resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Pain Is Only a Piece of the Puzzle
More often than not, when a patient presents to the office, it is for a pain complaint: headache, neck pain, low back pain, sciatica, carpal tunnel, etc.
Older Patients, Stroke Risk and Manipulation
The first population-based study in the United States to evaluate stroke risk following spinal manipulation – and the first involving older adults – suggests that "[c]hiropractic cervical spine manipulation is unlikely to cause stroke in patients aged 66 to 99 years with neck pain.
The Way We Are Designed: A Conversation with Gil Hedley, PhD
I was first introduced to the work of Gil Hedley by Tom DiFerdinando. He gifted me Gil's DVD series.
Treating GERD and Incontinence: Focus on Trigger Points
Gastroesophageal reflux disease (GERD) is defined as the regurgitation of stomach acid in the esophagus. Previously, it was thought that GERD was caused by a hiatal hernia, but recent trials suggest the cause is an inability of the hiatal sphincter to contract normally.
How We Can Help the Injured Brain
The majority of patients with mild traumatic brain injuries recover within seven to 10 days. If concussion signs and symptoms continue beyond seven days, the diagnosis changes from acute concussion to post-concussion syndrome.
Recreational Cannabis Use and TCM
Many people are drawn to cannabis for its effects physically, mentally and emotionally. Medically, cannabis has some legitimate uses, however the scope of this article is limited to the recreational use of cannabis.
TCM Congress in Rothenburg is Largest in Western World
In the medieval town of Rothenburg, deep set within the Bavarian countryside in Southern Germany, the TCM Kongress Rothenburg each year draws around 1.200 participants from more than 40 different countries to attend the biggest TCM conference in the Western world.
A Well-Kept Secret: 5 Element Acupuncture, Part II
Supervising acupuncture interns at a TCM college, it has always struck me how funny it is to hear the clinic manager tell the patients that the Five Element clinic specializes in treating emotions, as if patients with physical pain have no emotions!
Treating Beyond Pain
More often than not, when a patient presents to the office, it is for a pain complaint. Headache, neck pain, low back pain, sciatica, carpal tunnel... The pain is often the focus of the patient's mindset, and they don't often have any thought of what comes after the pain.
Will You Be an Amplifer or a Mute?
These times are changing, and changing quickly. There have been many challenges to this profession throughout the past few years. The challenge is to talk, then talk and talk some more about this medicine.
The Need for a New Medical Model: A Challenge for Biopsychosocial and Ecopsychologica Medicine
Chinese medicine speaks of alignment between humans, heaven and earth. It is a complex view with a focus upon relationship. These are comprehensive ideas with no specific terms in contemporary medical practice.
Viewpoints: Massage Reduces Nonspecific Shoulder Pain, Improves Function
While seemingly universal, pain and stiffness in the shoulders can be a significant cause of disability. Often a pain that does not go away on its own, shoulder complaints tend to linger, sometimes for 12 months or longer.
Keep Seniors Safe: Age-Proofing the Home
I want to give Dr. Claudia Anrig kudos for her Dec. 1, 2014 column, which highlighted safety issues youngsters might encounter in the home.
God and the Chiropractor
My wife went to church last Wednesday night and brought home a CD of the pastor's message. As she handed it to me, she said, "You should listen to this; you'll like it." Our family regularly goes to church and our faith plays a major role in our lives.
Converting More Patients to Your Practice
In 2013 and 2014, the theme was "the money is in the list." This meant that if you had a big email list, you were really making some "cha-ching." Unfortunately, having thousands of emails doesn't equate to thousands of dollars in profit.
Synergy Doesn't Happen in Silos: Acupuncture in Hospitals and Other Healthcare Settings
As acupuncture and traditional East Asian medicine continue to intersect and integrate with biomedical approaches, the conversation about integration expands and becomes richer.
The Dietary Supplement Research Dilemma
I do not care what the truth is, one way or another; I just want to know it. And when it comes to dietary supplements, the truth can be hard to find for a number of reasons.
News in Brief
ACA Exec. Vice President Out, Acting EVP In; F4CP Executive Director Retires; New ED Named.
There Really is No Room for Sexism
Recently, Matteo* (a transgender male) approached me during a break in an advanced shiatsu class in Berlin where he was one of two men in a group of 20 women. "Pamela. Don't forget to remind the translator to include male endings."
