stand to reason that the business cards and information amassed in this little goldfish bowl of opportunity would encompass people who are specifically interested in massage and spa treatments? By giving away one massage a week, you can increase the number of qualified prospects to whom you can market exponentially, for no cash outlay and only an hour's worth of your time.
Let's now imagine you have these little bowls in several locations throughout your local area. Your information base is growing, and now you are ready to make the decisions on how you will draw in the customer prospects to become legitimate paying customers. You already know these contacts are in your local area, have disposable income (since they are buying lunch out instead of brown-bagging it) and are interested in what you can provide. How do we make this information work for us?
The first step is to organize your information. A simple Excel spreadsheet can organize your information and keep your database of interested potential clients in a manageable form. There are a number of software applications that can also manage this task such as ACT or Microsoft Access. You can create mailing labels for outbound mail marketing or amass a list of customers to e-mail special offers and promotions. These are the beginning building blocks for your business customer base, so treat this information like gold. It will pay off for you in the long run.
Postcard mailers are an effective means to reach your target and offer a "Special Introductory Offer for New Customers." You can offer a 20 percent discount, or a free gift on their first visit. Consider offering packages providing deep savings on multiple bookings. The possibilities are only limited by your imagination. Just remember the offer must be compelling enough to call the prospect to action, making them want to take advantage of the opportunity you have presented to them.
Once you have booked your customer, be sure to follow their visit with a personalized thank-you card. This will make the customer feel very special and is a great way to build a relationship with your new client. A great idea is to include three or four business cards with your card, and offer a free massage for every customer that books with you based on their referral. Word-of-mouth is priceless and can pay huge dividends when your client has yet another incentive to spread the good word about you.
Remember special occasions and be sure your client knows you care. Always gather information such as birthdays, anniversaries, etc on the client intake form. Making a point to wish someone a happy birthday or sending a little reminder that their anniversary is just around the corner can make you look like a hero for caring enough to track this kind of information. Often, it can result in a booking, especially if the reminder is accompanied by an offer.
Promotion is easy and effective when it is done with attention to detail. Cultivate your client base by providing quality goods and services, and always acting with integrity. Your customers will recommend you to their friends, purchase your gift certificates and frequent your storefront for their own needs. A little investment of your time and attention can result in positive cash flow for you and your business.
Click here for more information about Angie Patrick.
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