Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
November, 2009, Vol. 9, Issue 11
Tips From the Field: Creating a Supply Kit
By Ann Catlin, LMT, NCTMB, OTR
"What supplies should I take with me?" I've been asked this question a lot over the years by massage therapists anticipating work in eldercare or hospice settings. This situation is far different from having an office space with all your supplies conveniently available.Anyone who has ever offered massage at an offsite location can attest to this while lugging bags of supplies, not to mention a massage table, to the site. While you won't need to lug a massage table around when working with people in nursing homes or in hospice care, you will need certain essential items to make it a success. So just what should you take?
A bag for your supplies. I know this is obvious, but not just any bag will do. Besides keeping you organized, your bag is a tool for building relationship with your clients. I've found that using the same bag repeatedly creates a consistent identity and helps elders with memory impairment associate the bag with the experience of receiving touch. I recently was at a nursing facility and a woman wheeled herself over just to see my bag because it had cats on it. She is a cat-lover and we had a delightful conversation about her cats as she enjoyed a hand and back massage. So get creative, have some fun, and find something that you enjoy. Shoulder bags, beach bags, roller bags or craft supply bags are all good options.
Lightweight folding stool. Space in nursing homes and private homes is limited, and rooms are often cluttered. You will likely be working with someone in a wheelchair or hospital bed. Sometimes there isn't a chair for you to sit on. Other times, there's no place to put a chair even if you had one. A folding stool will be your best friend. You will always have a seat and your body mechanics will most certainly be better than trying to stand or kneel. Look at camping stores, department stores and even arts-and-crafts stores. Tri-fold camp stools and solid-seat stools make good choices.
Unscented massage lotion in pump bottle. Choose lotions that support and nourish thin or dehydrated skin: unscented, hypo-allergenic, nongreasy, pH-balanced and noncomedogenic (won't clog pores). If you have a client for whom you want to use scented lotion, you can add pure essential oils to individual amounts. I don't recommend using massage oil in care settings: It is difficult to control and a drop that accidently finds its way to the floor creates a risk for falls. Lotion is also a more familiar substance for elders and may be more easily accepted.
Bottle holster. Keeping your lotion in a holster while you work eliminates the need to set the bottle on the bed, floor or other surfaces, keeping it cleaner.
Sanitizing gel and disposable wipes. While sanitizing gel can never take the place of hand washing, it is helpful for times when you need to clean your hands or equipment and a sink is not handy. Wipes can be used to clean equipment like bottles or your stool between clients.
Nametag. It is important when working in any health care setting to have proper identification. I love my magnet-backed nametag- no pin holes in my clothes.
Documentation forms or notebook. Completing documentation while on-site will help with time management as well as accurate reporting of each session.
Hand-warmer. People with debilitating conditions are often cold. If you tend to have cold hands regularly, or only during cold weather, consider a hand warmer. I use a small flax-filled bag that I microwave to warm my hands. Wrap it in a paper towel to keep it clean. Facility employee break rooms have microwaves and many private residences will as well. Your touch will be much more welcome and your client will appreciate your thoughtfulness.
Mild peppermint foot cream. What better way to provide a soothing and uplifting foot massage?
Mild natural topical analgesic. Some clients will benefit from additional pain relief. For example, pain associated with arthritis or sore muscles.
Privacy door-hanger sign. I've found this does two things: it decreases interruptions by staff and it serves as a subtle marketing tool for you. Add your name and logo to the sign and it is a way to increase your visibility to staff, elders and families.
Small CD player or mp3 player. Some clients will have CD players. Choose music that is melodic and relaxing.
Soft fabric squares. Occasionally, you may want to offer a parting gift to bring closure to a session. You can collect inexpensive remnants of soft fabric and cut it into pieces approximately 12 in x 12 in. I find this especially useful for people with dementia to provide an added sensory experience to our session.
Journal or notebook. There are times when you may want to write as a way to care for your own feelings or to capture an uplifting moment. I've sometimes written letters to clients who have made their transition to say goodbye. Other times I write down something that a client said during our session. Taking a moment to write is a way to support yourself and honor your own process in this work.
I asked some colleagues what they carry in their own supply kits. Here is what they shared with me:
Valerie Hartman is a complementary therapy hospice and palliative care nurse. She recommends: a divided bag so you can separate items; disposable pads to place on chair or floor; and aromatherapy supplies (if you are properly trained).
Susan Cunningham, LMT, includes these items when serving home-care hospice patients: paper towels in a zip-lock bag to dry your hands; lint roller (for when you are visited by the friendly family cat); and a small clock.
Annie Roberts, LMT, says, "These are nonessential items but are helpful to me: lightly scented lotions (lavender, orange blossom) for piquing interest in a session, and Dove chocolates that have a "promise" written inside the wrapper, which is a conversation starter. The Junior Mints (like at the movie theater) are small, melt quickly so little risk of choking and make a nice occasional treat. I get permission from the client's nurse before offering these treats in case there are dietary restrictions."
Lee Carpenter, LMT, suggests for clients in a long-term care facility: Tent (or self-standing) appointment cards to leave in your client's room following your visit. On one side: (your name and credentials) was here today (write in today's date) to visit (write in the name of client). The next visit will be (write in date). On the other side, include your contact information and business logo along with some benefits of massage or a quote.
Giving thoughtful attention to creating your own supply kit can enhance the quality of your service while at the same time increase your own enjoyment of your work. I encourage you to get creative, have a little fun, and build a kit that reflects your own style.
Click here for more information about Ann Catlin, LMT, NCTMB, OTR.
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