Joint Supplements for Athletes (Part 2)
A fairly recent discovery in nutrition supplemental medicine has proven to be a breakthrough in maintaining athletic joint health. Research suggests a combination of undenatured type-II collagen and tetrahydro-iso-alpha acids helps revitalize joint function and performance in athletes.
Striking a Blow to the Medical Monopoly
The U.S. Supreme Court has issued a landmark ruling in North Carolina State Board of Dental Examiners v Federal Trade Commission.
Managing Tibialis Posterior Tendon Injuries
The tibialis posterior is the deepest, strongest and most central muscle of the leg, with fibers originating from the tibia, fibula and interosseous membrane.
What Do You Know About Physician Compare?
Physician Compare is a website that allows consumers to search for and obtain information about physicians and other health care professionals who provide Medicare services.
November, 2009, Vol. 9, Issue 11
A Few Shameless Self-Promoting Tips to Build Your Practice
By Angie Patrick
Promoting your business does not need to be a huge task weighed down with labor and expense. Often, all you need is a groundswell of ideas, and then follow with a little effort. Before you know what hit, you could in the enviable position of having a plethora of customers and needing to clone yourself to keep up with demand.
Some of the best promotions are the easiest to do. For example, let's say that your goal is to learn about potential customers in your local community interested in the services you provide. You could pay a marketing guru tons of money to buy lists and build campaigns, or you could take on the task yourself with some simple ideas. All you need is the willingness to give a couple of hours of your time a week to make this qualified prospect list grow.
We have all been in the local lunch spot and witnessed the goldfish bowl at the cash register offering a chance to win a cruise or family vacation if you put in your business card. By the end of the week, this bowl is filled with names, addresses and contact numbers for people interested in cruises and family vacations; a list any travel agent would want to cultivate. What if we took that same idea, but instead of a vacation, we gave away a massage or spa treatment. Would it not stand to reason that the business cards and information amassed in this little goldfish bowl of opportunity would encompass people who are specifically interested in massage and spa treatments? By giving away one massage a week, you can increase the number of qualified prospects to whom you can market exponentially, for no cash outlay and only an hour's worth of your time.
Let's now imagine you have these little bowls in several locations throughout your local area. Your information base is growing, and now you are ready to make the decisions on how you will draw in the customer prospects to become legitimate paying customers. You already know these contacts are in your local area, have disposable income (since they are buying lunch out instead of brown-bagging it) and are interested in what you can provide. How do we make this information work for us?
The first step is to organize your information. A simple Excel spreadsheet can organize your information and keep your database of interested potential clients in a manageable form. There are a number of software applications that can also manage this task such as ACT or Microsoft Access. You can create mailing labels for outbound mail marketing or amass a list of customers to e-mail special offers and promotions. These are the beginning building blocks for your business customer base, so treat this information like gold. It will pay off for you in the long run.
Postcard mailers are an effective means to reach your target and offer a "Special Introductory Offer for New Customers." You can offer a 20 percent discount, or a free gift on their first visit. Consider offering packages providing deep savings on multiple bookings. The possibilities are only limited by your imagination. Just remember the offer must be compelling enough to call the prospect to action, making them want to take advantage of the opportunity you have presented to them.
Once you have booked your customer, be sure to follow their visit with a personalized thank-you card. This will make the customer feel very special and is a great way to build a relationship with your new client. A great idea is to include three or four business cards with your card, and offer a free massage for every customer that books with you based on their referral. Word-of-mouth is priceless and can pay huge dividends when your client has yet another incentive to spread the good word about you.
Remember special occasions and be sure your client knows you care. Always gather information such as birthdays, anniversaries, etc on the client intake form. Making a point to wish someone a happy birthday or sending a little reminder that their anniversary is just around the corner can make you look like a hero for caring enough to track this kind of information. Often, it can result in a booking, especially if the reminder is accompanied by an offer.
Promotion is easy and effective when it is done with attention to detail. Cultivate your client base by providing quality goods and services, and always acting with integrity. Your customers will recommend you to their friends, purchase your gift certificates and frequent your storefront for their own needs. A little investment of your time and attention can result in positive cash flow for you and your business.
Click here for more information about Angie Patrick.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.